#digital-advertising

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#investing
Marketing tech
fromAmazon Web Services
6 hours ago

How Ogury is tackling signal loss in digital advertising with AI-powered persona targeting using Amazon Bedrock | Amazon Web Services

Ogury has launched a new advertising platform, Ogury One, which targets anonymized personas rather than individuals to combat signal loss in digital advertising.
#marketing-strategy
Marketing tech
fromEMARKETER
3 weeks ago

YouTube's audience outnumbers even its greatest rivals

YouTube has 2.50 billion monthly active users, surpassing all other digital platforms.
Despite its user base, YouTube doesn't lead in digital ad revenue, which is dominated by Amazon.
Marketing tech
fromMarTech
6 days ago

Google Marketing Live 2025: Everything you need to know | MarTech

AI is becoming a co-strategist in marketing, shifting from an assistant role.
Google's updates focus on making advertising tools more autonomous and interconnected.
Marketing tech
fromSearch Engine Roundtable
3 weeks ago

What's Changing With Google Ads Interview With Ginny Marvin

The interview with Google Ads liaison highlighted key changes in Google Ads strategies, including AI integration and new quality metrics for landing pages.
fromThe Drum
12 hours ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

Marketing tech
fromEMARKETER
3 weeks ago

YouTube's audience outnumbers even its greatest rivals

YouTube has 2.50 billion monthly active users, surpassing all other digital platforms.
Despite its user base, YouTube doesn't lead in digital ad revenue, which is dominated by Amazon.
Marketing tech
fromMarTech
6 days ago

Google Marketing Live 2025: Everything you need to know | MarTech

AI is becoming a co-strategist in marketing, shifting from an assistant role.
Google's updates focus on making advertising tools more autonomous and interconnected.
Marketing tech
fromSearch Engine Roundtable
3 weeks ago

What's Changing With Google Ads Interview With Ginny Marvin

The interview with Google Ads liaison highlighted key changes in Google Ads strategies, including AI integration and new quality metrics for landing pages.
fromThe Drum
12 hours ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

#ai
Marketing tech
fromExchangewire
1 week ago

The Stack: Major updates in Tech and Media

The tech industry is shifting towards AI while facing pushback from legal and creative sectors.
EU regulators are cracking down on illegal tracking practices in advertising.
Proposed AI copyright reforms in the UK are meeting resistance from leading artists.
Marketing tech
fromExchangewire
2 weeks ago

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform successfully promotes its AI-powered Campaign Planner through strategic client engagement and a high-performing livestream campaign, exceeding industry benchmarks.
The Planner facilitates media efficiency and results, highlighting Adform's commitment to innovation in digital advertising.
Marketing tech
fromBenzinga
5 days ago

Google's AI Proves It's Boosting, Not Disrupting, Legacy Ad Monetization: Analyst - Alphabet (NASDAQ:GOOGL)

Goldman Sachs maintains a Buy rating on Alphabet Inc. due to the potential of AI to enhance ad performance.
Marketing tech
fromExchangewire
1 week ago

The Stack: Major updates in Tech and Media

The tech industry is shifting towards AI while facing pushback from legal and creative sectors.
EU regulators are cracking down on illegal tracking practices in advertising.
Proposed AI copyright reforms in the UK are meeting resistance from leading artists.
Marketing tech
fromExchangewire
2 weeks ago

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform successfully promotes its AI-powered Campaign Planner through strategic client engagement and a high-performing livestream campaign, exceeding industry benchmarks.
The Planner facilitates media efficiency and results, highlighting Adform's commitment to innovation in digital advertising.
Marketing tech
fromBenzinga
5 days ago

Google's AI Proves It's Boosting, Not Disrupting, Legacy Ad Monetization: Analyst - Alphabet (NASDAQ:GOOGL)

Goldman Sachs maintains a Buy rating on Alphabet Inc. due to the potential of AI to enhance ad performance.
fromExchangewire
5 days ago

DoubleVerify Issues Industry Alert for Ads.txt Exploits

"Bad actors are exploiting ads.txt and advertisers often have no idea it's happening," said Gilit Saporta, head of the DV fraud lab. "It's a growing risk that demands more scrutiny from buyers, sellers, and vendors."
Marketing tech
#market-growth
Europe news
fromExchangewire
5 days ago

