On May 14, the Cleveland Browns released a video across their social channels revealing their 2026-27 season schedule. The Browns and former Game Theorists host Matthew Patrick, aka “MatPat” (an unabashed Browns fan), throw it back to 1991 with a schedule video heavily inspired by Street Fighter II. What good timing, considering the movie is coming out later this year.
Their partnership focuses on helping players win off the field through the U.S. Bank Financial Edge program, which delivers financial education and guidance throughout a player's career. As U.S. Bank's President of Wealth Management Scott Ford put it, "We're proud to have a program built to support players throughout the full arc of their careers-from the beginning to life after football."
There is nothing more popular on American television than the NFL. It's not even close. Of the top 50 most-watched television telecasts in 2025, 46 were NFL games - led by Super Bowl LIX (in February 2025), which attracted 127.7 million viewers. Of the top 100 shows, 83 were NFL games. This year's Super Bowl averaged 125.6 million viewers.
The NFL has mastered the art of content, and nothing proves that like the annual schedule release. It is often noted how the league has turned the simple art of sharing when the games that we already know about (in terms of the opponents each team plays and the locations of the games in question) into a massive production.
