#martech

#martech

As martech practitioners increasingly integrate into marketing and IT, their roles and responsibilities shift, reflecting the evolving relationship between these traditionally separate departments.

"If those tools aren't driving real, measurable results, they're not helping - they're just draining your budget. Let's explore how to cut through the noise and deliver quantifiable value."

"The decision to replace martech applications typically starts at the management level, showing a top-down approach rather than a grassroots initiative from the users themselves."

"Generally, people follow the same steps [from company to company]," said Karen Ng, SVP of product and partnerships. This uniformity indicates a commonly recognized process for CRM implementation, albeit tailored to individual needs.