#marketing-technology

#marketing-technology

To send a push message with a deep link, follow specific steps including choosing a push notification service, implementing deep linking, and testing performance. [ more ]

Conversion Rate, Customer Lifetime Value, Customer Satisfaction Score, Customer Churn Rate are key metrics in customer journey orchestration. [ more ]

MarTech.org has launched MarTechBot, the first AI chatbot for marketing technology professionals.

The analysis of 600 MarTechBot prompts revealed that users found value in generative/creative tasks and seeking help with marketing dilemmas. [ more ]

MarTechBot has been widely used by marketers, with over 2,100 engagements since its launch.

MarTechBot has released several updates, including pre-loaded personas and a DALL-E 3-powered image generation tool. [ more ]

Rory Sutherland joins DAIVID as a strategic advisor to help the company grow globally. [ more ]

Ana Mourão shares her journey from economics to digital marketing and data, emphasizing the importance of leveraging data in marketing roles. [ more ]

Snap and Snowflake are collaborating to develop privacy-enhancing technologies for advertisers.

The integration of Snap's CAPI with Snowflake's data clean room aims to securely share targeting and conversion data. [ more ]

Marketers rely on multiple martech tools due to the vast scope of their work.

The marketing landscape is rapidly evolving, leading to a proliferation of martech tools with limited integration. [ more ]