#marketing-technology

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#artificial-intelligence
Marketing tech
fromAxios
3 months ago

Exclusive: Firsthand raises $26M for brand agents

Firsthand leverages AI agents to transform consumer engagement for marketers and publishers. They aim to create deeper connections through innovative communications.
Artificial intelligence
fromAdweek
2 months ago

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
Marketing tech
fromMashable ME
2 months ago

Adobe introduces AI agents to power online marketing tools

Adobe introduces AI tools to enhance website navigation and personalize marketing strategies.
The AI agents adapt content based on user activity and preferences from various online platforms.
Marketing tech
fromMarTech
2 months ago

HubSpot Marketing Hub is moving up to better serve larger marketing teams | MarTech

AI is maturing rapidly and becoming a fundamental expectation in marketing.
Marketing teams are overwhelmed with the emergence of numerous AI tools.
fromAol
1 month ago
Marketing tech

AppLovin (Nasdaq: APP) 1st Quarter Earnings: All Day Live Coverage

fromTechCrunch
1 month ago
Artificial intelligence

Mark Zuckerberg's AI ad tool sounds like a social media nightmare | TechCrunch

Marketing tech
fromAxios
3 months ago

Exclusive: Firsthand raises $26M for brand agents

Firsthand leverages AI agents to transform consumer engagement for marketers and publishers. They aim to create deeper connections through innovative communications.
Artificial intelligence
fromAdweek
2 months ago

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
Marketing tech
fromMashable ME
2 months ago

Adobe introduces AI agents to power online marketing tools

Adobe introduces AI tools to enhance website navigation and personalize marketing strategies.
The AI agents adapt content based on user activity and preferences from various online platforms.
Marketing tech
fromMarTech
2 months ago

HubSpot Marketing Hub is moving up to better serve larger marketing teams | MarTech

AI is maturing rapidly and becoming a fundamental expectation in marketing.
Marketing teams are overwhelmed with the emergence of numerous AI tools.
fromAol
1 month ago
Marketing tech

AppLovin (Nasdaq: APP) 1st Quarter Earnings: All Day Live Coverage

fromTechCrunch
1 month ago
Artificial intelligence

Mark Zuckerberg's AI ad tool sounds like a social media nightmare | TechCrunch

more#artificial-intelligence
#partnerships
Marketing tech
fromSilicon Canals
3 months ago

Ad powerhouse WPP invests in Stability AI: Here's why it matters - Silicon Canals

WPP partners with Stability AI to leverage generative AI in advertising.
The collaboration aims to enhance content creation through advanced AI models.
Marketing tech
fromSilicon Canals
3 months ago

Ad powerhouse WPP invests in Stability AI: Here's why it matters - Silicon Canals

WPP partners with Stability AI to leverage generative AI in advertising.
The collaboration aims to enhance content creation through advanced AI models.
more#partnerships
#customer-data-platforms
more#customer-data-platforms
#collaboration-tools
fromTechCrunch
2 months ago
Marketing tech

Capsule captures $12M to build the next version of its AI video editor for brands | TechCrunch

fromTechCrunch
2 months ago
Marketing tech

Capsule captures $12M to build the next version of its AI video editor for brands | TechCrunch

more#collaboration-tools
#advertising
Marketing tech
fromRetail Dive
3 months ago

How Walmart Connect is growing the 'connective tissue' of retail media

Walmart Connect launched a Display Advertising API, improving ad integration for advertisers and enhancing performance metrics across multiple channels.
Marketing tech
fromDigital Trends
1 month ago

I'm definitely not ready for LG's 'emotionally aware' TV ads

LG and Zenapse are introducing emotionally aware ads using an AI model that interprets viewer emotions.
The integration of user data with emotional tracking raises privacy concerns.
Marketing tech
fromDigiday
5 days ago

Known quietly grades the work of bigger agencies as it tries to empower the word 'agency'

Known empowers clients to take control of their media efforts using its Skeptic platform, enhancing optimization and oversight.
Marketing tech
fromMarTech
1 month ago

