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fromExchangewire
1 week ago

Pixalate Releases Q2 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV

Pixalate, a leading global ad fraud protection, privacy, and compliance analytics platform, today (28th August, 2025) released the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the LATAM region.The reports analyse the invalid traffic (IVT, including ad fraud) rates for programmatic advertising on desktop and mobile websites, mobile apps, and CTV in Mexico, Brazil, the US, Canada, the UK, France, Spain, Ukraine, Israel, the Netherlands, Germany, China, Japan, Singapore, Australia, India, and a Global report.
Marketing tech
Digital life
fromExchangewire
3 weeks ago

Digest: Perplexity Bids Billions for Chrome; Tech Firms Step Up Ad Fraud Crackdown; Streamers Slash Scripted TV Commissions

Perplexity bids $34.5 billion for Chrome, pledging to keep it open source and maintain Google as the default search engine.
fromMarTech
1 month ago

Ad fraud is hitting B2B where it hurts: Lead gen | MarTech

Ad fraud is increasingly infiltrating B2B marketing through fake leads, primarily from bot-generated form fills and fabricated prospect lists, leading to inefficiencies and damaged reputations.
E-Commerce
#android
more#android
Privacy professionals
fromForbes
2 months ago

Google Play Store Warning-Find And Delete All Apps On This List

Users should delete over 350 malicious apps identified by Human Security's Satori team that generate unwanted ad requests.
Marketing tech
fromThe Drum
3 months ago

Why blockchain is the key to sustainable advertising and customer acquisition

Ad fraud in digital advertising is rampant, costing billions, but blockchain offers a viable solution for transparency and trust.
Marketing tech
fromForbes
3 months ago

How AI Can Change The Game In Native Advertising's Fight Against Fraud

Native advertising is overcoming its negative reputation through technological advancements in fraud detection and ad verification.
Artificial intelligence
fromHackernoon
8 months ago

The Dead Internet is Very Real and Very Profitable | HackerNoon

The dead internet theory suggests majority of online content is now bot-generated.
AI and bots are increasingly profitable, leading to more engagement farming on social media.
Ad fraud driven by bots is projected to cost marketers significantly by 2028.
#android-security
Games
fromForbes
3 months ago

Delete Any Apps On Your Phone That Are On This List

Over 2.5 million dangerous apps are installed on Android devices monthly, as users fall for malicious replicas of legitimate apps.
more#android-security
Marketing tech
fromForbes
3 months ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
Media industry
fromForbes
4 months ago

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
Marketing tech
fromTechCrunch
4 months ago

Google used AI to suspend over 39M ad accounts suspected of fraud | TechCrunch

Google suspended 39.2 million advertiser accounts in 2024 to combat ad fraud, tripling the previous year's efforts.
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