#martech

[ follow ]
#technology
Marketing tech
fromForbes
2 months ago

The MarTech Stack Dilemma: Why Tech Adoption Fails Without Human Buy-In

Success in digital marketing combines creative efforts with technology, but the role of skilled people is crucial for maximizing the potential of tools.
Marketing tech
fromForbes
2 months ago

The MarTech Stack Dilemma: Why Tech Adoption Fails Without Human Buy-In

Success in digital marketing combines creative efforts with technology, but the role of skilled people is crucial for maximizing the potential of tools.
Marketing tech
fromThe Drum
5 days ago

Martech for Drummies: what marketers need to know

Martech spend is booming, but complexity is growing.
Avoid the Frankenstack: integration and simplicity matter more than shiny tools.
CRM, creative and commerce are converging fast.
Measurement is evolving - and marketers must evolve with it.
The best stacks aren't the biggest, they're the smartest.
more#technology
#data-strategy
Marketing tech
fromThe Drum
4 weeks ago

Martech for Drummies: your essential cheat sheet

Innovation in martech now focuses on integrating existing tools and data, providing a competitive edge amidst tech overload and regulatory changes.
Marketing tech
fromThe Drum
4 weeks ago

Martech for Drummies: your essential cheat sheet

Innovation in martech now focuses on integrating existing tools and data, providing a competitive edge amidst tech overload and regulatory changes.
more#data-strategy
#ai-in-marketing
fromMarTech
1 month ago
Marketing tech

How to tell if it's real AI or just automation at a higher price | MarTech

fromMarTech
1 month ago
Marketing tech

How to tell if it's real AI or just automation at a higher price | MarTech

more#ai-in-marketing
#decision-making
Marketing tech
fromMarTech
3 months ago

Why buying-group marketing beats ABM every time | MarTech

B2B marketing should focus on engaging the entire buying committee instead of individual leads.
Marketing tech
fromMarTech
3 months ago

Why buying-group marketing beats ABM every time | MarTech

B2B marketing should focus on engaging the entire buying committee instead of individual leads.
more#decision-making
#ai
Marketing tech
fromThe Drum
1 month ago

5 of the industry's biggest martech questions, answered

Marketers face integration challenges with martech stacks, affecting effectiveness and efficiency.
A shift from tech-centric to experience-centric strategies is crucial for success.
Marketing tech
fromThe Drum
1 month ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.
Many brands are struggling to adopt new technologies, remaining in the experimentation phase.
fromMarTech
3 weeks ago
Marketing tech

Martech Landscape 2025: Growing, shrinking and reshaping all at once | MarTech

fromMarTech
3 weeks ago
Marketing tech

10 insights for marketing and MOps leaders from the State of Martech 2025 report | MarTech

Marketing tech
fromThe Drum
1 month ago

5 of the industry's biggest martech questions, answered

Marketers face integration challenges with martech stacks, affecting effectiveness and efficiency.
A shift from tech-centric to experience-centric strategies is crucial for success.
Marketing tech
fromThe Drum
1 month ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.
Many brands are struggling to adopt new technologies, remaining in the experimentation phase.
fromMarTech
3 weeks ago
Marketing tech

Martech Landscape 2025: Growing, shrinking and reshaping all at once | MarTech

fromMarTech
3 weeks ago
Marketing tech

10 insights for marketing and MOps leaders from the State of Martech 2025 report | MarTech

more#ai
Startup companies
fromExchangewire
4 weeks ago

FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

FirstPartyStudio supports startups in ad tech and martech with strategic services for growth and efficiency.
#marketing-technology
Marketing tech
fromMarTech
2 months ago

AI agents will infiltrate your martech stack | MarTech

AI agents are transforming marketing technology management, heralding a golden age for marketing operations professionals.
Marketing tech
fromMarTech
3 months ago

AI agents offer a glimpse into a potentially simplified future | MarTech

AI-driven agents have the potential to simplify the complex martech landscape, reducing the need for multiple overlapping tools.
Marketing tech
fromMarTech
2 months ago

AI agents will infiltrate your martech stack | MarTech

AI agents are transforming marketing technology management, heralding a golden age for marketing operations professionals.
Marketing tech
fromMarTech
3 months ago

