Google's Privacy Sandbox creates an uneven playing field, small ad-tech firms sayPrivacy Sandbox raises competition concerns, as it may enhance Google's dominance in digital advertising at the expense of smaller ad-tech firms.
How Google's move to retain cookies will impact digital advertisersGoogle's decision to keep third-party cookies in Chrome is a significant development impacting the digital advertising ecosystem.
Google's New Tracking Nightmare Confirmed For 3 Billion Chrome UsersUsers will continue to be tracked in Chrome, despite prior promises to phase out tracking cookies.
Three Predictions For Media And Advertising In 2025The future of advertising is dynamic, with social commerce rising and digital privacy regulations evolving.
Google U-turn over long-running plan to ditch cookiesThird-party cookies are integral to digital advertising, but Google's proposed Privacy Sandbox to replace them led to concerns and intervention by the UK's competition watchdog.
Ad world is relieved but skeptical about Google's decision to keep cookies in ChromeGoogle pivots on third-party cookies in Chrome, catching ad industry off guard.
Google's Privacy Sandbox creates an uneven playing field, small ad-tech firms sayPrivacy Sandbox raises competition concerns, as it may enhance Google's dominance in digital advertising at the expense of smaller ad-tech firms.
How Google's move to retain cookies will impact digital advertisersGoogle's decision to keep third-party cookies in Chrome is a significant development impacting the digital advertising ecosystem.
Google's New Tracking Nightmare Confirmed For 3 Billion Chrome UsersUsers will continue to be tracked in Chrome, despite prior promises to phase out tracking cookies.
Three Predictions For Media And Advertising In 2025The future of advertising is dynamic, with social commerce rising and digital privacy regulations evolving.
Google U-turn over long-running plan to ditch cookiesThird-party cookies are integral to digital advertising, but Google's proposed Privacy Sandbox to replace them led to concerns and intervention by the UK's competition watchdog.
Ad world is relieved but skeptical about Google's decision to keep cookies in ChromeGoogle pivots on third-party cookies in Chrome, catching ad industry off guard.
Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources sayGoogle's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.
Google's Privacy Sandbox adoption costs burden small ad-tech firms By ReutersSmaller ad-tech firms fear that Google's Privacy Sandbox creates competition issues, favoring larger companies and limiting their capabilities.
Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchangerCriteo heavily invested in Privacy SandboxAd tech companies face risks and uncertainties with Chrome Privacy Sandbox
Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech FeaturesPrivacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts.
UK data watchdog not happy with Google's Privacy SandboxGoogle's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office.
Criteo is exploring a services layer for Privacy SandboxCompanies can potentially leverage Criteo's technology instead of building their own cookie alternatives with GoogleCriteo is in active discussions with the Privacy Sandbox team to support SSPs and DSPs with limited resources
Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources sayGoogle's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.
Google's Privacy Sandbox adoption costs burden small ad-tech firms By ReutersSmaller ad-tech firms fear that Google's Privacy Sandbox creates competition issues, favoring larger companies and limiting their capabilities.
Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchangerCriteo heavily invested in Privacy SandboxAd tech companies face risks and uncertainties with Chrome Privacy Sandbox
Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech FeaturesPrivacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts.
UK data watchdog not happy with Google's Privacy SandboxGoogle's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office.
Criteo is exploring a services layer for Privacy SandboxCompanies can potentially leverage Criteo's technology instead of building their own cookie alternatives with GoogleCriteo is in active discussions with the Privacy Sandbox team to support SSPs and DSPs with limited resources
Google kills plans to protect Chrome users from internet spiesGoogle reversed plans to eliminate third-party cookies on Chrome, opting for an opt-in choice system instead.
Why Privacy Badger Opts You Out of Google's "Privacy Sandbox"Privacy Badger opts users out of Google's Privacy Sandbox, shifting control of online tracking from third-party trackers to Google.
Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunchGoogle's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Google Abandons Plan to Phase Out Third-Party Cookies in ChromeGoogle reversed plans to eliminate third-party cookies in Chrome, opting for user choice. Privacy Sandbox faced criticism and regulatory scrutiny for its influence on online privacy and advertising.
Google reverses course on privacy, opting to keep targeting cookies in ChromeGoogle announced a policy reversal to keep cookies in Chrome despite earlier plans to eliminate them, allowing users to have more control over their online advertising choices.
Google Won't Kill The Cookie. Here Are The Winners And LosersGoogle's decision to keep third-party cookies in Chrome impacts the ad industry with mixed reactions and varying effects on companies.
Google kills plans to protect Chrome users from internet spiesGoogle reversed plans to eliminate third-party cookies on Chrome, opting for an opt-in choice system instead.
Why Privacy Badger Opts You Out of Google's "Privacy Sandbox"Privacy Badger opts users out of Google's Privacy Sandbox, shifting control of online tracking from third-party trackers to Google.
Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunchGoogle's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Google Abandons Plan to Phase Out Third-Party Cookies in ChromeGoogle reversed plans to eliminate third-party cookies in Chrome, opting for user choice. Privacy Sandbox faced criticism and regulatory scrutiny for its influence on online privacy and advertising.
Google reverses course on privacy, opting to keep targeting cookies in ChromeGoogle announced a policy reversal to keep cookies in Chrome despite earlier plans to eliminate them, allowing users to have more control over their online advertising choices.
Google Won't Kill The Cookie. Here Are The Winners And LosersGoogle's decision to keep third-party cookies in Chrome impacts the ad industry with mixed reactions and varying effects on companies.
Privacy Sandbox on Android launched by AppsFlyer and Unity Ads | App Developer MagazineAppsFlyer launches Privacy Sandbox on Android, enabling comprehensive analytics while prioritizing user privacy.
Google Warns 3 Billion Chrome Users-We Have No Update For New Tracking 'Nightmare'Browser privacy changes impact 3 billion Chrome users, causing delays in cookie replacements and uncertainty around Privacy Sandbox implementations.
How The Aftermath Of Apple's ATT Prepares Us For User Choice In Chrome | AdExchangerGoogle's announcement of keeping cookies impacts the ad industry; parallels drawn with Apple's ATT impact on mobile advertising.
Why Google's cookie deprecation reversal isn't actually a reprieve for publishersPublishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.
Friends Lose In The Sandbox; The New Retail Supply Chain | AdExchangerGoogle delaying third-party cookie deprecation impacts Privacy Sandbox supporters heavily.
Why Google's cookie deprecation reversal isn't actually a reprieve for publishersPublishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.
Friends Lose In The Sandbox; The New Retail Supply Chain | AdExchangerGoogle delaying third-party cookie deprecation impacts Privacy Sandbox supporters heavily.
Digital advertising braces for signal loss and Privacy Sandbox | MarTechThe digital advertising industry faces significant changes in how targets are identified and campaigns are measured.The 'Great Reset' in adtech involves rethinking identity, addressability, and data security in a privacy-first manner.
How Publishers Can Boost Their Value On The Open Exchange - Without Cookies | AdExchangerPrivacy Sandbox performance better than Safari, initially lower than Chrome with 3PC.Authentication value extends beyond monetization; deterministic IDs increase CPM significantly.
Privacy Sandbox's Latency Issues Will Cost Publishers | AdExchangerGoogle's Privacy Sandbox aims to reduce tracking while keeping online content free for all.Testing reveals Privacy Sandbox's Protected Audiences API increases latency and decreases viewability.