Startups often neglect public relations in favor of other investments due to its lack of tangible metrics. However, PR is a vital tool for brand-building. Establishing clarity and confident messaging is essential before initiating PR efforts. Consistent visibility through ongoing engagements leads to credibility over time, rather than expecting immediate results from one-off articles. Success in PR comes from viewing it as a collection of small, impactful contributions that collectively enhance reputation and trust.
Before you pitch a story or hire a PR team, ask yourself: What do I want to be known for? The best PR campaigns start with a sharp, confident point of view.
Getting quoted once isn't the goal - building consistent credibility is. You can't expect a single article or interview to change perception or attract clients overnight.
A quote in a national publication is only as powerful as the clarity behind it. If your messaging is fuzzy or generic, PR won't help.
Think of PR as a series of small wins that add up. Develop a rhythm of showing up: Contribute expert insights when market news breaks.
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