#ad-verification
#ad-verification

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DoubleVerify Debuts URL-Level Ad Reporting After CSAM Report

DoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.

New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.

But Are They Really Integral?; Don't Pontificate, Verificate | AdExchanger

Brand safety and verification processes are under scrutiny, raising concerns among advertisers and publishers.

Gannett is experiencing digital growth but struggling overall, indicating a mixed performance landscape.

How to Protect Marketing Spend with Ad Verification

Ad verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.

DoubleVerify Debuts URL-Level Ad Reporting After CSAM Report

DoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.

New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.

But Are They Really Integral?; Don't Pontificate, Verificate | AdExchanger

Brand safety and verification processes are under scrutiny, raising concerns among advertisers and publishers.

Gannett is experiencing digital growth but struggling overall, indicating a mixed performance landscape.

How to Protect Marketing Spend with Ad Verification

Ad verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.

moredigital-advertising

Should marketers ask harder questions of their brand safety and ad verification partners?

Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.

Best mobile proxies for 2024

Mobile proxies are essential for effective online tasks requiring anonymity and geolocation access.

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DoubleVerify Wants to Teach the Industry About MFA

DoubleVerify introduced the DV Transparency Center at Cannes Lions to explain its technology and key industry topics like brand safety and fraud.

IAS Raises Rates Amid Sale Rumors

IAS is increasing its service prices, impacting advertising budgets.

The price change takes effect on November 1.

Concerns over brand safety persist despite tech investments.

IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room | AdExchanger

IAS had a strong Q1 with 8% revenue growth, outperforming DoubleVerify, showcasing the industry's frustration with brand safety providers' methodologies.

DoubleVerify Wants to Teach the Industry About MFA

DoubleVerify introduced the DV Transparency Center at Cannes Lions to explain its technology and key industry topics like brand safety and fraud.

IAS Raises Rates Amid Sale Rumors

IAS is increasing its service prices, impacting advertising budgets.

The price change takes effect on November 1.

Concerns over brand safety persist despite tech investments.

IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room | AdExchanger

IAS had a strong Q1 with 8% revenue growth, outperforming DoubleVerify, showcasing the industry's frustration with brand safety providers' methodologies.

morebrand-safety

Measuring Muck | AdExchanger

Marketers depend on ad verification companies despite limitations in detecting all fraudulent activities.

Creatives Chase Their Cut; Brand Safety Backfires For Verifiers | AdExchanger

Hollywood creatives face challenges with new performance-based payment policies proposed by streamers.

First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads

Anzu provides advanced in-game ad solutions for various platforms prioritizing player experience and advertiser engagement.

Anzu assists game developers in monetization through strategic ad placements and revenue streams.

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