#brand-safety

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#advertising

Elon Musk's X at risk of advertiser exodus as trust dwindles, survey shows

A significant percentage of advertisers plan to cut spending on X due to brand safety concerns.
Brand safety tools on X are failing, leading to major companies pulling advertising.

Why it's critical for advertisers to support reputable news publishers

Advertisers' misuse of keyword-blocking is harming news media viability by demonetizing critical coverage and misrepresenting public perception of advertising alongside journalism.

Readers Are Flocking To Political News, Says WaPo - And Advertisers Are Missing Out | AdExchanger

Advertisers are largely avoiding news coverage during elections due to brand safety concerns, missing valuable engagement opportunities.

The Potential Ripple Effect of Unilever's Agreement With X

Unilever's exit from the lawsuit signals a possible shift in advertising relationships, but brand safety issues persist for X.

Brand Safety Takes a Massive Hit as Meta Embraces Right-Wing Influences

Meta changes content moderation to appeal to conservative views without fear of mass advertiser boycotts due to their unmatched ad performance.

DV Launches News Accelerator

DoubleVerify launches News Accelerator to boost advertiser spending and support journalism through enhanced tools and partnerships.

Elon Musk's X at risk of advertiser exodus as trust dwindles, survey shows

A significant percentage of advertisers plan to cut spending on X due to brand safety concerns.
Brand safety tools on X are failing, leading to major companies pulling advertising.

Why it's critical for advertisers to support reputable news publishers

Advertisers' misuse of keyword-blocking is harming news media viability by demonetizing critical coverage and misrepresenting public perception of advertising alongside journalism.

Readers Are Flocking To Political News, Says WaPo - And Advertisers Are Missing Out | AdExchanger

Advertisers are largely avoiding news coverage during elections due to brand safety concerns, missing valuable engagement opportunities.

The Potential Ripple Effect of Unilever's Agreement With X

Unilever's exit from the lawsuit signals a possible shift in advertising relationships, but brand safety issues persist for X.

Brand Safety Takes a Massive Hit as Meta Embraces Right-Wing Influences

Meta changes content moderation to appeal to conservative views without fear of mass advertiser boycotts due to their unmatched ad performance.

DV Launches News Accelerator

DoubleVerify launches News Accelerator to boost advertiser spending and support journalism through enhanced tools and partnerships.
moreadvertising
#meta

What is the Future of Brand Safety on Meta?

Meta's decision to end fact-checking raises concerns about brand safety for advertisers given the risk of harmful content.

New social media features and updates to know this week - PR Daily

Meta is integrating its apps to enhance user communication and content sharing, but risks diluting individual app identities.

Despite DEI & content moderation reversals, experts say advertisers won't flee Meta

Meta's content moderation will be relaxed, potentially increasing inflammatory content but brands are still expected to invest in advertising.

What Meta's 'free speech' moves mean for brands - PR Daily

Meta is ending its independent fact-checking program, inspired by X's Community Notes, emphasizing free speech over content moderation.

What is the Future of Brand Safety on Meta?

Meta's decision to end fact-checking raises concerns about brand safety for advertisers given the risk of harmful content.

New social media features and updates to know this week - PR Daily

Meta is integrating its apps to enhance user communication and content sharing, but risks diluting individual app identities.

Despite DEI & content moderation reversals, experts say advertisers won't flee Meta

Meta's content moderation will be relaxed, potentially increasing inflammatory content but brands are still expected to invest in advertising.

What Meta's 'free speech' moves mean for brands - PR Daily

Meta is ending its independent fact-checking program, inspired by X's Community Notes, emphasizing free speech over content moderation.
moremeta
#digital-marketing

Unboxing Amazon Ads' Ad Tech | AdExchanger

Amazon Ads is emerging as a leading ad platform with advanced optimization tools.
News publishers are advocating for customized brand safety measures to better suit their inventory.

NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising

This partnership seeks to transform podcast advertising through AI integration, emphasizing audience intelligence and brand safety.

As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations

Influencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.

To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchanger

Attention metrics shift focus in digital marketing back to genuine consumer engagement.

Unboxing Amazon Ads' Ad Tech | AdExchanger

Amazon Ads is emerging as a leading ad platform with advanced optimization tools.
News publishers are advocating for customized brand safety measures to better suit their inventory.

NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising

This partnership seeks to transform podcast advertising through AI integration, emphasizing audience intelligence and brand safety.

As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations

Influencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.

To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchanger

Attention metrics shift focus in digital marketing back to genuine consumer engagement.
moredigital-marketing
#elon-musk

Elon Musk's X is gearing up to add more defendants to its lawsuit against advertisers

Musk's X is expanding its lawsuit against advertisers accused of conspiring to boycott the platform, seeking additional defendants.

Elon Musk Apparently Managed to Sue Unilever Into Advertising on X Again

Unilever was dropped from X's lawsuit amid ongoing tensions in the advertising sector, hinting at possible reconciliation efforts.

