#brand-safety
#brand-safety

1 week ago

E-Commerce

Mantis Partners with PubMatic to Scale AI-Powered Contextual Targeting

2 weeks ago

US politics

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue's 'Wedding of the Year'

fromBusiness Insider

3 weeks ago

US politics

A conservative crackdown on advertisers has forced a 'brand safety' reset

fromMarTech

Marketing tech

FTC says Omnicom deal is OK, as long as there's no brand safety involved | MarTech

DoubleVerify Launches DV Authentic AdVantage

DoubleVerify's DV Authentic AdVantage integrates media quality controls and AI to optimize advertising performance in walled gardens without compromising on brand safety.

EXCLUSIVE: Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App

Major brands inadvertently advertised beside inappropriate content on XShorts, causing Google to halt ad monetization.

1 week ago

E-Commerce

Mantis Partners with PubMatic to Scale AI-Powered Contextual Targeting

2 weeks ago

US politics

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue's 'Wedding of the Year'

fromBusiness Insider

3 weeks ago

US politics

A conservative crackdown on advertisers has forced a 'brand safety' reset

fromMarTech

Marketing tech

FTC says Omnicom deal is OK, as long as there's no brand safety involved | MarTech

Marketing tech

DoubleVerify Launches DV Authentic AdVantage

EXCLUSIVE: Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App

Major brands inadvertently advertised beside inappropriate content on XShorts, causing Google to halt ad monetization.

more#advertising

2 weeks ago

Why the Human Touch Still Matters to an AI-Driven Media

In an AI-dominated landscape, human expertise is becoming increasingly valuable, complementing automation rather than being rendered obsolete.

3 weeks ago

Linda Yaccarino resigns as CEO of Elon Musk's X: timeline of a rocky tenure

Linda Yaccarino resigned as CEO of X after two turbulent years marked by brand-safety concerns and an unfinished vision for the platform.

#ai

fromAdExchanger

4 weeks ago

Marketing tech

Sounder Is Using AI To Decode The Contextual Nuances Of Spanish-Language Media | AdExchanger

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.

fromAdExchanger

4 weeks ago

Marketing tech

Sounder Is Using AI To Decode The Contextual Nuances Of Spanish-Language Media | AdExchanger

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.

more#ai

Why omnichannel advertising needs gaming at its core

Incorporating gaming into omnichannel strategies significantly enhances audience engagement and brand influence.

#meta

Marketing tech

Meta Gains New Ad Safety Certifications for Facebook and Instagram

Artificial intelligence

What does the Ad Industry Make of Meta's Ad Automaton Plans? - ExchangeWire.com

Marketing

What is the Future of Brand Safety on Meta?

fromPR Daily

Marketing

What Meta's 'free speech' moves mean for brands - PR Daily

Marketing tech

Meta Gains New Ad Safety Certifications for Facebook and Instagram

Artificial intelligence

What does the Ad Industry Make of Meta's Ad Automaton Plans? - ExchangeWire.com

Marketing

What is the Future of Brand Safety on Meta?

fromPR Daily

Marketing

What Meta's 'free speech' moves mean for brands - PR Daily

So Long And Thanks For All The DEI - See Also - Above the Law

Kirkland & Ellis has eliminated its DEI staff, sparking debate about the firm's commitment to diversity and inclusion.

Elon Musk attributes loss of advertisers to concerns about brand safety amid controversial incidents involving Twitter's leadership.

Silverpush Launches First-to-Market Contextual Intelligence Solution for TikTok

Silverpush introduces Mirrors for TikTok, enhancing ad safety and performance through advanced contextual intelligence.

Scope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMG

Scope3's new partnerships leverage AI for innovative advertising solutions and improved brand safety.

The trust premium: backing quality media isn't a virtue, it's a business imperative

Channel 4 emphasizes the importance of trust and relevance over sheer reach, urging advertisers to invest in quality, regulated media environments.

#digital-advertising

Marketing tech

Ozone's Emma Cranston: 'We want to ensure a free information economy can flourish'

Marketing tech

DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google's Search Partner Network - ExchangeWire.com

Marketing tech

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

Marketing tech

PubMatic & Overtone Partner to Power the Open Internet with Contextual Intelligence

Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance

Mantis launched Attention to enhance audience engagement and ad effectiveness through attention-based metrics, shifting away from traditional viewability measures.

DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

DoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.

Marketing tech

Ozone's Emma Cranston: 'We want to ensure a free information economy can flourish'

Marketing tech

DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google's Search Partner Network - ExchangeWire.com

Marketing tech

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

Marketing tech

PubMatic & Overtone Partner to Power the Open Internet with Contextual Intelligence

Marketing tech

Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance

DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

DoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.

more#digital-advertising

#youtube

Media industry

The MRC Re-Affirms YouTube's Brand Safety Accreditation

Media industry

Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox

Barb will report YouTube viewing on TV screens, marking the first initiative of its kind.

