Ivy™ is an innovative AI assistant from StackAdapt aimed at enhancing decision-making for marketers. It provides real-time insights and tailored support throughout the campaign lifecycle, helping marketers refine targeting strategies and optimize outcomes. With capabilities like natural language prompts for accessing performance metrics and on-demand guidance, Ivy™ streamlines workflows across various marketing verticals. B2B marketers leverage it for audience planning, retail teams benefit from real-time insights for seasonal campaigns, and travel marketers easily identify trends, allowing for a more strategic approach in their marketing efforts.
Ivy™ unlocks faster, smarter decision-making for marketers across verticals, enabling them to focus on strategic, creative, and results-driven work while staying in control.
Built to support every stage of the campaign lifecycle, Ivy™ integrates deep knowledge of audience behaviour and performance patterns to optimise outcomes.
Marketers can refine targeting strategies, surface insights with natural language prompts, and receive AI-driven guidance from setup to optimisation, creating a more intuitive workflow.
B2B marketers can quickly surface performance data and plan high-intent audience strategies, while retail teams optimise seasonal campaigns using real-time insights.
#ai-assistant #marketing-technology #campaign-optimization #real-time-insights #targeting-strategies
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