#campaign-optimization

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fromMarTech
1 month ago

How does conversion lift testing work, and which ad platforms offer it? | MarTech

"Conversion lift testing helps determine how many conversions can be attributed directly to a specific marketing campaign or channel, rather than other factors."
Marketing tech
#proprietary-tools
fromAdweek
2 months ago

Spectrum Debuts Tool to Boost Audience Reach for Ads

ARO empowers advertisers to fine-tune their targeting strategies, optimize media spend, and maximize audience engagement with unique insights not available elsewhere.
Roam Research
#marketing-strategies
#ai-marketing
Marketing
fromMarTech
8 months ago

How brands are using AI in Meta's Advantage+ campaigns | MarTech

Fashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.
Marketing
fromMarTech
8 months ago

How brands are using AI in Meta's Advantage+ campaigns | MarTech

Fashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.
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