#marketing-insights tag

3 months ago

Forget trend-chasing - how to build cultural capital that pays

Cultural vibrancy directly correlates with brand growth, with vibrant brands growing nearly six times more than less vibrant counterparts.

E-Commerce

fromExchangewire

fromSearch Engine Roundtable

DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool

Real-time measurement of retail media ad effectiveness is now possible with DAIVID's AI-powered tool.

Tech industry

New Google Trends API

Google released an alpha version of the Google Trends API to access data related to search behaviors and patterns.

E-Commerce

fromLindsey Gamble

Sprout Social 2025 State of Influencer Marketing Report: How Creator Content Drives Consumer Purchases - Lindsey Gamble

Influencers significantly impact consumer purchasing decisions, with 86% of consumers influenced by them.

E-Commerce

fromAdExchanger

Rockerbox's Attribution Journey | AdExchanger

Ron Jacobson transitioned from the Federal Reserve to ad tech, evolving Rockerbox into an attribution services provider after its acquisition by DoubleVerify.

fromMarTech

What your dashboards reveal about channel performance - and what they miss | MarTech

Jessica grapples with measuring performance accurately amid consumer behavior complexities and varying channel impact.

Artificial intelligence

fromHackernoon

5 years ago

The Data Delusion: Why Brands Trust Dashboards More Than People - And Why That's a Mistake | HackerNoon

Data-driven marketing often overlooks emotional factors like intent and trust.

fromExchangewire

New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.

Marketing tech

fromSiliconANGLE

Advertising strategies are changing with AI and data analysis tools - SiliconANGLE

Snowflake's AI platform enables secure, efficient customer insights for marketers while ensuring data governance.

fromBusiness Matters

Falling Behind? Signs Your Business Needs A Fresh Digital Strategy

A stagnant digital strategy can harm business growth, requiring an awareness and refresh for proactive engagement.

Brands must create desire beyond the transaction to succeed in an omnichannel world

Brands must maintain a consumer-first approach, adapting to complex shopping journeys that are unpredictable and influenced by multiple factors.

Social media marketing

fromAWeber

Best Time to Send Emails: What the Data Really Says (Day-by-Day Guide)

Sending emails at the right time significantly impacts open rates and engagement.

The best time to send emails falls between 9:00 AM and 11:00 AM in the recipient's local time.

fromMarTech

5 signs your GTM is too risky and what to do about it | MarTech

GTM failures result in substantial financial consequences and pose existential risks to companies.

fromSocial Media Today

fromHarvard Business Review

Snapchat Launches New Report Series Looking at Gen Z in India

Understanding Gen Z's evolving values is crucial for marketers to enhance brand engagement.

Artificial intelligence

Fixing Chatbots Requires Psychology, Not Technology

AI chatbots are essential for modern customer service.

85% of leaders are exploring AI solutions in customer service.

Why B2B marketers need black sheep thinking

B2B marketers must be the 'black sheep', adopting a bold, curious approach to challenge the emotional disconnect in their advertising strategies to stimulate brand engagement.

Marketing tech

Media industry

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.

Media industry

fromClickUp