#data-clean-rooms

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fromwww.exchangewire.com
4 days ago

Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms

Privacy-safe collaboration between brands and publishers is both possible and effective, as demonstrated by Hachette Livre's recent audience activations with data clean rooms.
Privacy technologies
Media industry
fromDigiday
2 months ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
Marketing tech
fromForbes
4 months ago

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
fromMarTech
9 months ago

Data collaboration improves ad metrics for Canada's VIA Rail | MarTech

The collaboration between VIA and The Globe and Mail, utilizing Optable's data clean room, showed a 300%-plus increase in targeted reach over general travel audiences.
Business intelligence
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