#marketing-technology

#marketing-technology

AI-driven advertising tools allure marketers by promising high performance, despite concerns over transparency.

Marketers trust these tools for strong returns, accepting some inefficiency as part of the investment.

AI-driven virtual product placement enhances marketing by seamlessly integrating brands into content without physical shoots.

Plot, an AI startup focused on video content analysis, raised $4.1 million to innovate social listening tools for brands.

Pagent.ai raises $900K to enhance AI-driven web experience optimisation, focusing on personalising user interactions and improving marketing outcomes.

Generative AI is transforming content creation by reducing costs, boosting efficiency, and enabling personalization, fundamentally changing how businesses produce and distribute content.

Marketers are hesitant to fully integrate generative AI into holiday ad campaigns despite platform encouragement from companies like Meta and Google.

Veo generates videos from text or images and addresses continuity issues.

Imagen 3 produces photorealistic images, tailored for marketing applications.

Both models support branding while ensuring customer data privacy.

GrowthLoop's The Loop employs generative AI to enhance marketers' understanding of campaign performance through analysis and actionable insights.

Generative AI applications are reshaping marketing, with a focus on content creation and data utilization for real value.

Transparency in data collection could foster trust with customers, contrasting the current trend of collecting data covertly.