#brand-safety

#brand-safety

One AI agent manages automated campaign setup, turning a brand's brief into a contextual media plan ready to activate across platforms like YouTube, CTV, TikTok, Meta, and programmatic channels. A second agent ensures ads are delivered in brand-safe and contextually relevant environments. A third agent actively optimises campaigns in real time, adjusting targeting and placements to improve metrics such as engagement, viewability, and conversions. A fourth continuously analyses performance data to generate deeper insights and actionable recommendations.

"Grok is good enough that you should be able to upload an ad and do nothing else. Grok will figure out everything from there. You don't need to do anything at all."

Current approaches to brand safety see publishers often using complicated custom segments that have been refined over time to resolve safety issues.