IAB Europe's 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses 100bn (84.2bn) for the First Time - ExchangeWire.com

Social media and video advertising are key growth drivers in the 2024 European digital advertising landscape.
Europe news
fromExchangewire
5 days ago

IAB Europe's 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses 100bn (84.2bn) for the First Time - ExchangeWire.com

Social media and video advertising are key growth drivers in the 2024 European digital advertising landscape.
#ai-marketing
fromExchangewire
5 days ago
Marketing tech

The Future of Curation is AI: Results by OpenX Improved Cost Per Acquisition in Ad Campaigns by 11x

fromExchangewire
5 days ago
Marketing tech

The Future of Curation is AI: Results by OpenX Improved Cost Per Acquisition in Ad Campaigns by 11x

#eu-regulations
fromExchangewire
5 days ago
Marketing tech

Digest: Google Introduces 'AI Mode' in Search; EU Investigates TikTok Over 'SkinnyTok' Harm to Minors - ExchangeWire.com

Google's 'AI Mode' revolutionizes search with an interactive chatbot experience.
EU investigates TikTok for promoting harmful content to minors through 'SkinnyTok'.
fromwww.theguardian.com
1 week ago
EU data protection

TikTok breached EU advertising transparency laws, commission says

TikTok faces legal challenges from the EU for violating advertising transparency laws, risking fines.
Marketing tech
fromExchangewire
5 days ago

Digest: Google Introduces 'AI Mode' in Search; EU Investigates TikTok Over 'SkinnyTok' Harm to Minors - ExchangeWire.com

Google's 'AI Mode' revolutionizes search with an interactive chatbot experience.
EU investigates TikTok for promoting harmful content to minors through 'SkinnyTok'.
Marketing tech
fromAdweek
6 days ago

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis Groupe has acquired Captiv8 to enhance its capabilities in the influencer marketing sector.
#stock-market
Marketing tech
fromwww.cnbc.com
2 weeks ago

Pinterest shares rise 15% on better-than-expected guidance

Pinterest shares rose 15% after better-than-expected earnings, signaling strong growth and resilience amidst a challenging economic landscape.
fromForbes
4 weeks ago
Marketing tech

Meta Earnings Preview: What To Know About META Stock Before The Report

Marketing tech
fromwww.cnbc.com
2 weeks ago

Pinterest shares rise 15% on better-than-expected guidance

Pinterest shares rose 15% after better-than-expected earnings, signaling strong growth and resilience amidst a challenging economic landscape.
fromForbes
4 weeks ago
Marketing tech

Meta Earnings Preview: What To Know About META Stock Before The Report

fromVuejobs
1 week ago

Senior Developer for Geospatial Media Planning Company (remote) at Goldfish Ads

Goldfish Ads, established for 9 years, has developed a unique planning tool for Media Agencies and Brands to run Digital Out-of-Home campaigns.
Marketing tech
#iab
fromMarTech
1 week ago
Marketing tech

IAB releases draft of updated digital ad terms for public comment | MarTech

fromAdweek
1 week ago
Marketing tech

IAB Updates Terms for Digital Advertising Agreements: See the Changes

fromMarTech
1 week ago
Marketing tech

IAB releases draft of updated digital ad terms for public comment | MarTech

fromAdweek
1 week ago
Marketing tech

IAB Updates Terms for Digital Advertising Agreements: See the Changes

Marketing tech
fromRAIN News
1 week ago

Local digital advertising at "historic threshhold" (Borrell Associates)

Local digital advertising surpassed $100 billion in 2024, accounting for 70% of all local ad spending.
Podcast
fromPodcaster News
1 week ago

Podcast Platform Podeo Signs Exclusive Advertising Partnership With SMC Group - Podcaster News

SMC Group and Podeo partner to reshape digital and audio advertising in MENA, benefiting brands and podcast creators.
Media industry
fromExchangewire
1 week ago

Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk's X Lawsuit - ExchangeWire.com

DoubleVerify's defamation suit against Adalytics reveals significant disputes over integrity and competition in digital advertising.
Major brands counter Elon Musk's claims regarding ad spending on X, citing internal mismanagement under his leadership.
#shoppable-ads
Marketing tech
fromAdweek
2 weeks ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
fromForbes
1 week ago
Marketing tech

