The article discusses the critical decision regarding where creative operations should report within an organization, considering the balance between autonomy and access to necessary tools and data. Reporting to the creative department preserves autonomy and addresses unique needs, whereas aligning with marketing operations could enhance influence and access to analytics. The 2024 Creative Intelligence Report indicates that in-house creative teams struggle with perceived value, emphasizing the necessity for creative operations to elevate their strategic influence by demonstrating enterprise value and addressing operational gaps.
Reporting to creative preserves autonomy and addresses creative ops' unique needs.
MOps can provide access to technology, reporting analytics and decision‑makers, increasing creative ops' influence.
Creative operations must elevate its influence, arming in‑house teams with the tools and data validation to demonstrate enterprise value.
How do you decide where creative ops belongs in your organization? First, look at the current value proposition of the creative team.
#creative-operations #marketing-operations #team-autonomy #organizational-structure #enterprise-value
Collection
[
|
...
]