"Our Meta Business Partners each offer AI-enabled solutions to report the context in which ads appear, giving advertisers the transparency they need to drive results on Threads feed with confidence. These partners independently score the adjacent content, aligned with the brand safety floor and suitability framework, providing reporting that may include safety and suitability scores, content examples and associated risk levels, and impression-level data."
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 APAC Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic (IVT) in the Asia Pacific (APAC) region and identifies high-risk categories, platforms, and countries most affected by IVT. In addition to the Asia Pacific (APAC) report, Pixalate released regional reports for Latin America (LATAM), North America, and Europe, the Middle East, & Africa (EMEA).
CleanTap jury-rigged a Raspberry Pi computer and equipped it with a dummy HDMI connection to make it seem as if the device had a display surface like any smart TV. Over the course of 10 days in July, CleanTap sent thousands of bid requests from two distinct IP addresses associated with the device. The result? CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.
