#ad-verification

[ follow ]
AdExchanger
4 months ago
Marketing tech

Measuring Muck | AdExchanger

Marketers depend on ad verification companies despite limitations in detecting all fraudulent activities. [ more ]
AdExchanger
4 months ago
Marketing

Creatives Chase Their Cut; Brand Safety Backfires For Verifiers | AdExchanger

Hollywood creatives face challenges with new performance-based payment policies proposed by streamers. [ more ]
#ias
AdExchanger
4 months ago
Marketing

IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room | AdExchanger

IAS had a strong Q1 with 8% revenue growth, outperforming DoubleVerify, showcasing the industry's frustration with brand safety providers' methodologies. [ more ]
AdExchanger
6 months ago
Marketing

Advertisers Are On Edge, But IAS Is In Fine Fettle | AdExchanger

Advertisers face challenges like identity signal loss and divisive news media.
IAS benefits from these challenges by providing ad verification services and expects growth due to cookie deprecation. [ more ]
AdExchanger
4 months ago
Marketing

IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room | AdExchanger

IAS had a strong Q1 with 8% revenue growth, outperforming DoubleVerify, showcasing the industry's frustration with brand safety providers' methodologies. [ more ]
AdExchanger
6 months ago
Marketing

Advertisers Are On Edge, But IAS Is In Fine Fettle | AdExchanger

Advertisers face challenges like identity signal loss and divisive news media.
IAS benefits from these challenges by providing ad verification services and expects growth due to cookie deprecation. [ more ]
moreias
Thedrum
5 months ago
Marketing

First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads

Anzu provides advanced in-game ad solutions for various platforms prioritizing player experience and advertiser engagement.
Anzu assists game developers in monetization through strategic ad placements and revenue streams. [ more ]
Adweek
3 months ago
Marketing tech

DoubleVerify Wants to Teach the Industry About MFA

DoubleVerify introduced the DV Transparency Center at Cannes Lions to explain its technology and key industry topics like brand safety and fraud. [ more ]
[ Load more ]