"Uber wants advertisers to level up their marketing by tapping into data on the millions of rides and deliveries its users order every day. The ride-hailing giant is announcing the launch of a new insights platform called Uber Intelligence on Monday, the company exclusively told Business Insider. Launched in partnership with the data-connectivity platform LiveRamp, Uber Intelligence will let advertisers securely combine their customer data with Uber's to help surface insights about their audiences, based on what they eat and where they travel."
"It uses LiveRamp's clean room technology, which lets companies aggregate their data in a privacy-safe environment, without sharing or seeing each other's raw or personally identifiable customer information. A hotel brand could use Uber Intelligence to help identify which restaurants or entertainment venues it might want to partner with for its loyalty program, for example. Uber also hopes the platform can act as a flywheel for its broader ad business."
Uber is launching Uber Intelligence, an insights platform that lets advertisers combine their customer data with Uber's ride and delivery data. The platform is built with LiveRamp's clean-room technology to aggregate data in a privacy-safe environment without sharing raw or personally identifiable information. Brands can use the platform for audience insights, partner identification, and segmentation such as identifying heavy business travelers. Marketers can target users through ads in the Uber app or on in-car screens. Uber launched a dedicated advertising division in 2022 and expects its ad business to generate $1.5 billion in revenue this year.
Read at Business Insider
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