Report Claims Advertisers Will Flee Elon's X Next Year, Tanking Revenue Even Further

X is projected to continue losing advertising revenue as it becomes increasingly viewed as untrustworthy by marketers.

Elon Musk's X is gearing up to add more defendants to its lawsuit against advertisers

Musk's X is expanding its lawsuit against advertisers accused of conspiring to boycott the platform, seeking additional defendants.

Elon Musk Apparently Managed to Sue Unilever Into Advertising on X Again

Unilever was dropped from X's lawsuit amid ongoing tensions in the advertising sector, hinting at possible reconciliation efforts.

Report Claims Advertisers Will Flee Elon's X Next Year, Tanking Revenue Even Further

X is projected to continue losing advertising revenue as it becomes increasingly viewed as untrustworthy by marketers.
moreelon-musk
#marketing

Brands have 'serious concerns' about agencies' use of AI. How should marketers respond?

80% of brand leaders are worried about agency use of generative AI due to legal, ethical, and reputational risks.

Media Buying Briefing: Looks like brand safety's back on the menu

Mark Zuckerberg's dismantling of fact-checking raises brand safety concerns on social media following Trump's election victory.

Brands have 'serious concerns' about agencies' use of AI. How should marketers respond?

80% of brand leaders are worried about agency use of generative AI due to legal, ethical, and reputational risks.

Media Buying Briefing: Looks like brand safety's back on the menu

Mark Zuckerberg's dismantling of fact-checking raises brand safety concerns on social media following Trump's election victory.
moremarketing

The Acxiom data dilemma behind Omnicom's market-making IPG acquisition

Billy believes IPG hasn't provided enough clarity on Acxiom's value, influencing his lack of opinion.
IPG's acquisition of Acxiom was a bold financial move aimed at enhancing data capabilities.

Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surges

Creator marketing set a new record in 2024, with immense growth in creator payouts and impressions generated through creator collaborations.
#programmatic-advertising

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

Brand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.

Digest: Bountiful Cow launches tool for "brand unsafe" inventory - ExchangeWire.com

Bountiful Cow's tool aids in purchasing previously blocked quality inventory, addressing brand safety issues.
Sky's operating losses have surged, impacted by streaming trends and financial impairments.
IPG unifies its data capabilities with the launch of the Interact platform, streamlining their approach.

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

Brand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.

Digest: Bountiful Cow launches tool for "brand unsafe" inventory - ExchangeWire.com

Bountiful Cow's tool aids in purchasing previously blocked quality inventory, addressing brand safety issues.
Sky's operating losses have surged, impacted by streaming trends and financial impairments.
IPG unifies its data capabilities with the launch of the Interact platform, streamlining their approach.
moreprogrammatic-advertising

Why Kai Cenat's record-breaking subathon was a double-edged sword for Twitch

Kai Cenat's month-long subathon on Twitch showcased the platform's strengths and highlighted its challenges with brand safety and original content.
#misinformation

X Provides New Analytics Tools for Verified Organizations

Analytic tools on Twitter, previously reserved for advanced platforms, now enable significant insights into market trends and engagement strategies.

The Censorship Industry Gathered For A Convention. They've Learned Nothing

Tech firms minimize self-reflection on past censorship while strategizing to restrict advertising to news sources labeled as misinformation.

X Provides New Analytics Tools for Verified Organizations

Analytic tools on Twitter, previously reserved for advanced platforms, now enable significant insights into market trends and engagement strategies.

The Censorship Industry Gathered For A Convention. They've Learned Nothing

Tech firms minimize self-reflection on past censorship while strategizing to restrict advertising to news sources labeled as misinformation.
moremisinformation
#digital-advertising

DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement

DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.

Marketing Briefing: How brand safety has changed - even as Musk goes after GARM

The current landscape of brand safety reflects ongoing challenges and the necessity for continuous education among marketers.
Regular checks on brand safety settings are essential to mitigate risks, especially during sensitive periods like election cycles.

From the lens of OOH: Brand safety, suitability, and compliance

Advertisers must prioritize brand safety, suitability, and compliance, especially within OOH advertising, to maintain consumer trust and brand loyalty.

Marketers Are Seeking New Ways To Ensure Brand Safety On Digital Media

The Global Alliance for Responsible Media (GARM) was disbanded due to a lawsuit from X, impacting brand safety initiatives that had shown progress.

Snapchat Adds Ad Placement Verification from DoubleVerify

DoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.

Snapchat Adds Ad Placement Verification From DoubleVerify

DoubleVerify expands partnership with Snapchat to enhance brand safety and suitability measurement for advertising campaigns.

DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement

DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.

Marketing Briefing: How brand safety has changed - even as Musk goes after GARM

The current landscape of brand safety reflects ongoing challenges and the necessity for continuous education among marketers.
Regular checks on brand safety settings are essential to mitigate risks, especially during sensitive periods like election cycles.

