Later acquires social influencer app Mavely for $250MLater is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.
Validity acquires email optimizer Litmus | MarTechValidity's acquisition of Litmus aims to create a unified platform for email campaign management.
Semrush acquires Third Door Media, including MarTech | MarTechSemrush acquires Third Door Media, continuing MarTech's mission for marketing professionals under new ownership.
Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams | AdExchangerInverness Graham's acquisition of Alliant aims for significant growth and expansion, rather than short-term efficiencies.
Later acquires social influencer app Mavely for $250MLater is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.
Validity acquires email optimizer Litmus | MarTechValidity's acquisition of Litmus aims to create a unified platform for email campaign management.
Semrush acquires Third Door Media, including MarTech | MarTechSemrush acquires Third Door Media, continuing MarTech's mission for marketing professionals under new ownership.
Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams | AdExchangerInverness Graham's acquisition of Alliant aims for significant growth and expansion, rather than short-term efficiencies.
Exclusive: Firsthand raises $26M for brand agentsFirsthand leverages AI agents to transform consumer engagement for marketers and publishers. They aim to create deeper connections through innovative communications.
Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB ReportAI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.Brands are slower to adopt AI largely due to cost concerns.
Adobe introduces AI agents to power online marketing toolsAdobe introduces AI tools to enhance website navigation and personalize marketing strategies.The AI agents adapt content based on user activity and preferences from various online platforms.
HubSpot Marketing Hub is moving up to better serve larger marketing teams | MarTechAI is maturing rapidly and becoming a fundamental expectation in marketing.Marketing teams are overwhelmed with the emergence of numerous AI tools.
AI-powered martech releases and news: November 21 | MarTechAI-driven robots can influence and persuade other robots, raising ethical concerns about automation and autonomy.
AI is poised to disrupt the world of martech vendors and users | MarTechAI will significantly reshape marketing and martech by 2025, leading to myriad new use cases and changes in the martech landscape.The emergence of AI agents in developing martech solutions will contribute to a shift toward custom software.
Exclusive: Firsthand raises $26M for brand agentsFirsthand leverages AI agents to transform consumer engagement for marketers and publishers. They aim to create deeper connections through innovative communications.
Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB ReportAI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.Brands are slower to adopt AI largely due to cost concerns.
Adobe introduces AI agents to power online marketing toolsAdobe introduces AI tools to enhance website navigation and personalize marketing strategies.The AI agents adapt content based on user activity and preferences from various online platforms.
HubSpot Marketing Hub is moving up to better serve larger marketing teams | MarTechAI is maturing rapidly and becoming a fundamental expectation in marketing.Marketing teams are overwhelmed with the emergence of numerous AI tools.
AI-powered martech releases and news: November 21 | MarTechAI-driven robots can influence and persuade other robots, raising ethical concerns about automation and autonomy.
AI is poised to disrupt the world of martech vendors and users | MarTechAI will significantly reshape marketing and martech by 2025, leading to myriad new use cases and changes in the martech landscape.The emergence of AI agents in developing martech solutions will contribute to a shift toward custom software.
WPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.
The latest trend in martech M&A: Agencies buying data collaboration firms | MarTechCustomer data platforms are becoming acquisition targets for agencies, enhancing their data capabilities.
WPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.
The latest trend in martech M&A: Agencies buying data collaboration firms | MarTechCustomer data platforms are becoming acquisition targets for agencies, enhancing their data capabilities.
Council Post: The New CMO Playbook: Leading With AI While Keeping Marketing HumanCMOs should integrate AI while maintaining authentic brand connections.
AI In Content Marketing: The Two Sides Of Digital InnovationAI-generated content enhances marketing efficiency and personalization but poses challenges in quality and authenticity.
Marketers link AI to revenue growth and plan to increase 2025 investments | MarTechMarketers are experiencing significant positive revenue impacts from AI, leading to increased investments and higher expertise levels across the industry.
How AI Agents Can Help You Manage Your Social Media In 2025AI agents revolutionize social media marketing by automating content ideation and strategy execution, allowing professionals to focus on higher-impact tasks.
