#ad-verification

[ follow ]
Marketing tech
fromForbes
1 week ago

How AI Can Change The Game In Native Advertising's Fight Against Fraud

Native advertising is overcoming its negative reputation through technological advancements in fraud detection and ad verification.
#advertising
Marketing tech
fromThe Drum
2 weeks ago

Why ad verification needs a paradigm shift: from risk avoidance to value creation

Ad verification must shift from risk mitigation to creating active value for brands.
Marketing tech
fromwww.socialmediatoday.com
1 month ago

TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools

TikTok expands brand safety features, introducing new ad exclusion options to enhance control over ad placements and maintain brand integrity.
Marketing tech
fromThe Drum
2 weeks ago

Why ad verification needs a paradigm shift: from risk avoidance to value creation

Ad verification must shift from risk mitigation to creating active value for brands.
Marketing tech
fromwww.socialmediatoday.com
1 month ago

TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools

TikTok expands brand safety features, introducing new ad exclusion options to enhance control over ad placements and maintain brand integrity.
more#advertising
Marketing tech
fromAdweek
2 months ago

DoubleVerify Debuts URL-Level Ad Reporting After CSAM Report

DoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.
New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.
[ Load more ]