#privacy-sandbox

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Exchangewire
1 month ago
Marketing

Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features

Privacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts. [ more ]
Digiday
2 months ago
Marketing tech

Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay

Ad tech execs continue to navigate uncertainties around Google's cookie phase-out plan, emphasizing the gradual transition and interpreting indirect signals from Google. [ more ]
AdExchanger
2 months ago
Marketing

What The CMA Has To Say About The Privacy Sandbox; The Cookie's Loss Is MMM's Gain | AdExchanger

The UK's Competition and Markets Authority (CMA) has highlighted concerns over Google's Privacy Sandbox potentially favoring Google and compromising competition. [ more ]
AdExchanger
2 months ago
Marketing tech

The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo | AdExchanger

Google delays third-party cookie removal from Chrome without setting a new deadline. [ more ]
Theregister
2 months ago
Privacy professionals

UK data watchdog not happy with Google's Privacy Sandbox

Google's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office. [ more ]
Theregister
3 months ago
Privacy technologies

Microsoft's bid to play Google's Privacy Sandbox questioned

Microsoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.
Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox. [ more ]
Exchangewire
1 month ago
Marketing

Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features

Privacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts. [ more ]
Digiday
2 months ago
Marketing tech

Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay

Ad tech execs continue to navigate uncertainties around Google's cookie phase-out plan, emphasizing the gradual transition and interpreting indirect signals from Google. [ more ]
AdExchanger
2 months ago
Marketing

What The CMA Has To Say About The Privacy Sandbox; The Cookie's Loss Is MMM's Gain | AdExchanger

The UK's Competition and Markets Authority (CMA) has highlighted concerns over Google's Privacy Sandbox potentially favoring Google and compromising competition. [ more ]
AdExchanger
2 months ago
Marketing tech

The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo | AdExchanger

Google delays third-party cookie removal from Chrome without setting a new deadline. [ more ]
Theregister
2 months ago
Privacy professionals

UK data watchdog not happy with Google's Privacy Sandbox

Google's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office. [ more ]
Theregister
3 months ago
Privacy technologies

Microsoft's bid to play Google's Privacy Sandbox questioned

Microsoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.
Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox. [ more ]
moread-tech
#google
Practical Ecommerce
2 months ago
Marketing tech

Google's Cookie Delay Reveals Industry Fears

Google delays end of third-party cookies in Chrome until early 2025 due to regulatory concerns and industry readiness. [ more ]
Iapp
2 months ago
JavaScript

UK CMA issues 2024 first quarter report on Google's Privacy Sandbox

Google met commitments in Privacy Sandbox implementation, but further progress needed to address competition concerns. [ more ]
Digiday
2 months ago
Marketing tech

CMA's latest on Google's Privacy Sandbox sparks doubt among ad execs

CMA expressed increased concerns over Google's Privacy Sandbox, citing 79 issues and collaboration with ICO to address privacy and competition challenges. [ more ]
AdExchanger
2 months ago
Marketing tech

Third-Party Cookies Will See Their End, No Matter The Timeline | AdExchanger

Google extended its Privacy Sandbox third-party cookie deprecation timeline, facing industry criticism for proposed solutions. [ more ]
Exchangewire
2 months ago
Marketing tech

Google Delays Third Party Cookie Deprecation: Ad Industry Reaction

Google has delayed the third-party cookie deprecation to early 2025 due to Privacy Sandbox concerns. [ more ]
Digiday
3 months ago
Marketing tech

Publishers fear Google's 'top-level seller' status within Privacy Sandbox proposals

Google's Privacy Sandbox aims to enhance user privacy by limiting access to user information, potentially impacting ad revenue for publishers
Despite concerns, Google's initiative signals a necessary shift towards privacy and regulation in online advertising [ more ]
Practical Ecommerce
2 months ago
Marketing tech

Google's Cookie Delay Reveals Industry Fears

Google delays end of third-party cookies in Chrome until early 2025 due to regulatory concerns and industry readiness. [ more ]
Iapp
2 months ago
JavaScript

UK CMA issues 2024 first quarter report on Google's Privacy Sandbox

Google met commitments in Privacy Sandbox implementation, but further progress needed to address competition concerns. [ more ]
Digiday
2 months ago
Marketing tech