AI-powered martech news and releases: April 17 | MarTech

LG smart TVs may soon monitor viewer reactions using AI, leading to personalized advertising based on inferred emotions.
Marketing tech
fromRetail Dive
3 months ago

How Walmart Connect is growing the 'connective tissue' of retail media

Walmart Connect launched a Display Advertising API, improving ad integration for advertisers and enhancing performance metrics across multiple channels.
Marketing tech
fromDigital Trends
1 month ago

I'm definitely not ready for LG's 'emotionally aware' TV ads

LG and Zenapse are introducing emotionally aware ads using an AI model that interprets viewer emotions.
The integration of user data with emotional tracking raises privacy concerns.
Marketing tech
fromDigiday
5 days ago

Known quietly grades the work of bigger agencies as it tries to empower the word 'agency'

Known empowers clients to take control of their media efforts using its Skeptic platform, enhancing optimization and oversight.
Marketing tech
fromMarTech
1 month ago

AI-powered martech news and releases: April 17 | MarTech

LG smart TVs may soon monitor viewer reactions using AI, leading to personalized advertising based on inferred emotions.
more#advertising
#ai-tools
more#ai-tools
#ai-in-advertising
Artificial intelligence
fromThe Drum
2 months ago

Extra fingers, broken workflows and 'too good' work: ad execs' AI teething problems

AI has revolutionized the advertising industry but has faced significant challenges and growing pains in its adoption.
Artificial intelligence
fromThe Drum
2 months ago

Extra fingers, broken workflows and 'too good' work: ad execs' AI teething problems

AI has revolutionized the advertising industry but has faced significant challenges and growing pains in its adoption.
more#ai-in-advertising
#audience-targeting
Marketing tech
fromMarketing Dive
1 week ago

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.
fromExchangewire
3 months ago
Marketing tech

Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

Marketing tech
fromMarketing Dive
1 week ago

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.
fromExchangewire
3 months ago
Marketing tech

Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

more#audience-targeting
Marketing tech
fromExchangewire
1 week ago

Taboola Launches Predictive Audiences as Part of Realize Offering

Taboola's Predictive Audiences optimizes targeting by leveraging AI for efficient, privacy-centric marketing, aiding advertisers in identifying high-converting users.
#customer-experience
Marketing tech
fromMarTech
3 months ago

How identity resolution fixes five major marketing problems | MarTech

Identity resolution tools enable businesses to create complete customer profiles and enhance personalized marketing efforts.
Marketing tech
fromForbes
1 month ago

Why Integration Across Data, Fulfillment And Social Selling Matters

Retail is shifting toward interconnected systems for fulfillment and data management.
Consumer expectations now require operational and contextual innovations beyond marketing tools.
Marketing tech
fromMarTech
2 weeks ago

How to stop wasting money on personalization | MarTech

Personalization investment in martech is crucial for CX and digital transformation strategies.
Effective personalization incurs substantial costs and challenges in measuring its ROI.
fromZDNET
2 months ago
Artificial intelligence

Adobe reveals 10 purpose-built AI agents - here's what they can do for your business

Marketing tech
fromMarTech
3 months ago

How identity resolution fixes five major marketing problems | MarTech

Identity resolution tools enable businesses to create complete customer profiles and enhance personalized marketing efforts.
Marketing tech
fromForbes
1 month ago

Why Integration Across Data, Fulfillment And Social Selling Matters

Retail is shifting toward interconnected systems for fulfillment and data management.
Consumer expectations now require operational and contextual innovations beyond marketing tools.
Marketing tech
fromMarTech
2 weeks ago

How to stop wasting money on personalization | MarTech

Personalization investment in martech is crucial for CX and digital transformation strategies.
Effective personalization incurs substantial costs and challenges in measuring its ROI.
fromZDNET
2 months ago
Artificial intelligence

Adobe reveals 10 purpose-built AI agents - here's what they can do for your business

more#customer-experience
#programmatic-advertising
fromExchangewire
2 weeks ago
Marketing tech

Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

fromExchangewire
2 weeks ago
Marketing tech

Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

more#programmatic-advertising
#data-analysis
Marketing tech
fromMarTech
3 months ago

How are marketers using AI to create hyper-personalized experiences? | MarTech

AI enhances hyper-personalization in marketing through advanced data analysis, real-time personalization, and content creation.
Marketing tech
fromThe Drum
3 months ago

Is Google's MMM platform Meridian a gift to marketers or another dead end?