How autonomous AI pipelines will transform marketing campaigns | MarTechAI in marketing is transitioning from point solutions toward fully autonomous pipelines, fundamentally changing how campaigns are executed and optimized.
Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investmentsmktg.ai aims to be a comprehensive tool for marketers to track assets and performance metrics efficiently.
Council Post: The New CMO Playbook: Leading With AI While Keeping Marketing HumanCMOs should integrate AI while maintaining authentic brand connections.
AI In Content Marketing: The Two Sides Of Digital InnovationAI-generated content enhances marketing efficiency and personalization but poses challenges in quality and authenticity.
Marketers link AI to revenue growth and plan to increase 2025 investments | MarTechMarketers are experiencing significant positive revenue impacts from AI, leading to increased investments and higher expertise levels across the industry.
How AI Agents Can Help You Manage Your Social Media In 2025AI agents revolutionize social media marketing by automating content ideation and strategy execution, allowing professionals to focus on higher-impact tasks.
How autonomous AI pipelines will transform marketing campaigns | MarTechAI in marketing is transitioning from point solutions toward fully autonomous pipelines, fundamentally changing how campaigns are executed and optimized.
Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investmentsmktg.ai aims to be a comprehensive tool for marketers to track assets and performance metrics efficiently.
Ad powerhouse WPP invests in Stability AI: Here's why it matters - Silicon CanalsWPP partners with Stability AI to leverage generative AI in advertising.The collaboration aims to enhance content creation through advanced AI models.
Extra fingers, broken workflows and 'too good' work: ad execs' AI teething problemsAI has revolutionized the advertising industry but has faced significant challenges and growing pains in its adoption.
State of the Stack 2025: Homegrown martech surges as AI accelerates development | MarTechMarketers are increasingly adopting AI tools, significantly expanding their martech stacks despite a climate of fiscal discipline.
Mythbuster: Here's what 'agentic' AI actually means for advertisers, agencies and publishersThe term 'agentic' refers to AI systems capable of collaborative, independent action, moving beyond basic AI agents and chatbots.
Google Introduces Veo and Imagen 3 to AI PlatformVeo generates videos from text or images and addresses continuity issues.Imagen 3 produces photorealistic images, tailored for marketing applications.Both models support branding while ensuring customer data privacy.
The top 50 genAI use cases in marketing | MarTechGenerative AI applications are reshaping marketing, with a focus on content creation and data utilization for real value.
Ad powerhouse WPP invests in Stability AI: Here's why it matters - Silicon CanalsWPP partners with Stability AI to leverage generative AI in advertising.The collaboration aims to enhance content creation through advanced AI models.
Extra fingers, broken workflows and 'too good' work: ad execs' AI teething problemsAI has revolutionized the advertising industry but has faced significant challenges and growing pains in its adoption.
State of the Stack 2025: Homegrown martech surges as AI accelerates development | MarTechMarketers are increasingly adopting AI tools, significantly expanding their martech stacks despite a climate of fiscal discipline.
Mythbuster: Here's what 'agentic' AI actually means for advertisers, agencies and publishersThe term 'agentic' refers to AI systems capable of collaborative, independent action, moving beyond basic AI agents and chatbots.
Google Introduces Veo and Imagen 3 to AI PlatformVeo generates videos from text or images and addresses continuity issues.Imagen 3 produces photorealistic images, tailored for marketing applications.Both models support branding while ensuring customer data privacy.
The top 50 genAI use cases in marketing | MarTechGenerative AI applications are reshaping marketing, with a focus on content creation and data utilization for real value.
IAB: AI adoption for campaigns lags amid data, transparency concernsOnly 30% of agencies, brands, and publishers have integrated AI across their media campaigns, with significant concerns about data quality and transparency.
Yahoo DSP to Adopt IAB Tech Lab's Standardised Data Transparency LabelsYahoo DSP is the first DSP to adopt IAB Tech Lab's Data Transparency Labels, enhancing transparency in digital advertising.