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

Marketing tech
fromAdweek
2 weeks ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
fromForbes
1 week ago
Marketing tech

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

Media industry
fromDigiday
1 week ago

The Upfronts got a taste of the creator economy

Creators are gradually becoming central to the TV and streaming upfront marketplace, reflecting their rising influence in media.
#the-trade-desk
Marketing tech
fromDigiday
1 week ago

The Trade Desk's Jeff Green on ad tech's big issues

Google's reluctance to fully deprecate cookies stems from rising antitrust concerns, according to The Trade Desk's CEO.
fromExchangewire
1 week ago

GeoEdge Provides Malware Protection Through Amazon Publishers Services Connections Marketplace

With GeoEdge now live in Connections Marketplace, APS publisher customers can seamlessly click-to-deploy malware protections to audiences around the world.
Marketing tech
#antitrust
Marketing tech
fromTheankler
2 weeks ago

Break 'Em Up: Google's Reckoning Day is Hollywood's Big Chance

Antitrust rulings against Big Tech firms like Apple, Google, and Meta are reshaping legal and competitive dynamics in Hollywood and digital markets.
Marketing tech
fromThe Globe and Mail
3 weeks ago

U.S. seeks breakup of Google's ad-tech products after judge finds illegal monopoly

The DOJ seeks to divest Google of its AdX and DFP platforms to restore competition in digital advertising.
fromAP News
3 weeks ago
Marketing tech

US expands attempt to blow up Google with proposed teardown of its ad technology

Marketing tech
fromMarTech
2 weeks ago

US asks court to breakup Google ad businesses | MarTech

The U.S. DOJ is pushing for Google to divest its AdX and DFP platforms following a ruling on monopoly violations.
Marketing tech
fromUPI
3 weeks ago

Justice Department asks federal judge to axe Google's ad tech products - UPI.com

Google faces a possible divestiture of its ad products due to a ruling of illegal monopoly in the advertising sector.
Marketing tech
fromTheankler
2 weeks ago

Break 'Em Up: Google's Reckoning Day is Hollywood's Big Chance

Antitrust rulings against Big Tech firms like Apple, Google, and Meta are reshaping legal and competitive dynamics in Hollywood and digital markets.
Marketing tech
fromThe Globe and Mail
3 weeks ago

U.S. seeks breakup of Google's ad-tech products after judge finds illegal monopoly

The DOJ seeks to divest Google of its AdX and DFP platforms to restore competition in digital advertising.
Marketing tech
fromAP News
3 weeks ago

US expands attempt to blow up Google with proposed teardown of its ad technology

The Justice Department is intensifying efforts to break up Google's digital ad network.
Marketing tech
fromMarTech
2 weeks ago

US asks court to breakup Google ad businesses | MarTech

The U.S. DOJ is pushing for Google to divest its AdX and DFP platforms following a ruling on monopoly violations.
Marketing tech
fromUPI
3 weeks ago

Justice Department asks federal judge to axe Google's ad tech products - UPI.com

Google faces a possible divestiture of its ad products due to a ruling of illegal monopoly in the advertising sector.
#consumer-engagement
fromForbes
2 weeks ago
Social media marketing

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

fromVariety
1 month ago
Media industry

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

Social media marketing
fromForbes
2 weeks ago

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
Media industry
fromVariety
1 month ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.
Media industry
fromDigiday
2 weeks ago

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

LinkedIn's innovative approach at NewFronts signals a potential shift in ad spending from traditional TV to digital platforms.
#market-analysis
fromwww.cnbc.com
2 weeks ago
Marketing tech

Tech's strong ad sales are showing signs of cracking from Trump's trade war

The digital advertising market experienced a strong quarter, but economic uncertainties are raising concerns for future advertising expenditures.
fromAol
1 month ago
Cryptocurrency

2 Monster Stocks to Buy in the Wake of the Nasdaq Correction

Investors should consider Reddit and Netflix for growth amid market downturn.
Marketing tech
fromwww.cnbc.com
2 weeks ago

Tech's strong ad sales are showing signs of cracking from Trump's trade war

The digital advertising market experienced a strong quarter, but economic uncertainties are raising concerns for future advertising expenditures.
fromAol
1 month ago
Cryptocurrency

