#martech

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#leadership

Council Post: What's Ailing Your Marketing Programs: It's The Message, Stupid

Focusing on the core message is essential for effective marketing strategy amidst complexities.

What martech practitioners can learn from a NASA engineer | MarTech

NASA engineer insights emphasize communication and problem-solving in tech projects, highlighting that soft skills often drive success more than technical abilities.

Speed and agility the name of the game, says M&C Saatchi UK group CEO Jo Bacon

Agencies need to prioritize originality and creativity over commoditization in a tech-driven industry.

Council Post: What's Ailing Your Marketing Programs: It's The Message, Stupid

Focusing on the core message is essential for effective marketing strategy amidst complexities.

What martech practitioners can learn from a NASA engineer | MarTech

NASA engineer insights emphasize communication and problem-solving in tech projects, highlighting that soft skills often drive success more than technical abilities.

Speed and agility the name of the game, says M&C Saatchi UK group CEO Jo Bacon

Agencies need to prioritize originality and creativity over commoditization in a tech-driven industry.
moreleadership
#business-outcomes

Why career diversity drives martech team success | MarTech

Diversity in marketing teams improves collaboration and business outcomes by leveraging varied expertise across the evolving martech landscape.

5 steps to ensure business goals lead your martech strategy | MarTech

Focus on technology that delivers measurable results to avoid wasting resources.
Define success before adopting new technology for effective strategy development.
Regularly audit your tech stack to ensure all tools are valuable and necessary.
Promote cross-department collaboration for cohesive technology implementation.

Why career diversity drives martech team success | MarTech

Diversity in marketing teams improves collaboration and business outcomes by leveraging varied expertise across the evolving martech landscape.

5 steps to ensure business goals lead your martech strategy | MarTech

Focus on technology that delivers measurable results to avoid wasting resources.
Define success before adopting new technology for effective strategy development.
Regularly audit your tech stack to ensure all tools are valuable and necessary.
Promote cross-department collaboration for cohesive technology implementation.
morebusiness-outcomes
#marketing-technology

Semrush acquires Third Door Media, including MarTech | MarTech

Semrush acquires Third Door Media, continuing MarTech's mission for marketing professionals under new ownership.

Delivering large B2B marketing events: Best of the MarTechBot | MarTech

Martech managers enhance large events through technology integration and analytics.

7 Tips Marketing Technology (MarTech) Companies Can Use To Make More Sales

Marketing technology landscape is vast with increasing budgets for MarTech products. Automation, analytics, and social media management tools are in demand to achieve marketing goals.

The sticky problem of martech integration | MarTech

Marketers rely on multiple martech tools due to the vast scope of their work.
The marketing landscape is rapidly evolving, leading to a proliferation of martech tools with limited integration.

Semrush acquires Third Door Media, including MarTech | MarTech

Semrush acquires Third Door Media, continuing MarTech's mission for marketing professionals under new ownership.

Delivering large B2B marketing events: Best of the MarTechBot | MarTech

Martech managers enhance large events through technology integration and analytics.

7 Tips Marketing Technology (MarTech) Companies Can Use To Make More Sales

Marketing technology landscape is vast with increasing budgets for MarTech products. Automation, analytics, and social media management tools are in demand to achieve marketing goals.

The sticky problem of martech integration | MarTech

Marketers rely on multiple martech tools due to the vast scope of their work.
The marketing landscape is rapidly evolving, leading to a proliferation of martech tools with limited integration.
moremarketing-technology
#ai-integration

Overcoming AI challenges in martech to maximize ROI | MarTech

AI integration into martech stacks is complex but essential for improving marketing efficiency.
Organizations must address resistance to AI and focus on data readiness for successful integration.

Will AI agents conduct the martech orchestra in 2025? | MarTech

AI agents are becoming critical for orchestrating integrated tech stacks in marketing.

