Google confirms mass app deletion on Play Store after ad fraudGoogle removed 180 apps due to a massive ad fraud scheme affecting 56 million downloads.
1 Million Third-Party Android Devices Have a Secret Backdoor for ScammersThe campaign involves multiple fraud groups distributing malware through various methods, including 'evil twin' apps that mimic legitimate ones.
Germany Disrupts BADBOX Malware on 30,000 Devices Using Sinkhole ActionGermany's BSI disrupted a malware operation affecting over 30,000 devices, highlighting risks from pre-installed, outdated software.BADBOX showcases the dangers of compromised supply chains and the complexities of modern cyber threats.
1 Million Third-Party Android Devices Have a Secret Backdoor for ScammersThe campaign involves multiple fraud groups distributing malware through various methods, including 'evil twin' apps that mimic legitimate ones.
Germany Disrupts BADBOX Malware on 30,000 Devices Using Sinkhole ActionGermany's BSI disrupted a malware operation affecting over 30,000 devices, highlighting risks from pre-installed, outdated software.BADBOX showcases the dangers of compromised supply chains and the complexities of modern cyber threats.
From the lens of OOH: Brand safety, suitability, and complianceAdvertisers must prioritize brand safety, suitability, and compliance, especially within OOH advertising, to maintain consumer trust and brand loyalty.
How Does Bat Handle Ad Fraud?Ad fraud costs the digital advertising industry greatly, and BAT aims to mitigate this problem with a new approach.
Pixalate's Q2 2024 Global Open Programmatic Ad Fraud (IVT) Benchmarks for CTV, Mobile Apps, & WebAd fraud remains a substantial challenge, with varying invalid traffic rates across platforms and regions in Q2 2024.
Why marketers must combat the hidden threat of MFA sites | MarTechCombatting MFA sites is crucial in preventing ad budget drain and protecting brand reputation in digital advertising.
The never-ending war against ad fraud | MarTechAd fraud, including MFA websites, remains a significant problem despite some improvement, impacting a substantial portion of media budgets.
How to tackle ad fraud in 2025 | MarTechAd fraud drains billions from advertising budgets, requiring enhanced transparency and robust security measures for effective prevention.
From the lens of OOH: Brand safety, suitability, and complianceAdvertisers must prioritize brand safety, suitability, and compliance, especially within OOH advertising, to maintain consumer trust and brand loyalty.
How Does Bat Handle Ad Fraud?Ad fraud costs the digital advertising industry greatly, and BAT aims to mitigate this problem with a new approach.
Pixalate's Q2 2024 Global Open Programmatic Ad Fraud (IVT) Benchmarks for CTV, Mobile Apps, & WebAd fraud remains a substantial challenge, with varying invalid traffic rates across platforms and regions in Q2 2024.
Why marketers must combat the hidden threat of MFA sites | MarTechCombatting MFA sites is crucial in preventing ad budget drain and protecting brand reputation in digital advertising.
The never-ending war against ad fraud | MarTechAd fraud, including MFA websites, remains a significant problem despite some improvement, impacting a substantial portion of media budgets.
How to tackle ad fraud in 2025 | MarTechAd fraud drains billions from advertising budgets, requiring enhanced transparency and robust security measures for effective prevention.
Council Post: What's Next For Programmatic Advertising In 2025?AI integration will be crucial for competitive advantage in programmatic advertising.Adoption of first-party data is essential in a cookieless future.Ad fraud prevention remains a top priority for programmatic platforms.
49% of Domains are Classified as High-Risk According to New PIQ Intelligence49% of online domains are considered high-risk, impacting ad campaign effectiveness and increasing the potential for brand damage.
How HUMAN Uncovered A Scam Serving 2.5 Billion Ads Per Day To Piracy Sites | AdExchangerPublishers involved in illegal activities like piracy can complicate the programmatic advertising landscape, necessitating thorough scrutiny.
Pixalate Releases August 2024 Web Publisher Trust IndexPixalate's Website Publisher Trust Index enhances transparency in programmatic advertising by ranking website quality across multiple global regions.
