Marissa Solis: If you'd told me five years ago that Bad Bunny was performing at the Super Bowl, I'd never have believed it'

"She manages billions of dollars, decides how the biggest sporting spectacle on the planet is staged, and engages audiences exceeding 300 million people. During the Super Bowl, she generates tens of millions of dollars in advertising revenue for that game alone, with 30-second spots costing over $7 million each. Behind these staggering figures is the commitment of Marissa Solis (Mexico City, 1972) to transforming the NFL into a global passion."

"Question. The Super Bowl is coming up. For you, I imagine it will be more stressful than preparing for a world political summit. Answer. For me, February 8, at Levi's Stadium in Santa Clara, California, will be more of a wedding-like stress. We're planning one of the biggest events in the world. There's a lot of pressure, but we're very excited. More than 300 million people will watch the show live, in many languages, all over the world."

"Hiring [Bad Bunny] was very intentional. We always choose the artist who is most influential in the culture, because of their involvement and social commitment. What Bad Bunny has done to uplift his people, Puerto Rico, his refusal to perform in the United States until now He's going to perform for 13 minutes and in Spanish. There has been a lot of controversy, but we made a commit"

Marissa Solis manages billions of dollars as NFL Senior Vice President of Global Brand and Consumer Marketing and oversees how the Super Bowl is staged. Super Bowl advertising generates tens of millions per game, with 30-second spots exceeding $7 million. Solis leads efforts to transform the NFL into a global passion, reaching over 300 million viewers worldwide. Solis grew up in Mexico City (1972) as a migrant who faced discrimination and aspired to be an ambassador. Solis hired Bad Bunny years ago for an ad and selected him for the halftime show to reflect cultural influence and social commitment.

Read at english.elpais.com