The best brand refreshes aren't revolutions, they're evolutions
A report by McKinsey backs this up. Companies that invest in brand evolution grow 20%-30% faster than those that don't. This isn't about having Coca-Cola-level budgets.
'Slow down' and 'deeply observe' the company culture when starting a new job, says ex-Apple director
"I think my own particular mistake, and I've seen this with some other Apple executives as well, is we went directly from Apple - I left Apple on a Friday and I started Pinterest on a Monday."
AI poses challenges for graphic designers, but opportunities exist for those willing to adapt and embrace both human creativity and machine capabilities.
AI poses challenges for graphic designers, but opportunities exist for those willing to adapt and embrace both human creativity and machine capabilities.
Nomine Fabian: 'I can do everything but run' DW 05/27/2025
"Nomi was the first wheelchair user who came to us wanting to learn to sail. At the time, we had no experience with wheelchair sailing, but we started her out on a children's catamaran."
Aiming Off: Could Shifting Your Target Improve Accuracy?
The paradox of fixation presents a challenge in performance psychology, showing that the more one fixates on the end goal, the more elusive it becomes.
What, exactly, is a 'full-stack marketer?' | MarTech
A full-stack marketer is a marketing professional who possesses a diverse skill set that spans the entire marketing spectrum, from strategy development to execution across various channels.