AI is poised to disrupt the world of martech vendors and users | MarTech

AI will significantly reshape marketing and martech by 2025, leading to myriad new use cases and changes in the martech landscape.
The emergence of AI agents in developing martech solutions will contribute to a shift toward custom software.

Why 2025 is the year for martech optimization, not expansion | MarTech

2025 calls for strategic caution in martech investment due to economic uncertainty and the evolving role of AI.

Take the 2025 State of Your Stack Survey | MarTech

Understanding the effectiveness of your martech stack amidst tools growth and AI integration is essential for future strategy.

Overcoming AI challenges in martech to maximize ROI | MarTech

AI integration into martech stacks is complex but essential for improving marketing efficiency.
Organizations must address resistance to AI and focus on data readiness for successful integration.

Will AI agents conduct the martech orchestra in 2025? | MarTech

AI agents are becoming critical for orchestrating integrated tech stacks in marketing.

AI is poised to disrupt the world of martech vendors and users | MarTech

AI will significantly reshape marketing and martech by 2025, leading to myriad new use cases and changes in the martech landscape.
The emergence of AI agents in developing martech solutions will contribute to a shift toward custom software.

Why 2025 is the year for martech optimization, not expansion | MarTech

2025 calls for strategic caution in martech investment due to economic uncertainty and the evolving role of AI.

Take the 2025 State of Your Stack Survey | MarTech

Understanding the effectiveness of your martech stack amidst tools growth and AI integration is essential for future strategy.
moreai-integration
#digital-marketing

Top marketing roles in Israel: The digital skills employers are seeking - opinion

The shift to digital marketing emphasizes data-driven strategies to reach and engage consumers.
Israeli companies are prioritizing roles that focus on growth and customer lifecycle management.
MarTech tools are essential for executing sophisticated marketing strategies in today's landscape.

These Predatory Marketing Tactics Could Be Your Company's Biggest Threat | Entrepreneur

The rise of dark marketing tactics poses a significant threat to businesses' brand identity and SEO integrity.

Apple, Netflix, Google, Ford, and Nike are attending MarTech for free. Are you?

Marketing is essential for companies, and technology is crucial for modern marketers.
The MarTech event provides invaluable insights and strategies for enhancing marketing technology.

The execution team's role in a martech center of excellence | MarTech

A martech Center of Excellence executes marketing strategies through a skilled team, enhancing customer experiences and achieving business goals.

Transition to a career in martech: Best of the MarTechBot | MarTech

Shifting to martech from a digital marketing background is a strategic choice given market demands and opportunities for career growth.

Learn the anatomy of a martech center of excellence | MarTech

A martech center of excellence (COE) is vital for fostering innovation and strategic alignment in digital marketing efforts.

Top marketing roles in Israel: The digital skills employers are seeking - opinion

The shift to digital marketing emphasizes data-driven strategies to reach and engage consumers.
Israeli companies are prioritizing roles that focus on growth and customer lifecycle management.
MarTech tools are essential for executing sophisticated marketing strategies in today's landscape.

These Predatory Marketing Tactics Could Be Your Company's Biggest Threat | Entrepreneur

The rise of dark marketing tactics poses a significant threat to businesses' brand identity and SEO integrity.

Apple, Netflix, Google, Ford, and Nike are attending MarTech for free. Are you?

Marketing is essential for companies, and technology is crucial for modern marketers.
The MarTech event provides invaluable insights and strategies for enhancing marketing technology.

The execution team's role in a martech center of excellence | MarTech

A martech Center of Excellence executes marketing strategies through a skilled team, enhancing customer experiences and achieving business goals.

Transition to a career in martech: Best of the MarTechBot | MarTech

Shifting to martech from a digital marketing background is a strategic choice given market demands and opportunities for career growth.

Learn the anatomy of a martech center of excellence | MarTech

A martech center of excellence (COE) is vital for fostering innovation and strategic alignment in digital marketing efforts.
moredigital-marketing
#investment-trends

MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC's Rich Ashton

MadTechMoney connects ad tech and martech startups with investors, highlighting overlooked opportunities in a trillion-dollar sector.

