#marketing-operations

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Marketing
fromDigiday
1 day ago

'This is what the future will look like': Accenture Song has moved upstream of advertising

Accenture Song has become a $20B-scale marketing operations powerhouse rivaling large ad-holdcos while expanding through acquisitions, platform investment, and integration within Accenture's core services.
Marketing tech
fromForbes
4 weeks ago

CMO, Meet Your New Workforce: Governing Human And Non-Human Identity

Agentic AI transforms marketing into a workforce of decision-making agents, requiring strict identity, access, scope and provenance governance to protect brand and scale safely.
#ai-adoption
fromMarTech
1 month ago
Marketing tech

82% of marketers fail AI adoption (Positionless Marketing can fix it) | MarTech

fromMarTech
1 month ago
Marketing tech

82% of marketers fail AI adoption (Positionless Marketing can fix it) | MarTech

more#ai-adoption
#creative-operations
fromMarTech
1 month ago
Marketing tech

How MOps and CreativeOps can align to unlock operational excellence | MarTech

fromMarTech
1 month ago
Marketing tech

How MOps and CreativeOps can align to unlock operational excellence | MarTech

more#creative-operations
fromMarTech
1 month ago

MarketingOps redefines success for the age of AI | MarTech

We are expected to fuel business growth and innovation, yet to do so with constrained resources, increasing complexity and on faster timelines.
Marketing tech
Growth hacking
fromForbes
1 month ago

Beyond The Deck: Turning Enterprise Ambition Into Measurable Growth

Embed strategic goals into a weekly creative-media operating loop so every ad, asset, and budget allocation links to measurable business outcomes.
Marketing tech
fromMarTech
1 month ago

10 of the best insights from the November 2025 MarTech Conference | MarTech

AI-driven agents and orchestration are reshaping marketing by requiring high-quality data, new workflows, rapid optimization, and alignment of humans, data, and machines for business value.
Marketing tech
fromDigiday
2 months ago

AI promised ad efficiency, Bayer wants meaning

Bayer uses CreativeX to measure, standardize, and score creative across markets and platforms, raising quality coverage to prioritize effective, human-feeling ads amid AI content growth.
Marketing tech
fromMarTech
2 months ago

The AI oversight gap is marketing's next governance test | MarTech

Ungoverned AI adoption in marketing increases enterprise breach risk and costs; MOps must lead governance to prevent shadow AI exposure.
Marketing tech
fromThe Drum
2 months ago

How Nestle is using AI to set creative rules for its 15,000 marketers

Nestlé requires all creative assets to pass an AI-driven platform's creative rules, boosting online ad effectiveness and return on ad spend across its global brands.
Marketing
fromMarTech
2 months ago

What they don't teach you about marketing at Harvard Business School: Being positionless | MarTech

Positionless Marketing empowers one marketer to own insight-to-measurement, collapsing handoffs so speed, accountability, and immediate action improve retention outcomes.
Marketing tech
fromMarTech
3 months ago

How Clayton Christensen's theory of disruptive innovation helps explain the rise of Positionless Marketing | MarTech

Positionless Marketing replaces siloed assembly-line processes by empowering individual marketers with data analysis, campaign creation, and optimization for real-time personalized engagement.
Marketing
fromMarTech
3 months ago

Marketing needs supply chain intelligence for manufacturers to win with customers | MarTech

Slow quote-to-cash operations cause manufacturers to lose deals to faster competitors, negating marketing investments and reducing revenue.
fromEntrepreneur
3 months ago

What Smart Marketers Are Doing Now to Maximize Q4 Revenue - And How You Can Too | Entrepreneur

When I started The Go! Agency, I thought being 30 days ahead meant I was being proactive. I had calendars, content and what I thought was control. In reality, I was just managing chaos with a pretty spreadsheet.
Marketing
Marketing tech
fromMarTech
3 months ago

4 ways AI is reshaping marketing operations (and how to prepare) | MarTech

AI automates data management, enrichment, and analytics in marketing operations, enabling cleaner data, deeper insights, scalable workflows, and improved targeting.
Marketing
fromMarTech
4 months ago

The real reason so many teams are struggling with email marketing | MarTech

Effective B2B email requires dedicated multidisciplinary teams, investment, segmentation, deliverability, testing and strategic integration with other channels to drive meetings and pipeline.
Marketing tech
fromMarTech
4 months ago

5 ways MOps can stop order-taking and start driving strategy | MarTech

Marketing operations professionals must protect dedicated time for strategic thinking and experimentation to avoid becoming reactive order-takers.
fromClickUp
4 months ago

How to Create and Plan Your B2B Content Calendar for the Year

In B2B marketing, consistency goes beyond simply showing up. You need to show up in the right place, at the right time, with the right content. Every blog post, webinar, email sequence, or LinkedIn campaign you create plays a crucial role in driving results for your business. So, if they are not planned together, your messages will lose impact, and your brand loses relevance and trust.
Marketing
Growth hacking
fromSocial Media Explorer
4 months ago

How Shockwave Solutions Fixed Ops to Drop CAC and Raise LTV in 60 Days - Social Media Explorer

Operational systems, not marketing talent, determine whether growth generates profit; aligning operations, offers, and cadence lowers CAC and raises LTV.
E-Commerce
fromMarTech
4 months ago

Beyond storage: How DAM platforms became the unsung heroes of modern marketing | MarTech

Modern digital asset management platforms have evolved from simple file storage to comprehensive systems that enhance marketing operations.
#martech
fromMarTech
5 months ago
Marketing

Creative misalignment is the silent killer of marketing ROI | MarTech

Pressure on CMOs to show results increases despite flat marketing budgets, leading to greater investment in martech, necessitating alignment with creative operations.
fromMarTech
8 months ago
Marketing tech

These are the challenges and barriers impacting your martech stack | MarTech

Data integration is the main challenge for managing martech stacks, hindering unified customer insights. Budget constraints limit tool adoption significantly, especially for smaller firms.
more#martech
Marketing
fromMarTech
5 months ago

Satisfaction with martech stacks varies by company size | MarTech

Satisfaction with martech tool stacks varies significantly by company size.
Marketing
fromMarTech
5 months ago

3 MOps bottlenecks killing your campaign velocity | MarTech

Operational entropy in marketing stems from excessive complexity rather than a lack of tools or strategies.
Marketing tech
fromMarTech
6 months ago

5 ways AI can save MOps hours every week | MarTech

AI enhances productivity for marketing operations by automating data analysis and workflow efficiencies.
MOps professionals can leverage AI to communicate insights more effectively to stakeholders.
Marketing tech
fromClickUp
6 months ago

10 Best Marketing Resource Management Software (MRM) 2025

MRM software streamlines marketing operations, enabling teams to manage resources efficiently and effectively.
Marketing tech
fromMarTech
7 months ago

Why the future of marketing depends on a smarter MOps function | MarTech

Marketing operations has transformed into a strategic function fueled by AI, predictive analytics, and the demand for personalized customer experiences.
Marketing tech
fromMarTech
8 months ago

AI is moving fast. Can your marketing ops keep up? | MarTech

Success in marketing operations hinges on adaptability amidst rapid AI changes.
Fostering a culture of innovation is key to future-proofing organizations.
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