IAB: AI adoption for campaigns lags amid data, transparency concernsOnly 30% of agencies, brands, and publishers have integrated AI across their media campaigns, with significant concerns about data quality and transparency.
Yahoo DSP to Adopt IAB Tech Lab's Standardised Data Transparency LabelsYahoo DSP is the first DSP to adopt IAB Tech Lab's Data Transparency Labels, enhancing transparency in digital advertising.
AI agents will infiltrate your martech stack | MarTechAI agents are transforming marketing technology management, heralding a golden age for marketing operations professionals.
AI agents offer a glimpse into a potentially simplified future | MarTechAI-driven agents have the potential to simplify the complex martech landscape, reducing the need for multiple overlapping tools.
Adobe's latest projects are packed with AI agents - here's a sneak peekAdobe Summit reveals innovative features, with many Sneaks utilizing AI to enhance marketing and creative workflows.
HubSpot: 'Observe AI Agents not as work tools, but as your colleagues'HubSpot introduces AI Agents as colleagues, not just tools, enhancing marketing efficiency by managing specific tasks.The focus on specialized AI Agents aims to alleviate tool overload experienced by marketers.
Are AI Agents Worth It? HubSpot's CMO and VP Weigh InAI agents are advanced software systems that accomplish multi-step goals, enhancing marketing efficiency beyond traditional tools.
Agent Orchestrator launches Adobe into the agentic age | MarTechAdobe's AEP Agent Orchestrator allows marketers to leverage AI agents for enhanced personalization and operational efficiency.
AI agents will infiltrate your martech stack | MarTechAI agents are transforming marketing technology management, heralding a golden age for marketing operations professionals.
AI agents offer a glimpse into a potentially simplified future | MarTechAI-driven agents have the potential to simplify the complex martech landscape, reducing the need for multiple overlapping tools.
Adobe's latest projects are packed with AI agents - here's a sneak peekAdobe Summit reveals innovative features, with many Sneaks utilizing AI to enhance marketing and creative workflows.
HubSpot: 'Observe AI Agents not as work tools, but as your colleagues'HubSpot introduces AI Agents as colleagues, not just tools, enhancing marketing efficiency by managing specific tasks.The focus on specialized AI Agents aims to alleviate tool overload experienced by marketers.
Are AI Agents Worth It? HubSpot's CMO and VP Weigh InAI agents are advanced software systems that accomplish multi-step goals, enhancing marketing efficiency beyond traditional tools.
Agent Orchestrator launches Adobe into the agentic age | MarTechAdobe's AEP Agent Orchestrator allows marketers to leverage AI agents for enhanced personalization and operational efficiency.
How are marketers using AI to create hyper-personalized experiences? | MarTechAI enhances hyper-personalization in marketing through advanced data analysis, real-time personalization, and content creation.
Indies have the edge when it comes to helping clients make decisions based on dataAI and recent tech shifts favor independent agencies in data strategy and competitive marketing.
Tammy Nam joins AI-powered ad startup Creatopy as CEO | TechCrunchTammy H. Nam has been appointed CEO of Creatopy to scale the AI-driven digital ad startup, enhancing its market presence and client base.
As TikTok rolls out Smart+, marketers grapple with AI's advertising puzzleAI-driven advertising tools allure marketers by promising high performance, despite concerns over transparency.Marketers trust these tools for strong returns, accepting some inefficiency as part of the investment.
Adobe reveals 10 purpose-built AI agents - here's what they can do for your businessAdobe's AI agents enhance personalized customer experiences through the new Agent Orchestrator in its Adobe Experience Platform.
Agencies have mixed feelings about using AI tools for product placements and influencer marketingAI-driven virtual product placement enhances marketing by seamlessly integrating brands into content without physical shoots.
How are marketers using AI to create hyper-personalized experiences? | MarTechAI enhances hyper-personalization in marketing through advanced data analysis, real-time personalization, and content creation.
Indies have the edge when it comes to helping clients make decisions based on dataAI and recent tech shifts favor independent agencies in data strategy and competitive marketing.