Content Ignite Introduces Ads.txt Insights Tool for Enhanced Publisher Ad Revenue TransparencyContent Ignite launches Ads.txt Insights Tool to help publishers optimize ad revenue by maintaining accurate ads.txt files.
Council Post: What's Next For Programmatic Advertising In 2025?AI integration will be crucial for competitive advantage in programmatic advertising.Adoption of first-party data is essential in a cookieless future.Ad fraud prevention remains a top priority for programmatic platforms.
49% of Domains are Classified as High-Risk According to New PIQ Intelligence49% of online domains are considered high-risk, impacting ad campaign effectiveness and increasing the potential for brand damage.
How HUMAN Uncovered A Scam Serving 2.5 Billion Ads Per Day To Piracy Sites | AdExchangerPublishers involved in illegal activities like piracy can complicate the programmatic advertising landscape, necessitating thorough scrutiny.
Pixalate Releases August 2024 Web Publisher Trust IndexPixalate's Website Publisher Trust Index enhances transparency in programmatic advertising by ranking website quality across multiple global regions.
Content Ignite Introduces Ads.txt Insights Tool for Enhanced Publisher Ad Revenue TransparencyContent Ignite launches Ads.txt Insights Tool to help publishers optimize ad revenue by maintaining accurate ads.txt files.
2025 Predictions: Open WebThe open web is saturated, leading to ineffective advertising and increased wasted spend due to low-quality sites.
Getting Your Swans in a RowWeb2's ad landscape suffers from excessive intermediaries, inflating costs and diminishing returns for advertisers and publishers.
2025 Predictions: Open WebThe open web is saturated, leading to ineffective advertising and increased wasted spend due to low-quality sites.
Getting Your Swans in a RowWeb2's ad landscape suffers from excessive intermediaries, inflating costs and diminishing returns for advertisers and publishers.
The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agenciesVideo advertising is becoming essential for brand engagement in a rapidly evolving landscape influenced by technology and consumer behavior.
17K+ Apple App Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate ReportMany Apple App Store apps with ads lack detectable privacy policies, raising significant compliance concerns and potentially violating data protection laws.
What's the Difference Between Ad Fraud vs Click Fraud? - Social Media ExplorerOver $600 billion spent on PPC ads in 2023. Ad and click fraud have similarities but are distinct. Ad fraud involves larger scale manipulation.
DoubleVerify report: Ad fraud schemes using generative AI will increase in scale, sophisticationGenerative AI is fueling the growth of ad fraud on online platforms, with a 23% increase in new fraud schemes and a 58% increase in ad fraud on streaming platforms in 2023.
Yahoo! Japan will waive $189 million to advertisersYahoo! Japan waives $189 million fraudulent charges to advertisers.
Some UK and US government sites are 'sharing data with ad brokers'At least 18 government websites in the U.K. and the U.S. are sending visitor information to multiple online advertising brokers.
DoubleVerify report: Ad fraud schemes using generative AI will increase in scale, sophisticationGenerative AI is fueling the growth of ad fraud on online platforms, with a 23% increase in new fraud schemes and a 58% increase in ad fraud on streaming platforms in 2023.
Yahoo! Japan will waive $189 million to advertisersYahoo! Japan waives $189 million fraudulent charges to advertisers.
Some UK and US government sites are 'sharing data with ad brokers'At least 18 government websites in the U.K. and the U.S. are sending visitor information to multiple online advertising brokers.
Seedtag Achieves IAB Gold Standard 2.0 CertificationSeedtag achieved Gold Standard 2.0 Certification in sell-side support from IABSeedtag focuses on reducing ad fraud, improving user experience, and ensuring compliance with GDPR and ePrivacy laws
Q&A: How advertisers are optimizing CTV ad spend and measuring successProgrammatic CTV faces challenges like ad fraud, lack of standardization, and quality placements. Advertisers focus on data for growth.
Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking TechnologyPixalate launched a Supply Chain Object (SCO) audit tool to help buyers prevent ad fraud and optimize supply paths.
Pixalate Accelerates Growth in Asia-PacificPixalate expands into APAC with new Singapore office, focusing on combating ad fraud and partnering with key industry players.