"Bad actors are exploiting ads.txt and advertisers often have no idea it's happening," said Gilit Saporta, head of the DV fraud lab. "It's a growing risk that demands more scrutiny from buyers, sellers, and vendors."
The project will see more than 1,000 digital screens installed across the Underground network, designed to immerse, inspire and move Londoners like never before, said TfL's advertising partner Global.
Desmond notes that while clients are aware of potential tariff impacts, they are currently treating the situation as business as usual, especially in the digital ad space.
Without defining clear objectives, many PPC campaigns are like shooting in the dark. It's essential to set SMART goalsâSpecific, Measurable, Achievable, Relevant, and Time-boundâto guide your efforts.