Exciting Event Announcement: MadTechMoney Joins Forces with ATS London

MadTechMoney will now be part of ExchangeWire's ATS London, enhancing investment insights and networking opportunities for the ad tech and martech communities.

MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC's Rich Ashton

MadTechMoney connects ad tech and martech startups with investors, highlighting overlooked opportunities in a trillion-dollar sector.

Exciting Event Announcement: MadTechMoney Joins Forces with ATS London

MadTechMoney will now be part of ExchangeWire's ATS London, enhancing investment insights and networking opportunities for the ad tech and martech communities.
moreinvestment-trends
#integration

Where do martech practitioners sit in organizations? | MarTech

Martech practitioners' roles are increasingly integrated within marketing and IT, reflecting a shift in organizational structure and responsibilities.

What to do when your martech tools aren't delivering results | MarTech

The allure of martech can be deceptive, and it's important to consider the practicalities of implementation.
Integrating and executing martech tools effectively in your marketing strategy is a challenge that requires careful consideration and expertise.

Martech set to exceed $215 billion by 2027 | MarTech

Global martech spend is projected to surpass $215 billion annually by 2027.
B2C marketing organizations spent 18% of their budget on martech in 2023.

CRM and marketing automation: The challenges and benefits of integration | MarTech

CRMs and MAPs are foundational in modern martech stacks.
CRM manages customer data, while MAPs help automate workflows and outreach.

Where do martech practitioners sit in organizations? | MarTech

Martech practitioners' roles are increasingly integrated within marketing and IT, reflecting a shift in organizational structure and responsibilities.

What to do when your martech tools aren't delivering results | MarTech

The allure of martech can be deceptive, and it's important to consider the practicalities of implementation.
Integrating and executing martech tools effectively in your marketing strategy is a challenge that requires careful consideration and expertise.

Martech set to exceed $215 billion by 2027 | MarTech

Global martech spend is projected to surpass $215 billion annually by 2027.
B2C marketing organizations spent 18% of their budget on martech in 2023.

CRM and marketing automation: The challenges and benefits of integration | MarTech

CRMs and MAPs are foundational in modern martech stacks.
CRM manages customer data, while MAPs help automate workflows and outreach.
moreintegration
#marketing

What's the role of marketing in a crisis? | MarTech

Marketing plays a crucial role in crisis response due to its customer insights and brand communication.

Why organization management is crucial for marketers | MarTech

Organization management in martech is crucial for creating teams that support tech stacks and adapting to organizational growth.
Marketers play a vital role in shaping martech organizations to align with business needs.

The Drum

Fragmentation is the main challenge for marketers in combining martech and adtech.
Understanding audience and effective measurement are key opportunities for marketers amidst the fragmentation.

The Wires 2024: Entries Now Open

The Wires recognizes the best use of digital media, marketing, and commerce through a series of awards.
The Telegraph's Karen Eccles was awarded Ad Tech Personality of the Year in 2023.

What's the role of marketing in a crisis? | MarTech

Marketing plays a crucial role in crisis response due to its customer insights and brand communication.

Why organization management is crucial for marketers | MarTech

Organization management in martech is crucial for creating teams that support tech stacks and adapting to organizational growth.
Marketers play a vital role in shaping martech organizations to align with business needs.

The Drum

Fragmentation is the main challenge for marketers in combining martech and adtech.
Understanding audience and effective measurement are key opportunities for marketers amidst the fragmentation.

The Wires 2024: Entries Now Open

The Wires recognizes the best use of digital media, marketing, and commerce through a series of awards.
The Telegraph's Karen Eccles was awarded Ad Tech Personality of the Year in 2023.
moremarketing
#market-trends

This is what the 'typical' martech replacement looks like | MarTech

Martech replacements are often driven by management decisions focused on improved application features.

