#marketing-operations tag

The real reason so many teams are struggling with email marketing | MarTech

Effective B2B email requires dedicated multidisciplinary teams, investment, segmentation, deliverability, testing and strategic integration with other channels to drive meetings and pipeline.

Marketing tech

fromMarTech

3 days ago

5 ways MOps can stop order-taking and start driving strategy | MarTech

Marketing operations professionals must protect dedicated time for strategic thinking and experimentation to avoid becoming reactive order-takers.

fromClickUp

1 week ago

How to Create and Plan Your B2B Content Calendar for the Year

In B2B marketing, consistency goes beyond simply showing up. You need to show up in the right place, at the right time, with the right content. Every blog post, webinar, email sequence, or LinkedIn campaign you create plays a crucial role in driving results for your business. So, if they are not planned together, your messages will lose impact, and your brand loses relevance and trust.

Marketing

Growth hacking

fromSocial Media Explorer

1 week ago

How Shockwave Solutions Fixed Ops to Drop CAC and Raise LTV in 60 Days - Social Media Explorer

Operational systems, not marketing talent, determine whether growth generates profit; aligning operations, offers, and cadence lowers CAC and raises LTV.

E-Commerce

fromMarTech

3 weeks ago

Beyond storage: How DAM platforms became the unsung heroes of modern marketing | MarTech

Modern digital asset management platforms have evolved from simple file storage to comprehensive systems that enhance marketing operations.

#martech

fromMarTech

1 month ago

Marketing

Creative misalignment is the silent killer of marketing ROI | MarTech

Pressure on CMOs to show results increases despite flat marketing budgets, leading to greater investment in martech, necessitating alignment with creative operations.

fromMarTech

4 months ago

Marketing tech

These are the challenges and barriers impacting your martech stack | MarTech

Data integration is the main challenge for managing martech stacks, hindering unified customer insights. Budget constraints limit tool adoption significantly, especially for smaller firms.

fromMarTech

1 month ago

Marketing

Creative misalignment is the silent killer of marketing ROI | MarTech

fromMarTech

4 months ago

Marketing tech

These are the challenges and barriers impacting your martech stack | MarTech

Satisfaction with martech stacks varies by company size | MarTech

Satisfaction with martech tool stacks varies significantly by company size.

Marketing

fromMarTech

1 month ago

3 MOps bottlenecks killing your campaign velocity | MarTech

Operational entropy in marketing stems from excessive complexity rather than a lack of tools or strategies.

Marketing tech

fromMarTech

2 months ago

5 ways AI can save MOps hours every week | MarTech

AI enhances productivity for marketing operations by automating data analysis and workflow efficiencies.

MOps professionals can leverage AI to communicate insights more effectively to stakeholders.

Marketing tech

fromClickUp

2 months ago

10 Best Marketing Resource Management Software (MRM) 2025

MRM software streamlines marketing operations, enabling teams to manage resources efficiently and effectively.

Marketing tech

fromMarTech

3 months ago

Why the future of marketing depends on a smarter MOps function | MarTech

Marketing operations has transformed into a strategic function fueled by AI, predictive analytics, and the demand for personalized customer experiences.

Media industry

fromMarTech

4 months ago