#liveramp

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Investing.com
1 month ago
Marketing tech

Earnings call: LiveRamp outperforms in Q4, focuses on cookie-less future By Investing.com

LiveRamp's Q4 revenue exceeded expectations, driven by marketplace and subscription growth. [ more ]
AdExchanger
4 months ago
Marketing tech

LiveRamp Revenue Bounces Back As It Reaches The Clouds | AdExchanger

LiveRamp reported Q4 profitability with a net income of $14 million, attributing success to cloud-based integrations and an improved macroeconomic environment
LiveRamp is focusing on partnerships with cloud operators like Google Cloud Platform (GCP), Amazon Web Services (AWS), and Snowflake to bring in new clients [ more ]
Investing.com
1 month ago
Marketing tech

Earnings call: LiveRamp outperforms in Q4, focuses on cookie-less future By Investing.com

LiveRamp's Q4 revenue exceeded expectations, driven by marketplace and subscription growth. [ more ]
AdExchanger
4 months ago
Marketing tech

LiveRamp Revenue Bounces Back As It Reaches The Clouds | AdExchanger

LiveRamp reported Q4 profitability with a net income of $14 million, attributing success to cloud-based integrations and an improved macroeconomic environment
LiveRamp is focusing on partnerships with cloud operators like Google Cloud Platform (GCP), Amazon Web Services (AWS), and Snowflake to bring in new clients [ more ]
morepartnerships
The Drum
2 months ago
Marketing

The advertiser's action plan for a smooth transition to a cookieless world

The deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt. [ more ]
AdExchanger
3 months ago
Marketing tech

NBCU And Google PAIR Up; Why Can't Madison Avenue And Hollywood Get Along? | AdExchanger

PAIR is Google's protocol for secure data matching between advertisers and publishers.
Google utilizes PAIR and LiveRamp's clean room to enhance match rates for NBCU without involving Google's first-party data. [ more ]
Practical Ecommerce
4 months ago
Marketing

New Ecommerce Tools: February 19, 2024

AccessiBe launches Shopify app for accessible ecommerce
Amazon introduces new performance metrics for brands
LiveRamp offers privacy-centric integrations with Amazon Ads [ more ]
#habu
AdExchanger
5 months ago
Marketing tech

LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech | AdExchanger

LiveRamp plans to acquire Habu in a deal worth $200 million.
LiveRamp and Habu have clear synergies in the data clean room category. [ more ]
MarTech
5 months ago
Marketing tech

LiveRamp acquires data clean room start-up Habu | MarTech

Data platform LiveRamp acquires marketing data start-up Habu for $200 million.
Habu's data clean room capabilities will enable LiveRamp clients to securely share customer data. [ more ]
AdExchanger
5 months ago
Marketing tech

LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech | AdExchanger

LiveRamp plans to acquire Habu in a deal worth $200 million.
LiveRamp and Habu have clear synergies in the data clean room category. [ more ]
MarTech
5 months ago
Marketing tech

LiveRamp acquires data clean room start-up Habu | MarTech

Data platform LiveRamp acquires marketing data start-up Habu for $200 million.
Habu's data clean room capabilities will enable LiveRamp clients to securely share customer data. [ more ]
morehabu
AdExchanger
5 months ago
Marketing tech

How A Gym Chain Became An Ad Data Seller | AdExchanger

Planet Fitness has launched an in-house ad sales team called PF Media to attract agency and advertiser budgets for its retail media network.
PF Media's approach includes an affiliate and email marketing program, in-club TV advertising, and a data sales partnership with LiveRamp to retarget gym member audiences.
Planet Fitness realized it had a large captive audience in its gyms and saw an opportunity to monetize it through advertising and data sales. [ more ]
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