#privacy-sandbox

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#digital-advertising

Google's Privacy Sandbox creates an uneven playing field, small ad-tech firms say

Privacy Sandbox raises competition concerns, as it may enhance Google's dominance in digital advertising at the expense of smaller ad-tech firms.

How Google's move to retain cookies will impact digital advertisers

Google's decision to keep third-party cookies in Chrome is a significant development impacting the digital advertising ecosystem.

Google claps back at IAB criticism of Privacy Sandbox, but industry players remain wary

Google is pushing back against the IAB Tech Lab's assertions about shortcomings of its Privacy Sandbox initiative.
The IAB Tech Lab released a report detailing foundational problems with the Privacy Sandbox, including challenges with advertising effectiveness and major infrastructural changes.

Google's New Tracking Nightmare Confirmed For 3 Billion Chrome Users

Users will continue to be tracked in Chrome, despite prior promises to phase out tracking cookies.

Three Predictions For Media And Advertising In 2025

The future of advertising is dynamic, with social commerce rising and digital privacy regulations evolving.

Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox

The IAB Tech Lab's analysis raises concerns about Google's Privacy Sandbox and its lack of support for key functions in the current ad-tech ecosystem.
Some believe that the analysis may hinder progress towards a privacy-focused era of digital advertising by focusing too much on critiques and not enough on the need for improved user privacy.

Google's Privacy Sandbox creates an uneven playing field, small ad-tech firms say

Privacy Sandbox raises competition concerns, as it may enhance Google's dominance in digital advertising at the expense of smaller ad-tech firms.

How Google's move to retain cookies will impact digital advertisers

Google's decision to keep third-party cookies in Chrome is a significant development impacting the digital advertising ecosystem.

Google claps back at IAB criticism of Privacy Sandbox, but industry players remain wary

Google is pushing back against the IAB Tech Lab's assertions about shortcomings of its Privacy Sandbox initiative.
The IAB Tech Lab released a report detailing foundational problems with the Privacy Sandbox, including challenges with advertising effectiveness and major infrastructural changes.

Google's New Tracking Nightmare Confirmed For 3 Billion Chrome Users

Users will continue to be tracked in Chrome, despite prior promises to phase out tracking cookies.

Three Predictions For Media And Advertising In 2025

The future of advertising is dynamic, with social commerce rising and digital privacy regulations evolving.

Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox

The IAB Tech Lab's analysis raises concerns about Google's Privacy Sandbox and its lack of support for key functions in the current ad-tech ecosystem.
Some believe that the analysis may hinder progress towards a privacy-focused era of digital advertising by focusing too much on critiques and not enough on the need for improved user privacy.
moredigital-advertising
#ad-tech

Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources say

Google's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.

Google's Privacy Sandbox adoption costs burden small ad-tech firms By Reuters

Smaller ad-tech firms fear that Google's Privacy Sandbox creates competition issues, favoring larger companies and limiting their capabilities.

Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchanger

Criteo heavily invested in Privacy Sandbox
Ad tech companies face risks and uncertainties with Chrome Privacy Sandbox

Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features

Privacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts.

UK data watchdog not happy with Google's Privacy Sandbox

Google's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office.

Key talking points as the deadline for Google's Privacy Sandbox draws ever-near

Google responds to analysis of Privacy Sandbox by IAB Tech Lab's Privacy Sandbox Task Force.
Google argues that some proposals from the task force could go against privacy-preserving goals.

Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources say

Google's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.

Google's Privacy Sandbox adoption costs burden small ad-tech firms By Reuters

Smaller ad-tech firms fear that Google's Privacy Sandbox creates competition issues, favoring larger companies and limiting their capabilities.

Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchanger

Criteo heavily invested in Privacy Sandbox
Ad tech companies face risks and uncertainties with Chrome Privacy Sandbox

Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features

Privacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts.

UK data watchdog not happy with Google's Privacy Sandbox

Google's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office.

Key talking points as the deadline for Google's Privacy Sandbox draws ever-near

Google responds to analysis of Privacy Sandbox by IAB Tech Lab's Privacy Sandbox Task Force.
Google argues that some proposals from the task force could go against privacy-preserving goals.
moread-tech
#google

Google kills plans to protect Chrome users from internet spies

Google reversed plans to eliminate third-party cookies on Chrome, opting for an opt-in choice system instead.

Google Privacy Sandbox concerns remain for UK trade watchdog

The UK's Competition and Markets Authority has expressed concerns about Google's Privacy Sandbox and wants further assurances before giving its approval.
The CMA is concerned about the design of the Privacy Sandbox tools and wants to ensure that Google does not self-preference its own advertising services.

Why Privacy Badger Opts You Out of Google's "Privacy Sandbox"

Privacy Badger opts users out of Google's Privacy Sandbox, shifting control of online tracking from third-party trackers to Google.

