Perplexity has offered USD$34.5 billion to acquire Google's Chrome browser, with commitments to keep Chromium open source and invest an additional USD$3 billion into its development. The company would also retain Google search as the default option. Meta is launching new features for businesses to report scam ads in bulk, tackling concerns over impersonation. Google is leveraging AI to enhance its ability to detect fraudulent ad traffic, employing machine learning to analyze user interactions. Additionally, major streaming platforms have cut scripted TV orders by nearly 25%, reflecting changes in commissioning practices.
Perplexity has made an unsolicited bid of USD$34.5bn for Google's Chrome browser, confirming plans to maintain Chromium as open source and invest USD$3bn into the project.
Meta is enhancing its Brand Rights Protection tool, allowing businesses to report scam ads in bulk, addressing complaints regarding impersonation scams damaging consumer trust.
Google is implementing AI technologies to detect invalid ad traffic, using large language models to identify fake engagement more effectively through analysis of web content and user interactions.
The six largest streaming platforms have reduced scripted TV commissions by nearly a quarter, indicating a significant shift in content commissioning strategies.
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