Amazon Ads to change URL transparency and reporting after high-profile CSAM report from AdalyticsAmazon is enhancing transparency tools in response to past issues with ad placements on problematic content.
DoubleVerify Launches Content-Level Controls on MetaDoubleVerify enhances brand safety by launching content-level controls on Meta's platforms, allowing advertisers to avoid unsuitable content proactively.
Why it's critical for advertisers to support reputable news publishersAdvertisers' misuse of keyword-blocking is harming news media viability by demonetizing critical coverage and misrepresenting public perception of advertising alongside journalism.
Readers Are Flocking To Political News, Says WaPo - And Advertisers Are Missing Out | AdExchangerAdvertisers are largely avoiding news coverage during elections due to brand safety concerns, missing valuable engagement opportunities.
The Potential Ripple Effect of Unilever's Agreement With XUnilever's exit from the lawsuit signals a possible shift in advertising relationships, but brand safety issues persist for X.
Brand Safety Takes a Massive Hit as Meta Embraces Right-Wing InfluencesMeta changes content moderation to appeal to conservative views without fear of mass advertiser boycotts due to their unmatched ad performance.
Amazon Ads to change URL transparency and reporting after high-profile CSAM report from AdalyticsAmazon is enhancing transparency tools in response to past issues with ad placements on problematic content.
DoubleVerify Launches Content-Level Controls on MetaDoubleVerify enhances brand safety by launching content-level controls on Meta's platforms, allowing advertisers to avoid unsuitable content proactively.
Why it's critical for advertisers to support reputable news publishersAdvertisers' misuse of keyword-blocking is harming news media viability by demonetizing critical coverage and misrepresenting public perception of advertising alongside journalism.
Readers Are Flocking To Political News, Says WaPo - And Advertisers Are Missing Out | AdExchangerAdvertisers are largely avoiding news coverage during elections due to brand safety concerns, missing valuable engagement opportunities.
The Potential Ripple Effect of Unilever's Agreement With XUnilever's exit from the lawsuit signals a possible shift in advertising relationships, but brand safety issues persist for X.
Brand Safety Takes a Massive Hit as Meta Embraces Right-Wing InfluencesMeta changes content moderation to appeal to conservative views without fear of mass advertiser boycotts due to their unmatched ad performance.
Programmatic snafu speak, translated: a guide to the usual excusesCorporate responses to ad scandals often hide a lack of understanding and accountability.
AI Briefing: Ad tech world debates how to address CSAM concernsAd tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.
Programmatic snafu speak, translated: a guide to the usual excusesCorporate responses to ad scandals often hide a lack of understanding and accountability.
AI Briefing: Ad tech world debates how to address CSAM concernsAd tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.
In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a mythBrand safety in digital advertising is a calculated risk, not something advertisers can control.
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability MeasurementDoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.
Marketers Are Seeking New Ways To Ensure Brand Safety On Digital MediaThe Global Alliance for Responsible Media (GARM) was disbanded due to a lawsuit from X, impacting brand safety initiatives that had shown progress.
Snapchat Adds Ad Placement Verification from DoubleVerifyDoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.
Snapchat Adds Ad Placement Verification From DoubleVerifyDoubleVerify expands partnership with Snapchat to enhance brand safety and suitability measurement for advertising campaigns.
But Are They Really Integral?; Don't Pontificate, Verificate | AdExchangerBrand safety and verification processes are under scrutiny, raising concerns among advertisers and publishers.Gannett is experiencing digital growth but struggling overall, indicating a mixed performance landscape.
In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a mythBrand safety in digital advertising is a calculated risk, not something advertisers can control.
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability MeasurementDoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.
Marketers Are Seeking New Ways To Ensure Brand Safety On Digital MediaThe Global Alliance for Responsible Media (GARM) was disbanded due to a lawsuit from X, impacting brand safety initiatives that had shown progress.
Snapchat Adds Ad Placement Verification from DoubleVerifyDoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.
Snapchat Adds Ad Placement Verification From DoubleVerifyDoubleVerify expands partnership with Snapchat to enhance brand safety and suitability measurement for advertising campaigns.
But Are They Really Integral?; Don't Pontificate, Verificate | AdExchangerBrand safety and verification processes are under scrutiny, raising concerns among advertisers and publishers.Gannett is experiencing digital growth but struggling overall, indicating a mixed performance landscape.
Agencies Missing Out on Half of Super Bowl Ad Inventory by Over BlockingOutdated keyword blocklists hinder brand access to significant Super Bowl content, leading to missed opportunities.
Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual SolutionNetmums partnered with Mantis to enhance brand safety and targeted advertising for its parenting audience.
Agencies Missing Out on Half of Super Bowl Ad Inventory by Over BlockingOutdated keyword blocklists hinder brand access to significant Super Bowl content, leading to missed opportunities.
Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual SolutionNetmums partnered with Mantis to enhance brand safety and targeted advertising for its parenting audience.
Elon Musk's X is gearing up to add more defendants to its lawsuit against advertisersMusk's X is expanding its lawsuit against advertisers accused of conspiring to boycott the platform, seeking additional defendants.
Elon Musk's X sues Lego, Nestle and more brands, accusing them of advertising boycottElon Musk's X expanded its lawsuit against several brands for allegedly boycotting the platform following Musk's acquisition in 2022.
Elon Musk Apparently Managed to Sue Unilever Into Advertising on X AgainUnilever was dropped from X's lawsuit amid ongoing tensions in the advertising sector, hinting at possible reconciliation efforts.
Report Claims Advertisers Will Flee Elon's X Next Year, Tanking Revenue Even FurtherX is projected to continue losing advertising revenue as it becomes increasingly viewed as untrustworthy by marketers.
Elon Musk's X is gearing up to add more defendants to its lawsuit against advertisersMusk's X is expanding its lawsuit against advertisers accused of conspiring to boycott the platform, seeking additional defendants.
Elon Musk's X sues Lego, Nestle and more brands, accusing them of advertising boycottElon Musk's X expanded its lawsuit against several brands for allegedly boycotting the platform following Musk's acquisition in 2022.
Elon Musk Apparently Managed to Sue Unilever Into Advertising on X AgainUnilever was dropped from X's lawsuit amid ongoing tensions in the advertising sector, hinting at possible reconciliation efforts.
Report Claims Advertisers Will Flee Elon's X Next Year, Tanking Revenue Even FurtherX is projected to continue losing advertising revenue as it becomes increasingly viewed as untrustworthy by marketers.
Brave Commerce: TikTok, Meta, and the Shifting Media LandscapeBrands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.
What is the Future of Brand Safety on Meta?Meta's decision to end fact-checking raises concerns about brand safety for advertisers given the risk of harmful content.
New social media features and updates to know this week - PR DailyMeta is integrating its apps to enhance user communication and content sharing, but risks diluting individual app identities.
Despite DEI & content moderation reversals, experts say advertisers won't flee MetaMeta's content moderation will be relaxed, potentially increasing inflammatory content but brands are still expected to invest in advertising.
Meta executives try to reassure advertisers after CEO Mark Zuckerberg's free speech makeoverMeta reassured advertisers that recent changes to content moderation will maintain commitments to brand safety.Meta is shifting towards community-based content moderation instead of third-party fact-checkers.
What Meta's 'free speech' moves mean for brands - PR DailyMeta is ending its independent fact-checking program, inspired by X's Community Notes, emphasizing free speech over content moderation.
Brave Commerce: TikTok, Meta, and the Shifting Media LandscapeBrands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.
What is the Future of Brand Safety on Meta?Meta's decision to end fact-checking raises concerns about brand safety for advertisers given the risk of harmful content.
New social media features and updates to know this week - PR DailyMeta is integrating its apps to enhance user communication and content sharing, but risks diluting individual app identities.
Despite DEI & content moderation reversals, experts say advertisers won't flee MetaMeta's content moderation will be relaxed, potentially increasing inflammatory content but brands are still expected to invest in advertising.
Meta executives try to reassure advertisers after CEO Mark Zuckerberg's free speech makeoverMeta reassured advertisers that recent changes to content moderation will maintain commitments to brand safety.Meta is shifting towards community-based content moderation instead of third-party fact-checkers.
What Meta's 'free speech' moves mean for brands - PR DailyMeta is ending its independent fact-checking program, inspired by X's Community Notes, emphasizing free speech over content moderation.
As Trump returns to the White House, media buyers clamp down on brand safetyPresident Trump's executive orders signal a significant shift in diversity, equity, and inclusion initiatives impacting marketing strategies.Media buyers are prioritizing brand safety by tightening ad placements and reviewing inclusion lists amid a volatile political landscape.
Unboxing Amazon Ads' Ad Tech | AdExchangerAmazon Ads is emerging as a leading ad platform with advanced optimization tools.News publishers are advocating for customized brand safety measures to better suit their inventory.
NumberEight Partners with Barometer to Empower Data-Driven Podcast AdvertisingThis partnership seeks to transform podcast advertising through AI integration, emphasizing audience intelligence and brand safety.
As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitationsInfluencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.
To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchangerAttention metrics shift focus in digital marketing back to genuine consumer engagement.
Unboxing Amazon Ads' Ad Tech | AdExchangerAmazon Ads is emerging as a leading ad platform with advanced optimization tools.News publishers are advocating for customized brand safety measures to better suit their inventory.
NumberEight Partners with Barometer to Empower Data-Driven Podcast AdvertisingThis partnership seeks to transform podcast advertising through AI integration, emphasizing audience intelligence and brand safety.
As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitationsInfluencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.