CMA's latest on Google's Privacy Sandbox sparks doubt among ad execs

CMA expressed increased concerns over Google's Privacy Sandbox, citing 79 issues and collaboration with ICO to address privacy and competition challenges. [ more ]
AdExchanger
2 months ago
Marketing tech

Third-Party Cookies Will See Their End, No Matter The Timeline | AdExchanger

Google extended its Privacy Sandbox third-party cookie deprecation timeline, facing industry criticism for proposed solutions. [ more ]
Exchangewire
2 months ago
Marketing tech

Google Delays Third Party Cookie Deprecation: Ad Industry Reaction

Google has delayed the third-party cookie deprecation to early 2025 due to Privacy Sandbox concerns. [ more ]
Digiday
3 months ago
Marketing tech

Publishers fear Google's 'top-level seller' status within Privacy Sandbox proposals

Google's Privacy Sandbox aims to enhance user privacy by limiting access to user information, potentially impacting ad revenue for publishers
Despite concerns, Google's initiative signals a necessary shift towards privacy and regulation in online advertising [ more ]
moregoogle
#third-party-cookies
AdExchanger
2 months ago
Marketing tech

Friends Lose In The Sandbox; The New Retail Supply Chain | AdExchanger

Google delaying third-party cookie deprecation impacts Privacy Sandbox supporters heavily. [ more ]
The Drum
5 months ago
Online marketing

It's the end of the beginning. Stop mourning the cookie and get building

The Privacy Sandbox is seen as the best replacement for third-party cookies despite its flaws.
The digital ads industry needs to rally behind improving the technology while accepting the Sandbox as a better alternative to a Safari-like Chrome. [ more ]
Adweek
5 months ago
Privacy professionals

Publishers Question Related Website Sets, Google's Privacy Sandbox Solution for Cross-Site Tracking

Privacy Sandbox proposals aim to maintain the status quo of third-party cookies
The Related Website Sets proposal allows limited use of cookies in specific contexts [ more ]
Digiday
5 months ago
Privacy technologies

WTF is the Attribution Reporting API in Google's Privacy Sandbox?

The third-party cookie going away will impact advertisers' ability to track ad effectiveness
Google has developed the Attribution Reporting API as a replacement for third-party cookies [ more ]
AdExchanger
5 months ago
Marketing tech

Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don't Get Too Excited | AdExchanger

Google phased out third-party cookies for 1% of Chrome traffic two weeks ago.
Early results from tests on the 1% cookieless audience show a 30% lower CPM compared to cookie holders. [ more ]
Digiday
6 months ago
Marketing

DSPs prepare for heavy lifting within Privacy Sandbox

Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API. [ more ]
AdExchanger
2 months ago
Marketing tech

Friends Lose In The Sandbox; The New Retail Supply Chain | AdExchanger

Google delaying third-party cookie deprecation impacts Privacy Sandbox supporters heavily. [ more ]
The Drum
5 months ago
Online marketing

It's the end of the beginning. Stop mourning the cookie and get building

The Privacy Sandbox is seen as the best replacement for third-party cookies despite its flaws.
The digital ads industry needs to rally behind improving the technology while accepting the Sandbox as a better alternative to a Safari-like Chrome. [ more ]
Adweek
5 months ago
Privacy professionals

Publishers Question Related Website Sets, Google's Privacy Sandbox Solution for Cross-Site Tracking

Privacy Sandbox proposals aim to maintain the status quo of third-party cookies
The Related Website Sets proposal allows limited use of cookies in specific contexts [ more ]
Digiday
5 months ago
Privacy technologies

WTF is the Attribution Reporting API in Google's Privacy Sandbox?

