#marketing-insights
#marketing-insights

How to Learn From Your Brand's Biggest Fans

Repeat purchasers are crucial for rapid growth in consumer brands, akin to compounding interest on investments.

fromSocial Media Today

Marketing tech

Snapchat Launches New Report Series Looking at Gen Z in India

Marketing

fromModern Retail

3 months ago

TikTok's role in commerce is growing as it drives more brand discovery

TikTok is reshaping digital commerce by facilitating authentic discovery and influencing consumer purchasing decisions.

Growth hacking

fromInc

How to Learn From Your Brand's Biggest Fans

Repeat purchasers are crucial for rapid growth in consumer brands, akin to compounding interest on investments.

fromSocial Media Today

Marketing tech

Snapchat Launches New Report Series Looking at Gen Z in India

more#consumer-behavior

fromHarvard Business Review

Fixing Chatbots Requires Psychology, Not Technology

AI chatbots are essential for modern customer service.

85% of leaders are exploring AI solutions in customer service.

#advertising

Google Ads Runs Different Auctions For Each Ad Location

Google will run different auctions for each ad location, potentially affecting visibility for smaller advertisers.

fromExchangewire

Lumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.com

Attention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.

Marketing tech

Google Responds To Comprehensive Performance Max Report

fromThe Drum

Marketing tech

Why B2B marketers need black sheep thinking

Google Ads Runs Different Auctions For Each Ad Location

Google will run different auctions for each ad location, potentially affecting visibility for smaller advertisers.

fromExchangewire

Lumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.com

Attention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.

Marketing tech

Google Responds To Comprehensive Performance Max Report

fromThe Drum

Marketing tech

Why B2B marketers need black sheep thinking

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.

Media industry

fromClickUp

3 weeks ago

What is Content Mapping and How to Create One (+ Templates)

Content mapping ensures the timely and relevant delivery of content that meets audience needs during different stages of their journey.

fromDigiday

The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

Marketers' calls for more granular insights from retail media networks have reached a fever pitch as of late.

Marketing tech

fromThegistsports

For Soccer shares demographic insights on women soccer fans in the U.S. | The GIST

The first installment of For Soccer's 2025 series highlights the growing influence and cultural diversity of U.S. women soccer fans, offering valuable insights for marketers.

Soccer (FIFA)

#cmo

fromZDNET

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.

fromCMSWire.com

The Marketing Genius Behind Taylor Swift's Brand Strategy

CMSWire offers vital resources for CMOs and customer experience innovators.

fromZDNET

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.

fromCMSWire.com

The Marketing Genius Behind Taylor Swift's Brand Strategy

CMSWire offers vital resources for CMOs and customer experience innovators.

more#cmo

Google March 2025 Core Update Volatility Hits Hard March 20th - Maybe

Many of the tools are superheated this morning but it might be related to some tracking issues a number of the tools had over the past couple of days.

Marketing tech

fromZDNET