5 Effective Martech Strategies for Tangible Results

Mastering martech pivotal for sustained growth

This is what the 'typical' martech replacement looks like | MarTech

Martech replacements are often driven by management decisions focused on improved application features.

5 Effective Martech Strategies for Tangible Results

Mastering martech pivotal for sustained growth
moremarket-trends

What an honest MOps job posting looks like | MarTech

Martech job descriptions often lack clarity but highlight the fulfilling challenges and growth opportunities within the field.
#marketing-strategy

How to align your martech COE with organizational and go-to-market goals | MarTech

Establishing a martech center of excellence is crucial for aligning marketing strategies with business goals.

Improving site speed for conversions: Best of the MarTechBot | MarTech

Site speed is crucial for improving conversion rates and user experience.

3 more pointers to navigate the confusing martech marketplace | MarTech

Leverage AI and machine learning for enhanced marketing decisions.

The false allure of B2B intent data | MarTech

Intent data is a powerful tool in martech, providing a competitive advantage by focusing on buyers ready to purchase.
Only about 5% of B2B buyers are in-market at a given time, highlighting the importance of effective strategy beyond just identifying active buyers.

Not too hot, not too cold: How to build the perfect martech stack | MarTech

Finding the right martech stack is like Goldilocks seeking the perfect porridge - it requires balance and customization.

A roadmap to martech stack maturity | MarTech

Maturing a martech stack requires ongoing strategic development beyond immediate project execution.

How to align your martech COE with organizational and go-to-market goals | MarTech

Establishing a martech center of excellence is crucial for aligning marketing strategies with business goals.

Improving site speed for conversions: Best of the MarTechBot | MarTech

Site speed is crucial for improving conversion rates and user experience.

3 more pointers to navigate the confusing martech marketplace | MarTech

Leverage AI and machine learning for enhanced marketing decisions.

The false allure of B2B intent data | MarTech

Intent data is a powerful tool in martech, providing a competitive advantage by focusing on buyers ready to purchase.
Only about 5% of B2B buyers are in-market at a given time, highlighting the importance of effective strategy beyond just identifying active buyers.

Not too hot, not too cold: How to build the perfect martech stack | MarTech

Finding the right martech stack is like Goldilocks seeking the perfect porridge - it requires balance and customization.

A roadmap to martech stack maturity | MarTech

Maturing a martech stack requires ongoing strategic development beyond immediate project execution.
moremarketing-strategy

Weighing the pros and cons of out-of-the-box martech | MarTech

Choosing between building custom software and using off-the-shelf solutions involves weighing cost, maintenance, and fulfilling specific needs.
#data-analysis

How Marketing Operations Transform Your Marketing Strategy

Data and technology have become crucial for modern marketing operations, moving beyond traditional tactics.
Strong marketing operations strategies are essential for aligning marketing efforts with business goals.

Harnessing martech insights: A roadmap to customer-centric business strategies | MarTech

Martech teams are now central to strategic decision-making, providing critical insights from data analysis.
Modern businesses should integrate martech teams into strategic planning discussions early on to drive innovation and competitive advantage.

How Marketing Operations Transform Your Marketing Strategy

Data and technology have become crucial for modern marketing operations, moving beyond traditional tactics.
Strong marketing operations strategies are essential for aligning marketing efforts with business goals.

Harnessing martech insights: A roadmap to customer-centric business strategies | MarTech

Martech teams are now central to strategic decision-making, providing critical insights from data analysis.
Modern businesses should integrate martech teams into strategic planning discussions early on to drive innovation and competitive advantage.
moredata-analysis
#consolidation

What technology would you bet on in the martech race? | MarTech

The overwhelming number of martech tools complicates data consolidation and insights, making it crucial for the industry to consolidate tools for effectiveness.

14,106 martech tools reveal 3 trends you should master | MarTech

Martech growth outpaces consolidation, prioritize martech maturity.

