#digital-advertising

#digital-advertising

Albertsons’ pilot program for digital ad displays, leveraging technology from Stratacache, aims to enhance in-store advertising measurement and customer engagement.

"We've normalised media waste, privacy blind spots, and ad fraud," said Hailey Brewer, client sales director at Nano Interactive. "But now, advertisers can do more than react. With this partnership, they can actively prioritise media integrity and performance in tandem - no IDs, no compromises."

I joined in October. We launched in May. I knew it would be a baptism of fire, but I didn't expect it to be an inferno.

The LLM Content Ingest API initiative aims to empower publishers to better govern how their content is accessed and monetized by AI systems.

The recent upgrades to AdPlayer.Pro's video advertising technologies have significantly improved ad performance and audience engagement, leading to increased revenue for clients.

Retail media is transforming, with new buzzwords emerging to help marketers navigate an ever-evolving landscape, from attribution methods to continuous media presence.

"Bad actors are exploiting ads.txt and advertisers often have no idea it's happening," said Gilit Saporta, head of the DV fraud lab. "It's a growing risk that demands more scrutiny from buyers, sellers, and vendors."

AI-powered curation has the potential to help solve core challenges like streamlining operations, improving performance, and driving more efficient ad spend without leveraging personal identifiers.

Goldfish Ads, established for 9 years, has developed a unique planning tool for Media Agencies and Brands to run Digital Out-of-Home campaigns.

With GeoEdge now live in Connections Marketplace, APS publisher customers can seamlessly click-to-deploy malware protections to audiences around the world.

Illumin Holdings Inc. reported a first-quarter loss of $1.3 million, translating to a loss of 3 cents per share despite generating $20.3 million in revenue.

The Voice Recognition Mechanism transformed traditional advertising into a cultural moment within streams, embedding brand messaging within the content rather than interrupting it.