In 2024, Google intensified its efforts against ad fraud, suspending 39.2 million advertiser accounts, more than triple the 2023 figure. By utilizing large language models and signals like business impersonation, Google effectively halted a significant number of fraudulent ads before they could be displayed. Over the past year, the company implemented 50 enhancements to its safety protocols, contributing to the suspension of over 700,000 fraudulent accounts and a marked decrease in deepfake ad scams. Significant actions also targeted policy violations in major markets like the U.S. and India, where millions of ads and accounts were removed.
Google suspended 39.2 million advertiser accounts in 2024, marking a significant increase from the previous year, as part of its efforts against ad fraud.
To combat ad fraud, Google has leveraged large language models and a robust team of over 100 experts to enforce ad policy and safety measures.
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