Tammy Nam joins AI-powered ad startup Creatopy as CEO | TechCrunchTammy H. Nam has been appointed CEO of Creatopy to scale the AI-driven digital ad startup, enhancing its market presence and client base.
As TikTok rolls out Smart+, marketers grapple with AI's advertising puzzleAI-driven advertising tools allure marketers by promising high performance, despite concerns over transparency.Marketers trust these tools for strong returns, accepting some inefficiency as part of the investment.
Adobe reveals 10 purpose-built AI agents - here's what they can do for your businessAdobe's AI agents enhance personalized customer experiences through the new Agent Orchestrator in its Adobe Experience Platform.
Agencies have mixed feelings about using AI tools for product placements and influencer marketingAI-driven virtual product placement enhances marketing by seamlessly integrating brands into content without physical shoots.
How more tools and tactics hurt marketing performance | MarTechMore tools do not always lead to better marketing results; efficiency can be hampered by complexity.The challenge is choosing mission-critical solutions from an overwhelming number of marketing tools.
6 challenges businesses face when deploying CDPs | MarTechHigh utilization of CDP platforms is low among marketers, mainly due to complex deployment challenges.
I'm the CEO of a multibillion-dollar company. These 7 lessons have shaped my success.Embrace pivoting, informed decision-making, and employee empowerment are vital for business growth.David Steinberg emphasizes seven key lessons that contributed to Zeta Global's success.
6 challenges businesses face when deploying CDPs | MarTechHigh utilization of CDP platforms is low among marketers, mainly due to complex deployment challenges.
I'm the CEO of a multibillion-dollar company. These 7 lessons have shaped my success.Embrace pivoting, informed decision-making, and employee empowerment are vital for business growth.David Steinberg emphasizes seven key lessons that contributed to Zeta Global's success.
DoubleVerify Expands Regional & Global Operations with Three AppointmentsDoubleVerify enhances its EMEA presence with key personnel appointments to strengthen client relations and expand its services amid ongoing company growth.
Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on SnowflakeIntent IQ collaborates with Snowflake to enhance cookieless audience targeting and onboarding for marketers.
Breaking data silos: Digital marketer's checklist for strategic data collaboration | MarTechMost marketers face major challenges with data orchestration and first-party data utilization.The rise of data collaboration platforms is crucial for improving targeting and insights.
Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on SnowflakeIntent IQ collaborates with Snowflake to enhance cookieless audience targeting and onboarding for marketers.
Breaking data silos: Digital marketer's checklist for strategic data collaboration | MarTechMost marketers face major challenges with data orchestration and first-party data utilization.The rise of data collaboration platforms is crucial for improving targeting and insights.
Smarter AI means bigger risks - Why guardrails matter more than ever | MarTechAI agents significantly enhance business efficiency but necessitate strong governance for ethical and responsible use.
Improving marketing operations performance: Best of the MarTechBot | MarTechFocus on key areas like marketing technology stack management, data management, process optimization, and budget allocation to improve marketing operations.
12 ways to use a customer data platform | MarTechCDPs enhance personalization efforts and provide comprehensive data management for targeted marketing strategies.
Smarter AI means bigger risks - Why guardrails matter more than ever | MarTechAI agents significantly enhance business efficiency but necessitate strong governance for ethical and responsible use.
Improving marketing operations performance: Best of the MarTechBot | MarTechFocus on key areas like marketing technology stack management, data management, process optimization, and budget allocation to improve marketing operations.
12 ways to use a customer data platform | MarTechCDPs enhance personalization efforts and provide comprehensive data management for targeted marketing strategies.
How Walmart Connect is growing the 'connective tissue' of retail mediaWalmart Connect launched a Display Advertising API, improving ad integration for advertisers and enhancing performance metrics across multiple channels.
Bitmedia Introduces Groundbreaking Wallet Targeting Technology For Web3 AdvertisingBitmedia.IO introduces Wallet Targeting Technology to enhance targeted advertising in Web3, providing brands with deeper connections to blockchain audiences.
