Google kills plans to protect Chrome users from internet spiesGoogle reversed plans to eliminate third-party cookies on Chrome, opting for an opt-in choice system instead.
Google's Privacy Sandbox creates an uneven playing field, small ad-tech firms sayPrivacy Sandbox raises competition concerns, as it may enhance Google's dominance in digital advertising at the expense of smaller ad-tech firms.
Why Privacy Badger Opts You Out of Google's "Privacy Sandbox"Privacy Badger opts users out of Google's Privacy Sandbox, shifting control of online tracking from third-party trackers to Google.
How Google's move to retain cookies will impact digital advertisersGoogle's decision to keep third-party cookies in Chrome is a significant development impacting the digital advertising ecosystem.
Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunchGoogle's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Google Abandons Plan to Phase Out Third-Party Cookies in ChromeGoogle reversed plans to eliminate third-party cookies in Chrome, opting for user choice. Privacy Sandbox faced criticism and regulatory scrutiny for its influence on online privacy and advertising.
Google kills plans to protect Chrome users from internet spiesGoogle reversed plans to eliminate third-party cookies on Chrome, opting for an opt-in choice system instead.
Google's Privacy Sandbox creates an uneven playing field, small ad-tech firms sayPrivacy Sandbox raises competition concerns, as it may enhance Google's dominance in digital advertising at the expense of smaller ad-tech firms.
Why Privacy Badger Opts You Out of Google's "Privacy Sandbox"Privacy Badger opts users out of Google's Privacy Sandbox, shifting control of online tracking from third-party trackers to Google.
How Google's move to retain cookies will impact digital advertisersGoogle's decision to keep third-party cookies in Chrome is a significant development impacting the digital advertising ecosystem.
Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunchGoogle's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Google Abandons Plan to Phase Out Third-Party Cookies in ChromeGoogle reversed plans to eliminate third-party cookies in Chrome, opting for user choice. Privacy Sandbox faced criticism and regulatory scrutiny for its influence on online privacy and advertising.
Google's New Tracking Nightmare Confirmed For 3 Billion Chrome UsersUsers will continue to be tracked in Chrome, despite prior promises to phase out tracking cookies.
Three Predictions For Media And Advertising In 2025The future of advertising is dynamic, with social commerce rising and digital privacy regulations evolving.
Google Backs Privacy Sandbox Despite Cookie PivotGoogle's commitment to Privacy Sandbox indicates a shift towards a future with fewer cookies.
Google's New Tracking Nightmare Confirmed For 3 Billion Chrome UsersUsers will continue to be tracked in Chrome, despite prior promises to phase out tracking cookies.
Three Predictions For Media And Advertising In 2025The future of advertising is dynamic, with social commerce rising and digital privacy regulations evolving.
Google Backs Privacy Sandbox Despite Cookie PivotGoogle's commitment to Privacy Sandbox indicates a shift towards a future with fewer cookies.
Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources sayGoogle's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.
Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech FeaturesPrivacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts.
UK data watchdog not happy with Google's Privacy SandboxGoogle's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office.
Still Playing In The Sandbox; Will The YouTube Gates Reopen? | AdExchangerChrome is enhancing the Protected Audience API to aid advertisers with extended engagement timelines and measuring user interaction with ads.
Microsoft's bid to play Google's Privacy Sandbox questionedMicrosoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox.
Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources sayGoogle's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.
Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech FeaturesPrivacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts.
UK data watchdog not happy with Google's Privacy SandboxGoogle's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office.
Still Playing In The Sandbox; Will The YouTube Gates Reopen? | AdExchangerChrome is enhancing the Protected Audience API to aid advertisers with extended engagement timelines and measuring user interaction with ads.
Microsoft's bid to play Google's Privacy Sandbox questionedMicrosoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox.
Privacy Sandbox on Android launched by AppsFlyer and Unity Ads | App Developer MagazineAppsFlyer launches Privacy Sandbox on Android, enabling comprehensive analytics while prioritizing user privacy.
Google Warns 3 Billion Chrome Users-We Have No Update For New Tracking 'Nightmare'Browser privacy changes impact 3 billion Chrome users, causing delays in cookie replacements and uncertainty around Privacy Sandbox implementations.
How The Aftermath Of Apple's ATT Prepares Us For User Choice In Chrome | AdExchangerGoogle's announcement of keeping cookies impacts the ad industry; parallels drawn with Apple's ATT impact on mobile advertising.
Why Google's cookie deprecation reversal isn't actually a reprieve for publishersPublishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.
Friends Lose In The Sandbox; The New Retail Supply Chain | AdExchangerGoogle delaying third-party cookie deprecation impacts Privacy Sandbox supporters heavily.
Why Google's cookie deprecation reversal isn't actually a reprieve for publishersPublishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.
Friends Lose In The Sandbox; The New Retail Supply Chain | AdExchangerGoogle delaying third-party cookie deprecation impacts Privacy Sandbox supporters heavily.
Digital advertising braces for signal loss and Privacy Sandbox | MarTechThe digital advertising industry faces significant changes in how targets are identified and campaigns are measured.The 'Great Reset' in adtech involves rethinking identity, addressability, and data security in a privacy-first manner.