What technology would you bet on in the martech race? | MarTech

The overwhelming number of martech tools complicates data consolidation and insights, making it crucial for the industry to consolidate tools for effectiveness.

14,106 martech tools reveal 3 trends you should master | MarTech

Martech growth outpaces consolidation, prioritize martech maturity.
moreconsolidation

Top tips for onboarding new martech vendors | MarTech

Effective onboarding of a new vendor is crucial for a productive client-vendor relationship and requires thorough stakeholder engagement.
#crm-implementation

HubSpot experts share tips for successful CRM implementations | MarTech

Choosing the right implementation path is crucial for a successful CRM transition, as HubSpot offers tailored support options.

The impact of martech on company value | MarTech

Focus on effectiveness over efficiency metrics for evaluating martech's impact on company value.

HubSpot experts share tips for successful CRM implementations | MarTech

Choosing the right implementation path is crucial for a successful CRM transition, as HubSpot offers tailored support options.

The impact of martech on company value | MarTech

Focus on effectiveness over efficiency metrics for evaluating martech's impact on company value.
morecrm-implementation
#marketing-strategies

Lexus marketer Mat Thomas on the art of smart storytelling to get boardroom backing

Marketers from big brands share insights on balancing long and short-term strategies and navigating martech.

Why you need to master martech tool management | MarTech

Effective martech tool management focuses on access control and data privacy rather than technical skills or certifications.

Joining the dots in DOOH

Martech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success.

MOps alignment and core responsibilities: Best of the MarTechBot | MarTech

Martech and Marketing Ops are recommended to align under the marketing function for effective support of marketing strategies.
Different alignments can create challenges in prioritization and decision-making, highlighting the importance of aligning under marketing.

Martech's moment of truth: Why product excellence beats slick sales pitches | MarTech

Success in martech relies on product quality over flashy presentations and promises.
Innovation in martech requires genuine creativity and usability as key components.

MarTech's CRM experts to follow | MarTech

CRM is considered the original martech, continuously evolving to meet new challenges and behaviors.
Following industry experts can help in staying updated with optimal strategies in martech.

Lexus marketer Mat Thomas on the art of smart storytelling to get boardroom backing

Marketers from big brands share insights on balancing long and short-term strategies and navigating martech.

Why you need to master martech tool management | MarTech

Effective martech tool management focuses on access control and data privacy rather than technical skills or certifications.

Joining the dots in DOOH

Martech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success.

MOps alignment and core responsibilities: Best of the MarTechBot | MarTech

Martech and Marketing Ops are recommended to align under the marketing function for effective support of marketing strategies.
Different alignments can create challenges in prioritization and decision-making, highlighting the importance of aligning under marketing.

Martech's moment of truth: Why product excellence beats slick sales pitches | MarTech

Success in martech relies on product quality over flashy presentations and promises.
Innovation in martech requires genuine creativity and usability as key components.

MarTech's CRM experts to follow | MarTech

CRM is considered the original martech, continuously evolving to meet new challenges and behaviors.
Following industry experts can help in staying updated with optimal strategies in martech.
moremarketing-strategies
#customer-experience

3 elements of a customer technology strategy | MarTech

Seamless customer experience requires integrated technology strategies rather than isolated systems.

How martech leaders must embrace AI for customer-centric marketing | MarTech

Martech evolution led to focus on personalized customer experiences.
Early martech adopters emphasized people and processes over platforms.

A CX reality check: When good intentions meet clunky execution | MarTech

Using personalized direct marketing can help reduce customer friction in the renewal process.
Large companies may face challenges in maintaining personalized experiences due to bureaucracy.

3 elements of a customer technology strategy | MarTech

Seamless customer experience requires integrated technology strategies rather than isolated systems.

How martech leaders must embrace AI for customer-centric marketing | MarTech

Martech evolution led to focus on personalized customer experiences.
Early martech adopters emphasized people and processes over platforms.