To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchangerAttention metrics shift focus in digital marketing back to genuine consumer engagement.
Brands have 'serious concerns' about agencies' use of AI. How should marketers respond?80% of brand leaders are worried about agency use of generative AI due to legal, ethical, and reputational risks.
Media Buying Briefing: Looks like brand safety's back on the menuMark Zuckerberg's dismantling of fact-checking raises brand safety concerns on social media following Trump's election victory.
Brands have 'serious concerns' about agencies' use of AI. How should marketers respond?80% of brand leaders are worried about agency use of generative AI due to legal, ethical, and reputational risks.
Media Buying Briefing: Looks like brand safety's back on the menuMark Zuckerberg's dismantling of fact-checking raises brand safety concerns on social media following Trump's election victory.
The Acxiom data dilemma behind Omnicom's market-making IPG acquisitionBilly believes IPG hasn't provided enough clarity on Acxiom's value, influencing his lack of opinion.IPG's acquisition of Acxiom was a bold financial move aimed at enhancing data capabilities.
Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing set a new record in 2024, with immense growth in creator payouts and impressions generated through creator collaborations.
Rewriting the Rules: How 2025 Will Redefine Brand Safety in MediaBrand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.
Digest: Bountiful Cow launches tool for "brand unsafe" inventory - ExchangeWire.comBountiful Cow's tool aids in purchasing previously blocked quality inventory, addressing brand safety issues.Sky's operating losses have surged, impacted by streaming trends and financial impairments.IPG unifies its data capabilities with the launch of the Interact platform, streamlining their approach.
Rewriting the Rules: How 2025 Will Redefine Brand Safety in MediaBrand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.
Digest: Bountiful Cow launches tool for "brand unsafe" inventory - ExchangeWire.comBountiful Cow's tool aids in purchasing previously blocked quality inventory, addressing brand safety issues.Sky's operating losses have surged, impacted by streaming trends and financial impairments.IPG unifies its data capabilities with the launch of the Interact platform, streamlining their approach.
Why Kai Cenat's record-breaking subathon was a double-edged sword for TwitchKai Cenat's month-long subathon on Twitch showcased the platform's strengths and highlighted its challenges with brand safety and original content.
The Censorship Industry Gathered For A Convention. They've Learned NothingTech firms minimize self-reflection on past censorship while strategizing to restrict advertising to news sources labeled as misinformation.
How the European and U.S. publishing landscapes compare and contrastSimilar challenges in the media landscape persist for both U.S. and European publishers, especially regarding site traffic and brand safety.
Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster NewsSonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.
Media Briefing: European publishers speak out on advertisers' punishing brand safety practicesPublishers at the Digiday Publishing Summit Europe expressed concerns over increased brand safety measures leading to significant content blocking, affecting their ad revenue.
Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces | AdExchangerMarketers need scalable tools to evaluate podcasts for brand safety and suitability in advertising.
How the elections are shaping influencer marketing, from brand strategies to social media spendingAgencies must balance influencer content strategies, especially around the approaching election, to meet diverse brand needs and consumer expectations.
Brands push for apolitical influencers to avoid 'backlash' as U.S. presidential election loomsBrands are increasingly prioritizing brand safety by avoiding partnerships with politically active influencers during election cycles.
Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risksInfluencer marketing is rapidly scaling, requiring agencies to adapt through AI for brand safety and effective vetting of an expanding pool of creators.
Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, SecureViral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.
How the elections are shaping influencer marketing, from brand strategies to social media spendingAgencies must balance influencer content strategies, especially around the approaching election, to meet diverse brand needs and consumer expectations.
Brands push for apolitical influencers to avoid 'backlash' as U.S. presidential election loomsBrands are increasingly prioritizing brand safety by avoiding partnerships with politically active influencers during election cycles.
Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risksInfluencer marketing is rapidly scaling, requiring agencies to adapt through AI for brand safety and effective vetting of an expanding pool of creators.
Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, SecureViral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.
Libsyn Unveils September 2024 Podcast Advertising Rates - Podcaster NewsPodcast advertising rates reflect ongoing industry trends, with a focus on brand safety amid rising concerns about content integrity.
Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement AvailabilityZefr enhances brand safety for TikTok ads by providing custom video exclusions and better inventory management for advertisers.
How to balance ROAS, brand safety and suitability in social media advertising | MarTechMarketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.
Sports Remain the Top Topic of Discussion on XX's ad revenue is declining sharply post-Musk's takeover, with marketers planning further budget cuts by 2025.
Sports Remains the Top Topic of Discussion on XAd revenue for X has significantly declined since Musk took over, leading to a decrease in marketing spending.Marketers are worried about brand safety due to the controversial content on X.
Sports Remain the Top Topic of Discussion on XX's ad revenue has declined significantly since Musk's takeover, with potential further reductions expected in 2025 due to brand safety concerns.