#brand-safety

#brand-safety

DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.

The current landscape of brand safety reflects ongoing challenges and the necessity for continuous education among marketers.

Regular checks on brand safety settings are essential to mitigate risks, especially during sensitive periods like election cycles.

Advertisers must prioritize brand safety, suitability, and compliance, especially within OOH advertising, to maintain consumer trust and brand loyalty.

The Global Alliance for Responsible Media (GARM) was disbanded due to a lawsuit from X, impacting brand safety initiatives that had shown progress.

DoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.

DoubleVerify expands partnership with Snapchat to enhance brand safety and suitability measurement for advertising campaigns.

This partnership seeks to transform podcast advertising through AI integration, emphasizing audience intelligence and brand safety.

Marketers need scalable tools to evaluate podcasts for brand safety and suitability in advertising.

Libsyn and Barometer's partnership enhances brand safety in podcast advertising, ensuring ads align with advertisers' values and content suitability.

Elon Musk is taking big-name advertisers to court for violating US antitrust laws by taking their advertising business elsewhere.

Advertisers are largely avoiding news coverage during elections due to brand safety concerns, missing valuable engagement opportunities.

Unilever's exit from the lawsuit signals a possible shift in advertising relationships, but brand safety issues persist for X.

DoubleVerify launches News Accelerator to boost advertiser spending and support journalism through enhanced tools and partnerships.

Musk's allowance of toxic content on X has resulted in advertisers slashing budgets, damaging brand safety perceptions.

Despite competition, Twitter, formerly X, continues to be relevant for organic social engagement and remains a key platform for marketers.

Publishers at the Digiday Publishing Summit Europe expressed concerns over increased brand safety measures leading to significant content blocking, affecting their ad revenue.

Agencies must balance influencer content strategies, especially around the approaching election, to meet diverse brand needs and consumer expectations.

Brands are increasingly prioritizing brand safety by avoiding partnerships with politically active influencers during election cycles.

Influencer marketing is rapidly scaling, requiring agencies to adapt through AI for brand safety and effective vetting of an expanding pool of creators.

Viral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.

Misinformation is funded unwittingly by big brands through programmatic advertising.

Attention metrics shift focus in digital marketing back to genuine consumer engagement.

Bountiful Cow's tool aids in purchasing previously blocked quality inventory, addressing brand safety issues.

Sky's operating losses have surged, impacted by streaming trends and financial impairments.

IPG unifies its data capabilities with the launch of the Interact platform, streamlining their approach.

X is projected to continue losing advertising revenue as it becomes increasingly viewed as untrustworthy by marketers.

Meta is integrating its apps to enhance user communication and content sharing, but risks diluting individual app identities.

Podcast advertising rates reflect ongoing industry trends, with a focus on brand safety amid rising concerns about content integrity.

The Black Podcast Coalition enhances brand safety for Black podcasters, creating a unique advertising marketplace for brands targeting diverse audiences.

Elon Musk's lawsuit against brands boycotting X exacerbates advertisers' concerns.

Musk's ownership of X (formerly Twitter) faces challenges like revenue drops and advertiser boycotts, impacting the platform's brand safety and advertising viability.

Brands refusing to advertise on Musk's social media site led to an economic harm lawsuit, accusing them of collusion and violating antitrust law.

Unilever was dropped from X's lawsuit amid ongoing tensions in the advertising sector, hinting at possible reconciliation efforts.

Advertisers are cautious due to X's lawsuit against GARM, impacting future investments and engagements.

Elon Musk files lawsuit against GARM over brand safety standards impacting Twitter's advertising revenue.

Brand safety must be monitored as closely as ROAS during elections for strategic preparedness amidst rising misinformation and polarization.

Analytic tools on Twitter, previously reserved for advanced platforms, now enable significant insights into market trends and engagement strategies.

Advertisers and brand-safety experts question the effectiveness of AI systems in ensuring brand safety.

A small brand safety initiative, the Global Alliance for Responsible Media (GARM), is ceasing operations after being targeted by X (formerly Twitter) in a lawsuit alleging its involvement in coordinating an advertiser boycott following Elon Musk's acquisition of the company.