How Walmart Connect is growing the 'connective tissue' of retail mediaWalmart Connect launched a Display Advertising API, improving ad integration for advertisers and enhancing performance metrics across multiple channels.
Bitmedia Introduces Groundbreaking Wallet Targeting Technology For Web3 AdvertisingBitmedia.IO introduces Wallet Targeting Technology to enhance targeted advertising in Web3, providing brands with deeper connections to blockchain audiences.
3D advertising: why everything has changed for brands3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.
How identity resolution fixes five major marketing problems | MarTechIdentity resolution tools enable businesses to create complete customer profiles and enhance personalized marketing efforts.
LMS For Product Marketing: Do You Need It?An LMS can streamline product marketing, reduce costs significantly, and optimize customer interaction.
How identity resolution fixes five major marketing problems | MarTechIdentity resolution tools enable businesses to create complete customer profiles and enhance personalized marketing efforts.
LMS For Product Marketing: Do You Need It?An LMS can streamline product marketing, reduce costs significantly, and optimize customer interaction.
Disney, Paramount link with VideoAmp's new cross-screen planning toolVideoAmp's VXP tool simplifies audience targeting across various platforms, enhancing advertising effectiveness.
How to build customer trust through data transparency | MarTechTransparency in data collection could foster trust with customers, contrasting the current trend of collecting data covertly.
Disney, Paramount link with VideoAmp's new cross-screen planning toolVideoAmp's VXP tool simplifies audience targeting across various platforms, enhancing advertising effectiveness.
How to build customer trust through data transparency | MarTechTransparency in data collection could foster trust with customers, contrasting the current trend of collecting data covertly.
What are the four advertising roles set to be transformed by agentic AI?Agentic AI will revolutionize digital advertising by acting as a proactive digital co-worker in strategy and execution, enhancing efficiency and creativity.
Reddit introduces AI ad features; Channel 4 revamps platformReddit is changing the digital advertising landscape with new features like keyword targeting and AI audience expansion.Channel 4 aims to modernize its streaming service to compete with giants like Netflix and Disney+ through improved user experience.Zeta Global's acquisition of LiveIntent strengthens its marketing technology capabilities in the publishing sector.
Google Ads API Version 18 Now OutGoogle Ads API Version 18 enhances features like account management and ad automation, signifying an important update in digital advertising tools.
Amaze Media Labs Releases Audiencelift 2.0 - Podcaster NewsAudiencelift 2.0 offers enhanced features for podcast audience growth, including custom campaign tracking and improved cost-effectiveness.
What are the four advertising roles set to be transformed by agentic AI?Agentic AI will revolutionize digital advertising by acting as a proactive digital co-worker in strategy and execution, enhancing efficiency and creativity.
Reddit introduces AI ad features; Channel 4 revamps platformReddit is changing the digital advertising landscape with new features like keyword targeting and AI audience expansion.Channel 4 aims to modernize its streaming service to compete with giants like Netflix and Disney+ through improved user experience.Zeta Global's acquisition of LiveIntent strengthens its marketing technology capabilities in the publishing sector.
Google Ads API Version 18 Now OutGoogle Ads API Version 18 enhances features like account management and ad automation, signifying an important update in digital advertising tools.
Amaze Media Labs Releases Audiencelift 2.0 - Podcaster NewsAudiencelift 2.0 offers enhanced features for podcast audience growth, including custom campaign tracking and improved cost-effectiveness.
5 underrated tools to boost your B2B PPC performance | MarTechIn 2025, third-party tools are essential for optimizing B2B PPC amidst changes in measurement and tracking.
Delivering large B2B marketing events: Best of the MarTechBot | MarTechMartech managers enhance large events through technology integration and analytics.
Why marketers must move from retention tactics to customer respect | MarTechThe growth of SaaS tools reflects a shift from user acquisition to retention strategies influenced by data analytics and consumer behavior insights.
