#online-advertising

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#e-commerce

How OpenAI's Plan for an AI Web Browser Could Upend the Online Ad Market

OpenAI's new AI browser could disrupt online advertising and improve user engagement within its ecosystem.

Thrive Market Is Building an Ad Business

Thrive Market is launching an ad business to offer sponsored placements, using Instacart's technology to monetize its e-commerce platform.

How OpenAI's Plan for an AI Web Browser Could Upend the Online Ad Market

OpenAI's new AI browser could disrupt online advertising and improve user engagement within its ecosystem.

Thrive Market Is Building an Ad Business

Thrive Market is launching an ad business to offer sponsored placements, using Instacart's technology to monetize its e-commerce platform.
moree-commerce
#ai

Baidu's 3rd-quarter revenue falls 3% as economic woes hit ad spending

Baidu's revenue decline highlights the impact of a weak economy on online advertising despite advancements in AI technology.

Marissa Mayer just laid out a possible business model for ad-supported AI chatbots | TechCrunch

Advertisers must adapt to evolving consumer expectations driven by AI advancements.

Baidu's 3rd-quarter revenue falls 3% as economic woes hit ad spending

Baidu's revenue decline highlights the impact of a weak economy on online advertising despite advancements in AI technology.

Marissa Mayer just laid out a possible business model for ad-supported AI chatbots | TechCrunch

Advertisers must adapt to evolving consumer expectations driven by AI advancements.
moreai

How to Manage Multiple Reddit Accounts

Reddit is a valuable platform for business promotion, though managing multiple accounts requires careful strategy to avoid bans.

The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners | AdExchanger

Data clean rooms aren't a guarantee of privacy compliance and companies remain responsible for managing personal information securely.
#meta

Guns for sale on social media despite Meta's policies against it

Meta's platforms are failing to properly enforce policies against gun sales, enabling dangerous advertisements to proliferate.

EU Slaps Meta with a Nearly 800 Million Euro Fine for Engaging in 'abusive' Marketplace Practices

Meta fined nearly 800 million euros for anti-competitive practices involving its Marketplace ads, showing stark regulatory action against digital monopolies.

Meta Hit With $844M Fine Over 'Abusive' Facebook Marketplace Practices

Meta fined €797.92 million over antitrust issues related to Facebook Marketplace's unfair advantages in classified ads.

Meta Advertisers Prepare For A Holiday Season Of Gifts And Glitches | AdExchanger

The holiday season causes major performance issues for online advertising platforms like Meta and Shopify, panicking advertisers.

Lawmakers press Meta over illicit drug advertising concerns

Lawmakers express strong concerns over Meta's continued promotion of illicit drug advertisements across its platforms.

Guns for sale on social media despite Meta's policies against it

Meta's platforms are failing to properly enforce policies against gun sales, enabling dangerous advertisements to proliferate.

EU Slaps Meta with a Nearly 800 Million Euro Fine for Engaging in 'abusive' Marketplace Practices

Meta fined nearly 800 million euros for anti-competitive practices involving its Marketplace ads, showing stark regulatory action against digital monopolies.

Meta Hit With $844M Fine Over 'Abusive' Facebook Marketplace Practices

Meta fined €797.92 million over antitrust issues related to Facebook Marketplace's unfair advantages in classified ads.

Meta Advertisers Prepare For A Holiday Season Of Gifts And Glitches | AdExchanger

The holiday season causes major performance issues for online advertising platforms like Meta and Shopify, panicking advertisers.

Lawmakers press Meta over illicit drug advertising concerns

Lawmakers express strong concerns over Meta's continued promotion of illicit drug advertisements across its platforms.
moremeta
#google

Google kills plans to protect Chrome users from internet spies

Google reversed plans to eliminate third-party cookies on Chrome, opting for an opt-in choice system instead.

News publishers in spotlight as another Google monopoly trial begins

The trial against Google focuses on its monopoly control in online ads, impacting news organizations and advertising costs.

Google wins court backing in $1.7 billion EU antitrust dispute over ads By Investing.com

Europe's court canceled Google's 1.49 billion euro antitrust fine due to improper assessment, marking a significant win for tech competition.

Google faces a new antitrust trial after ruling declaring search engine a monopoly

Google faces another antitrust lawsuit over its advertising technology, challenging its monopoly position in the market.

Did Google monopolize the ad market?

Google faces a second antitrust case, this time focusing on its monopoly in online advertising.

Google's ad services scheme is a monopoly that needs to end

Google's online advertising dominance is being challenged as monopolistic in an ongoing federal antitrust trial.

Google kills plans to protect Chrome users from internet spies

Google reversed plans to eliminate third-party cookies on Chrome, opting for an opt-in choice system instead.

News publishers in spotlight as another Google monopoly trial begins

The trial against Google focuses on its monopoly control in online ads, impacting news organizations and advertising costs.

