#marketing-operations

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MarTech
4 weeks ago
Marketing

Unifying projects and products: The power of program management in martech | MarTech

Using a program-based approach in managing related projects, products, and activities ensures all aspects are considered and properly integrated. [ more ]
MarTech
1 month ago
Marketing

5 secrets to cross-functional collaboration in marketing | MarTech

Effective marketing organizations prioritize cross-functional collaboration
Organizations benefit from organizing marketing initiatives into multidisciplinary pods [ more ]
MarTech
2 months ago
Marketing

Mastering the Art of Goal Setting in Marketing Operations | MarTech

When setting goals for marketing operations teams, consider crafting different sets of goals for public and internal audiences.
Approach marketing operations teams with a "product management" mindset to create a more agile and effective function. [ more ]
MarTech
1 month ago
Artificial intelligence

Laying the groundwork for AI in MOps: How to get started | MarTech

Define clear objectives before integrating AI into MOps.
Consider AI's impact on marketing efficiency, personalization, customer insights, ROI measurement, and sales/marketing alignment. [ more ]
MarTech
1 month ago
Artificial intelligence

How martech leaders must embrace AI for customer-centric marketing | MarTech

Martech evolution led to focus on personalized customer experiences.
Early martech adopters emphasized people and processes over platforms. [ more ]
MarTech
2 months ago
Artificial intelligence

Q&A with Justin Sharaf: The MarTech Conference | MarTech

Marketing Ops teams should prepare for customer experience-based AI by understanding data use, bringing use cases, and identifying necessary skills.
Companies at different stages should align AI preparation with business needs and leadership strategies. [ more ]
MarTech
2 months ago
Artificial intelligence

Building a future-ready marketing operations team | MarTech

The challenges for marketing ops in 2024 include data quality, organizational silos, and the integration of AI.
Marketers need to adapt to rapidly changing technology and consumer buying behaviors in order to generate MROI. [ more ]
Berlin Startup Jobs
3 months ago
DevOps

Job Vacancy: Devops Engineer (part time, 80%) // iMusician Digital AG | IT / Software Development Jobs | Berlin Startup Jobs

iMusician is hiring a Devops Engineer for their team in Berlin
The role involves working closely with Customer Support and Marketing Operations teams [ more ]
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