#marketing-operations

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MediaSense buys R3 to strengthen its Asian and North American presence

MediaSense expands its global footprint by acquiring R3, enhancing its advertising and marketing consulting services.
The acquisition is part of a broader trend of mergers and acquisitions in the advertising sector.

What did marketers and marketing ops professionals learn in 2024? | MarTech

In 2024, marketers focused on email deliverability and harnessed generative AI for deeper insights into segmentation.
The diverse range of martech solutions offers ample opportunities for skill enhancement in marketing operations.

What Is Marketing Operations & What Are Its Benefits? (2024) - Shopify

Marketing operations is essential for streamlining marketing efforts and ensuring contributions to business growth and success.
#process-optimization

Improving marketing operations performance: Best of the MarTechBot | MarTech

Focus on key areas like marketing technology stack management, data management, process optimization, and budget allocation to improve marketing operations.

How Marketing Operations Transform Your Marketing Strategy

Data and technology have become crucial for modern marketing operations, moving beyond traditional tactics.
Strong marketing operations strategies are essential for aligning marketing efforts with business goals.

Improving marketing operations performance: Best of the MarTechBot | MarTech

Focus on key areas like marketing technology stack management, data management, process optimization, and budget allocation to improve marketing operations.

How Marketing Operations Transform Your Marketing Strategy

Data and technology have become crucial for modern marketing operations, moving beyond traditional tactics.
Strong marketing operations strategies are essential for aligning marketing efforts with business goals.
moreprocess-optimization

MOps: Is you is or is you ain't marketing? | MarTech

Marketing operations professionals play a crucial role in executing campaigns, focusing on email list management and segmentation for promotions.
Marketing operations professionals have a unique perspective on marketing, often treating the marketing organization as a client.
#martech

MOps alignment and core responsibilities: Best of the MarTechBot | MarTech

Martech and Marketing Ops are recommended to align under the marketing function for effective support of marketing strategies.
Different alignments can create challenges in prioritization and decision-making, highlighting the importance of aligning under marketing.

How martech leaders must embrace AI for customer-centric marketing | MarTech

Martech evolution led to focus on personalized customer experiences.
Early martech adopters emphasized people and processes over platforms.

MOps alignment and core responsibilities: Best of the MarTechBot | MarTech

Martech and Marketing Ops are recommended to align under the marketing function for effective support of marketing strategies.
Different alignments can create challenges in prioritization and decision-making, highlighting the importance of aligning under marketing.

How martech leaders must embrace AI for customer-centric marketing | MarTech

Martech evolution led to focus on personalized customer experiences.
Early martech adopters emphasized people and processes over platforms.
moremartech
#product-management

Unifying projects and products: The power of program management in martech | MarTech

Using a program-based approach in managing related projects, products, and activities ensures all aspects are considered and properly integrated.

Mastering the Art of Goal Setting in Marketing Operations | MarTech

When setting goals for marketing operations teams, consider crafting different sets of goals for public and internal audiences.
Approach marketing operations teams with a "product management" mindset to create a more agile and effective function.

Unifying projects and products: The power of program management in martech | MarTech

Using a program-based approach in managing related projects, products, and activities ensures all aspects are considered and properly integrated.

Mastering the Art of Goal Setting in Marketing Operations | MarTech

When setting goals for marketing operations teams, consider crafting different sets of goals for public and internal audiences.
Approach marketing operations teams with a "product management" mindset to create a more agile and effective function.
moreproduct-management

5 secrets to cross-functional collaboration in marketing | MarTech

Effective marketing organizations prioritize cross-functional collaboration
Organizations benefit from organizing marketing initiatives into multidisciplinary pods
#ai-integration

Laying the groundwork for AI in MOps: How to get started | MarTech

Define clear objectives before integrating AI into MOps.
Consider AI's impact on marketing efficiency, personalization, customer insights, ROI measurement, and sales/marketing alignment.

Building a future-ready marketing operations team | MarTech

The challenges for marketing ops in 2024 include data quality, organizational silos, and the integration of AI.
Marketers need to adapt to rapidly changing technology and consumer buying behaviors in order to generate MROI.

Laying the groundwork for AI in MOps: How to get started | MarTech

Define clear objectives before integrating AI into MOps.
Consider AI's impact on marketing efficiency, personalization, customer insights, ROI measurement, and sales/marketing alignment.

Building a future-ready marketing operations team | MarTech

The challenges for marketing ops in 2024 include data quality, organizational silos, and the integration of AI.
Marketers need to adapt to rapidly changing technology and consumer buying behaviors in order to generate MROI.
moreai-integration

Q&A with Justin Sharaf: The MarTech Conference | MarTech

Marketing Ops teams should prepare for customer experience-based AI by understanding data use, bringing use cases, and identifying necessary skills.
Companies at different stages should align AI preparation with business needs and leadership strategies.

Job Vacancy: Devops Engineer (part time, 80%) // iMusician Digital AG | IT / Software Development Jobs | Berlin Startup Jobs

iMusician is hiring a Devops Engineer for their team in Berlin
The role involves working closely with Customer Support and Marketing Operations teams
from MarTech
4 months ago

Ethical considerations for AI adoption in MOps | MarTech

Implementing AI in marketing requires upholding ethical standards, maintaining customer trust, and supporting a responsible workforce transition.
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