MediaSense buys R3 to strengthen its Asian and North American presenceMediaSense expands its global footprint by acquiring R3, enhancing its advertising and marketing consulting services.The acquisition is part of a broader trend of mergers and acquisitions in the advertising sector.
What did marketers and marketing ops professionals learn in 2024? | MarTechIn 2024, marketers focused on email deliverability and harnessed generative AI for deeper insights into segmentation.The diverse range of martech solutions offers ample opportunities for skill enhancement in marketing operations.
What Is Marketing Operations & What Are Its Benefits? (2024) - ShopifyMarketing operations is essential for streamlining marketing efforts and ensuring contributions to business growth and success.
How Marketing Operations Transform Your Marketing StrategyData and technology have become crucial for modern marketing operations, moving beyond traditional tactics.Strong marketing operations strategies are essential for aligning marketing efforts with business goals.
Improving marketing operations performance: Best of the MarTechBot | MarTechFocus on key areas like marketing technology stack management, data management, process optimization, and budget allocation to improve marketing operations.
How Marketing Operations Transform Your Marketing StrategyData and technology have become crucial for modern marketing operations, moving beyond traditional tactics.Strong marketing operations strategies are essential for aligning marketing efforts with business goals.
Improving marketing operations performance: Best of the MarTechBot | MarTechFocus on key areas like marketing technology stack management, data management, process optimization, and budget allocation to improve marketing operations.
MOps: Is you is or is you ain't marketing? | MarTechMarketing operations professionals play a crucial role in executing campaigns, focusing on email list management and segmentation for promotions.Marketing operations professionals have a unique perspective on marketing, often treating the marketing organization as a client.
How martech leaders must embrace AI for customer-centric marketing | MarTechMartech evolution led to focus on personalized customer experiences.Early martech adopters emphasized people and processes over platforms.
MOps alignment and core responsibilities: Best of the MarTechBot | MarTechMartech and Marketing Ops are recommended to align under the marketing function for effective support of marketing strategies.Different alignments can create challenges in prioritization and decision-making, highlighting the importance of aligning under marketing.
How martech leaders must embrace AI for customer-centric marketing | MarTechMartech evolution led to focus on personalized customer experiences.Early martech adopters emphasized people and processes over platforms.
MOps alignment and core responsibilities: Best of the MarTechBot | MarTechMartech and Marketing Ops are recommended to align under the marketing function for effective support of marketing strategies.Different alignments can create challenges in prioritization and decision-making, highlighting the importance of aligning under marketing.
Unifying projects and products: The power of program management in martech | MarTechUsing a program-based approach in managing related projects, products, and activities ensures all aspects are considered and properly integrated.
Mastering the Art of Goal Setting in Marketing Operations | MarTechWhen setting goals for marketing operations teams, consider crafting different sets of goals for public and internal audiences.Approach marketing operations teams with a "product management" mindset to create a more agile and effective function.
Unifying projects and products: The power of program management in martech | MarTechUsing a program-based approach in managing related projects, products, and activities ensures all aspects are considered and properly integrated.
Mastering the Art of Goal Setting in Marketing Operations | MarTechWhen setting goals for marketing operations teams, consider crafting different sets of goals for public and internal audiences.Approach marketing operations teams with a "product management" mindset to create a more agile and effective function.
5 secrets to cross-functional collaboration in marketing | MarTechEffective marketing organizations prioritize cross-functional collaborationOrganizations benefit from organizing marketing initiatives into multidisciplinary pods
Building a future-ready marketing operations team | MarTechThe challenges for marketing ops in 2024 include data quality, organizational silos, and the integration of AI.Marketers need to adapt to rapidly changing technology and consumer buying behaviors in order to generate MROI.
Laying the groundwork for AI in MOps: How to get started | MarTechDefine clear objectives before integrating AI into MOps.Consider AI's impact on marketing efficiency, personalization, customer insights, ROI measurement, and sales/marketing alignment.
Building a future-ready marketing operations team | MarTechThe challenges for marketing ops in 2024 include data quality, organizational silos, and the integration of AI.Marketers need to adapt to rapidly changing technology and consumer buying behaviors in order to generate MROI.
Laying the groundwork for AI in MOps: How to get started | MarTechDefine clear objectives before integrating AI into MOps.Consider AI's impact on marketing efficiency, personalization, customer insights, ROI measurement, and sales/marketing alignment.
Q&A with Justin Sharaf: The MarTech Conference | MarTechMarketing Ops teams should prepare for customer experience-based AI by understanding data use, bringing use cases, and identifying necessary skills.Companies at different stages should align AI preparation with business needs and leadership strategies.
from MarTech7 months agoEthical considerations for AI adoption in MOps | MarTechImplementing AI in marketing requires upholding ethical standards, maintaining customer trust, and supporting a responsible workforce transition.