Media industryfromForbes2 weeks agoApollo Exposed: What 400M Fake Ad Requests Reveal About FraudA sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
Marketing techfromThe Hacker News1 month agoBADBOX 2.0 Botnet Infects 1 Million Android Devices for Ad Fraud and Proxy AbuseMultiple threat actors are involved in the BADBOX 2.0 ad fraud scheme, creating a vast interconnected cybercrime ecosystem.
Media industryfromForbes2 weeks agoApollo Exposed: What 400M Fake Ad Requests Reveal About FraudA sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
Marketing techfromThe Hacker News1 month agoBADBOX 2.0 Botnet Infects 1 Million Android Devices for Ad Fraud and Proxy AbuseMultiple threat actors are involved in the BADBOX 2.0 ad fraud scheme, creating a vast interconnected cybercrime ecosystem.
fromBusiness Matters2 weeks agoMarketing techInnovations in Ad Fraud Detection Technology: What's New in 2025?AI and predictive analytics are revolutionizing ad fraud detection to be proactive, not just reactive.
fromBusiness Matters5 months agoMarketingHow to Protect Marketing Spend with Ad VerificationAd verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.
fromBusiness Matters2 weeks agoMarketing techInnovations in Ad Fraud Detection Technology: What's New in 2025?AI and predictive analytics are revolutionizing ad fraud detection to be proactive, not just reactive.
fromBusiness Matters5 months agoMarketingHow to Protect Marketing Spend with Ad VerificationAd verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.
Growth hackingfromThe Hacker News1 month agoNew Ad Fraud Campaign Exploits 331 Apps with 60M+ Downloads for Phishing and Intrusive AdsA widespread ad fraud campaign using over 180 malicious apps on Google Play has been identified, leading to phishing attacks and full-screen ads.
Privacy professionalsfromExchangewire1 month agoPixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPRMany mobile apps fail to comply with GDPR by lacking privacy policies, risking both user privacy and legal repercussions.
Marketing techfromAndroid Central1 month agoGoogle confirms mass app deletion on Play Store after ad fraudGoogle removed 180 apps due to a massive ad fraud scheme affecting 56 million downloads.
fromForbes3 months agoMarketingCouncil Post: What's Next For Programmatic Advertising In 2025?AI integration will be crucial for competitive advantage in programmatic advertising.Adoption of first-party data is essential in a cookieless future.Ad fraud prevention remains a top priority for programmatic platforms.
fromExchangewire6 months agoMarketing49% of Domains are Classified as High-Risk According to New PIQ Intelligence49% of online domains are considered high-risk, impacting ad campaign effectiveness and increasing the potential for brand damage.
fromAdExchanger8 months agoMarketing techHow HUMAN Uncovered A Scam Serving 2.5 Billion Ads Per Day To Piracy Sites | AdExchangerPublishers involved in illegal activities like piracy can complicate the programmatic advertising landscape, necessitating thorough scrutiny.
fromForbes3 months agoMarketingCouncil Post: What's Next For Programmatic Advertising In 2025?AI integration will be crucial for competitive advantage in programmatic advertising.Adoption of first-party data is essential in a cookieless future.Ad fraud prevention remains a top priority for programmatic platforms.
fromExchangewire6 months agoMarketing49% of Domains are Classified as High-Risk According to New PIQ Intelligence49% of online domains are considered high-risk, impacting ad campaign effectiveness and increasing the potential for brand damage.
fromAdExchanger8 months agoMarketing techHow HUMAN Uncovered A Scam Serving 2.5 Billion Ads Per Day To Piracy Sites | AdExchangerPublishers involved in illegal activities like piracy can complicate the programmatic advertising landscape, necessitating thorough scrutiny.
MarketingfromDigiday4 months agoThe state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agenciesVideo advertising is becoming essential for brand engagement in a rapidly evolving landscape influenced by technology and consumer behavior.
fromExchangewire10 months agoMarketingPixalate Accelerates Growth in Asia-PacificPixalate expands into APAC with new Singapore office, focusing on combating ad fraud and partnering with key industry players.