But Are They Really Integral?; Don't Pontificate, Verificate | AdExchangerBrand safety and verification processes are under scrutiny, raising concerns among advertisers and publishers.Gannett is experiencing digital growth but struggling overall, indicating a mixed performance landscape.
How to Protect Marketing Spend with Ad VerificationAd verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.
But Are They Really Integral?; Don't Pontificate, Verificate | AdExchangerBrand safety and verification processes are under scrutiny, raising concerns among advertisers and publishers.Gannett is experiencing digital growth but struggling overall, indicating a mixed performance landscape.
How to Protect Marketing Spend with Ad VerificationAd verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.
Should marketers ask harder questions of their brand safety and ad verification partners?Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.
Best mobile proxies for 2024Mobile proxies are essential for effective online tasks requiring anonymity and geolocation access.Oxylabs offers unparalleled mobile proxy services with extensive coverage and customizable features.
DoubleVerify Wants to Teach the Industry About MFADoubleVerify introduced the DV Transparency Center at Cannes Lions to explain its technology and key industry topics like brand safety and fraud.
IAS Raises Rates Amid Sale RumorsIAS is increasing its service prices, impacting advertising budgets.The price change takes effect on November 1.Concerns over brand safety persist despite tech investments.
IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room | AdExchangerIAS had a strong Q1 with 8% revenue growth, outperforming DoubleVerify, showcasing the industry's frustration with brand safety providers' methodologies.
DoubleVerify Wants to Teach the Industry About MFADoubleVerify introduced the DV Transparency Center at Cannes Lions to explain its technology and key industry topics like brand safety and fraud.
IAS Raises Rates Amid Sale RumorsIAS is increasing its service prices, impacting advertising budgets.The price change takes effect on November 1.Concerns over brand safety persist despite tech investments.
IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room | AdExchangerIAS had a strong Q1 with 8% revenue growth, outperforming DoubleVerify, showcasing the industry's frustration with brand safety providers' methodologies.
Measuring Muck | AdExchangerMarketers depend on ad verification companies despite limitations in detecting all fraudulent activities.
Creatives Chase Their Cut; Brand Safety Backfires For Verifiers | AdExchangerHollywood creatives face challenges with new performance-based payment policies proposed by streamers.
First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display AdsAnzu provides advanced in-game ad solutions for various platforms prioritizing player experience and advertiser engagement.Anzu assists game developers in monetization through strategic ad placements and revenue streams.
Advertisers Are On Edge, But IAS Is In Fine Fettle | AdExchangerAdvertisers face challenges like identity signal loss and divisive news media.IAS benefits from these challenges by providing ad verification services and expects growth due to cookie deprecation.