#data-clean-rooms

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#data-privacy
Marketing tech
fromForbes
5 months ago

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
Marketing tech
fromForbes
5 months ago

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
more#data-privacy
fromwww.exchangewire.com
3 weeks ago

Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms

Privacy-safe collaboration between brands and publishers is both possible and effective, as demonstrated by Hachette Livre's recent audience activations with data clean rooms.
Privacy technologies
Media industry
fromDigiday
3 months ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
fromMarTech
10 months ago

Data collaboration improves ad metrics for Canada's VIA Rail | MarTech

The collaboration between VIA and The Globe and Mail, utilizing Optable's data clean room, showed a 300%-plus increase in targeted reach over general travel audiences.
Business intelligence
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