2 Monster Stocks to Buy in the Wake of the Nasdaq Correction

fromAol
2 weeks ago

Illumin: Q1 Earnings Snapshot

Illumin Holdings Inc. reported a first-quarter loss of $1.3 million, translating to a loss of 3 cents per share despite generating $20.3 million in revenue.
Toronto startup
Privacy technologies
fromBloomberglaw
2 weeks ago

California Firms Can't Use Blinders on Real-Time Bidding Suits

Real-time bidding practices are under legal scrutiny due to potential privacy violations and litigations against major companies.
#ad-technology
fromExchangewire
2 weeks ago
Marketing tech

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

fromThe Drum
2 weeks ago
Marketing tech

AI-powered voice technology turned words into branded moments in this T-mobile campaign

fromExchangewire
2 weeks ago
Marketing tech

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

fromThe Drum
2 weeks ago
Marketing tech

AI-powered voice technology turned words into branded moments in this T-mobile campaign

Social media marketing
fromLindsey Gamble
2 weeks ago

Snapchat Expands Sponsored Snaps with Direct Messages from Creators' Handles - Lindsey Gamble

Snapchat expands Sponsored Snaps by allowing brands to send sponsored messages through creators' direct messages.
#ai-technology
fromExchangewire
2 weeks ago
Marketing tech

DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google's Search Partner Network - ExchangeWire.com

fromExchangewire
2 weeks ago
Marketing tech

DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google's Search Partner Network - ExchangeWire.com

Marketing tech
fromThe Drum
2 weeks ago

'Diversity isn't political, it's commercial': Edgar Hernandez on why brands need new playbook for growth

Brands often misunderstand DEI as merely diversity, while it's essential for growth and authentic engagement with diverse audiences.
Marketing tech
fromThe Drum
2 weeks ago

Anthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix it

IAB Tech Lab is creating an API framework to regulate generative AI use of publisher content.
Katsur emphasizes the need for structured agreements between LLMs and publishers.
#google
Marketing tech
fromNew York Post
3 weeks ago

Google faces September trial over digital ad monopoly as DOJ pushes for breakup

Google faces legal pressure to divest parts of its digital ad business after a judge ruled it operates illegal monopolies.
Marketing tech
fromEngadget
3 weeks ago

DOJ pushes for Google to sell its advertising platforms

Google is contesting a US ruling that it monopolized digital ad markets, with the DOJ seeking significant divestitures.
Google proposes solutions that stop short of selling key ad services.
Artificial intelligence
fromTechRadar
3 weeks ago

Google's chatbot is now showing ads when talking to AI startups

Google is incorporating ads into chatbot interactions to adapt to the rise of AI competitors and maintain its search market dominance.
Privacy technologies
fromAdweek
2 weeks ago

EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google's U-Turn

Amazon has retracted plans for a cookieless ad offering shortly after Google announced changes to its cookie policies.
Marketing tech
fromNew York Post
3 weeks ago

DOJ seeks forced breakup of Google digital ad businesses to 'terminate' monopolies

The Justice Department seeks to dismantle Google's monopolies in digital advertising by forcing the sale of its Ad Exchange and DFP publisher ad server.
Marketing tech
fromNew York Post
3 weeks ago

Google faces September trial over digital ad monopoly as DOJ pushes for breakup

Google faces legal pressure to divest parts of its digital ad business after a judge ruled it operates illegal monopolies.
Marketing tech
fromEngadget
3 weeks ago

DOJ pushes for Google to sell its advertising platforms

Google is contesting a US ruling that it monopolized digital ad markets, with the DOJ seeking significant divestitures.
Google proposes solutions that stop short of selling key ad services.
Artificial intelligence
fromTechRadar
3 weeks ago

Google's chatbot is now showing ads when talking to AI startups

Google is incorporating ads into chatbot interactions to adapt to the rise of AI competitors and maintain its search market dominance.
Privacy technologies
fromAdweek
2 weeks ago

EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google's U-Turn

Amazon has retracted plans for a cookieless ad offering shortly after Google announced changes to its cookie policies.
Marketing tech
fromNew York Post
3 weeks ago

DOJ seeks forced breakup of Google digital ad businesses to 'terminate' monopolies

The Justice Department seeks to dismantle Google's monopolies in digital advertising by forcing the sale of its Ad Exchange and DFP publisher ad server.
#ctv
fromExchangewire
3 weeks ago
Marketing tech

Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

Media industry
fromExchangewire
2 weeks ago

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.
fromExchangewire
3 weeks ago
Marketing tech

Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

#conversion-rates
Marketing tech
fromInc
3 weeks ago

Most of Your Marketing Spend is Being Wasted

Effective marketing requires focusing on lasting impact rather than fleeting attention.
Rising digital advertising costs necessitate improved conversion rates for marketing effectiveness.
Marketing tech
fromInc
3 weeks ago

Why Every Visionary Needs an Integrator in 2025

Modern marketing often lacks lasting impact, similar to a dog's fleeting interest in squirrels.
Improving website conversion rates is crucial for maximizing marketing spend.
Marketing tech
fromInc
3 weeks ago

Most of Your Marketing Spend is Being Wasted

Effective marketing requires focusing on lasting impact rather than fleeting attention.
Rising digital advertising costs necessitate improved conversion rates for marketing effectiveness.
Marketing tech
fromInc
3 weeks ago

Why Every Visionary Needs an Integrator in 2025

Modern marketing often lacks lasting impact, similar to a dog's fleeting interest in squirrels.
Improving website conversion rates is crucial for maximizing marketing spend.
Marketing tech
fromAol
3 weeks ago

US expands attempt to blow up Google with proposed teardown of its ad technology

The U.S. Justice Department seeks to break up Google's digital ad network by demanding divestiture of its AdX and DFP technologies.
Startup companies
fromAol
3 weeks ago

Why Alphabet's Investors Should Root for Its Breakup

Alphabet's monopoly ruling could lead to a breakup, potentially increasing shareholder value despite initial perceived setbacks.
Marketing tech
fromThe Drum
3 weeks ago

Prediction: This will be the last decade of growth for paid search advertising

The last decade for growth in paid search advertising may be approaching due to the rise of AI-driven advertising.
fromwww.standard.co.uk
3 weeks ago

Plans for giant video ads on Elizabeth line spark backlash over bombardment' fears

The project will see more than 1,000 digital screens installed across the Underground network, designed to immerse, inspire and move Londoners like never before, said TfL's advertising partner Global.
London food
Cryptocurrency
fromwww.cnbc.com
3 weeks ago

Jim Cramer hails Big Tech's earnings power amid economic turbulence

Tech megacaps are resilient and excel even in tough economic times, highlighted by strong earnings from Microsoft and Meta despite broader economic concerns.
Media industry
fromThe Drum
3 weeks ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
Media industry
fromThe Drum
3 weeks ago

Volta's new charge: how Shell-backed EV screens are turning retail media on its head

Volta Media is evolving its digital out-of-home advertising approach to enhance visibility and measurable results in retail locations.
#snap-inc
fromAol
3 weeks ago
Marketing tech

Snap shelves quarterly forecast as economic uncertainty risks ad budgets

fromAol
3 weeks ago
Marketing tech

Snap shelves quarterly forecast as economic uncertainty risks ad budgets

fromBusiness Insider
3 weeks ago

Advertisers are thinking about tariffs, but they haven't cut spending. Check back in a month, says an industry veteran.

Desmond notes that while clients are aware of potential tariff impacts, they are currently treating the situation as business as usual, especially in the digital ad space.
Media industry
Marketing tech
fromExchangewire
4 weeks ago

Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

Cedara and PGAM Media partnered to promote sustainability in digital advertising through carbon measurement solutions.
fromExchangewire
4 weeks ago

Opti Digital Recognised as Google Certified Publishing Partner (GCPP)

Opti Digital's Google Certified Publishing Partner status highlights its commitment to enhancing ad revenue and user experience for digital publishers through advanced technology.
Marketing tech
Marketing tech
fromAdweek
4 weeks ago

OpenAI Rolls Out AI-Powered Shopping, Taking on Perplexity and Giants Like Amazon

OpenAI's AI-powered shopping feature enhances user experience by simplifying product searches and purchases.
The launch positions OpenAI against major players like Amazon and Google in the ecommerce sector.
Media industry
fromAol
1 month ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.
fromSitePoint Forums | Web Development & Design Community
1 month ago

7 Common Mistakes in PPC Campaigns (And How to Avoid Them)

Without defining clear objectives, many PPC campaigns are like shooting in the dark. It's essential to set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—to guide your efforts.
Online marketing
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