Marketing techfromDigiday4 months agoAmazon Ads to change URL transparency and reporting after high-profile CSAM report from AdalyticsAmazon is enhancing transparency tools in response to past issues with ad placements on problematic content.
Media industryfromExchangewire4 months agoAgencies Blocking Over Half of the Oscars' Content Due to Outdated Keyword BlocklistsAgencies using traditional keyword blocklists miss 56% of Oscar-related content, impacting ad inventory and revenue.
Marketing techfromAdweek4 months agoWhy CTV Ad Buyers Are Still Skeptical About Generative AIConnected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.
Marketing techfromExchangewire4 months agoAdalytics Investigation Exemplifies Kargo's Commitment to TransparencyBrands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.
Marketing techfromDigiday4 months agoAI Briefing: Ad verification's duarchy touts AI to Wall Street amid expansion plansDoubleVerify and IAS, traditional rivals, are pivoting to leverage AI for growth and compete for new mid-market advertisers beyond brand safety.
Marketing techfromForbes4 months agoSocial Media Is Unsafe-Why Do Brand Safety Tools Punish Publishers?Open web publishers can leverage changes in Meta's content moderation stance to showcase their platforms as safer alternatives for advertising.
Marketing techfromDigiday4 months agoAmazon Ads to change URL transparency and reporting after high-profile CSAM report from AdalyticsAmazon is enhancing transparency tools in response to past issues with ad placements on problematic content.
Media industryfromExchangewire4 months agoAgencies Blocking Over Half of the Oscars' Content Due to Outdated Keyword BlocklistsAgencies using traditional keyword blocklists miss 56% of Oscar-related content, impacting ad inventory and revenue.
Marketing techfromAdweek4 months agoWhy CTV Ad Buyers Are Still Skeptical About Generative AIConnected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.
Marketing techfromExchangewire4 months agoAdalytics Investigation Exemplifies Kargo's Commitment to TransparencyBrands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.
Marketing techfromDigiday4 months agoAI Briefing: Ad verification's duarchy touts AI to Wall Street amid expansion plansDoubleVerify and IAS, traditional rivals, are pivoting to leverage AI for growth and compete for new mid-market advertisers beyond brand safety.
Marketing techfromForbes4 months agoSocial Media Is Unsafe-Why Do Brand Safety Tools Punish Publishers?Open web publishers can leverage changes in Meta's content moderation stance to showcase their platforms as safer alternatives for advertising.
Media industryfromExchangewire2 months agoFrom Risk to Reward: Navigating Brand Safety in 2025Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
fromModern Retail2 months agoSocial media marketingWhy the next era of social commerce relies on infrastructure, not influencers
fromExchangewire1 month agoMarketing techSilverpush Launches First-to-Market Contextual Intelligence Solution for TikTok
Media industryfromExchangewire2 months agoFrom Risk to Reward: Navigating Brand Safety in 2025Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
fromModern Retail2 months agoSocial media marketingWhy the next era of social commerce relies on infrastructure, not influencers
fromExchangewire1 month agoMarketing techSilverpush Launches First-to-Market Contextual Intelligence Solution for TikTok
fromwww.npr.org5 months agoUS newsElon Musk's X sues Lego, Nestle and more brands, accusing them of advertising boycott
fromThe Drum5 days agoUS politicsLinda Yaccarino resigns as CEO of Elon Musk's X: timeline of a rocky tenure
fromwww.npr.org5 months agoUS newsElon Musk's X sues Lego, Nestle and more brands, accusing them of advertising boycott
fromThe Drum5 days agoUS politicsLinda Yaccarino resigns as CEO of Elon Musk's X: timeline of a rocky tenure
Marketing techfromDigiday4 months agoProgrammatic advertising's endless cycle of reinvention and rotBrian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing techfromDigiday4 months agoHow 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quoScope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
fromExchangewire1 month agoArtificial intelligenceWhat does the Ad Industry Make of Meta's Ad Automaton Plans? - ExchangeWire.com
fromAdExchanger1 week agoMarketing techSounder Is Using AI To Decode The Contextual Nuances Of Spanish-Language Media | AdExchanger
Marketing techfromDigiday4 months agoProgrammatic advertising's endless cycle of reinvention and rotBrian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing techfromDigiday4 months agoHow 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quoScope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
fromExchangewire1 month agoArtificial intelligenceWhat does the Ad Industry Make of Meta's Ad Automaton Plans? - ExchangeWire.com
fromAdExchanger1 week agoMarketing techSounder Is Using AI To Decode The Contextual Nuances Of Spanish-Language Media | AdExchanger
fromExchangewire7 months agoMarketingRewriting the Rules: How 2025 Will Redefine Brand Safety in Media
fromExchangewire7 months agoMarketingRewriting the Rules: How 2025 Will Redefine Brand Safety in Media
fromDigiday1 month agoMarketing techScope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMG
fromDigiday3 months agoMarketing techScope3's latest launch is as much about the economics of ad tech as it is about AI
Marketing techfromDigiday1 month agoScope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMGScope3's new partnerships leverage AI for innovative advertising solutions and improved brand safety.