Google wins court backing in $1.7 billion EU antitrust dispute over ads By Investing.com

Europe's court canceled Google's 1.49 billion euro antitrust fine due to improper assessment, marking a significant win for tech competition.

Google faces a new antitrust trial after ruling declaring search engine a monopoly

Google faces another antitrust lawsuit over its advertising technology, challenging its monopoly position in the market.

Did Google monopolize the ad market?

Google faces a second antitrust case, this time focusing on its monopoly in online advertising.

Google's ad services scheme is a monopoly that needs to end

Google's online advertising dominance is being challenged as monopolistic in an ongoing federal antitrust trial.
moregoogle
#search-engine-optimization

Google brings ads to AI Overviews as it expands AI's role in search | TechCrunch

Google aims to monetize AI Overviews by displaying ads and linking relevant pages, amidst reliability concerns.
AI Overviews enhances user engagement, particularly within younger demographics, while facing criticism for accuracy.

Google Ads Dynamic Ad Placement Continues To Test Ads Mixed Within Organic Results

Google is testing dynamic ad placement by mixing ads with organic search results, altering traditional ad presentations.

Google brings ads to AI Overviews as it expands AI's role in search | TechCrunch

Google aims to monetize AI Overviews by displaying ads and linking relevant pages, amidst reliability concerns.
AI Overviews enhances user engagement, particularly within younger demographics, while facing criticism for accuracy.

Google Ads Dynamic Ad Placement Continues To Test Ads Mixed Within Organic Results

Google is testing dynamic ad placement by mixing ads with organic search results, altering traditional ad presentations.
moresearch-engine-optimization

What's next for Google's third-party cookie saga? | MarTech

Google's shifting stance on third-party cookies signifies a major change in online advertising dynamics, emphasizing user control and alternative tracking solutions.
#digital-marketing

How Marketing Education Can Prepare Students for the Digital Age | Fingerlakes1.com

Marketing education shapes students for the digital age by teaching essential digital strategies and skills.

Digital Ad Sellers Jump as Google, Reddit and Snap Prove Sturdy Demand

Strong earnings from major online ad sellers indicate robust brand spending ahead of the holiday season, benefiting the overall market.

Behavioral Targeting: How To Use It To Your Advantage (2024) - Shopify

Behavioral targeting customizes ads based on individual online behavior, improving relevance and conversion rates.
It differs from contextual advertising by focusing on user habits rather than webpage content.

Google Ads Gross Profit Optimization Campaign Setting

Google Ads' gross profit optimization aims to increase campaign profits by applying set profit margins to conversion values.

How Marketing Education Can Prepare Students for the Digital Age | Fingerlakes1.com

Marketing education shapes students for the digital age by teaching essential digital strategies and skills.

Digital Ad Sellers Jump as Google, Reddit and Snap Prove Sturdy Demand

Strong earnings from major online ad sellers indicate robust brand spending ahead of the holiday season, benefiting the overall market.

Behavioral Targeting: How To Use It To Your Advantage (2024) - Shopify

Behavioral targeting customizes ads based on individual online behavior, improving relevance and conversion rates.
It differs from contextual advertising by focusing on user habits rather than webpage content.

Google Ads Gross Profit Optimization Campaign Setting

Google Ads' gross profit optimization aims to increase campaign profits by applying set profit margins to conversion values.
moredigital-marketing
#consumer-protection

The US Government Just Banned Fake AI-Generated Reviews

The FTC has implemented a ban on AI-generated and deceptive online reviews to protect consumers and promote fair market competition.

Posting Fake Online Reviews Is Now Illegal Under New FTC Rule | iHeart

The FTC has made fake consumer reviews illegal to promote fair competition and honest advertising.

L.A. County calls on Yelp, Google to 'deplatform' illegal cannabis dispensaries

Los Angeles County is taking action to remove illegal cannabis dispensaries from online platforms.

FTC boss warns spammers they face the wrath of Khan

The US FTC has implemented a strict rule banning fake online reviews, enforcing penalties for violators.
Businesses and individuals can face significant fines for engaging in or promoting the use of fake reviews.

The US Government Just Banned Fake AI-Generated Reviews

The FTC has implemented a ban on AI-generated and deceptive online reviews to protect consumers and promote fair market competition.

Posting Fake Online Reviews Is Now Illegal Under New FTC Rule | iHeart

The FTC has made fake consumer reviews illegal to promote fair competition and honest advertising.

L.A. County calls on Yelp, Google to 'deplatform' illegal cannabis dispensaries

Los Angeles County is taking action to remove illegal cannabis dispensaries from online platforms.

FTC boss warns spammers they face the wrath of Khan

The US FTC has implemented a strict rule banning fake online reviews, enforcing penalties for violators.
Businesses and individuals can face significant fines for engaging in or promoting the use of fake reviews.
moreconsumer-protection

Media advocacy group wants federal laws to address online advertising's links to misinformation

Advocacy for changes in online harm legislation due to the impact of online advertising is gaining momentum in Canada.

