#ad-fraud

[ follow ]
#programmatic-advertising #android #malicious-apps #digital-advertising #cybersecurity #meta #steganography
#meta
fromTheWrap
9 hours ago
Social media marketing

Meta Rakes in Over $16 Billion on Fraudulent Ads While Users Face a Flood of Misinformation | Report

fromTheWrap
9 hours ago
Social media marketing

Meta Rakes in Over $16 Billion on Fraudulent Ads While Users Face a Flood of Misinformation | Report

more#meta
Marketing tech
fromTechCrunch
19 hours ago

Meta estimates that it earns 10% of its revenue from scams, report says | TechCrunch

Meta derived significant revenue from fraudulent ads, used a high 95% fraud threshold to avoid deactivations, and relied on charging suspected scammers rather than prevention.
Marketing tech
fromwww.cnbc.com
22 hours ago

Meta reportedly projected 10% of 2024 sales came from scam, fraud ads

Meta generated about 10% of 2024 sales—roughly $16 billion—from running online ads for scams and banned goods.
Marketing tech
fromThe Daily Beast
23 hours ago

Leaked Documents Expose Meta Making Billions From Scam Ads

Meta derives about 10% of revenue from fake or scam advertisements and exposes users to roughly 15 billion higher-risk ads daily.
Marketing tech
fromExchangewire
1 day ago

DoubleVerify & Roku Bring Greater Trust and Performance to Streaming TV

DV and Roku's collaboration blocks billions of fraudulent CTV ad requests, reducing invalid traffic and protecting advertiser budgets.
#android
more#android
#invalid-traffic-ivt
fromMarTech
1 month ago
Marketing tech

Invalid traffic detection gets smarter with HUMAN's Page Intelligence | MarTech

fromExchangewire
2 months ago
Marketing tech

Pixalate Releases Q2 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV

fromMarTech
1 month ago
Marketing tech

Invalid traffic detection gets smarter with HUMAN's Page Intelligence | MarTech

fromExchangewire
2 months ago
Marketing tech

Pixalate Releases Q2 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV

more#invalid-traffic-ivt
Marketing tech
fromExchangewire
1 month ago

Pixalate's August 2025 United States Publisher Rankings for Websites, Mobile & CTV Apps - ExchangeWire.com

Pixalate released the August 2025 Publisher Trust Index ranking websites, mobile apps, and CTV apps to measure ad quality, fraud, and transparency globally.
Marketing tech
fromExchangewire
1 month ago

Pixalate's August 2025 United Kingdom (UK) Publisher Rankings for Websites, Mobile & CTV Apps - ExchangeWire.com

Pixalate's August 2025 Publisher Trust Index (UK) ranks websites, mobile apps, and CTV apps by quality metrics to increase transparency in open programmatic advertising.
Information security
fromThe Hacker News
1 month ago

Vane Viper Generates 1 Trillion DNS Queries to Power Global Malware and Ad Fraud Network

Vane Viper operates a decade-long malicious adtech network using compromised domains, shell companies, and persistent push-notification abuse to facilitate malvertising and ad fraud.
Marketing tech
fromExchangewire
1 month ago

Pixalate's August 2025 US Publisher Rankings: Top Mobile 'Gaming' Apps for Programmatic Advertising Traffic Quality - ExchangeWire.com

Pixalate's Publisher Trust Index ranks US and UK mobile Video Gaming apps by programmatic advertising traffic quality for August 2025.
Privacy professionals
fromAdExchanger
1 month ago

Big Tech Barely Pays The Price; YouTube Ads Get Dynamic | AdExchanger

YouTube will retroactively insert branded segments and AI-generated shoppable timestamps, while Cambridge Analytica resulted in minor penalties and small user settlement payouts.
Information security
fromThe Hacker News
1 month ago

SlopAds Fraud Ring Exploits 224 Android Apps to Drive 2.3 Billion Daily Ad Bids

SlopAds deployed 224 Android apps using steganography and hidden WebViews to generate massive ad and click fraud, causing up to 2.3 billion daily bid requests.
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: Ad fraud hasn't gone away - it's getting more widespread with AI

A large mobile ad-fraud operation called SlopAds used hundreds of apps to generate billions of fraudulent bid requests and evade detection.
Digital life
fromExchangewire
2 months ago

Digest: Perplexity Bids Billions for Chrome; Tech Firms Step Up Ad Fraud Crackdown; Streamers Slash Scripted TV Commissions

Perplexity bids $34.5 billion for Chrome, pledging to keep it open source and maintain Google as the default search engine.
fromMarTech
3 months ago

Ad fraud is hitting B2B where it hurts: Lead gen | MarTech

Ad fraud is increasingly infiltrating B2B marketing through fake leads, primarily from bot-generated form fills and fabricated prospect lists, leading to inefficiencies and damaged reputations.
E-Commerce
Privacy professionals
fromForbes
4 months ago

Google Play Store Warning-Find And Delete All Apps On This List

Users should delete over 350 malicious apps identified by Human Security's Satori team that generate unwanted ad requests.
Marketing tech
fromThe Drum
5 months ago

Why blockchain is the key to sustainable advertising and customer acquisition

Ad fraud in digital advertising is rampant, costing billions, but blockchain offers a viable solution for transparency and trust.
Marketing tech
fromForbes
5 months ago

How AI Can Change The Game In Native Advertising's Fight Against Fraud

Native advertising is overcoming its negative reputation through technological advancements in fraud detection and ad verification.
Artificial intelligence
fromHackernoon
10 months ago

The Dead Internet is Very Real and Very Profitable | HackerNoon

The dead internet theory suggests majority of online content is now bot-generated.
AI and bots are increasingly profitable, leading to more engagement farming on social media.
Ad fraud driven by bots is projected to cost marketers significantly by 2028.
#android-security
Games
fromForbes
5 months ago

Delete Any Apps On Your Phone That Are On This List

Over 2.5 million dangerous apps are installed on Android devices monthly, as users fall for malicious replicas of legitimate apps.
more#android-security
Marketing tech
fromForbes
6 months ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
Media industry
fromForbes
6 months ago

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
Marketing tech
fromTechCrunch
6 months ago

Google used AI to suspend over 39M ad accounts suspected of fraud | TechCrunch

Google suspended 39.2 million advertiser accounts in 2024 to combat ad fraud, tripling the previous year's efforts.
[ Load more ]