TikTok has unveiled new ad safety measures, including Video Exclusion Lists and Profile Feed Exclusion Lists, allowing advertisers to exert greater control over where their ads appear. This is part of a broader initiative, highlighted by TikTok's newly launched Brand Safety and Suitability Playbook, which outlines various verification and safety solutions for targeted advertising. The playbook serves as an extensive resource for navigating TikTok's ad tools, providing case studies and step-by-step instructions to help advertisers effectively employ these features for their campaigns.
TikTok's new ad verification features, including Video Exclusion Lists and Profile Feed Exclusion Lists, enable advertisers more control over ad placements to avoid unsuitable associations.
The Brand Safety and Suitability Playbook serves as a comprehensive guide for advertisers, detailing TikTok's ad placement options and verification tools while offering case studies and usage guides.
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