Mediaocean has partnered with the Internet Watch Foundation to address the issue of online child sexual abuse material (CSAM) in programmatic advertising. This partnership emerges after reports indicated that major ad tech vendors inadvertently monetized CSAM. The collaboration seeks to strengthen safeguards in the digital media supply chain, recognizing CSAM as a nonnegotiable category for ad placement. Protected by Mediaocean aims to enhance verification processes, utilizing AI models to analyze web pages for safe ad placement, while emphasizing the need for human oversight in certain screenings.
The partnership between Mediaocean and IWF aims to 'strengthen safeguards in the digital media supply chain.' CSAM is a 'black and white' category with no room for ambiguity, according to Eva Papoutsakis Smith, emphasizing the critical nature of removing child sexual abuse material from programmatic ads.
Protected by Mediaocean can serve as an independent verification tool or be part of the larger suite, scanning web pages for signals and using AI models to determine ad placements.
Collection
[
|
...
]