Google Ads scripts automate tasks like identifying URL errors, finding keyword conflicts, and change history alerts, optimizing account strategy. [ more ]
Email Marketing Courses: Our Top Picks for Success
Investing in an email marketing course can significantly enhance your email campaign results by providing deep insights and proven strategies. [ more ]
PATTISON Modernises its Out-of-Home Technology Stack with Broadsign
Broadsign and PATTISON Outdoor Advertising partnered to optimize OOH inventory and revenue opportunities through advanced technology solutions. [ more ]
Five Tactics to Optimize Your Ad Campaigns for Effective Marketing (2024)
Ad campaign optimization aims to improve results by refining the strategy and process, not by increasing inputs like ad spend or labor.
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Why agencies need to work closely with client RevOps teams | MarTech
Close collaboration with internal RevOps teams is essential for digital marketing agencies to deliver results and revenue for clients.
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How AI-powered features are revolutionizing marketing automation platforms | MarTech
Marketing automation platforms are being enhanced with AI-powered features to improve personalization and meet customer expectations.
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