Craig Shults on Growth, Grit, and Leading with Consistency
Briefly

Craig Shults' non-traditional path to construction finance emphasizes grit and continuous learning over formal education. He began in the insurance industry which taught him the importance of communication and building trust. Transitioning to home improvement sales honed his understanding of customer needs and adaptability. Craig's early life in Upstate New York, characterized by hard work during challenging circumstances, shaped his approach to adversity. Now, as Controller and CFO at JSL Construction, he uses skills gained from diverse experiences to navigate the complexities of the financial side of construction.
"I've worked in insurance, home improvement sales, and now construction. Every step taught me something I still use today."
"We didn't grow up with much, but that just meant we had to work harder."
"I had to explain complex things to people who didn't always trust the system. That taught me how to listen."
"You've got to understand people. Their needs, their concerns, their limits."
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