Marketing organizations often overspend on digital experience platforms (DXPs) by prioritizing features over foundational capabilities. In the aftermath of their investments, many are left frustrated and underutilizing the tools they acquired. A key lesson learned is that in todayâs fast-evolving market, companies must focus on a platformâs adaptability to future challenges, not just its ability to solve current problems. Critical evaluations should include assessing reconfiguration speed and integration flexibility to ensure that businesses can pivot effectively amid unforeseen changes in consumer behavior.
These expensive mistakes arise from organizations buying on features but failing on fundamentals, leading to under-utilization and mounting frustration over costly digital experience platforms.
The change resilience test is crucial for evaluating platforms; it assesses how quickly a solution can adapt to sudden shifts in consumer behavior and emerging channels.
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