In this week's Whiteboard Friday, Tom Capper addresses the critical timing for implementing SEO within businesses. He emphasizes that many companies may pursue SEO when it isn't the right time or when their goals donât align with practical SEO strategies. To succeed, businesses should ensure they have an adequate web presence, preferably with their own website, to effectively capture and manage traffic. Capper provides insights into SEO essentials that not only help in brand building but also in successful content creation.
SEO might not be the right investment for every business, as factors such as timing and digital presence impact its effectiveness, according to Tom Capper.
For businesses to successfully engage in SEO, they need at least a basic web presence, ideally their own website, to take full advantage of their traffic.
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