Marketers must reconsider their use of attribution in analytics due to the complex nature of influencing sales.
Google's Meridian could revolutionize marketing analysis with its open-source modeling approach.
Marketing tech
fromBusiness Matters
2 weeks ago

The Marketer's New Best Friend: How AI Reporting Tools Save Time and Drive ROI

AI-powered reporting transforms marketing efficiency by automating data analysis and offering actionable insights.
Marketing tech
fromMarTech
1 month ago

How smarter campaign modeling and automation drive real marketing ROI | MarTech

Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.
Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.
Marketing tech
fromMarTech
3 months ago

How are marketers using AI to create hyper-personalized experiences? | MarTech

AI enhances hyper-personalization in marketing through advanced data analysis, real-time personalization, and content creation.
Marketing tech
fromThe Drum
3 months ago

Is Google's MMM platform Meridian a gift to marketers or another dead end?

Marketers must reconsider their use of attribution in analytics due to the complex nature of influencing sales.
Google's Meridian could revolutionize marketing analysis with its open-source modeling approach.
Marketing tech
fromBusiness Matters
2 weeks ago

The Marketer's New Best Friend: How AI Reporting Tools Save Time and Drive ROI

AI-powered reporting transforms marketing efficiency by automating data analysis and offering actionable insights.
Marketing tech
fromMarTech
1 month ago

How smarter campaign modeling and automation drive real marketing ROI | MarTech

Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.
Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.
more#data-analysis
#ai
Marketing tech
fromThe Drum
3 months ago

Indies have the edge when it comes to helping clients make decisions based on data

AI and recent tech shifts favor independent agencies in data strategy and competitive marketing.
Marketing tech
fromBusiness Insider
2 weeks ago

See the 12-slide pitch deck AI marketing-tech startup Octave used to raise a $5.5 million seed round from Bonfire and a LinkedIn alumni fund

Octave secures $5.5 million to enhance its AI-powered marketing platform, aiming to streamline marketing and sales processes.
Marketing tech
fromMarTech
2 months ago

State of the Stack 2025: Homegrown martech surges as AI accelerates development | MarTech

Marketers are increasingly adopting AI tools, significantly expanding their martech stacks despite a climate of fiscal discipline.
Marketing tech
fromTechCrunch
3 months ago

Tammy Nam joins AI-powered ad startup Creatopy as CEO | TechCrunch

Tammy H. Nam has been appointed CEO of Creatopy to scale the AI-driven digital ad startup, enhancing its market presence and client base.
fromDigiday
2 months ago
Marketing tech

Mythbuster: Here's what 'agentic' AI actually means for advertisers, agencies and publishers

Marketing tech
fromThe Drum
3 months ago

Indies have the edge when it comes to helping clients make decisions based on data

AI and recent tech shifts favor independent agencies in data strategy and competitive marketing.
Marketing tech
fromBusiness Insider
2 weeks ago

See the 12-slide pitch deck AI marketing-tech startup Octave used to raise a $5.5 million seed round from Bonfire and a LinkedIn alumni fund

Octave secures $5.5 million to enhance its AI-powered marketing platform, aiming to streamline marketing and sales processes.
Marketing tech
fromMarTech
2 months ago

State of the Stack 2025: Homegrown martech surges as AI accelerates development | MarTech

Marketers are increasingly adopting AI tools, significantly expanding their martech stacks despite a climate of fiscal discipline.
Marketing tech
fromTechCrunch
3 months ago

Tammy Nam joins AI-powered ad startup Creatopy as CEO | TechCrunch

Tammy H. Nam has been appointed CEO of Creatopy to scale the AI-driven digital ad startup, enhancing its market presence and client base.
fromDigiday
2 months ago
Marketing tech

