#digital-advertising

Convergence Will Drive The Future Of Linear And Digital TV Advertising | AdExchanger
Digital and television advertising - once culturally and technologically divergent ecosystems - are finally converging to improve how marketers target and reach consumers.
'Time for a bigger advertising push': Why hummus brand Ithaca is investing in OOH, radio now - Digiday
by Kristina Monllos
If you're outside of a Wegmans or Tops in Buffalo, New York this month you'll likely spot a billboard for hummus-maker Ithaca.
'Time for a bigger advertising push': Why hummus brand Ithaca is investing in OOH, radio now - Digiday
by Kristina Monllos
If you're outside of a Wegmans or Tops in Buffalo, New York this month you'll likely spot a billboard for hummus-maker Ithaca.
ID5 Publishes a Guide for Brands to Help them Transition to the Cookie-Less Future
Continuing to rely on the current cookie-based infrastructure for much longer is not an option considering the limited timeframe. Yet many brands have still not started their migration journey.
UK competition watchdog orders Meta to sell gif website Giphy
Facebook parent company Meta has been ordered by the UK competition watchdog to sell gif creation website Giphy, the first time the regulator has moved to block a deal struck by one of the Silicon Valley giants.
Facebook told to sell Giphy by UK competition watchdog
Facebook's parent company Meta has been directed to sell GIF-sharing platform Giphy by a UK watchdog over competition fears.
PubMatic Announce the Opening of New Office in Paris as Part of European Growth Strategy
As a global company, PubMatic has always recognised the need to ensure customers are supported by local experts.
The path to precision: How marketers are enhancing measurement through CTV - Digiday
App scrolling has replaced channel surfing as the new normal on a TV screen. No longer an emerging environment, connected TV has quickly grown to become a leading channel in the advertising industry.
Facebook Has Given Up On Attribution | AdExchanger
While the eyes of the world were recently locked on the rebranding of Facebook to Meta, something with more immediate and concrete implications for the advertising world was happening.
Verve Group and Scream Malmo Increase Reach By 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic's Platform - ExchangeWire.com
The deprecation of third-party cookies and changes to Apple's IDFA require that media buyers find new audience targeting and measurement solutions - including in markets such as Sweden where Safari commands a 54% market share in mobile traffic.