Andrew Smith shares his professional journey from a small startup to his current leadership at Vinted, discussing pivotal moments including his time in consulting and advertising. He highlights the shift from a conventional consulting track to a dynamic role in interactive media at Razorfish. His experience at Booking.com deepened his understanding of brand building, allowing for ownership beyond traditional advertising. Now at Vinted, Smith focuses on clarity, creativity, and commercial strategies to effectively scale in the competitive pre-loved fashion market, reflecting on the lessons learned throughout his diverse career.
After a two-year adventure as an English teacher in Japan, I landed in a large consulting firm. I was trained well, but the job track felt a bit conventional.
The internet 1.0 bubble burst. I moved on, did my MBA and worked at a variety of agencies in digital and brand marketing.
At Booking.com, I think I truly realized my passion for brand building as I was able to take more ownership of it and focus on elements that went beyond advertising.
Having worked at Vinted, I learned the importance of clarity, creativity, and commercial focus in scaling a brand within the competitive pre-loved market.
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