5 underrated tools to boost your B2B PPC performance | MarTechIn 2025, third-party tools are essential for optimizing B2B PPC amidst changes in measurement and tracking.
Delivering large B2B marketing events: Best of the MarTechBot | MarTechMartech managers enhance large events through technology integration and analytics.
Why marketers must move from retention tactics to customer respect | MarTechThe growth of SaaS tools reflects a shift from user acquisition to retention strategies influenced by data analytics and consumer behavior insights.
Is Google's MMM platform Meridian a gift to marketers or another dead end?Marketers must reconsider their use of attribution in analytics due to the complex nature of influencing sales.Google's Meridian could revolutionize marketing analysis with its open-source modeling approach.
The truth about martech in 2025 and how to make it work for you | MarTechMarketing stacks often fail to deliver promised results, hindering CMOs' ability to demonstrate ROI.A data-driven approach focusing on revenue impact and measurable results is essential for success in marketing.
One-third of SMBs are looking to new martech to target customers | MarTechSMBs are increasingly adopting marketing technology and AI tools to enhance customer engagement.Concerns over customer relationships are rising among SMBs.Social media storefronts are becoming popular for SMBs to reach customers directly.
DXL Enhances Marketing Capabilities by Consolidating Technology With BluecoreDXL partners with Bluecore for enhanced marketing personalization.The new strategy integrates online and offline retail experiences.Bluecore's platform simplifies DXL's marketing technology stack.
Improve customer experience with zero-party data: Best of the MarTechBot | MarTechZero-party data is information proactively shared by customers that marketers can use to personalize experiences and improve engagement.
One-third of SMBs are looking to new martech to target customers | MarTechSMBs are increasingly adopting marketing technology and AI tools to enhance customer engagement.Concerns over customer relationships are rising among SMBs.Social media storefronts are becoming popular for SMBs to reach customers directly.
DXL Enhances Marketing Capabilities by Consolidating Technology With BluecoreDXL partners with Bluecore for enhanced marketing personalization.The new strategy integrates online and offline retail experiences.Bluecore's platform simplifies DXL's marketing technology stack.
Improve customer experience with zero-party data: Best of the MarTechBot | MarTechZero-party data is information proactively shared by customers that marketers can use to personalize experiences and improve engagement.
Unlocking business transformation: the power of marketing data and technologyDigital transformation is essential for businesses amidst rising expectations and economic challenges.Effective utilization of marketing technology plays a critical role in successful business transformation.
Creator agencies have embraced AI, but is the tech changing marketers' minds?Agencies are leveraging AI tools for influencer activities, yet marketers are cautious about their necessity and potential overpromising.
Dash Social Spent Seven Figures Building Its Own Platform for Creator MarketingDash Social is launching a Creator Management platform to streamline brand and creator collaborations in influencer marketing.
Creator agencies have embraced AI, but is the tech changing marketers' minds?Agencies are leveraging AI tools for influencer activities, yet marketers are cautious about their necessity and potential overpromising.
Dash Social Spent Seven Figures Building Its Own Platform for Creator MarketingDash Social is launching a Creator Management platform to streamline brand and creator collaborations in influencer marketing.
Finland's Serviceform gets 2.45M funding - Silicon CanalsServiceform has reached break-even and secured €2.45M funding to expand in the marketing technology sector.The company aims to lead in real estate and automotive marketing while exploring new growth opportunities.
6 ways marketers can use Clay to enrich data and build campaigns | MarTechClay raised $40 million in Series B funding, reaching a $1.25 billion valuation, emphasizing the growing importance of data analytics.
Finland's Serviceform gets 2.45M funding - Silicon CanalsServiceform has reached break-even and secured €2.45M funding to expand in the marketing technology sector.The company aims to lead in real estate and automotive marketing while exploring new growth opportunities.
6 ways marketers can use Clay to enrich data and build campaigns | MarTechClay raised $40 million in Series B funding, reaching a $1.25 billion valuation, emphasizing the growing importance of data analytics.