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.

Google Abandons Plan to Phase Out Third-Party Cookies in Chrome

Google reversed plans to eliminate third-party cookies in Chrome, opting for user choice. Privacy Sandbox faced criticism and regulatory scrutiny for its influence on online privacy and advertising.

Google bats back at IAB Tech Lab's Privacy Sandbox takedown

Google responds to IAB Tech Lab report criticizing Privacy Sandbox initiative.
Privacy Sandbox not intended to replace cookies, aiming for a more privacy-safe web.

Google kills plans to protect Chrome users from internet spies

Google reversed plans to eliminate third-party cookies on Chrome, opting for an opt-in choice system instead.

Google Privacy Sandbox concerns remain for UK trade watchdog

The UK's Competition and Markets Authority has expressed concerns about Google's Privacy Sandbox and wants further assurances before giving its approval.
The CMA is concerned about the design of the Privacy Sandbox tools and wants to ensure that Google does not self-preference its own advertising services.

Why Privacy Badger Opts You Out of Google's "Privacy Sandbox"

Privacy Badger opts users out of Google's Privacy Sandbox, shifting control of online tracking from third-party trackers to Google.

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.

Google Abandons Plan to Phase Out Third-Party Cookies in Chrome

Google reversed plans to eliminate third-party cookies in Chrome, opting for user choice. Privacy Sandbox faced criticism and regulatory scrutiny for its influence on online privacy and advertising.

Google bats back at IAB Tech Lab's Privacy Sandbox takedown

Google responds to IAB Tech Lab report criticizing Privacy Sandbox initiative.
Privacy Sandbox not intended to replace cookies, aiming for a more privacy-safe web.
moregoogle

Privacy Sandbox on Android launched by AppsFlyer and Unity Ads | App Developer Magazine

AppsFlyer launches Privacy Sandbox on Android, enabling comprehensive analytics while prioritizing user privacy.

Google Warns 3 Billion Chrome Users-We Have No Update For New Tracking 'Nightmare'

Browser privacy changes impact 3 billion Chrome users, causing delays in cookie replacements and uncertainty around Privacy Sandbox implementations.

How The Aftermath Of Apple's ATT Prepares Us For User Choice In Chrome | AdExchanger

Google's announcement of keeping cookies impacts the ad industry; parallels drawn with Apple's ATT impact on mobile advertising.
#third-party-cookies

Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don't Get Too Excited | AdExchanger

Google phased out third-party cookies for 1% of Chrome traffic two weeks ago.
Early results from tests on the 1% cookieless audience show a 30% lower CPM compared to cookie holders.

WTF is the Attribution Reporting API in Google's Privacy Sandbox?

The third-party cookie going away will impact advertisers' ability to track ad effectiveness
Google has developed the Attribution Reporting API as a replacement for third-party cookies

It's the end of the beginning. Stop mourning the cookie and get building

The Privacy Sandbox is seen as the best replacement for third-party cookies despite its flaws.
The digital ads industry needs to rally behind improving the technology while accepting the Sandbox as a better alternative to a Safari-like Chrome.

Publishers Question Related Website Sets, Google's Privacy Sandbox Solution for Cross-Site Tracking

Privacy Sandbox proposals aim to maintain the status quo of third-party cookies
The Related Website Sets proposal allows limited use of cookies in specific contexts

Why Google's cookie deprecation reversal isn't actually a reprieve for publishers

Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.

DSPs prepare for heavy lifting within Privacy Sandbox

Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API.

Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don't Get Too Excited | AdExchanger

Google phased out third-party cookies for 1% of Chrome traffic two weeks ago.
Early results from tests on the 1% cookieless audience show a 30% lower CPM compared to cookie holders.

WTF is the Attribution Reporting API in Google's Privacy Sandbox?

The third-party cookie going away will impact advertisers' ability to track ad effectiveness
Google has developed the Attribution Reporting API as a replacement for third-party cookies

It's the end of the beginning. Stop mourning the cookie and get building

The Privacy Sandbox is seen as the best replacement for third-party cookies despite its flaws.
The digital ads industry needs to rally behind improving the technology while accepting the Sandbox as a better alternative to a Safari-like Chrome.

Publishers Question Related Website Sets, Google's Privacy Sandbox Solution for Cross-Site Tracking

Privacy Sandbox proposals aim to maintain the status quo of third-party cookies
The Related Website Sets proposal allows limited use of cookies in specific contexts

Why Google's cookie deprecation reversal isn't actually a reprieve for publishers

Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.

