#digital-experience-platforms

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fromMarTech
3 days ago

An outcome-driven framework for core martech selection | MarTech

A technology investment should directly relate to business objectives, emphasizing speed and flexibility to ensure that tools can significantly decrease production cycles and adapt to market changes.
Marketing
Marketing tech
fromMarTech
2 months ago

3 critical truths about DXP platform selection | MarTech

Organizations frequently invest in digital experience platforms without understanding their evolving needs, leading to wasted resources.
Choosing a DXP requires a focus on adaptability and future-proofing to navigate unexpected market changes.
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