Anna King of M+C Saatchi Consulting emphasizes the need for a consumer-first mindset in modern brand-building. The unpredictable nature of shopping journeys, influenced by moods and moments, requires brands to be relevant and agile across various platforms. Success depends on understanding which consumer moments drive action and ensuring timely and relevant messaging. Loyalty, redefined beyond traditional programs, hinges on emotional connections and the consistent value brands provide through personalized experiences in diverse channels.
Brand loyalty today is defined by emotional relevance and utility rather than just points programs, requiring brands to add consistent value beyond transactions.
In the ever-evolving retail landscape, shoppers navigate a complex journey defined by real-time intent, requiring brands to adapt with agility and precise messaging.
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