DSPs prepare for heavy lifting within Privacy Sandbox

Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API.
morethird-party-cookies

Digital advertising braces for signal loss and Privacy Sandbox | MarTech

The digital advertising industry faces significant changes in how targets are identified and campaigns are measured.
The 'Great Reset' in adtech involves rethinking identity, addressability, and data security in a privacy-first manner.

How Publishers Can Boost Their Value On The Open Exchange - Without Cookies | AdExchanger

Privacy Sandbox performance better than Safari, initially lower than Chrome with 3PC.
Authentication value extends beyond monetization; deterministic IDs increase CPM significantly.

Privacy Sandbox's Latency Issues Will Cost Publishers | AdExchanger

Google's Privacy Sandbox aims to reduce tracking while keeping online content free for all.
Testing reveals Privacy Sandbox's Protected Audiences API increases latency and decreases viewability.

The Big Story: Finding Holes In The Privacy Sandbox | AdExchanger

Current Privacy Sandbox APIs are not capable of replacing the current programmatic setup.
The value of first-party data may have been overhyped in the industry.
#iab-tech-lab

IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

The IAB Tech Lab has identified gaps in Google's Privacy Sandbox that need filling
The gaps include ad placement guarantees, budget and billing management, and reporting

Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce - ExchangeWire.com

Index Exchange has donated an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce, allowing stakeholders to explore Google's Privacy Sandbox Protected Audience APIs.
The tool aims to enhance transparency and provide a platform for media owners and buyers to understand the complexities and ramifications of Privacy Sandbox Protected Audience APIs.
The advent of Protected Audience APIs signals a radical shift in programmatic auctions and impacts fundamental use cases of digital advertising.

IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

The IAB Tech Lab has identified gaps in Google's Privacy Sandbox that need filling
The gaps include ad placement guarantees, budget and billing management, and reporting

Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce - ExchangeWire.com

Index Exchange has donated an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce, allowing stakeholders to explore Google's Privacy Sandbox Protected Audience APIs.
The tool aims to enhance transparency and provide a platform for media owners and buyers to understand the complexities and ramifications of Privacy Sandbox Protected Audience APIs.
The advent of Protected Audience APIs signals a radical shift in programmatic auctions and impacts fundamental use cases of digital advertising.
moreiab-tech-lab

The Big Story: Personalization Put-Offs | AdExchanger

Personalization can hit the wrong note when used in advertising.
Marketers should consider showing consumers something they didn't know they wanted instead of personalizing based on browsing history.

Demystifying Privacy Sandbox - what advertisers need to know now

Marketers need to find solutions to replace third-party cookies to ensure future success.
Preparing for the deprecation of third-party cookies requires a strategic approach and understanding of technology.

Google Implements First Stage in the Removal of Tracking Cookies

Google will begin testing Tracking Protection on Chrome starting January 4, limiting cross-site tracking by restricting third-party cookies.
The goal is to phase out all cookie tracking by the second half of 2024, pending resolution of competition concerns from the UK's CMA.

Google has started disabling third-party cookies for Chrome users

Google has disabled third-party cookies for one percent of Chrome users, affecting 30 million users.
Users included in the rollout can temporarily re-enable third-party cookies if needed.

Google Implements First Stage in the Removal of Tracking Cookies

Google will begin testing tracking protection in Chrome on January 4th.
Google plans to phase out all cookie tracking by the end of 2024.

Marketers, publishers brace for impact as 1% of third-party Chrome cookies vanish today

Google is finally eliminating third-party cookies on Chrome, starting with 1% of users.
Privacy-safe alternatives, such as Google's Topics API, are being developed but face skepticism from the advertising industry.
#third-party-cooki

Google to start third-party cookie cull for 30M Chrome users

Google is testing a version of Chrome that cuts out third-party cookies by default
The Privacy Sandbox is Google's solution to replace third-party cookies and provide a privacy-friendly way for advertising

Google Chrome's Cookie Phase-Out: What You Need to Know

Google is releasing a new browser feature called Tracking Protection that will cut off a site's access to third-party cookies.
The rollout of Tracking Protection will happen gradually in the second half of the year.

Google to start third-party cookie cull for 30M Chrome users

Google is testing a version of Chrome that cuts out third-party cookies by default
The Privacy Sandbox is Google's solution to replace third-party cookies and provide a privacy-friendly way for advertising

Google Chrome's Cookie Phase-Out: What You Need to Know

Google is releasing a new browser feature called Tracking Protection that will cut off a site's access to third-party cookies.
The rollout of Tracking Protection will happen gradually in the second half of the year.
morethird-party-cooki

Google will turn off cookies for MILLIONS of people on January 4

Google is turning off third-party cookies starting January 4, 2023, for selected Chrome users as part of its Privacy Sandbox initiative.
Tracking Protection will limit websites from using third-party cookies to track user behavior and serve up relevant ads.
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