Email fraudsters deploy sophisticated tactics to dupe users
Sophisticated ad fraud campaign SubdoMailing exploits legitimate domains for scams and malvertising.
Campaign bypasses spam filters by hijacking reputable companies' subdomains and domains.
Germany Disrupts BADBOX Malware on 30,000 Devices Using Sinkhole Action
Germany's BSI disrupted a malware operation affecting over 30,000 devices, highlighting risks from pre-installed, outdated software.
BADBOX showcases the dangers of compromised supply chains and the complexities of modern cyber threats.
The majority of traffic from Elon Musk's X was fake during the Super Bowl, data suggests
Super Bowl 2024 broke records as the most-watched televised event in US history.
Data from cybersecurity firm CHEQ suggests that 75.85% of traffic from X (formerly known as Twitter) to advertising clients' websites during the Super Bowl weekend was fake.
Email fraudsters deploy sophisticated tactics to dupe users
Sophisticated ad fraud campaign SubdoMailing exploits legitimate domains for scams and malvertising.
Campaign bypasses spam filters by hijacking reputable companies' subdomains and domains.
Germany Disrupts BADBOX Malware on 30,000 Devices Using Sinkhole Action
Germany's BSI disrupted a malware operation affecting over 30,000 devices, highlighting risks from pre-installed, outdated software.
BADBOX showcases the dangers of compromised supply chains and the complexities of modern cyber threats.
The majority of traffic from Elon Musk's X was fake during the Super Bowl, data suggests
Super Bowl 2024 broke records as the most-watched televised event in US history.
Data from cybersecurity firm CHEQ suggests that 75.85% of traffic from X (formerly known as Twitter) to advertising clients' websites during the Super Bowl weekend was fake.
From the lens of OOH: Brand safety, suitability, and compliance
Advertisers must prioritize brand safety, suitability, and compliance, especially within OOH advertising, to maintain consumer trust and brand loyalty.
Why marketers must combat the hidden threat of MFA sites | MarTech
Combatting MFA sites is crucial in preventing ad budget drain and protecting brand reputation in digital advertising.
The never-ending war against ad fraud | MarTech
Ad fraud, including MFA websites, remains a significant problem despite some improvement, impacting a substantial portion of media budgets.
How Ad Tech Is Transforming Digital Advertising And Driving Impact
AdTech companies play a pivotal role in transforming the advertising sphere with automation and real-time optimization.
Understanding the capabilities of AdTech companies is crucial for success in the dynamic and ever-evolving industry.
How to Protect Marketing Spend with Ad Verification
Ad verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.
Amos' Viewpoint: Processes should be put in place to address digital ad fraud - Pittsburgh Business Times
Digital ad fraud is a major issue in programmatic advertising, demanding dynamic defense mechanisms.
From the lens of OOH: Brand safety, suitability, and compliance
Advertisers must prioritize brand safety, suitability, and compliance, especially within OOH advertising, to maintain consumer trust and brand loyalty.
Why marketers must combat the hidden threat of MFA sites | MarTech
Combatting MFA sites is crucial in preventing ad budget drain and protecting brand reputation in digital advertising.
The never-ending war against ad fraud | MarTech
Ad fraud, including MFA websites, remains a significant problem despite some improvement, impacting a substantial portion of media budgets.
How Ad Tech Is Transforming Digital Advertising And Driving Impact
AdTech companies play a pivotal role in transforming the advertising sphere with automation and real-time optimization.
Understanding the capabilities of AdTech companies is crucial for success in the dynamic and ever-evolving industry.
How to Protect Marketing Spend with Ad Verification
Ad verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.
Amos' Viewpoint: Processes should be put in place to address digital ad fraud - Pittsburgh Business Times
Digital ad fraud is a major issue in programmatic advertising, demanding dynamic defense mechanisms.
17K+ Apple App Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report
Many Apple App Store apps with ads lack detectable privacy policies, raising significant compliance concerns and potentially violating data protection laws.
DoubleVerify report: Ad fraud schemes using generative AI will increase in scale, sophistication
Generative AI is fueling the growth of ad fraud on online platforms, with a 23% increase in new fraud schemes and a 58% increase in ad fraud on streaming platforms in 2023.
Yahoo! Japan will waive $189 million to advertisers
Yahoo! Japan waives $189 million fraudulent charges to advertisers.
Some UK and US government sites are 'sharing data with ad brokers'
At least 18 government websites in the U.K. and the U.S. are sending visitor information to multiple online advertising brokers.
DoubleVerify report: Ad fraud schemes using generative AI will increase in scale, sophistication
Generative AI is fueling the growth of ad fraud on online platforms, with a 23% increase in new fraud schemes and a 58% increase in ad fraud on streaming platforms in 2023.
Yahoo! Japan will waive $189 million to advertisers
Yahoo! Japan waives $189 million fraudulent charges to advertisers.
Some UK and US government sites are 'sharing data with ad brokers'
At least 18 government websites in the U.K. and the U.S. are sending visitor information to multiple online advertising brokers.