#martech

#martech

Job dissatisfaction increased for martech professionals at various levels.

Securing sufficient resources and demonstrating positive impact are key challenges for martech professionals. [ more ]

Contributing to MarTech involves a different writing style compared to corporate writing.

Delivering a talk or sitting on a panel can be nerve-wracking, but the speaker feels more comfortable in those situations. [ more ]

Freethinking Capital has announced a strategic partnership with FirstPartyCapital (FPC), a venture capital firm specializing in ad tech and martech.

The partnership aims to connect companies within the FirstPartyCapital roster with brands under the Freethinking Group umbrella, enabling increased commercial opportunities and access to innovative technology. [ more ]

The martech landscape has expanded with AI as the driving force, with 73% of new marketing technology tools being AI-based.

Content tools accounted for 34% of all new AI martech tools, followed by video with 4.85%. [ more ]

Being adaptable and focusing on bringing value is crucial for a successful email marketing strategy amidst constant changes. [ more ]

Marketers still struggling with 'shiny object syndrome' and job dissatisfaction despite post-COVID challenges. [ more ]

Marketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness. [ more ]

Appointment of Larry Krampf to Advisor Collective by Collective Audience, Inc. to revolutionize AdTech, MarTech, and digital media industries.

1P data combined with AI automation is the new asset class driving innovation in digital advertising and media. [ more ]

Martech utilization declined to 33% in 2023 from 42% in 2022 and 58% in 2020.

Underutilization of martech can lead to budget reductions and hinder marketing process improvement. [ more ]

Businesses deploy chatbots with potential to provide false answers. Chatbots are viewed as a work in progress, cautioning users.

AI continues to make advancements in martech, with tools like automated video tagging, conversational search, and cohort-based modeling for advertisers. [ more ]

Natalie Jackson transitioned from a career in Creative Writing to email marketing through a challenging job market.

Utilizing professional thought leadership and becoming a valued contributor led Natalie to success in MarTech. [ more ]

Martech teams are now central to strategic decision-making, providing critical insights from data analysis.

Modern businesses should integrate martech teams into strategic planning discussions early on to drive innovation and competitive advantage. [ more ]

Intent data is a powerful tool in martech, providing a competitive advantage by focusing on buyers ready to purchase.

Only about 5% of B2B buyers are in-market at a given time, highlighting the importance of effective strategy beyond just identifying active buyers. [ more ]

Overemphasis on pipeline efficiency neglects the majority of potential customers.

Suggests adapting martech for better brand affinity and demand generation. [ more ]

Your martech decisions must align with and advance your company's core business goals.

Develop a roadmap to align your martech with your business goals by defining how marketing supports the company's goals and matching the required martech functionalities to these goals. [ more ]