#data-clean-rooms

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Digiday
1 month ago
Marketing

How data clean rooms are enhancing retail media transparency and effectiveness

Retail media networks market segment to more than double to over $100 billion by 2027.
Data clean rooms essential for secure data collaboration in retail media, especially with the deprecation of third-party cookies. [ more ]
AdExchanger
3 months ago
Marketing

ASICS Shows How Ad Experimentation Is Like Running A Marathon | AdExchanger

2024 will be a difficult and expensive time for marketing departments due to testing and innovation in digital advertising.
ASICS is using data clean rooms and walled garden media platforms to effectively test and learn using programmatic solutions. [ more ]
AdExchanger
2 months ago
EU data protection

The Agency Canvas Adds InfoSum As Its First Data Clean Room Partner | AdExchanger

Data clean rooms facilitate merging first-party data sets for audience insights.
Canvas Worldwide integrates data clean room technology like InfoSum for privacy-driven data analysis. [ more ]
MarTech
3 months ago
Marketing tech

LiveRamp acquires data clean room start-up Habu | MarTech

Data platform LiveRamp acquires marketing data start-up Habu for $200 million.
Habu's data clean room capabilities will enable LiveRamp clients to securely share customer data. [ more ]
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