A CX reality check: When good intentions meet clunky execution | MarTech

Using personalized direct marketing can help reduce customer friction in the renewal process.
Large companies may face challenges in maintaining personalized experiences due to bureaucracy.
morecustomer-experience
#roi

How to transform martech and multichannel marketing for the AI era | MarTech

Value from martech investments requires balancing budgets and adopting generative AI for profitable growth.

How to leverage the 80/20 rule for martech efficiency and ROI | MarTech

CMOs face challenges with bloated martech stacks but can optimize by applying the Pareto principle (80/20 rule) to identify key tools generating results.

Do CMOs really understand how their teams use martech? | MarTech

Marketers still struggling with 'shiny object syndrome' and job dissatisfaction despite post-COVID challenges.

How to transform martech and multichannel marketing for the AI era | MarTech

Value from martech investments requires balancing budgets and adopting generative AI for profitable growth.

How to leverage the 80/20 rule for martech efficiency and ROI | MarTech

CMOs face challenges with bloated martech stacks but can optimize by applying the Pareto principle (80/20 rule) to identify key tools generating results.

Do CMOs really understand how their teams use martech? | MarTech

Marketers still struggling with 'shiny object syndrome' and job dissatisfaction despite post-COVID challenges.
moreroi
#digital-media

The Wires 2024: From Groundbreaking Strategies to Cutting-Edge Ad Tech

The Wires Global Awards celebrate digital media, marketing, and commerce, with a focus on ad tech and martech.

Collective Audience Appoints Advertising Entrepreneur and Digital Healthcare Executive, Larry Krampf, to Advisor Collective By Investing.com

Appointment of Larry Krampf to Advisor Collective by Collective Audience, Inc. to revolutionize AdTech, MarTech, and digital media industries.
1P data combined with AI automation is the new asset class driving innovation in digital advertising and media.

The Wires 2024: From Groundbreaking Strategies to Cutting-Edge Ad Tech

The Wires Global Awards celebrate digital media, marketing, and commerce, with a focus on ad tech and martech.

Collective Audience Appoints Advertising Entrepreneur and Digital Healthcare Executive, Larry Krampf, to Advisor Collective By Investing.com

Appointment of Larry Krampf to Advisor Collective by Collective Audience, Inc. to revolutionize AdTech, MarTech, and digital media industries.
1P data combined with AI automation is the new asset class driving innovation in digital advertising and media.
moredigital-media
#ai

How AI Is Revolutionizing Marketing In 2024: Top 5 Trends

AI and GenAI are leading MarTech investments, driving personalization and marketing efficiency for brands.

Martech spending falls to lowest level in 10 years | MarTech

Martech spending reached a decade low, with CMOs prioritizing media spend and facing diminishing influence over martech.

AI-powered martech releases and news: May 2 | MarTech

Injecting AI into all customer-facing surfaces can lead to unexpected outcomes and failures.

Martech activity slows in 2023 with less funding, launches | MarTech

Martech funding and industry activity significantly decreased in 2023 compared to previous years.
Martech investment declined from $39.8 billion in 2021 to $18.9 billion in 2023.

How AI Is Revolutionizing Marketing In 2024: Top 5 Trends

AI and GenAI are leading MarTech investments, driving personalization and marketing efficiency for brands.

Martech spending falls to lowest level in 10 years | MarTech

Martech spending reached a decade low, with CMOs prioritizing media spend and facing diminishing influence over martech.

AI-powered martech releases and news: May 2 | MarTech

Injecting AI into all customer-facing surfaces can lead to unexpected outcomes and failures.

Martech activity slows in 2023 with less funding, launches | MarTech

Martech funding and industry activity significantly decreased in 2023 compared to previous years.
Martech investment declined from $39.8 billion in 2021 to $18.9 billion in 2023.
moreai

The marketing ROI problem has its roots in marketing culture | MarTech

Marketing ROI calculation remains challenging despite technological advancements.
#email-marketing

Modern email marketing: Data privacy, bulk email restrictions and more | MarTech

Being adaptable and focusing on bringing value is crucial for a successful email marketing strategy amidst constant changes.

