Not a Playbook offers advice for brand-building with creativity and authenticity. Authored by WeTransfer's CCO and a brand strategist, it combines stories from the company's founding with practical actions for fostering creativity in branding. The book features insights from notable artists and is described as a marketing guide for those looking to resonate with audiences. It highlights the importance of cultivating relationships, likening successful collaborations to friendships rather than transactions, which contributes to brand integrity and growth.
"The weakness of many brand and creator collaborations is their focus on the short term - the next campaign, the next product launch. And both sides suffer."
"WeTransfer showed the merits of thinking of the relationship not as a transaction, but hopefully the beginning of a friendship."
"It features insights from FKA Twigs, Moses Sumney and Riz Ahmed, and is billed as a homeopathic guide to marketing for entrepreneurs, marketers and creatives."
"The beautifully put together, pocket-sized book is designed by Kris Pyda, of Studio Pyda in Berlin, who took Pages documents and turned them into the tactile expression of an unconventional brand."
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