Inside WPP's $150 million InfoSum purchaseWPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel MeasurementData clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners | AdExchangerData clean rooms aren't a guarantee of privacy compliance and companies remain responsible for managing personal information securely.
Don't Hate, Collaborate; Getting Closure On Disclosures | AdExchangerData clean rooms have become misused, representing any data initiative rather than their intended purpose of privacy and analytics.DTC brands must ensure transparency in influencer marketing or risk legal repercussions under FTC guidelines.
Data collaboration improves ad metrics for Canada's VIA Rail | MarTechData clean rooms enable significant increases in marketing effectiveness by allowing brands to match customer insights without sharing personal information.
How decision intelligence bridges the gap between clean rooms and decisionsData clean rooms offer a starting point for privacy-driven intelligence, but they are not the complete solution marketers hoped for.
Overheard at The IAB Tech Lab SummitParticipants at the IAB Tech Lab summit highlighted challenges in the advertising industry and the need for new solutions.