#ad-fraud
#ad-fraud

AI Slop Is The New MFA, And We All Need To Fight It | AdExchanger

Low-quality AI-generated content floods the web, wastes ad budgets, undermines publishers, and requires blocking gaming-focused sites while preserving credible, fact-checked AI-enhanced reporting.

fromThe Drum

Fraud follows the money: what marketers need to know about brand safety and CTV

Rising CTV investment requires robust brand safety and fraud detection strategies to protect premium ad inventory from a surge in fraudulent CTV apps.

#meta

fromInc

US news

Here's How Many Billions Meta Earned From Ads That Are Trying to Scam You

fromSFGATE

Online marketing

Meta is making billions from scammy ads, leaks to Reuters show

fromTheWrap

Social media marketing

Meta Rakes in Over $16 Billion on Fraudulent Ads While Users Face a Flood of Misinformation | Report

Marketing tech

The Meta Fraud Tithe; AI Is Out-Negotiating SaaS | AdExchanger

fromInc

US news

Here's How Many Billions Meta Earned From Ads That Are Trying to Scam You

fromSFGATE

Online marketing

Meta is making billions from scammy ads, leaks to Reuters show

fromTheWrap

Social media marketing

Meta Rakes in Over $16 Billion on Fraudulent Ads While Users Face a Flood of Misinformation | Report

Marketing tech

The Meta Fraud Tithe; AI Is Out-Negotiating SaaS | AdExchanger

more#meta

Social media marketing

fromThe Independent

Meta earns billions from ads for scams, report claims

Meta generates billions annually by running ads for scams, illegal products, and banned services across Facebook, Instagram and other platforms.

fromTechCrunch

Meta estimates that it earns 10% of its revenue from scams, report says | TechCrunch

Meta derived significant revenue from fraudulent ads, used a high 95% fraud threshold to avoid deactivations, and relied on charging suspected scammers rather than prevention.

fromThe Daily Beast

Leaked Documents Expose Meta Making Billions From Scam Ads

Meta derives about 10% of revenue from fake or scam advertisements and exposes users to roughly 15 billion higher-risk ads daily.

DoubleVerify & Roku Bring Greater Trust and Performance to Streaming TV

DV and Roku's collaboration blocks billions of fraudulent CTV ad requests, reducing invalid traffic and protecting advertiser budgets.

#android

fromThe Mirror US

Information security

Android phones at risk as experts advises apps to delete amid cyber attack

fromBleepingComputer

Information security

Google nukes 224 Android malware apps behind massive ad fraud campaign

Information security

New Konfety Malware Variant Evades Detection by Manipulating APKs and Dynamic Code

Marketing tech

Delete Any Apps On Your Phone That Are On This List

fromThe Mirror US

Information security

Android phones at risk as experts advises apps to delete amid cyber attack

fromBleepingComputer

Information security

Google nukes 224 Android malware apps behind massive ad fraud campaign

Information security

New Konfety Malware Variant Evades Detection by Manipulating APKs and Dynamic Code

Marketing tech

Delete Any Apps On Your Phone That Are On This List

Marketing tech

Invalid traffic detection gets smarter with HUMAN's Page Intelligence | MarTech

Marketing tech

Pixalate Releases Q2 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV

fromMarTech

1 month ago

Marketing tech

Invalid traffic detection gets smarter with HUMAN's Page Intelligence | MarTech

Marketing tech

Pixalate Releases Q2 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV

more#invalid-traffic-ivt

1 month ago

Pixalate's August 2025 United States Publisher Rankings for Websites, Mobile & CTV Apps - ExchangeWire.com

Pixalate released the August 2025 Publisher Trust Index ranking websites, mobile apps, and CTV apps to measure ad quality, fraud, and transparency globally.

1 month ago

Pixalate's August 2025 United Kingdom (UK) Publisher Rankings for Websites, Mobile & CTV Apps - ExchangeWire.com

Pixalate's August 2025 Publisher Trust Index (UK) ranks websites, mobile apps, and CTV apps by quality metrics to increase transparency in open programmatic advertising.

Information security

Vane Viper Generates 1 Trillion DNS Queries to Power Global Malware and Ad Fraud Network

Vane Viper operates a decade-long malicious adtech network using compromised domains, shell companies, and persistent push-notification abuse to facilitate malvertising and ad fraud.

