5 Ways TikTok's AI Ad Buying Tool Smart+ Can Catch Up With Meta's ASC
TikTok's Smart+ tool shows promise but lacks the performance consistency and detailed insights advertisers need compared to Meta's Advantage+ Shopping Campaigns.
Hobbies and interests lead Meta ad clickthrough rates worldwide
Hobbies and interests have the highest CTR on Meta compared to other sectors, indicating strong engagement.
5 Ways TikTok's AI Ad Buying Tool Smart+ Can Catch Up With Meta's ASC
TikTok's Smart+ tool shows promise but lacks the performance consistency and detailed insights advertisers need compared to Meta's Advantage+ Shopping Campaigns.
Hobbies and interests lead Meta ad clickthrough rates worldwide
Hobbies and interests have the highest CTR on Meta compared to other sectors, indicating strong engagement.
We thought Trump was finished. What else are marketers missing?
Marketers need to reconnect with their audience, as recent events indicate a significant gap in understanding consumer sentiments.
Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners
Marketers must align their strategies with the true values and beliefs of consumers and small-business owners to avoid alienation and improve engagement.
We thought Trump was finished. What else are marketers missing?
Marketers need to reconnect with their audience, as recent events indicate a significant gap in understanding consumer sentiments.
Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners
Marketers must align their strategies with the true values and beliefs of consumers and small-business owners to avoid alienation and improve engagement.
Creating a Movement in Women's Leadership With Ilona Aman, CMO of Athleta
Ilona Aman emphasizes empowering women and girls through Athleta's mission, stressing the importance of investing in their confidence for future success.
Not On The High Street marketer on why you can't cut corners with brand advertising
Brand neglect leads to marketing failure; long-term success requires building emotional connections beyond mere transactions.
Brand Strategy Lessons from Super Bowl Ads
The evolution of corporate branding is tied to the shifting cultural norms and audience expectations seen during events like the Super Bowl.
Why the Smallest Details Mean the Most in Marketing | Entrepreneur
Brands can enhance consumer engagement by focusing on the details of their identity and values.
Leveraging human psychology, such as the Von Restorff Effect, can significantly increase brand memorability.
Creating a Movement in Women's Leadership With Ilona Aman, CMO of Athleta
Ilona Aman emphasizes empowering women and girls through Athleta's mission, stressing the importance of investing in their confidence for future success.
Not On The High Street marketer on why you can't cut corners with brand advertising
Brand neglect leads to marketing failure; long-term success requires building emotional connections beyond mere transactions.
Brand Strategy Lessons from Super Bowl Ads
The evolution of corporate branding is tied to the shifting cultural norms and audience expectations seen during events like the Super Bowl.
Why the Smallest Details Mean the Most in Marketing | Entrepreneur
Brands can enhance consumer engagement by focusing on the details of their identity and values.
Leveraging human psychology, such as the Von Restorff Effect, can significantly increase brand memorability.
Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising
Video gaming leads programmatic ad spending with a 63% share, totaling $4 billion in Q2 2024.
Healthy Living category sees substantial ad spend growth, emphasizing the popularity of health-focused mobile apps.
Want to Double The Profit Generated From a Single Customer? Master This 5-Step Strategy | Entrepreneur
Discounts and promotions can enhance sales but may reduce overall customer value if not strategically implemented.
Leveraging Emotions in Your Facebook Ads for Better Results : Social Media Examiner
Emotions in advertising can significantly enhance the effectiveness of Facebook ad campaigns, making them stand out in a competitive space.
Agencies Tap Into Benefits of AI-Powered Focus Groups
AI-generated focus groups save time and money for brands and agencies by simulating conversations with potential customers.
AI-generated personas provide valuable insights for campaigns, especially on sensitive topics, leading to cost-effective solutions that align with human data.
Reddit Announces New Data Partnership with Cision
Cision partners with Reddit for trend insights
Access to Reddit Data API empowers data-driven strategies
Transforming content marketing lifecycles with AI | MarTech
AI tools and large language models are revolutionizing content marketing processes.
Utilizing AI in content research and insights can significantly enhance content strategies.
Job Vacancy: Growth Analyst (all genders) // Paired | Other Jobs | Berlin Startup Jobs
The mobile app Paired focuses on building and maintaining happy relationships through innovative data-driven insights.