#creative-operations

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#martech #content-production #creativeops #maturity-model #content-management #digital-asset-management
fromMarTech
1 day ago

How to measure your CreativeOps maturity to unlock performance | MarTech

Creative operations (CreativeOps) powers martech-driven organizations by turning technology's potential into reality. Tools alone can't implement themselves, run efficiently or deliver value. CreativeOps brings the discipline, processes and accountability that make martech work. It ensures content and creative are scalable, measurable and fully integrated into technology and data ecosystems. More than process efficiency, it's a core enabler of business value.
Marketing tech
Marketing tech
fromCreative Bloq
3 weeks ago

The problem isn't your talented team, it's your janky workflow

Disorganized content infrastructure causes inefficiency, version errors, and burnout across marketing and creative teams, undermining campaigns despite increasing demand and AI-driven asset production.
Marketing
fromMarTech
1 month ago

CreativeOps can't scale alone - fusion teams make it happen | MarTech

Fusion teams integrate marketing and technology specialists to enhance creative processes and deliver faster content across multiple channels.
Marketing tech
fromMarTech
3 months ago

Why SaaS vendors must shift from transactions to embedded partnerships | MarTech

The evolution of martech requires SaaS vendors to integrate deeply into clients' operations for sustained success.
Media industry
fromMarTech
5 months ago

Should creative operations report to creative or MOps? | MarTech

The reporting structure for creative operations impacts its effectiveness, innovation, and ability to drive enterprise value.
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