Pixalate's August 2025 US Publisher Rankings: Top Mobile 'Gaming' Apps for Programmatic Advertising Traffic Quality - ExchangeWire.com

Pixalate's Publisher Trust Index ranks US and UK mobile Video Gaming apps by programmatic advertising traffic quality for August 2025.

Privacy professionals

Big Tech Barely Pays The Price; YouTube Ads Get Dynamic | AdExchanger

YouTube will retroactively insert branded segments and AI-generated shoppable timestamps, while Cambridge Analytica resulted in minor penalties and small user settlement payouts.

Information security

SlopAds Fraud Ring Exploits 224 Android Apps to Drive 2.3 Billion Daily Ad Bids

SlopAds deployed 224 Android apps using steganography and hidden WebViews to generate massive ad and click fraud, causing up to 2.3 billion daily bid requests.

fromDigiday

Ad Tech Briefing: Ad fraud hasn't gone away - it's getting more widespread with AI

A large mobile ad-fraud operation called SlopAds used hundreds of apps to generate billions of fraudulent bid requests and evade detection.

Digital life

3 months ago

Digest: Perplexity Bids Billions for Chrome; Tech Firms Step Up Ad Fraud Crackdown; Streamers Slash Scripted TV Commissions

Perplexity bids $34.5 billion for Chrome, pledging to keep it open source and maintain Google as the default search engine.

fromMarTech

3 months ago

Ad fraud is hitting B2B where it hurts: Lead gen | MarTech

Ad fraud is increasingly infiltrating B2B marketing through fake leads, primarily from bot-generated form fills and fabricated prospect lists, leading to inefficiencies and damaged reputations.

E-Commerce

Privacy technologies

fromIT Brew

Malvertising attackers add fake numbers to real sites

Tech-support scams utilize malicious ads to lead victims to false support lines through legitimate domains.

Privacy professionals

Google Play Store Warning-Find And Delete All Apps On This List

Users should delete over 350 malicious apps identified by Human Security's Satori team that generate unwanted ad requests.

Artificial intelligence

5 months ago

Navigating The New Ad Fraud Landscape: The Generative AI Challenge

Generative AI complicates digital advertising with new risks of deception and fraud.

fromThe Drum

Why blockchain is the key to sustainable advertising and customer acquisition

Ad fraud in digital advertising is rampant, costing billions, but blockchain offers a viable solution for transparency and trust.

Privacy professionals

Pixalate Finds 286 US Mobile Apps Violating COPPA, Risking Privacy of 18m Children

Many mobile apps targeting children lack compliance with COPPA, raising serious privacy concerns.

How AI Can Change The Game In Native Advertising's Fight Against Fraud

Native advertising is overcoming its negative reputation through technological advancements in fraud detection and ad verification.

Artificial intelligence

fromHackernoon

11 months ago

The Dead Internet is Very Real and Very Profitable | HackerNoon

The dead internet theory suggests majority of online content is now bot-generated.

AI and bots are increasingly profitable, leading to more engagement farming on social media.

Ad fraud driven by bots is projected to cost marketers significantly by 2028.

#android-security

Games

Delete Any Apps On Your Phone That Are On This List

Over 2.5 million dangerous apps are installed on Android devices monthly, as users fall for malicious replicas of legitimate apps.

Marketing tech

Delete Any Apps On Your Phone That Are On This List

Up to 2.5 million dangerous apps are installed monthly on Android devices, posing a significant threat to users.

The 'Kaleidoscope' threat involves fake app replicas that generate ad fraud for cyber criminals.

Games

Delete Any Apps On Your Phone That Are On This List

Over 2.5 million dangerous apps are installed on Android devices monthly, as users fall for malicious replicas of legitimate apps.

Marketing tech

Delete Any Apps On Your Phone That Are On This List

more#android-security

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.

Media industry

7 months ago

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.

fromTechCrunch

7 months ago

Google used AI to suspend over 39M ad accounts suspected of fraud | TechCrunch

Google suspended 39.2 million advertiser accounts in 2024 to combat ad fraud, tripling the previous year's efforts.