fromDigiday3 months agoMarketing techScope3's latest launch is as much about the economics of ad tech as it is about AI
fromThe Drum1 month agoMedia industryThe trust premium: backing quality media isn't a virtue, it's a business imperative
fromDailywire7 months agoMarketingThe Censorship Industry Gathered For A Convention. They've Learned Nothing
fromThe Drum1 month agoMedia industryThe trust premium: backing quality media isn't a virtue, it's a business imperative
fromDailywire7 months agoMarketingThe Censorship Industry Gathered For A Convention. They've Learned Nothing
Marketing techfromAdweek4 months agoScope3's New Brand Safety AI Takes on IAS and DoubleVerifyScope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.
Marketing techfromDigiday4 months agoAdvertisers are calling for full URL-level campaign reporting, and DSPs are responding in different waysAd tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
Marketing techfromAdweek4 months agoDoubleVerify Debuts URL-Level Ad Reporting After CSAM ReportDoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.
Marketing techfromExchangewire3 months agoDoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video ControlsDoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.
fromExchangewire2 months agoMarketing techMantis Announces New Attention Metrics Tool to Enhance Campaign Performance
fromThe Drum1 month agoMarketing techOzone's Emma Cranston: 'We want to ensure a free information economy can flourish'
Marketing techfromAdweek4 months agoScope3's New Brand Safety AI Takes on IAS and DoubleVerifyScope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.
Marketing techfromDigiday4 months agoAdvertisers are calling for full URL-level campaign reporting, and DSPs are responding in different waysAd tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
Marketing techfromAdweek4 months agoDoubleVerify Debuts URL-Level Ad Reporting After CSAM ReportDoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.
Marketing techfromExchangewire3 months agoDoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video ControlsDoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.
fromExchangewire2 months agoMarketing techMantis Announces New Attention Metrics Tool to Enhance Campaign Performance
fromThe Drum1 month agoMarketing techOzone's Emma Cranston: 'We want to ensure a free information economy can flourish'
Artificial intelligencefromDigiday3 months agoHow generative AI is changing creator contracts to prevent brand and copyright risksAgencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.
Marketing techfromDigiday5 months agoProgrammatic snafu speak, translated: a guide to the usual excusesCorporate responses to ad scandals often hide a lack of understanding and accountability.
Artificial intelligencefromDigiday4 months agoAI Briefing: Ad tech world debates how to address CSAM concernsAd tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.
fromDigiday3 months agoMarketing techAd Tech Briefing: The AI-powered reallocation of margin is just more of the same
Marketing techfromDigiday5 months agoProgrammatic snafu speak, translated: a guide to the usual excusesCorporate responses to ad scandals often hide a lack of understanding and accountability.
Artificial intelligencefromDigiday4 months agoAI Briefing: Ad tech world debates how to address CSAM concernsAd tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.
fromDigiday3 months agoMarketing techAd Tech Briefing: The AI-powered reallocation of margin is just more of the same
Media industryfromExchangewire4 months agoBarb to Measure TV YouTube Viewing; DoubleVerify Acquires RockerboxBarb will report YouTube viewing on TV screens, marking the first initiative of its kind.
MarketingfromAdweek5 months agoBrave Commerce: TikTok, Meta, and the Shifting Media LandscapeBrands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.
MarketingfromAdweek5 months agoBrave Commerce: TikTok, Meta, and the Shifting Media LandscapeBrands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.
MarketingfromPodcaster News8 months agoSonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster NewsSonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.