#campaign-optimization

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Social media marketing
fromSocial Media Today
3 days ago

Pinterest Adds New Elements to its Pinterest Academy Education Platform

Earn the Pinterest Media Planner Certification to validate media planning expertise, audience insight skills, campaign optimization and measurement ability, and to differentiate professionally.
#email-marketing
more#email-marketing
fromDigiday
3 weeks ago

Elon Musk outlines AI-led Grok future for advertising on X

"Grok is good enough that you should be able to upload an ad and do nothing else. Grok will figure out everything from there. You don't need to do anything at all."
E-Commerce
#google-ads
more#google-ads
fromExchangewire
1 month ago

StackAdapt Launches AI-Powered Assistant Ivy for Faster Data-Driven Decisions

Ivy™ is an AI assistant designed to enhance decision-making and streamline campaign execution for marketers.
fromAdExchanger
1 month ago

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Retail media is rapidly evolving, driven by Amazon's DSP and Agentic AI for campaign optimization.
Marketing tech
fromExchangewire
2 months ago

DoubleVerify Launches DV Authentic AdVantage

DoubleVerify's DV Authentic AdVantage integrates media quality controls and AI to optimize advertising performance in walled gardens without compromising on brand safety.
fromMarTech
4 months ago

How does conversion lift testing work, and which ad platforms offer it? | MarTech

"Conversion lift testing helps determine how many conversions can be attributed directly to a specific marketing campaign or channel, rather than other factors."
Marketing tech
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