#data-clean-rooms

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#privacy #retail-media #attribution #latency #proxy-metrics #measurement #identity #data-privacy #gdpr
Marketing tech
fromAdExchanger
3 days ago

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing | AdExchanger

Retail media's data clean rooms increase transparency but reveal significant limits like weekly latency and dependence on proxy metrics, complicating accurate campaign measurement.
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fromMarTech
2 months ago

Data clean rooms: What you need to know | MarTech

A data clean room is a secure environment where two or more parties can bring their data together to run analysis without actually revealing any sensitive or raw data to each other.
Privacy technologies
Media industry
fromDigiday
4 months ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
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