Mythbuster: Here's what 'agentic' AI actually means for advertisers, agencies and publishers

more#ai
fromMarTech
2 weeks ago

Invoca buys human intel platform Symbl.ai | MarTech

AI fundamentally changes how brands operate digitally. The combination of Symbl.ai's advanced technology and Invoca's established leadership in AI will put forward-thinking brands in a position to deliver the buying journey of the future.
Artificial intelligence
#influencer-marketing
Marketing tech
fromThe Drum
3 weeks ago

Sadoun says Publicis acquisition of Captiv8 reinforces its 'category of one' approach

Publicis Groupe acquired Captiv8, the largest influencer marketing platform, aiming to enhance its global influencer marketing strategy.
Marketing tech
fromDigiday
1 month ago

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
fromAdweek
4 months ago
Marketing

Dash Social Spent Seven Figures Building Its Own Platform for Creator Marketing

Marketing tech
fromThe Drum
3 weeks ago

Sadoun says Publicis acquisition of Captiv8 reinforces its 'category of one' approach

Publicis Groupe acquired Captiv8, the largest influencer marketing platform, aiming to enhance its global influencer marketing strategy.
Marketing tech
fromDigiday
1 month ago

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
fromAdweek
4 months ago
Marketing

Dash Social Spent Seven Figures Building Its Own Platform for Creator Marketing

more#influencer-marketing
#b2b-marketing
fromMarTech
1 month ago
Artificial intelligence

Content generation outpaces other applications of AI for marketers | MarTech

fromMarTech
1 month ago
Artificial intelligence

Content generation outpaces other applications of AI for marketers | MarTech

more#b2b-marketing
#data-management
Artificial intelligence
fromMarTech
3 months ago

Smarter AI means bigger risks - Why guardrails matter more than ever | MarTech

AI agents significantly enhance business efficiency but necessitate strong governance for ethical and responsible use.
Marketing tech
fromMarTech
3 months ago

AI agents will infiltrate your martech stack | MarTech

AI agents are transforming marketing technology management, heralding a golden age for marketing operations professionals.
fromMarTech
1 month ago
Marketing tech

Databricks takes aim at marketers with new platform for data and AI | MarTech

Artificial intelligence
fromMarTech
3 months ago

Smarter AI means bigger risks - Why guardrails matter more than ever | MarTech

AI agents significantly enhance business efficiency but necessitate strong governance for ethical and responsible use.
Marketing tech
fromMarTech
3 months ago

AI agents will infiltrate your martech stack | MarTech

AI agents are transforming marketing technology management, heralding a golden age for marketing operations professionals.
Marketing tech
fromMarTech
1 month ago

Databricks takes aim at marketers with new platform for data and AI | MarTech

Databricks launches Data Intelligence for Marketing to unify and streamline marketing data, addressing integration challenges faced by teams.
Marketing tech
fromThe Drum
1 month ago

How avoiding a Frankenstack can help drive better business results

Modern marketing is heavily reliant on technology to deliver effective brand messages and analyze performance, but navigating the right tools is challenging.
more#data-management
#ai-adoption
Marketing tech
fromMarTech
1 month ago

The latest AI-powered martech news and releases | MarTech

FOMO compels corporate AI investment, leading to high adoption rates despite unclear benefits.
more#ai-adoption
#email-marketing
Marketing tech
fromLitmus
2 months ago

A New Chapter for Litmus: Joining the Validity Family

Litmus is being acquired by Validity, marking a significant development for the company's future and its commitment to email marketing.
Marketing tech
fromLitmus
2 months ago

A New Chapter for Litmus: Joining the Validity Family

Litmus is being acquired by Validity, marking a significant development for the company's future and its commitment to email marketing.
more#email-marketing
#martech
Marketing tech
fromMarTech
3 months ago

AI agents offer a glimpse into a potentially simplified future | MarTech

AI-driven agents have the potential to simplify the complex martech landscape, reducing the need for multiple overlapping tools.
Marketing tech
fromMarTech
3 months ago

AI agents offer a glimpse into a potentially simplified future | MarTech

AI-driven agents have the potential to simplify the complex martech landscape, reducing the need for multiple overlapping tools.
more#martech
Marketing tech
fromGeekWire
1 month ago

Marketers are 'freaking out' about AI search. This Seattle startup just raised $2M to help.

