#digital-advertising

#digital-advertising

IAB Europe has announced the opening of a public feedback period for carbon.json, a proposed specification designed to enable voluntary, machine-readable disclosure of emissions intensity data by digital advertising systems. Developed through IAB Europe's Methodology & Framework Working Group, with input from ad tech companies and sustainability vendors, and in close partnership with Ad Net Zero throughout the development process, carbon.json aims to improve the accuracy and consistency of emissions estimates across the digital advertising supply chain.

Software company Stratacache announced its winding-up and appointed liquidators on Wednesday, according to insolvency filings. This comes only months after the US digital screen specialist partnered with budget supermarket giant Iceland to roll out cutting-edge sensor-based tech across its stores. The partnership saw Stratacache's "Walkbase" technology equipped to 766 of Iceland 's stores, which uses sensors to measure how many people see the digital advert.

Bright MLS has launched Bright Promote, an in-platform advertising tool that lets real estate agents create and run digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live, the company announced Monday.

First-quarter sales rose 11.9% year over year, landing at $689 million. Adjusted earnings fell from $0.33 to $0.29 per diluted share. The analyst consensus had called for earnings near $0.32 per share on top-line sales of roughly $680 million, so it was a mixed bag. That being said, the results exceeded management's guidance targets across the board.

Google controls access to audiences and digital advertising, capturing the economic value of journalism produced and financed by others without assuming the responsibilities that role implies. News outlets have been forced to reduce newsroom staff and scale back regional coverage, weakening oversight of political power and posing a concrete threat to media pluralism and, therefore, democracy.

"This sustained growth over the last five years is due to our ability to apply the 'techsoulogy' approach across all areas of the business. The combination of advanced proprietary technology with close, personalised attention, along with a strong commitment to innovation and knowledge, allows us to generate lasting value for our partners."

"What's interesting about this year's PIQ 10 isn't just who's in it but how dynamic it's become. Quality isn't fixed. It shifts as the web evolves and the publishers that consistently deliver strong experiences are the ones that stand out."

Dathesh Rao emphasizes that understanding the target audience is crucial for creating effective advertising strategies that lead to success in digital campaigns.