#marketing-operations tag

1 week ago

Marketing needs supply chain intelligence for manufacturers to win with customers | MarTech

Slow quote-to-cash operations cause manufacturers to lose deals to faster competitors, negating marketing investments and reducing revenue.

fromEntrepreneur

2 weeks ago

What Smart Marketers Are Doing Now to Maximize Q4 Revenue - And How You Can Too | Entrepreneur

When I started The Go! Agency, I thought being 30 days ahead meant I was being proactive. I had calendars, content and what I thought was control. In reality, I was just managing chaos with a pretty spreadsheet.

Marketing

2 weeks ago

4 ways AI is reshaping marketing operations (and how to prepare) | MarTech

AI automates data management, enrichment, and analytics in marketing operations, enabling cleaner data, deeper insights, scalable workflows, and improved targeting.

Marketing

3 weeks ago

The real reason so many teams are struggling with email marketing | MarTech

Effective B2B email requires dedicated multidisciplinary teams, investment, segmentation, deliverability, testing and strategic integration with other channels to drive meetings and pipeline.

fromSocial Media Explorer

3 weeks ago

5 ways MOps can stop order-taking and start driving strategy | MarTech

Marketing operations professionals must protect dedicated time for strategic thinking and experimentation to avoid becoming reactive order-takers.

fromClickUp

4 weeks ago

How to Create and Plan Your B2B Content Calendar for the Year

In B2B marketing, consistency goes beyond simply showing up. You need to show up in the right place, at the right time, with the right content. Every blog post, webinar, email sequence, or LinkedIn campaign you create plays a crucial role in driving results for your business. So, if they are not planned together, your messages will lose impact, and your brand loses relevance and trust.

Marketing

Growth hacking

4 weeks ago

How Shockwave Solutions Fixed Ops to Drop CAC and Raise LTV in 60 Days - Social Media Explorer

Operational systems, not marketing talent, determine whether growth generates profit; aligning operations, offers, and cadence lowers CAC and raises LTV.

E-Commerce

1 month ago

Beyond storage: How DAM platforms became the unsung heroes of modern marketing | MarTech

Modern digital asset management platforms have evolved from simple file storage to comprehensive systems that enhance marketing operations.

#martech

Marketing

Creative misalignment is the silent killer of marketing ROI | MarTech

Pressure on CMOs to show results increases despite flat marketing budgets, leading to greater investment in martech, necessitating alignment with creative operations.

Marketing tech

These are the challenges and barriers impacting your martech stack | MarTech

Data integration is the main challenge for managing martech stacks, hindering unified customer insights. Budget constraints limit tool adoption significantly, especially for smaller firms.

Marketing

Creative misalignment is the silent killer of marketing ROI | MarTech

Marketing tech

These are the challenges and barriers impacting your martech stack | MarTech

Satisfaction with martech stacks varies by company size | MarTech

Satisfaction with martech tool stacks varies significantly by company size.

Marketing

3 MOps bottlenecks killing your campaign velocity | MarTech

Operational entropy in marketing stems from excessive complexity rather than a lack of tools or strategies.

5 ways AI can save MOps hours every week | MarTech

AI enhances productivity for marketing operations by automating data analysis and workflow efficiencies.

MOps professionals can leverage AI to communicate insights more effectively to stakeholders.

fromClickUp

3 months ago

10 Best Marketing Resource Management Software (MRM) 2025

MRM software streamlines marketing operations, enabling teams to manage resources efficiently and effectively.

4 months ago

Why the future of marketing depends on a smarter MOps function | MarTech

Marketing operations has transformed into a strategic function fueled by AI, predictive analytics, and the demand for personalized customer experiences.

Media industry

Should creative operations report to creative or MOps? | MarTech

The reporting structure for creative operations impacts its effectiveness, innovation, and ability to drive enterprise value.