Natalie Jackson: Spotlight on the Expert | MarTech

Natalie Jackson transitioned from a career in Creative Writing to email marketing through a challenging job market.
Utilizing professional thought leadership and becoming a valued contributor led Natalie to success in MarTech.

Modern email marketing: Data privacy, bulk email restrictions and more | MarTech

Being adaptable and focusing on bringing value is crucial for a successful email marketing strategy amidst constant changes.

Natalie Jackson: Spotlight on the Expert | MarTech

Natalie Jackson transitioned from a career in Creative Writing to email marketing through a challenging job market.
Utilizing professional thought leadership and becoming a valued contributor led Natalie to success in MarTech.
moreemail-marketing
#underutilization

How to align processes to drive martech utilization | MarTech

Marketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness.

How marketers can help boost martech utilization | MarTech

Martech utilization declined to 33% in 2023 from 42% in 2022 and 58% in 2020.
Underutilization of martech can lead to budget reductions and hinder marketing process improvement.

How to align processes to drive martech utilization | MarTech

Marketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness.

How marketers can help boost martech utilization | MarTech

Martech utilization declined to 33% in 2023 from 42% in 2022 and 58% in 2020.
Underutilization of martech can lead to budget reductions and hinder marketing process improvement.
moreunderutilization

AI-powered martech releases and news: April 18 | MarTech

Businesses deploy chatbots with potential to provide false answers. Chatbots are viewed as a work in progress, cautioning users.
AI continues to make advancements in martech, with tools like automated video tagging, conversational search, and cohort-based modeling for advertisers.

AI-powered martech releases and news: April 11 | MarTech

AI technology is being used in marketing campaigns to help dogs in shelters get adopted by creating location-specific ads.
New AI-powered martech releases include tools for analyzing customer feedback, optimizing ad inventory, and creating engaging storefront rails.

Alphabet said to consider offer to acquire HubSpot | MarTech

Alphabet considering acquiring HubSpot, valued at $32 billion.
No official offer made yet, uncertainty remains regarding the deal's future.
HubSpot's prominence in the martech industry sparks interest despite potential for story to fizzle out.

Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey | MarTech

Job dissatisfaction increased for martech professionals at various levels.
Securing sufficient resources and demonstrating positive impact are key challenges for martech professionals.

Simplifying your martech stack: From pipeline efficiency to brand affinity | MarTech

Overemphasis on pipeline efficiency neglects the majority of potential customers.
Suggests adapting martech for better brand affinity and demand generation.

Aligning martech with your business strategy: Your blueprint for success | MarTech

Your martech decisions must align with and advance your company's core business goals.
Develop a roadmap to align your martech with your business goals by defining how marketing supports the company's goals and matching the required martech functionalities to these goals.

Havas Media Group Becomes First Agency Network to Implement Attention Data into Planning Tools on a Global Scale

The Digital Voice™ offers bold PR services for leading AdTech and MarTech companies worldwide.

Read the Pitch Deck This Firm Used to Raise $1.1 Million to Automate Media Buying

Secured $1.1 million in pre-seed funding round led by SMRK venture capital.
Ability AI focuses on automating media buying across Meta and Google platforms to enhance performance marketing.
Aims to improve ROI for brands and agencies by streamlining operations using AI technology.

Job Vacancy: Senior Fullstack Engineer (TypeScript - Remote) // Affilimate | IT / Software Development Jobs | Berlin Startup Jobs

Seeking Senior Fullstack Engineer with 7+ years experience, working remotely in Europe or the UK on TypeScript, React, Node.js for martech and analytics company in Berlin.

7 value-added assets to engage and upsell customers | MarTech

Marketing strategies often neglect existing customers despite proven success with prospects. Leveraging martech for customer engagement can lead to increased revenue and retention.
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