Uber is turning trip and takeout data into insights for marketers
Uber launches Uber Intelligence, a LiveRamp-powered clean-room insights platform enabling advertisers to combine customer data with Uber ride and delivery signals for targeted marketing.
The AI Tools That Are Transforming Market Research
Gen AI dramatically accelerates and reduces cost of market research, transforming collection, creation, and analysis of consumer insights across the $140 billion industry.
Ron Jacobson transitioned from the Federal Reserve to ad tech, evolving Rockerbox into an attribution services provider after its acquisition by DoubleVerify.
New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness
CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.
B2B marketers must be the 'black sheep', adopting a bold, curious approach to challenge the emotional disconnect in their advertising strategies to stimulate brand engagement.
Out-of-home, out in front: why this 'ancient' medium is having a very modern moment
That growth, Oshry argues, isn't just down to habit or nostalgia - it's driven by performance. 86% of adults take action after seeing a sit-down restaurant out-of-home ad.
Traditional consumer research often samples the opinions of one-time triers and repeat-purchasing fans. This methodological error may not mean much for brands with straightforward use cases...