Scope3's New Brand Safety AI Takes on IAS and DoubleVerifyScope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different waysAd tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
DoubleVerify Debuts URL-Level Ad Reporting After CSAM ReportDoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.
DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video ControlsDoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.
In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a mythBrand safety in digital advertising is a calculated risk, not something advertisers can control.
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability MeasurementDoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.
Scope3's New Brand Safety AI Takes on IAS and DoubleVerifyScope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different waysAd tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
DoubleVerify Debuts URL-Level Ad Reporting After CSAM ReportDoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.
DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video ControlsDoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.
In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a mythBrand safety in digital advertising is a calculated risk, not something advertisers can control.
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability MeasurementDoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.
Amazon Ads to change URL transparency and reporting after high-profile CSAM report from AdalyticsAmazon is enhancing transparency tools in response to past issues with ad placements on problematic content.
Agencies Blocking Over Half of the Oscars' Content Due to Outdated Keyword BlocklistsAgencies using traditional keyword blocklists miss 56% of Oscar-related content, impacting ad inventory and revenue.
Why CTV Ad Buyers Are Still Skeptical About Generative AIConnected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.
Adalytics Investigation Exemplifies Kargo's Commitment to TransparencyBrands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.
AI Briefing: Ad verification's duarchy touts AI to Wall Street amid expansion plansDoubleVerify and IAS, traditional rivals, are pivoting to leverage AI for growth and compete for new mid-market advertisers beyond brand safety.
Social Media Is Unsafe-Why Do Brand Safety Tools Punish Publishers?Open web publishers can leverage changes in Meta's content moderation stance to showcase their platforms as safer alternatives for advertising.
Amazon Ads to change URL transparency and reporting after high-profile CSAM report from AdalyticsAmazon is enhancing transparency tools in response to past issues with ad placements on problematic content.
Agencies Blocking Over Half of the Oscars' Content Due to Outdated Keyword BlocklistsAgencies using traditional keyword blocklists miss 56% of Oscar-related content, impacting ad inventory and revenue.
Why CTV Ad Buyers Are Still Skeptical About Generative AIConnected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.
Adalytics Investigation Exemplifies Kargo's Commitment to TransparencyBrands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.
AI Briefing: Ad verification's duarchy touts AI to Wall Street amid expansion plansDoubleVerify and IAS, traditional rivals, are pivoting to leverage AI for growth and compete for new mid-market advertisers beyond brand safety.
Social Media Is Unsafe-Why Do Brand Safety Tools Punish Publishers?Open web publishers can leverage changes in Meta's content moderation stance to showcase their platforms as safer alternatives for advertising.
How generative AI is changing creator contracts to prevent brand and copyright risksAgencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.
Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risksInfluencer marketing is rapidly scaling, requiring agencies to adapt through AI for brand safety and effective vetting of an expanding pool of creators.
Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, SecureViral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.
As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitationsInfluencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.
How generative AI is changing creator contracts to prevent brand and copyright risksAgencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.
Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risksInfluencer marketing is rapidly scaling, requiring agencies to adapt through AI for brand safety and effective vetting of an expanding pool of creators.
Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, SecureViral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.
As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitationsInfluencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.
Programmatic advertising's endless cycle of reinvention and rotBrian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quoScope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
Programmatic snafu speak, translated: a guide to the usual excusesCorporate responses to ad scandals often hide a lack of understanding and accountability.
AI Briefing: Ad tech world debates how to address CSAM concernsAd tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.
Ad Tech Briefing: The AI-powered reallocation of margin is just more of the sameThe media industry is transforming with advancements in ad tech, particularly through AI-driven brand safety tools.
Scope3's latest launch is as much about the economics of ad tech as it is about AIScope3's recent product announcements underscore a shift towards AI-driven optimization and heightened focus on brand safety in ad tech.
Programmatic advertising's endless cycle of reinvention and rotBrian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quoScope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
Programmatic snafu speak, translated: a guide to the usual excusesCorporate responses to ad scandals often hide a lack of understanding and accountability.
AI Briefing: Ad tech world debates how to address CSAM concernsAd tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.
