#brand-safety

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#advertising
Marketing tech
fromExchangewire
1 month ago

Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

Brands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.
Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.
Marketing tech
fromForbes
2 months ago

Social Media Is Unsafe-Why Do Brand Safety Tools Punish Publishers?

Open web publishers can leverage changes in Meta's content moderation stance to showcase their platforms as safer alternatives for advertising.
fromThe Drum
3 days ago
Marketing tech

Why ad verification needs a paradigm shift: from risk avoidance to value creation

Ad verification must shift from risk mitigation to creating active value for brands.
fromLindsey Gamble
2 weeks ago
Media industry

TikTok Gives Advertisers More Control with New Video and Profile Exclusion Tools - Lindsey Gamble

TikTok enhances ad placement control with new exclusion tools, promoting brand safety.
fromwww.socialmediatoday.com
3 weeks ago
Marketing tech

TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools

TikTok expands brand safety features, introducing new ad exclusion options to enhance control over ad placements and maintain brand integrity.
fromTechdirt
3 months ago
Marketing

Advertisers Aren't Thrilled With Zuckerberg's Embrace Of Hate Speech

Meta's shift towards 'free speech' risks alienating advertisers concerned about brand safety, paralleling issues faced by ExTwitter under Musk.
Marketing tech
fromExchangewire
1 month ago

Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

Brands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.
Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.
Marketing tech
fromForbes
2 months ago

Social Media Is Unsafe-Why Do Brand Safety Tools Punish Publishers?

Open web publishers can leverage changes in Meta's content moderation stance to showcase their platforms as safer alternatives for advertising.
Marketing tech
fromThe Drum
3 days ago

Why ad verification needs a paradigm shift: from risk avoidance to value creation

Ad verification must shift from risk mitigation to creating active value for brands.
Media industry
fromLindsey Gamble
2 weeks ago

TikTok Gives Advertisers More Control with New Video and Profile Exclusion Tools - Lindsey Gamble

TikTok enhances ad placement control with new exclusion tools, promoting brand safety.
Marketing tech
fromwww.socialmediatoday.com
3 weeks ago

TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools

TikTok expands brand safety features, introducing new ad exclusion options to enhance control over ad placements and maintain brand integrity.
Marketing
fromTechdirt
3 months ago

Advertisers Aren't Thrilled With Zuckerberg's Embrace Of Hate Speech

Meta's shift towards 'free speech' risks alienating advertisers concerned about brand safety, paralleling issues faced by ExTwitter under Musk.
more#advertising
#digital-advertising
Marketing tech
fromDigiday
1 month ago

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
Marketing tech
fromAdweek
2 months ago

DoubleVerify Debuts URL-Level Ad Reporting After CSAM Report

DoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.
New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.
fromExchangewire
2 weeks ago
Marketing tech

Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance

Mantis launched Attention to enhance audience engagement and ad effectiveness through attention-based metrics, shifting away from traditional viewability measures.
fromForbes
6 months ago
Marketing

Marketers Are Seeking New Ways To Ensure Brand Safety On Digital Media

The Global Alliance for Responsible Media (GARM) was disbanded due to a lawsuit from X, impacting brand safety initiatives that had shown progress.
fromSocial Media Today
5 months ago
Marketing

Snapchat Adds Ad Placement Verification from DoubleVerify

DoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.
fromDigiday
1 month ago
Marketing tech

Why marketers shouldn't follow Unilever's plans to work with '20 times' more influencers just yet

Marketers should approach influencer marketing cautiously, recognizing its unique ecosystem and potential risks.
Marketing tech
fromDigiday
1 month ago

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
Marketing tech
fromAdweek
2 months ago

DoubleVerify Debuts URL-Level Ad Reporting After CSAM Report

DoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.
New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.
fromExchangewire
2 weeks ago
Marketing tech

Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance

Mantis launched Attention to enhance audience engagement and ad effectiveness through attention-based metrics, shifting away from traditional viewability measures.
fromForbes
6 months ago
Marketing

Marketers Are Seeking New Ways To Ensure Brand Safety On Digital Media

The Global Alliance for Responsible Media (GARM) was disbanded due to a lawsuit from X, impacting brand safety initiatives that had shown progress.
fromSocial Media Today
5 months ago
Marketing

Snapchat Adds Ad Placement Verification from DoubleVerify

DoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.
fromDigiday
1 month ago
Marketing tech

Why marketers shouldn't follow Unilever's plans to work with '20 times' more influencers just yet

Marketers should approach influencer marketing cautiously, recognizing its unique ecosystem and potential risks.
more#digital-advertising
#influencer-marketing
Artificial intelligence
fromDigiday
1 month ago

How generative AI is changing creator contracts to prevent brand and copyright risks

Agencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.
fromDigiday
6 months ago
Marketing

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

Influencer marketing is rapidly scaling, requiring agencies to adapt through AI for brand safety and effective vetting of an expanding pool of creators.
Artificial intelligence
fromDigiday
1 month ago