From the lens of OOH: Brand safety, suitability, and compliance

Advertisers must prioritize brand safety, suitability, and compliance, especially within OOH advertising, to maintain consumer trust and brand loyalty.

Marketers Are Seeking New Ways To Ensure Brand Safety On Digital Media

The Global Alliance for Responsible Media (GARM) was disbanded due to a lawsuit from X, impacting brand safety initiatives that had shown progress.

Snapchat Adds Ad Placement Verification from DoubleVerify

DoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.

Snapchat Adds Ad Placement Verification From DoubleVerify

DoubleVerify expands partnership with Snapchat to enhance brand safety and suitability measurement for advertising campaigns.
moredigital-advertising

How the European and U.S. publishing landscapes compare and contrast

Similar challenges in the media landscape persist for both U.S. and European publishers, especially regarding site traffic and brand safety.

Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster News

Sonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.

Media Briefing: European publishers speak out on advertisers' punishing brand safety practices

Publishers at the Digiday Publishing Summit Europe expressed concerns over increased brand safety measures leading to significant content blocking, affecting their ad revenue.
#podcast-advertising

Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces | AdExchanger

Marketers need scalable tools to evaluate podcasts for brand safety and suitability in advertising.

Libsyn And Barometer Partner For Brand Safety - Podcaster News

Libsyn and Barometer's partnership enhances brand safety in podcast advertising, ensuring ads align with advertisers' values and content suitability.

Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces | AdExchanger

Marketers need scalable tools to evaluate podcasts for brand safety and suitability in advertising.

Libsyn And Barometer Partner For Brand Safety - Podcaster News

Libsyn and Barometer's partnership enhances brand safety in podcast advertising, ensuring ads align with advertisers' values and content suitability.
morepodcast-advertising
#influencer-marketing

How the elections are shaping influencer marketing, from brand strategies to social media spending

Agencies must balance influencer content strategies, especially around the approaching election, to meet diverse brand needs and consumer expectations.

Brands push for apolitical influencers to avoid 'backlash' as U.S. presidential election looms

Brands are increasingly prioritizing brand safety by avoiding partnerships with politically active influencers during election cycles.

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

Influencer marketing is rapidly scaling, requiring agencies to adapt through AI for brand safety and effective vetting of an expanding pool of creators.

Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, Secure

Viral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.

How the elections are shaping influencer marketing, from brand strategies to social media spending

Agencies must balance influencer content strategies, especially around the approaching election, to meet diverse brand needs and consumer expectations.

Brands push for apolitical influencers to avoid 'backlash' as U.S. presidential election looms

Brands are increasingly prioritizing brand safety by avoiding partnerships with politically active influencers during election cycles.

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

Influencer marketing is rapidly scaling, requiring agencies to adapt through AI for brand safety and effective vetting of an expanding pool of creators.

Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, Secure

Viral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.
moreinfluencer-marketing
#podcasting

Libsyn Unveils September 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising rates reflect ongoing industry trends, with a focus on brand safety amid rising concerns about content integrity.

Barometer And DCP To Create Black Podcast Coalition - Podcaster News

The Black Podcast Coalition enhances brand safety for Black podcasters, creating a unique advertising marketplace for brands targeting diverse audiences.

Libsyn Unveils September 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising rates reflect ongoing industry trends, with a focus on brand safety amid rising concerns about content integrity.

Barometer And DCP To Create Black Podcast Coalition - Podcaster News

The Black Podcast Coalition enhances brand safety for Black podcasters, creating a unique advertising marketplace for brands targeting diverse audiences.
morepodcasting

Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability

Zefr enhances brand safety for TikTok ads by providing custom video exclusions and better inventory management for advertisers.

Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual Solution

Netmums partnered with Mantis to enhance brand safety and targeted advertising for its parenting audience.

How to balance ROAS, brand safety and suitability in social media advertising | MarTech

Marketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.

Sports Remain the Top Topic of Discussion on X

X's ad revenue is declining sharply post-Musk's takeover, with marketers planning further budget cuts by 2025.

Sports Remains the Top Topic of Discussion on X

Ad revenue for X has significantly declined since Musk took over, leading to a decrease in marketing spending.
Marketers are worried about brand safety due to the controversial content on X.

Sports Remain the Top Topic of Discussion on X

X's ad revenue has declined significantly since Musk's takeover, with potential further reductions expected in 2025 due to brand safety concerns.

Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News | AdExchanger

Google's substantial media rebate program reveals influence over brand media budgets, raising antitrust scrutiny.

Brands are so scared of culture wars and controversy that it's ripping apart the media business

The closure of GARM represents a perceived victory for free speech amid ongoing disputes over brand safety practices affecting publishers from all political backgrounds.

How publishers reduce the risk of political ads to drive revenue

Political ad spending in 2024 could provide crucial revenue for local media, but managing disinformation is essential to avoid audience alienation.
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