Media industry

The MRC Re-Affirms YouTube's Brand Safety Accreditation

Media industry

Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox

Barb will report YouTube viewing on TV screens, marking the first initiative of its kind.

more#youtube

Appeals Court Bars Media Matters Investigation

U.S. court limits Texas AG's investigation into Media Matters, affirming free speech protections for reporting on brand safety concerns.

Social media marketing

fromModern Retail

Why the next era of social commerce relies on infrastructure, not influencers

Marketers are shifting from siloed social commerce to integrating it as a part of unified commerce strategies.

From Risk to Reward: Navigating Brand Safety in 2025

Current approaches to brand safety see publishers often using complicated custom segments that have been refined over time to resolve safety issues.

Media industry

Why ad verification needs a paradigm shift: from risk avoidance to value creation

Ad verification must shift from risk mitigation to creating active value for brands.

DoubleVerify Debuts URL-Level Ad Reporting After CSAM Report

DoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.

New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.

Why ad verification needs a paradigm shift: from risk avoidance to value creation

Ad verification must shift from risk mitigation to creating active value for brands.

DoubleVerify Debuts URL-Level Ad Reporting After CSAM Report

DoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.

New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.

TikTok Gives Advertisers More Control with New Video and Profile Exclusion Tools - Lindsey Gamble

TikTok enhances ad placement control with new exclusion tools, promoting brand safety.

fromwww.socialmediatoday.com

TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools

TikTok expands brand safety features, introducing new ad exclusion options to enhance control over ad placements and maintain brand integrity.

Media industry

fromLindsey Gamble

TikTok Gives Advertisers More Control with New Video and Profile Exclusion Tools - Lindsey Gamble

TikTok enhances ad placement control with new exclusion tools, promoting brand safety.

fromwww.socialmediatoday.com

TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools

TikTok expands brand safety features, introducing new ad exclusion options to enhance control over ad placements and maintain brand integrity.

Why marketers shouldn't follow Unilever's plans to work with '20 times' more influencers just yet

Marketers should approach influencer marketing cautiously, recognizing its unique ecosystem and potential risks.

Artificial intelligence

How generative AI is changing creator contracts to prevent brand and copyright risks

Agencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.

#ad-tech

Marketing tech

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

Marketing tech

Scope3's latest launch is as much about the economics of ad tech as it is about AI

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.

Artificial intelligence

AI Briefing: Ad tech world debates how to address CSAM concerns

Marketing tech

Programmatic snafu speak, translated: a guide to the usual excuses

Marketing tech

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

Marketing tech

Scope3's latest launch is as much about the economics of ad tech as it is about AI

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.

Artificial intelligence

AI Briefing: Ad tech world debates how to address CSAM concerns

Ad tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.

Programmatic snafu speak, translated: a guide to the usual excuses

Corporate responses to ad scandals often hide a lack of understanding and accountability.

Why CTV Ad Buyers Are Still Skeptical About Generative AI

Connected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.

Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics

Amazon is enhancing transparency tools in response to past issues with ad placements on problematic content.

fromwww.npr.org

Elon Musk's X sues Lego, Nestle and more brands, accusing them of advertising boycott

Elon Musk's X expanded its lawsuit against several brands for allegedly boycotting the platform following Musk's acquisition in 2022.

fromTechCrunch

X expands lawsuit over advertiser 'boycott' to include Lego, Nestle, Pinterest, and others | TechCrunch

X is pursuing an antitrust lawsuit against advertisers for allegedly participating in a systematic boycott aimed at harming its advertising revenue.

Marketing

Brave Commerce: TikTok, Meta, and the Shifting Media Landscape

Brands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.

Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.

Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.

7 months ago

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

As we look back on the launch of Relative Advantage Unblocked, it's clear that 2024 marked a turning point in how the media and marketing industry approaches brand safety.

Marketing

fromDailywire

The Censorship Industry Gathered For A Convention. They've Learned Nothing

Tech firms minimize self-reflection on past censorship while strategizing to restrict advertising to news sources labeled as misinformation.

fromPodcaster News

Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster News

Scot Herd, SVP Partnerships USA, highlighted, 'I've been in the industry for decades, and I've never seen audio buying so simple. Sonnant is changing the game by unifying publishers, enabling real targeting for any brand.' He emphasized that targeting niche audiences now means reaching a broad listener base effortlessly, transforming campaign strategies.

Marketing

#doubleverify

Marketing

Snapchat Adds Ad Placement Verification From DoubleVerify

Marketing

Snapchat Adds Ad Placement Verification from DoubleVerify

Marketing

Snapchat Adds Ad Placement Verification From DoubleVerify