Gumshoe provides insights for marketers into how AI search tools recommend products, impacting e-commerce significantly.
#data-privacy
Marketing tech
fromMarketing Dive
3 months ago

Disney, Paramount link with VideoAmp's new cross-screen planning tool

VideoAmp's VXP tool simplifies audience targeting across various platforms, enhancing advertising effectiveness.
fromMarTech
2 months ago
Marketing tech

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

Marketing tech
fromMarketing Dive
3 months ago

Disney, Paramount link with VideoAmp's new cross-screen planning tool

VideoAmp's VXP tool simplifies audience targeting across various platforms, enhancing advertising effectiveness.
fromMarTech
2 months ago
Marketing tech

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

more#data-privacy
#ai-in-marketing
Marketing tech
fromForbes
2 months ago

AI In Content Marketing: The Two Sides Of Digital Innovation

AI-generated content enhances marketing efficiency and personalization but poses challenges in quality and authenticity.
Marketing tech
fromForbes
2 months ago

AI In Content Marketing: The Two Sides Of Digital Innovation

AI-generated content enhances marketing efficiency and personalization but poses challenges in quality and authenticity.
more#ai-in-marketing
Marketing tech
fromZDNET
2 months ago

Adobe's latest projects are packed with AI agents - here's a sneak peek

Adobe Summit reveals innovative features, with many Sneaks utilizing AI to enhance marketing and creative workflows.
Marketing tech
fromMarTech
3 months ago

How more tools and tactics hurt marketing performance | MarTech

More tools do not always lead to better marketing results; efficiency can be hampered by complexity.
The challenge is choosing mission-critical solutions from an overwhelming number of marketing tools.
Marketing tech
fromMarTech
3 months ago

6 challenges businesses face when deploying CDPs | MarTech

High utilization of CDP platforms is low among marketers, mainly due to complex deployment challenges.
Marketing tech
fromExchangewire
3 months ago

DoubleVerify Expands Regional & Global Operations with Three Appointments

DoubleVerify enhances its EMEA presence with key personnel appointments to strengthen client relations and expand its services amid ongoing company growth.
Marketing tech
fromThe Drum
3 months ago

3D advertising: why everything has changed for brands

3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.
Marketing tech
fromThe Drum
3 months ago

What are the four advertising roles set to be transformed by agentic AI?

Agentic AI will revolutionize digital advertising by acting as a proactive digital co-worker in strategy and execution, enhancing efficiency and creativity.
Marketing tech
fromMarTech
3 months ago

5 underrated tools to boost your B2B PPC performance | MarTech

In 2025, third-party tools are essential for optimizing B2B PPC amidst changes in measurement and tracking.
fromTechRadar
4 months ago

Unlocking business transformation: the power of marketing data and technology

In today's fast-paced world, businesses face rising customer expectations and talent shortages, making digital transformation essential for survival.
Marketing
fromEMARKETER
4 months ago

Martech, digital content, and ad tech deals hit 5-year high in 2024

2024 saw the highest number of martech, digital content, and ad tech deals in at least five years, indicating a growing trend in M&A across the industry.
fromClickUp
7 months ago

10 Best AI Art Generators & Tools for Designers in 2024 | ClickUp

AI art generators use artificial intelligence and machine learning to create original artwork, enabling users to easily generate images in various styles, from photorealistic to anime.
Artificial intelligence
fromMarTech
6 months ago

AI-powered martech news and releases: December 5 | MarTech

Almost half of advertisers now 'completely' or 'mostly' trust AI adtech to make decisions about campaigns without human oversight - a significant increase from 25% last year.
Artificial intelligence
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