Martech, digital content, and ad tech deals hit 5-year high in 2024In 2024, there were 414 mergers and acquisitions, with a notable increase in marketing technology (martech) deals.The total M&A activity shows significant growth, particularly in tech sectors, suggesting favorable conditions for deal-making.
Martech stack complexity fragments audience data | MarTechMarketers face increasing challenges in audience identification due to complex tech stacks despite the potential benefits of identity resolution tools.
Google Ads API Does Not Currently Support Placement Exclusions For Performance Max CampaignsThe Google Ads API lacks support for placement exclusions in Performance Max campaigns, even at the account level.
Platform aspirations, legacy limitations: the agency holdco dilemmaAgencies cannot transform into platforms despite claims; they remain tethered to traditional business models.
Google Ads AI Generated ReportsGoogle Ads is introducing AI tools for generating custom reports based on user prompts.
Create AI video content quickly with Wondershare VirboWondershare Virbo simplifies video creation through AI, catering to both novices and experienced users, allowing budget-friendly and efficient content production.
Google Ads AI Generated ReportsGoogle Ads is introducing AI tools for generating custom reports based on user prompts.
Create AI video content quickly with Wondershare VirboWondershare Virbo simplifies video creation through AI, catering to both novices and experienced users, allowing budget-friendly and efficient content production.
10 Best AI Art Generators & Tools for Designers in 2024 | ClickUpAI art generators make creating art easy and accessible, allowing various styles to be generated quickly.
AI-powered martech news and releases: December 5 | MarTechTrust in AI adtech has increased significantly among advertisers.Concerns over copyright and brand suitability impact acceptance of AI-generated content.A notable portion of creative assets for AI are sourced externally by advertisers.
3 steps to increase your martech budget | MarTechMarketing technology budgets have declined 18%, indicating a loss of trust in martech's value among decision-makers.
5 ways B2B differs from B2C - and 3 ways they align | MarTechB2B and B2C marketing require fundamentally different strategies and technologies due to unique buyer behaviors and sales processes.
5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration | MarTechIntegrating LinkedIn with CRM platforms like HubSpot enhances sales efficiency, allowing teams to focus on relationship-building and opportunity creation.
Beyond automation: How marketing tech can empower loan officers in 2025Marketing technology should facilitate loan officers' engagement and understanding rather than eliminate the need for their active involvement.
AI Audio Studio Wondercraft Launches Automated Ad Personalization In Partnership With Frequency - Podcaster NewsWondercraft introduces Variations for personalized audio ads, streamlining production and campaign management for brands and publishers.
Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World | AdExchangerAI's rise in programmatic advertising may enhance traders' roles by automating tasks, rather than eliminating them.Significant job loss predictions in agency roles by 2030 due to automation raise concerns among marketers.
New Ecommerce Tools: November 7, 2024New ecommerce tools are enhancing financial management and marketing for businesses, improving their overall efficiency and adaptability.
Is it time to clean out your martech stack? | MarTechAnnual assessment of martech stack is essential for organizational success and efficiency.
Composability has arrived says MessageGears | MarTechComposability in marketing technology is a current reality, reshaping how enterprises activate and manage customer data.
"Every few weeks there's something new" - PhotoShelter's CEO on keeping up in a demanding tech worldPhotoShelter is evolving its digital asset management offerings to adapt to changing demands in marketing and content distribution for brands.
SMS deliverability: What you need to know | MarTechSMS campaigns can lead to success, provided that marketers understand and comply with regulatory deliverability requirements.
Why marketers need to master capability assessment and tool procurement | MarTechMarketers must develop capability assessment and tool procurement competencies to effectively evaluate technology and foster successful vendor relationships.
The service model evolving around CDPs | MarTechBeware of the disparity between expectations and reality when implementing Customer Data Platforms (CDPs).
Why marketers need to master capability assessment and tool procurement | MarTechMarketers must develop capability assessment and tool procurement competencies to effectively evaluate technology and foster successful vendor relationships.
The service model evolving around CDPs | MarTechBeware of the disparity between expectations and reality when implementing Customer Data Platforms (CDPs).