Ad Tech Briefing: The AI-powered reallocation of margin is just more of the sameThe media industry is transforming with advancements in ad tech, particularly through AI-driven brand safety tools.
Scope3's latest launch is as much about the economics of ad tech as it is about AIScope3's recent product announcements underscore a shift towards AI-driven optimization and heightened focus on brand safety in ad tech.
Barb to Measure TV YouTube Viewing; DoubleVerify Acquires RockerboxBarb will report YouTube viewing on TV screens, marking the first initiative of its kind.
Agencies Missing Out on Half of Super Bowl Ad Inventory by Over BlockingOutdated keyword blocklists hinder brand access to significant Super Bowl content, leading to missed opportunities.
Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual SolutionNetmums partnered with Mantis to enhance brand safety and targeted advertising for its parenting audience.
Agencies Missing Out on Half of Super Bowl Ad Inventory by Over BlockingOutdated keyword blocklists hinder brand access to significant Super Bowl content, leading to missed opportunities.
Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual SolutionNetmums partnered with Mantis to enhance brand safety and targeted advertising for its parenting audience.
Elon Musk's X is gearing up to add more defendants to its lawsuit against advertisersMusk's X is expanding its lawsuit against advertisers accused of conspiring to boycott the platform, seeking additional defendants.
Elon Musk's X sues Lego, Nestle and more brands, accusing them of advertising boycottElon Musk's X expanded its lawsuit against several brands for allegedly boycotting the platform following Musk's acquisition in 2022.
Elon Musk Apparently Managed to Sue Unilever Into Advertising on X AgainUnilever was dropped from X's lawsuit amid ongoing tensions in the advertising sector, hinting at possible reconciliation efforts.
Elon Musk's X is gearing up to add more defendants to its lawsuit against advertisersMusk's X is expanding its lawsuit against advertisers accused of conspiring to boycott the platform, seeking additional defendants.
Elon Musk's X sues Lego, Nestle and more brands, accusing them of advertising boycottElon Musk's X expanded its lawsuit against several brands for allegedly boycotting the platform following Musk's acquisition in 2022.
Elon Musk Apparently Managed to Sue Unilever Into Advertising on X AgainUnilever was dropped from X's lawsuit amid ongoing tensions in the advertising sector, hinting at possible reconciliation efforts.
Brave Commerce: TikTok, Meta, and the Shifting Media LandscapeBrands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.
What is the Future of Brand Safety on Meta?Meta's decision to end fact-checking raises concerns about brand safety for advertisers given the risk of harmful content.
New social media features and updates to know this week - PR DailyMeta is integrating its apps to enhance user communication and content sharing, but risks diluting individual app identities.
Despite DEI & content moderation reversals, experts say advertisers won't flee MetaMeta's content moderation will be relaxed, potentially increasing inflammatory content but brands are still expected to invest in advertising.
Meta executives try to reassure advertisers after CEO Mark Zuckerberg's free speech makeoverMeta reassured advertisers that recent changes to content moderation will maintain commitments to brand safety.Meta is shifting towards community-based content moderation instead of third-party fact-checkers.
What Meta's 'free speech' moves mean for brands - PR DailyMeta is ending its independent fact-checking program, inspired by X's Community Notes, emphasizing free speech over content moderation.
Brave Commerce: TikTok, Meta, and the Shifting Media LandscapeBrands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.
What is the Future of Brand Safety on Meta?Meta's decision to end fact-checking raises concerns about brand safety for advertisers given the risk of harmful content.
New social media features and updates to know this week - PR DailyMeta is integrating its apps to enhance user communication and content sharing, but risks diluting individual app identities.
Despite DEI & content moderation reversals, experts say advertisers won't flee MetaMeta's content moderation will be relaxed, potentially increasing inflammatory content but brands are still expected to invest in advertising.
Meta executives try to reassure advertisers after CEO Mark Zuckerberg's free speech makeoverMeta reassured advertisers that recent changes to content moderation will maintain commitments to brand safety.Meta is shifting towards community-based content moderation instead of third-party fact-checkers.