The third-party cookie going away will impact advertisers' ability to track ad effectiveness
Google has developed the Attribution Reporting API as a replacement for third-party cookies [ more ]
AdExchanger
5 months ago
Marketing tech

Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don't Get Too Excited | AdExchanger

Google phased out third-party cookies for 1% of Chrome traffic two weeks ago.
Early results from tests on the 1% cookieless audience show a 30% lower CPM compared to cookie holders. [ more ]
Digiday
6 months ago
Marketing

DSPs prepare for heavy lifting within Privacy Sandbox

Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API. [ more ]
morethird-party-cookies
#cookie-deprecation
MarTech
3 months ago
Marketing tech

Digital advertising braces for signal loss and Privacy Sandbox | MarTech

The digital advertising industry faces significant changes in how targets are identified and campaigns are measured.
The 'Great Reset' in adtech involves rethinking identity, addressability, and data security in a privacy-first manner. [ more ]
Exchangewire
1 month ago
Privacy professionals

Privacy Sandbox: What Happens Next?

Industry adapts to prolonged cookie deprecation, turning focus to Privacy Sandbox for privacy-centric ad tech ecosystem. [ more ]
MarTech
3 months ago
Marketing tech

Digital advertising braces for signal loss and Privacy Sandbox | MarTech

The digital advertising industry faces significant changes in how targets are identified and campaigns are measured.
The 'Great Reset' in adtech involves rethinking identity, addressability, and data security in a privacy-first manner. [ more ]
Exchangewire
1 month ago
Privacy professionals

Privacy Sandbox: What Happens Next?

Industry adapts to prolonged cookie deprecation, turning focus to Privacy Sandbox for privacy-centric ad tech ecosystem. [ more ]
morecookie-deprecation
AdExchanger
4 months ago
Marketing tech

How Publishers Can Boost Their Value On The Open Exchange - Without Cookies | AdExchanger

Privacy Sandbox performance better than Safari, initially lower than Chrome with 3PC.
Authentication value extends beyond monetization; deterministic IDs increase CPM significantly. [ more ]
AdExchanger
4 months ago
Marketing tech

Privacy Sandbox's Latency Issues Will Cost Publishers | AdExchanger

Google's Privacy Sandbox aims to reduce tracking while keeping online content free for all.
Testing reveals Privacy Sandbox's Protected Audiences API increases latency and decreases viewability. [ more ]
#apis
AdExchanger
5 months ago
Privacy professionals

Girding For Battle In The Privacy Sandbox With IAB Tech Lab CEO Tony Katsur | AdExchanger

The IAB Tech Lab's Privacy Sandbox Task Force released a report analyzing whether the APIs in the Chrome Privacy Sandbox support foundational digital advertising use cases.
According to the report, the Privacy Sandbox either doesn't support or degrades the functionality of the majority of basic use cases.
Publishers are concerned about the potential damage that can occur between the launch of the Privacy Sandbox and potential improvements made in the future. [ more ]
AdExchanger
5 months ago
Marketing tech

The Big Story: Finding Holes In The Privacy Sandbox | AdExchanger

Current Privacy Sandbox APIs are not capable of replacing the current programmatic setup.
The value of first-party data may have been overhyped in the industry. [ more ]
AdExchanger
5 months ago
Privacy professionals

IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break RTB | AdExchanger

The majority of digital advertising use cases analyzed by the IAB Tech Lab's Privacy Sandbox Task Force are not supported or have been degraded to the point of being untenable.
The Privacy Sandbox breaks the way real-time bidding has functioned for over a decade, which is intentional in order to introduce privacy-centric features. [ more ]
AdExchanger
5 months ago
Privacy professionals

Girding For Battle In The Privacy Sandbox With IAB Tech Lab CEO Tony Katsur | AdExchanger

The IAB Tech Lab's Privacy Sandbox Task Force released a report analyzing whether the APIs in the Chrome Privacy Sandbox support foundational digital advertising use cases.
According to the report, the Privacy Sandbox either doesn't support or degrades the functionality of the majority of basic use cases.
Publishers are concerned about the potential damage that can occur between the launch of the Privacy Sandbox and potential improvements made in the future. [ more ]
AdExchanger
5 months ago
Marketing tech

The Big Story: Finding Holes In The Privacy Sandbox | AdExchanger

Current Privacy Sandbox APIs are not capable of replacing the current programmatic setup.
The value of first-party data may have been overhyped in the industry. [ more ]
AdExchanger
5 months ago
Privacy professionals

IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break RTB | AdExchanger

The majority of digital advertising use cases analyzed by the IAB Tech Lab's Privacy Sandbox Task Force are not supported or have been degraded to the point of being untenable.
The Privacy Sandbox breaks the way real-time bidding has functioned for over a decade, which is intentional in order to introduce privacy-centric features. [ more ]
moreapis
#iab-tech-lab
Adweek
5 months ago
Privacy professionals

Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox

The IAB Tech Lab's analysis raises concerns about Google's Privacy Sandbox and its lack of support for key functions in the current ad-tech ecosystem.
Some believe that the analysis may hinder progress towards a privacy-focused era of digital advertising by focusing too much on critiques and not enough on the need for improved user privacy. [ more ]
Digiday
5 months ago
Privacy professionals

IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

The IAB Tech Lab has identified gaps in Google's Privacy Sandbox that need filling
The gaps include ad placement guarantees, budget and billing management, and reporting [ more ]
Exchangewire
6 months ago
Marketing tech

Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce - ExchangeWire.com

Index Exchange has donated an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce, allowing stakeholders to explore Google's Privacy Sandbox Protected Audience APIs.
The tool aims to enhance transparency and provide a platform for media owners and buyers to understand the complexities and ramifications of Privacy Sandbox Protected Audience APIs.
The advent of Protected Audience APIs signals a radical shift in programmatic auctions and impacts fundamental use cases of digital advertising. [ more ]
Exchangewire
2 weeks ago
Marketing

GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches "Deals For You Days" - ExchangeWire.com

GroupM partners with Tesco for retail media benefits; IAB Tech Lab raises concerns on Privacy Sandbox; TikTok launches "Deals For You Days" for e-commerce competition. [ more ]
Adweek
5 months ago
Privacy professionals

Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox

The IAB Tech Lab's analysis raises concerns about Google's Privacy Sandbox and its lack of support for key functions in the current ad-tech ecosystem.
Some believe that the analysis may hinder progress towards a privacy-focused era of digital advertising by focusing too much on critiques and not enough on the need for improved user privacy. [ more ]
Digiday
5 months ago
Privacy professionals

IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

The IAB Tech Lab has identified gaps in Google's Privacy Sandbox that need filling
The gaps include ad placement guarantees, budget and billing management, and reporting [ more ]
Exchangewire
6 months ago
Marketing tech

Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce - ExchangeWire.com

Index Exchange has donated an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce, allowing stakeholders to explore Google's Privacy Sandbox Protected Audience APIs.
The tool aims to enhance transparency and provide a platform for media owners and buyers to understand the complexities and ramifications of Privacy Sandbox Protected Audience APIs.
The advent of Protected Audience APIs signals a radical shift in programmatic auctions and impacts fundamental use cases of digital advertising. [ more ]
Exchangewire
2 weeks ago
Marketing

GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches "Deals For You Days" - ExchangeWire.com

GroupM partners with Tesco for retail media benefits; IAB Tech Lab raises concerns on Privacy Sandbox; TikTok launches "Deals For You Days" for e-commerce competition. [ more ]
moreiab-tech-lab
AdExchanger
5 months ago
Marketing tech

The Big Story: Personalization Put-Offs | AdExchanger

Personalization can hit the wrong note when used in advertising.
Marketers should consider showing consumers something they didn't know they wanted instead of personalizing based on browsing history. [ more ]
The Drum
6 months ago
Online marketing

Demystifying Privacy Sandbox - what advertisers need to know now

Marketers need to find solutions to replace third-party cookies to ensure future success.
Preparing for the deprecation of third-party cookies requires a strategic approach and understanding of technology. [ more ]
Social Media Today
6 months ago
Privacy technologies

Google Implements First Stage in the Removal of Tracking Cookies

Google will begin testing Tracking Protection on Chrome starting January 4, limiting cross-site tracking by restricting third-party cookies.
The goal is to phase out all cookie tracking by the second half of 2024, pending resolution of competition concerns from the UK's CMA. [ more ]
Engadget
6 months ago
Privacy technologies

Google has started disabling third-party cookies for Chrome users

Google has disabled third-party cookies for one percent of Chrome users, affecting 30 million users.
Users included in the rollout can temporarily re-enable third-party cookies if needed. [ more ]
Social Media Today
6 months ago
Privacy technologies