How generative AI is changing creator contracts to prevent brand and copyright risks

Agencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.
fromDigiday
6 months ago
Marketing

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

Influencer marketing is rapidly scaling, requiring agencies to adapt through AI for brand safety and effective vetting of an expanding pool of creators.
more#influencer-marketing
#ad-tech
Marketing tech
fromDigiday
1 month ago

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing tech
fromDigiday
1 month ago

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
Marketing tech
fromDigiday
2 months ago

Programmatic snafu speak, translated: a guide to the usual excuses

Corporate responses to ad scandals often hide a lack of understanding and accountability.
Artificial intelligence
fromDigiday
2 months ago

AI Briefing: Ad tech world debates how to address CSAM concerns

Ad tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.
fromDigiday
1 month ago
Marketing tech

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

The media industry is transforming with advancements in ad tech, particularly through AI-driven brand safety tools.
fromDigiday
1 month ago
Marketing tech

Scope3's latest launch is as much about the economics of ad tech as it is about AI

Scope3's recent product announcements underscore a shift towards AI-driven optimization and heightened focus on brand safety in ad tech.
Marketing tech
fromDigiday
1 month ago

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing tech
fromDigiday
1 month ago

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
Marketing tech
fromDigiday
2 months ago

Programmatic snafu speak, translated: a guide to the usual excuses

Corporate responses to ad scandals often hide a lack of understanding and accountability.
Artificial intelligence
fromDigiday
2 months ago

AI Briefing: Ad tech world debates how to address CSAM concerns

Ad tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.
fromDigiday
1 month ago
Marketing tech

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

The media industry is transforming with advancements in ad tech, particularly through AI-driven brand safety tools.
fromDigiday
1 month ago
Marketing tech

Scope3's latest launch is as much about the economics of ad tech as it is about AI

Scope3's recent product announcements underscore a shift towards AI-driven optimization and heightened focus on brand safety in ad tech.
more#ad-tech
#elon-musk
fromwww.npr.org
3 months ago
US news

Elon Musk's X sues Lego, Nestle and more brands, accusing them of advertising boycott

Elon Musk's X expanded its lawsuit against several brands for allegedly boycotting the platform following Musk's acquisition in 2022.
fromgizmodo.com
6 months ago
Marketing

Elon Musk Apparently Managed to Sue Unilever Into Advertising on X Again

Unilever was dropped from X's lawsuit amid ongoing tensions in the advertising sector, hinting at possible reconciliation efforts.
fromwww.npr.org
3 months ago
US news

Elon Musk's X sues Lego, Nestle and more brands, accusing them of advertising boycott

Elon Musk's X expanded its lawsuit against several brands for allegedly boycotting the platform following Musk's acquisition in 2022.
fromgizmodo.com
6 months ago
Marketing

Elon Musk Apparently Managed to Sue Unilever Into Advertising on X Again

Unilever was dropped from X's lawsuit amid ongoing tensions in the advertising sector, hinting at possible reconciliation efforts.
more#elon-musk
#meta
Marketing
fromAdweek
3 months ago

Brave Commerce: TikTok, Meta, and the Shifting Media Landscape

Brands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.
Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.
Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.
fromExchangewire
3 months ago
Marketing

What is the Future of Brand Safety on Meta?

Meta's decision to end fact-checking raises concerns about brand safety for advertisers given the risk of harmful content.
fromPR Daily
3 months ago
Marketing

What Meta's 'free speech' moves mean for brands - PR Daily

Meta is ending its independent fact-checking program, inspired by X's Community Notes, emphasizing free speech over content moderation.
Marketing
fromAdweek
3 months ago

Brave Commerce: TikTok, Meta, and the Shifting Media Landscape

Brands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.
Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.
Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.
fromExchangewire
3 months ago
Marketing

What is the Future of Brand Safety on Meta?

Meta's decision to end fact-checking raises concerns about brand safety for advertisers given the risk of harmful content.
fromPR Daily
3 months ago
Marketing

What Meta's 'free speech' moves mean for brands - PR Daily

Meta is ending its independent fact-checking program, inspired by X's Community Notes, emphasizing free speech over content moderation.
more#meta
fromDigiday
3 months ago
Marketing tech

The Acxiom data dilemma behind Omnicom's market-making IPG acquisition

Billy believes IPG hasn't provided enough clarity on Acxiom's value, influencing his lack of opinion.
IPG's acquisition of Acxiom was a bold financial move aimed at enhancing data capabilities.
fromExchangewire
4 months ago
Marketing

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

Brand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.
fromDailywire
5 months ago
Marketing

The Censorship Industry Gathered For A Convention. They've Learned Nothing

Tech firms minimize self-reflection on past censorship while strategizing to restrict advertising to news sources labeled as misinformation.
Marketing
fromPodcaster News
5 months ago

Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster News

Sonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.
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