What Meta's 'free speech' moves mean for brands - PR DailyMeta is ending its independent fact-checking program, inspired by X's Community Notes, emphasizing free speech over content moderation.
As Trump returns to the White House, media buyers clamp down on brand safetyPresident Trump's executive orders signal a significant shift in diversity, equity, and inclusion initiatives impacting marketing strategies.Media buyers are prioritizing brand safety by tightening ad placements and reviewing inclusion lists amid a volatile political landscape.
Media Buying Briefing: Looks like brand safety's back on the menuMark Zuckerberg's dismantling of fact-checking raises brand safety concerns on social media following Trump's election victory.
The Acxiom data dilemma behind Omnicom's market-making IPG acquisitionBilly believes IPG hasn't provided enough clarity on Acxiom's value, influencing his lack of opinion.IPG's acquisition of Acxiom was a bold financial move aimed at enhancing data capabilities.
Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing set a new record in 2024, with immense growth in creator payouts and impressions generated through creator collaborations.
Rewriting the Rules: How 2025 Will Redefine Brand Safety in MediaBrand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.
Digest: Bountiful Cow launches tool for "brand unsafe" inventory - ExchangeWire.comBountiful Cow's tool aids in purchasing previously blocked quality inventory, addressing brand safety issues.Sky's operating losses have surged, impacted by streaming trends and financial impairments.IPG unifies its data capabilities with the launch of the Interact platform, streamlining their approach.
Rewriting the Rules: How 2025 Will Redefine Brand Safety in MediaBrand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.
Digest: Bountiful Cow launches tool for "brand unsafe" inventory - ExchangeWire.comBountiful Cow's tool aids in purchasing previously blocked quality inventory, addressing brand safety issues.Sky's operating losses have surged, impacted by streaming trends and financial impairments.IPG unifies its data capabilities with the launch of the Interact platform, streamlining their approach.
Why Kai Cenat's record-breaking subathon was a double-edged sword for TwitchKai Cenat's month-long subathon on Twitch showcased the platform's strengths and highlighted its challenges with brand safety and original content.
The Censorship Industry Gathered For A Convention. They've Learned NothingTech firms minimize self-reflection on past censorship while strategizing to restrict advertising to news sources labeled as misinformation.
NumberEight Partners with Barometer to Empower Data-Driven Podcast AdvertisingThis partnership seeks to transform podcast advertising through AI integration, emphasizing audience intelligence and brand safety.
Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces | AdExchangerMarketers need scalable tools to evaluate podcasts for brand safety and suitability in advertising.
NumberEight Partners with Barometer to Empower Data-Driven Podcast AdvertisingThis partnership seeks to transform podcast advertising through AI integration, emphasizing audience intelligence and brand safety.
Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces | AdExchangerMarketers need scalable tools to evaluate podcasts for brand safety and suitability in advertising.
How the European and U.S. publishing landscapes compare and contrastSimilar challenges in the media landscape persist for both U.S. and European publishers, especially regarding site traffic and brand safety.
Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster NewsSonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.
Media Briefing: European publishers speak out on advertisers' punishing brand safety practicesPublishers at the Digiday Publishing Summit Europe expressed concerns over increased brand safety measures leading to significant content blocking, affecting their ad revenue.
Unboxing Amazon Ads' Ad Tech | AdExchangerAmazon Ads is emerging as a leading ad platform with advanced optimization tools.News publishers are advocating for customized brand safety measures to better suit their inventory.
Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement AvailabilityZefr enhances brand safety for TikTok ads by providing custom video exclusions and better inventory management for advertisers.
Unboxing Amazon Ads' Ad Tech | AdExchangerAmazon Ads is emerging as a leading ad platform with advanced optimization tools.News publishers are advocating for customized brand safety measures to better suit their inventory.
Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement AvailabilityZefr enhances brand safety for TikTok ads by providing custom video exclusions and better inventory management for advertisers.
Libsyn Unveils September 2024 Podcast Advertising Rates - Podcaster NewsPodcast advertising rates reflect ongoing industry trends, with a focus on brand safety amid rising concerns about content integrity.
How to balance ROAS, brand safety and suitability in social media advertising | MarTechMarketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.