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Privacy technologies
fromDigiday
2 months ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.
The future of the Privacy Sandbox is uncertain after Google's decision.
Privacy technologies
fromAdweek
1 month ago

EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google's U-Turn

Amazon has retracted plans for a cookieless ad offering shortly after Google announced changes to its cookie policies.
fromDigiday
1 week ago
Marketing tech

Ad Tech Briefing: The CMA tosses Google's Privacy Sandbox a lifeline, as many declare it DOA

Privacy technologies
fromDigiday
2 months ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.
The future of the Privacy Sandbox is uncertain after Google's decision.
Privacy technologies
fromAdweek
1 month ago

EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google's U-Turn

Amazon has retracted plans for a cookieless ad offering shortly after Google announced changes to its cookie policies.
fromDigiday
1 week ago
Marketing tech

Ad Tech Briefing: The CMA tosses Google's Privacy Sandbox a lifeline, as many declare it DOA

more#digital-advertising
#google
Privacy professionals
fromTechCrunch
9 months ago

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Privacy professionals
fromDigiday
3 months ago

'It will happen when it happens': Google's Privacy Sandbox continues in limbo

Google's Privacy Sandbox faces fierce criticism and acknowledged flaws, prompting concerns over its adoption and investment in advertising infrastructure.
Marketing tech
fromDigiday
3 months ago

Ad Tech Briefing: The futility of a Google breakup?

The ad tech industry is uncertain about the delay in the Google verdict, leading to speculation and potential backroom dealings.
Marketing tech
fromDigiday
2 months ago

Google Chrome will now continue to use third-party cookies

Google will not launch a new prompt for third-party cookies in Chrome, allowing ad tech companies to continue using them.
Marketing tech
fromDigiday
1 month ago

'It's dead': Publisher confessions on the future of Google's Privacy Sandbox

The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.
Privacy professionals
fromTechCrunch
9 months ago

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Privacy professionals
fromDigiday
3 months ago

'It will happen when it happens': Google's Privacy Sandbox continues in limbo

Google's Privacy Sandbox faces fierce criticism and acknowledged flaws, prompting concerns over its adoption and investment in advertising infrastructure.
Marketing tech
fromDigiday
3 months ago

Ad Tech Briefing: The futility of a Google breakup?

The ad tech industry is uncertain about the delay in the Google verdict, leading to speculation and potential backroom dealings.
Marketing tech
fromDigiday
2 months ago

Google Chrome will now continue to use third-party cookies

Google will not launch a new prompt for third-party cookies in Chrome, allowing ad tech companies to continue using them.
Marketing tech
fromDigiday
1 month ago

'It's dead': Publisher confessions on the future of Google's Privacy Sandbox

The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.
more#google
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