#marketing-technology
#marketing-technology
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#influencer-marketing
Marketing tech
fromDigiday
1 week agoHow creator platforms are building tech infrastructure to keep pace with a maturing industry
The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
Marketing tech
fromDigiday
1 week agoHow creator platforms are building tech infrastructure to keep pace with a maturing industry
The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
#data-management
Marketing tech
fromAxios
2 months agoExclusive: Firsthand raises $26M for brand agents
Firsthand leverages AI agents to transform consumer engagement for marketers and publishers. They aim to create deeper connections through innovative communications.
Artificial intelligence
fromMarTech
2 months agoSmarter AI means bigger risks - Why guardrails matter more than ever | MarTech
AI agents significantly enhance business efficiency but necessitate strong governance for ethical and responsible use.
Marketing tech
fromMarTech
2 months agoAI agents will infiltrate your martech stack | MarTech
AI agents are transforming marketing technology management, heralding a golden age for marketing operations professionals.
#data-analysis
Marketing tech
fromThe Drum
3 months agoIs Google's MMM platform Meridian a gift to marketers or another dead end?
Marketers must reconsider their use of attribution in analytics due to the complex nature of influencing sales.
Google's Meridian could revolutionize marketing analysis with its open-source modeling approach.
Marketing tech
fromMarTech
2 weeks agoHow smarter campaign modeling and automation drive real marketing ROI | MarTech
Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.
Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.
#artificial-intelligence
Artificial intelligence
fromAdweek
2 months agoAgencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report
AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
Artificial intelligence
fromAdweek
2 months agoAgencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report
AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
Marketing tech
fromMarTech
2 months agoHow more tools and tactics hurt marketing performance | MarTech
More tools do not always lead to better marketing results; efficiency can be hampered by complexity.
The challenge is choosing mission-critical solutions from an overwhelming number of marketing tools.
fromExchangewire
2 months agoIntent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake
We're thrilled to work with Snowflake, a leader in data infrastructure. This collaboration represents a significant step forward for cookieless audience targeting.
Marketing tech
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