Increasing the Sensitivity of A/B Tests | HackerNoon

The significance of an improved advertising algorithm requires calculating the Z-statistic and understanding p-value implications for decision making.

Yelp, Google Should Remove Illegal Weed Shops Says Los Angeles Initiative To Clean Up Cannabis Search Results - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

Los Angeles County aims to remove unlicensed cannabis businesses from search results to protect public safety and ensure legitimacy of licensed dispensaries.
#monopoly

DOJ: Google Harmed News Publishers With Ad Monopoly

Federal prosecutors accuse Google of monopolizing the online advertising market, impacting news organizations and raising ad costs.

DOJ vs. Google: Can the digital media industry learn from the last 15 years?

The Google trial may lead to significant changes in how the company operates, potentially breaking up its monopoly in online advertising.

DOJ: Google Harmed News Publishers With Ad Monopoly

Federal prosecutors accuse Google of monopolizing the online advertising market, impacting news organizations and raising ad costs.

DOJ vs. Google: Can the digital media industry learn from the last 15 years?

The Google trial may lead to significant changes in how the company operates, potentially breaking up its monopoly in online advertising.
moremonopoly

Why is the internet overflowing with rubbish ads - and what can we do about it?

Online advertising is rising in Australia, yet many ads remain irrelevant and annoying, damaging user experience and business.

IBM wins $45M jury award in Zynga patent lawsuit

IBM successfully claimed $45 million from Zynga for patent infringement regarding online advertising technology.
The jury found Zynga infringed on significant IBM patents rooted in early internet innovations.

Meet Judge Leonie M. Brinkema, who's overseeing Google's second antitrust case

Judge Brinkema will determine if Google violated federal antitrust laws regarding online advertising technology, showcasing her reputation for meticulous and fair legal reasoning.
from The Conversation
2 months ago

What are 'click frauds' - and how can we stop them?

Click fraud is a significant threat to online businesses, leading to financial losses and security vulnerabilities.

Meet the Supercharged Growth Stock That Could Join Apple, Microsoft, and Nvidia in the $3 Trillion Club by 2031 | The Motley Fool

Meta Platforms is on track for significant growth, potentially reaching $3 trillion in market cap driven by strong operating results and user metrics.
#data-privacy

Should you have to pay for online privacy?

The 'consent or pay' model raises ethical and legal concerns regarding data privacy and user consent.

Video tutorial: How to reduce political, other unwanted ads on YouTube, Facebook and more

Users can adjust ad preferences on social media platforms to reduce unwanted ads and topics shown, though complete avoidance is not guaranteed.

Should you have to pay for online privacy?

The 'consent or pay' model raises ethical and legal concerns regarding data privacy and user consent.

Video tutorial: How to reduce political, other unwanted ads on YouTube, Facebook and more

Users can adjust ad preferences on social media platforms to reduce unwanted ads and topics shown, though complete avoidance is not guaranteed.
moredata-privacy

Leveraging Inspiration: Analyzing a Ninth Circuit Case with Implications for the Law on Trademarks in Keyword Ads

Lerner & Rowe's extensive advertising has built a strong brand which they seek to protect against trademark infringement by competitors like Accident Law Group.
#tencent

China Market Update: Tencent Beats!

Tencent's Q2 results exceeded expectations, particularly in online advertising despite challenges in FinTech revenue growth.
Adjusted net income saw a remarkable increase of 53%, reinforcing analysts' optimism.

Tencent discussing revenue-share deal with Apple

Tencent is in talks with Apple to create a revenue-sharing model for its Mini Games.
The company's net profit surged by 82% due to gaming revenue recovery and online advertising.
Key executives believe collaboration with Apple could benefit developers and users.

China Market Update: Tencent Beats!

Tencent's Q2 results exceeded expectations, particularly in online advertising despite challenges in FinTech revenue growth.
Adjusted net income saw a remarkable increase of 53%, reinforcing analysts' optimism.

Tencent discussing revenue-share deal with Apple

Tencent is in talks with Apple to create a revenue-sharing model for its Mini Games.
The company's net profit surged by 82% due to gaming revenue recovery and online advertising.
Key executives believe collaboration with Apple could benefit developers and users.
moretencent

Why Apple iOS 18's 'Distraction Control' ad blocker is deeply controversial

Apple introduced Distraction Control feature in iOS 18 Safari to selectively hide unwanted elements while browsing, sparking controversy among publishers.

Create A Winning Software Sales Strategy: Techniques For Today's SaaS Sales Market

Creating a powerful SaaS sales strategy involves crafting a strategic marketing plan encompassing tactics to differentiate and boost sales in the competitive online market.

Decoding Supply-Path Optimisation with Opti Digital's CEO Magali Quentel-Reme - ExchangeWire.com

The ad selection process in online advertising, particularly through programmatic methods like SPO, has a significant environmental impact.
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