The native advertising sector has faced scrutiny due to an influx of poor quality and fraudulent ads, leading to concerns about safety over performance. As a result, reputable publishers have been hesitant to engage with this channel. However, advancements in technology, particularly in AI-driven fraud detection and verification, are now overturning this stigma, enabling a safer and more effective native advertising landscape. Despite the sophistication of modern ad fraud, these innovations are vital for maintaining integrity and establishing trust in native advertising.
"Native advertising has gained unwanted but not undeserved notoriety due to struggles with filtering quality ads, impacting its safety perception."
"Technological evolution in AI-powered fraud detection and enhanced ad verification is helping improve native advertising's security while maintaining its performance."
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