"After six years of development, Google's Privacy Sandbox initiative has been abandoned, succumbing to pressure from regulators and ad industry competitors."
"The loss of the Privacy Sandbox signifies a setback for user privacy protections, allowing third-party cookies to persist alongside the existing privacy challenges it brings."
Google's Privacy Sandbox, a project aimed at replacing third-party cookies while enhancing privacy, has been abandoned after six years due to pressure from competitors and regulators. Initially designed to curtail privacy violations associated with third-party tracking, the initiative raised concerns among advertisers about Google's dominance in the ad market. With this decision, third-party cookies will remain in use, preserving existing privacy dilemmas. While the abandonment could alleviate regulatory scrutiny for Google, it represents a setback for the push towards enhanced user privacy in online advertising.
Read at Theregister
Unable to calculate read time
Collection
[
|
...
]