Google Implements First Stage in the Removal of Tracking Cookies

Google will begin testing tracking protection in Chrome on January 4th.
Google plans to phase out all cookie tracking by the end of 2024. [ more ]
The Drum
6 months ago
Privacy technologies

Marketers, publishers brace for impact as 1% of third-party Chrome cookies vanish today

Google is finally eliminating third-party cookies on Chrome, starting with 1% of users.
Privacy-safe alternatives, such as Google's Topics API, are being developed but face skepticism from the advertising industry. [ more ]
#third-party-cooki
Theregister
6 months ago
Privacy professionals

Google to start third-party cookie cull for 30M Chrome users

Google is testing a version of Chrome that cuts out third-party cookies by default
The Privacy Sandbox is Google's solution to replace third-party cookies and provide a privacy-friendly way for advertising [ more ]
Adweek
6 months ago
Privacy technologies

Google Chrome's Cookie Phase-Out: What You Need to Know

Google is releasing a new browser feature called Tracking Protection that will cut off a site's access to third-party cookies.
The rollout of Tracking Protection will happen gradually in the second half of the year. [ more ]
Theregister
6 months ago
Privacy professionals

Google to start third-party cookie cull for 30M Chrome users

Google is testing a version of Chrome that cuts out third-party cookies by default
The Privacy Sandbox is Google's solution to replace third-party cookies and provide a privacy-friendly way for advertising [ more ]
Adweek
6 months ago
Privacy technologies

Google Chrome's Cookie Phase-Out: What You Need to Know

Google is releasing a new browser feature called Tracking Protection that will cut off a site's access to third-party cookies.
The rollout of Tracking Protection will happen gradually in the second half of the year. [ more ]
morethird-party-cooki
Mail Online
7 months ago
Privacy technologies

Google will turn off cookies for MILLIONS of people on January 4

Google is turning off third-party cookies starting January 4, 2023, for selected Chrome users as part of its Privacy Sandbox initiative.
Tracking Protection will limit websites from using third-party cookies to track user behavior and serve up relevant ads. [ more ]
MarTech
7 months ago
Privacy technologies

Google will start phasing out third-party cookies in weeks with new feature | MarTech

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks.
The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally.
Google aims to phase out third-party cookies for everyone by the second half of 2024, pending competition concerns from the UK. [ more ]
Digiday
7 months ago
Marketing tech

WTF is Google's Protected Audience?

Google is still working on finding a privacy-safe alternative to third-party cookies.
Google's latest update is a cookie replacement method called FLEDGE, which has been renamed 'Protected Audience'. [ more ]
AdExchanger
7 months ago
Marketing tech

A New Industry Trade Org Is Born; Google Versus Publishers | AdExchanger

Non-profit organization Go Addressable aims to address the challenges of TV advertising by providing guidance to marketers on addressable TV advertising.
With additional funding from annual membership dues, Go Addressable plans to invest in creating resources and guidelines to increase the effectiveness of addressable advertising.
Although some advertisers are hesitant to invest in linear addressable due to its scarcity and cost, the targeting capabilities of addressable advertising are a valuable asset. [ more ]
AdExchanger
8 months ago
Marketing tech

I'll Start Dieting ... Never; Why Brand Safety Is A Danger To The News | AdExchanger

Chrome's plan to deprecate third-party cookies has faced delays, but progress is being made in developing alternatives.
The UK antitrust regulator will evaluate Google's Privacy Sandbox solutions over six months before Chrome deprecates cookies.
The ad industry's shift away from journalism raises concerns about keeping the public informed. [ more ]
Digiday
1 day ago
Marketing tech

Publishers' Privacy Sandbox pauses settle into a deep freeze following reports of poor performance

Publishers are skeptical about the Privacy Sandbox due to poor performance results and resource-intensive testing. [ more ]
AdExchanger
2 weeks ago
Marketing tech

Adventures Abroad In The Privacy Sandbox | AdExchanger

Being exposed to common tech features after intense focus can lead to unexpected reactions, highlighting the impact of professional specialization on perception. [ more ]
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