Google kills its cookie killer

"The technologies Google is discontinuing are: Attribution Reporting API for both Chrome and Android, IP Protection, Protected Audience API for Chrome and Android, Protected App Signals, On Device Personalization, Related Website Sets, Private Aggregation (including Shared Storage), Select URL, SDK Runtime and Topics for both Chrome and Android. It is unlikely that the Privacy Sandbox decision will have a marked effect on Google's dominance of the browser market."

"However, it looks likely that Google's attempts to incorporate Privacy Sandbox technologies in future web standards will be discontinued. As Malik said "Standardisation is possible, but only where there's multi‑stakeholder legitimacy. Without broad buy‑in from browsers, regulators, and publishers, "web standards" risk looking like vendor standards." What is not clear is what will happen to those companies that have been implementing Privacy Sandbox technologies within their own organizations."

Google is discontinuing a wide range of Privacy Sandbox technologies, including Attribution Reporting API, IP Protection, Protected Audience API, Protected App Signals, On Device Personalization, Related Website Sets, Private Aggregation (including Shared Storage), Select URL, SDK Runtime, and Topics for Chrome and Android. Chrome retains a dominant browser share (72 percent in September). Privacy Sandbox discontinuation is unlikely to significantly alter Chrome's market position. Standardisation of these technologies requires multi‑stakeholder legitimacy; without broad buy‑in from browsers, regulators, and publishers, web standards risk appearing as vendor standards. The future for organizations that implemented these technologies internally remains unclear.

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