"Five days later, U.S. Secretary of Homeland Security Kristi Noem admonished the NFL for its decision. "They suck, and we'll win," Noem told right-wing podcast host Benny Johnson, who had asked what message she wanted to send to the league. "They won't be able to sleep at night because they don't know what they believe. And they're so weak, we'll fix it.""
"IN LATE SEPTEMBER, the NFL announced that Puerto Rican superstar rapper and singer Bad Bunny, who has openly criticized the Trump administration for its immigration policies, would perform this year's Super Bowl halftime show. Five days later, U.S. Secretary of Homeland Security Kristi Noem admonished the NFL for its decision."
"Despite the almost immediate backlash from the Trump administration and its supporters, the NFL has stood by its decision to book Bad Bunny for the Feb. 8 game in Santa Clara, California. It's a departure from how the league reacted to the president's criticism nearly a decade ago when some players began kneeling during the national anthem. According to interviews with and public statements by several high-level club and league office executives, the NFL has remained steadfast despite the blowback because Bad Bunny, one of the most popular artists in the world, helps fulfill a top business objective: growing the NFL's international and Latino audience."
Bad Bunny, a Puerto Rican rapper and singer who criticized the Trump administration's immigration policies, will perform the Super Bowl halftime show on Feb. 8 in Santa Clara, California. Secretary of Homeland Security Kristi Noem and adviser Corey Lewandowski publicly criticized the league for the booking. The NFL maintained the decision despite the political backlash. League executives prioritized growth of international and Latino audiences as a top business objective. Some owners initially questioned Bad Bunny's fit because he sings primarily in Spanish and many were unfamiliar with him. Executives concluded his massive global reach justified the choice and aligned with expansion goals.
Read at ESPN.com
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