AI agents offer a glimpse into a potentially simplified future | MarTech

AI-driven agents have the potential to simplify the complex martech landscape, reducing the need for multiple overlapping tools.
more#marketing-technology
#marketing-strategy
Artificial intelligence
fromMarTech
4 months ago

Overcoming AI challenges in martech to maximize ROI | MarTech

AI integration into martech stacks is complex but essential for improving marketing efficiency.
Organizations must address resistance to AI and focus on data readiness for successful integration.
Artificial intelligence
fromMarTech
4 months ago

Overcoming AI challenges in martech to maximize ROI | MarTech

AI integration into martech stacks is complex but essential for improving marketing efficiency.
Organizations must address resistance to AI and focus on data readiness for successful integration.
more#marketing-strategy
#roi
fromMarTech
1 month ago
Marketing tech

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Marketing tech
fromMarTech
1 month ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
Marketing tech
fromMarTech
2 months ago

8 challenges for marketing teams navigating the MAP market | MarTech

Marketing automation platforms (MAPs) are crucial but face challenges that affect their effectiveness and ROI for marketing teams.
more#roi
#marketing-operations
Marketing tech
fromMarTech
3 months ago

Want to really understand marketing ops? Talk to this guy | MarTech

Marketing operations is crucial for the smooth functioning of marketing technology and strategy.
Collaboration among marketing operations, sales operations, and revenue operations is essential for effective marketing execution.
fromMarTech
1 month ago
Marketing tech

These are the challenges and barriers impacting your martech stack | MarTech

Marketing tech
fromMarTech
3 months ago

Want to really understand marketing ops? Talk to this guy | MarTech

Marketing operations is crucial for the smooth functioning of marketing technology and strategy.
Collaboration among marketing operations, sales operations, and revenue operations is essential for effective marketing execution.
fromMarTech
1 month ago
Marketing tech

These are the challenges and barriers impacting your martech stack | MarTech

more#marketing-operations
Marketing tech
fromMarTech
1 month ago

A martech tale of multi-channel confusion | MarTech

Martech effectiveness relies on clear communication strategies and integration across platforms.
Failure to manage customer communications can lead to significant misunderstandings and missed appointments.
#innovation
Marketing tech
fromMarTech
2 months ago

AI-powered martech news and releases: February 6 | MarTech

The latest trend in tech product naming involves adding 'agent' to signify cutting-edge innovation.
Marketing tech
fromMarTech
2 months ago

AI-powered martech news and releases: February 6 | MarTech

The latest trend in tech product naming involves adding 'agent' to signify cutting-edge innovation.
more#innovation
Marketing tech
fromMarTech
2 months ago

The smart way to handle overlaps in your martech stack | MarTech

Martech stacks can have overlapping functionalities, which if not managed wisely, could lead to wasted resources and inefficiencies.
fromMarTech
5 months ago

Where do martech practitioners sit in organizations? | MarTech

As martech practitioners increasingly integrate into marketing and IT, their roles and responsibilities shift, reflecting the evolving relationship between these traditionally separate departments.
Marketing
fromMarTech
5 months ago

5 steps to ensure business goals lead your martech strategy | MarTech

"If those tools aren't driving real, measurable results, they're not helping - they're just draining your budget. Let's explore how to cut through the noise and deliver quantifiable value."
Marketing
fromMarTech
6 months ago

This is what the 'typical' martech replacement looks like | MarTech

"The decision to replace martech applications typically starts at the management level, showing a top-down approach rather than a grassroots initiative from the users themselves."
Marketing
Marketing
fromMarTech
8 months ago

What technology would you bet on in the martech race? | MarTech

The overwhelming number of martech tools complicates data consolidation and insights, making it crucial for the industry to consolidate tools for effectiveness.
fromMarTech
9 months ago

HubSpot experts share tips for successful CRM implementations | MarTech

"Generally, people follow the same steps [from company to company]," said Karen Ng, SVP of product and partnerships. This uniformity indicates a commonly recognized process for CRM implementation, albeit tailored to individual needs.
JavaScript
[ Load more ]