#online-advertising

#online-advertising

Zach Edwards has had a long, winding journey through ad tech.He started out in online advertising spending large sums on behalf of the Barack Obama campaign and over the years has worked on ad fraud and cybersecurity threats that run the gamut.Edwards was there in the early days of ad tech identity collaboration (anyone remember the AppNexus-backed Advertising ID Consortium?) and since has collaborated with the FBI, the DOJ and practically every other law enforcement body that's been trying to understand the flows of money and data online.

Google on Wednesday was charged with violating European Union antitrust laws by using its dominance in online advertising to undercut rivals, the latest in a string of cases around the world that strike at the core of the internet giant's business model.The case was brought by the European Commission, the executive branch of the 27-nation European Union, and marks the fourth time Google has been charged with violating European antitrust laws in recent years.

Even the parent company of Google, the prime destination for online advertising, was not immune to the punishing blows of the global economy, becoming less profitable in the last quarter.Alphabet reported on Tuesday a net profit of $13.9 billion in the third quarter, down 27 percent from a year earlier, while revenue climbed 6 percent to $69.1 billion.

ALEXANDRIA, Va.A federal judge on Friday rejected a motion from Google to toss out the government's antitrust case against it.U.S. District Judge Leonie Brinkema ruled the lawsuit alleging Google wields monopolistic power in the world of online advertising can proceed in its entirety.Her ruling is the second setback for Google at the federal court in Alexandria.

By Scott Kanowsky
Investing.com-- The U.S. Justice Department is poised to sue Alphabet's (NASDAQ:) Google as soon as today over antitrust concerns surrounding the tech giant's dominance of the online advertising market, according to a Bloomberg News report on Monday citing sources familiar with the matter.

This week: Supreme Court case Gonzalez v. Google could overhaul online advertising, Amazon's purchase of One Medical to proceed without FTC intervention... Another busy week in media, marketing, and commerce saw the opening of a landmark case, Gonzalez v. Google, which could see an overhaul in the policing of online content.

As of Thursday, the IAB's multistate privacy agreement (MSPA) is available for advertisers, publishers and ad tech partners to sign and begin using to track their data flows.What is the MSPA?(Forgive me in advance.)The MSPA is a contractual framework built off of the IAB's limited service provider agreement that aims to help companies share Global Privacy Platform consent signals with their partners in the online ad supply chain while also complying with state privacy laws, including the CPRA in California (which is itself an evolution of the CCPA) and others coming into effect in Colorado (CPA), Virginia (VCDPA), Connecticut (CTDPA) and Utah (UCPA).

(Reuters) -The U.S. Justice Department is poised to sue Alphabet Inc's Google as soon as Tuesday regarding its dominance over the digital advertising market, Bloomberg News reported on Monday, citing people familiar with the matter.The lawsuit would be the second federal antitrust complaint filed against Google, alleging violations of antitrust law in how the tech giant acquires or maintains its dominance.

The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly.The suit seeks to force the tech giant get rid of its ad businesses and stop the company from engaging in allegedly anticompetitive practices."Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies," the lawsuit says.

The online advertising industry is struggling with its own brand perception.Nomenclature like "fingerprinting" doesn't help, and over the past few years programmatic has been caught up in a vortex of negative opinions.Terms such as "surveillance capitalism" and even "spyware" have become commonplace with lawmakers, academics and regulators.

Ad tech's upbeat CEOs can spot the thinnest of silver linings on clouds covering all light.Where others point out that ad spending is slowing, they agree but contend it's still growing.These CEOs are adamant that they will be able to spend their way to growth through the slowdown.Even the structural shifts the industry is currently going through don't perturb them (too much), according to five execs Digiday spoke to for this story.

Every momentum story must end.Judging by the latest earnings update from Google, Facebook et al it's clear that the end is near for this blockbuster chapter of growth for digital advertising.Exceptions aside, it was another tough quarter for the largest online platforms.Here's the rundown on those that were worst hit.

In the summer of 2020, the Department of Justice was closely monitoring the public and congressional debate about a key law protecting internet users' speech at the same time that it  pushed to undermine the law, documents show
DOJ was tracking multiple efforts to repeal or frustrate 47 U.S.C. § 230 (Section 230), including implementation of then-President Donald Trump's unconstitutional Executive Order  and the department's own proposed amendments  to the law.

Amplified Intelligence, the world's only truly omnichannel attention measurement company, has announced its expansion into the US, with the opening of an office in New York.The company already works with all major agency holding companies via API feeds into planning tools and has been building up omni-channel attention data in the US for the last two years via partnerships with US-based agencies, media platforms, and brands, including Yahoo, Snap, Twitter, Bacardi, and Volkswagen .