Copilots And Autonomous Agents: The Future Of Digital AdvertisingGenerative AI is transforming digital advertising, with agents poised to revolutionize how ads are conceived and executed by making autonomous decisions.
Invibes Advertising Announces Two Strategic Appointments to Accelerate GrowthInvibes Advertising strengthens its leadership with strategic appointments to enhance hyper-personalised advertising growth using Generative AI.
Copilots And Autonomous Agents: The Future Of Digital AdvertisingGenerative AI is transforming digital advertising, with agents poised to revolutionize how ads are conceived and executed by making autonomous decisions.
Invibes Advertising Announces Two Strategic Appointments to Accelerate GrowthInvibes Advertising strengthens its leadership with strategic appointments to enhance hyper-personalised advertising growth using Generative AI.
Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on MetaSocial media, especially Meta's platforms, is indispensable to marketing strategies despite challenges in the landscape.
More brands are testing package inserts as a cheaper customer acquisition tacticBrands are increasingly investing in package inserts to reach customers as digital ad costs rise.
Super Bowl ads still matter - but that $8m TV spot is only the beginningThe effectiveness of $8m Super Bowl ads is being challenged by the rise of platforms like TikTok.
Zero Party Data: How to Make it Work for YouZero-party data adoption offers brands a chance to thrive post-cookie by allowing customers to willingly share preferences.
Get with the programmatic: how APAC marketers can drive advertising successAPAC marketers must close their confidence gap to capitalize on the digital advertising boom in 2025.
Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming PerformanceImpact Plus launched a guide for brands to reduce the environmental impact of online ads.
Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on MetaSocial media, especially Meta's platforms, is indispensable to marketing strategies despite challenges in the landscape.
More brands are testing package inserts as a cheaper customer acquisition tacticBrands are increasingly investing in package inserts to reach customers as digital ad costs rise.
Super Bowl ads still matter - but that $8m TV spot is only the beginningThe effectiveness of $8m Super Bowl ads is being challenged by the rise of platforms like TikTok.
Zero Party Data: How to Make it Work for YouZero-party data adoption offers brands a chance to thrive post-cookie by allowing customers to willingly share preferences.
Get with the programmatic: how APAC marketers can drive advertising successAPAC marketers must close their confidence gap to capitalize on the digital advertising boom in 2025.
Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming PerformanceImpact Plus launched a guide for brands to reduce the environmental impact of online ads.
This Artificial Intelligence (AI) Stock Is a "Magnificent Seven" Leader. But Is It a Buy? | The Motley FoolInvestors may be overlooking Alphabet's resilience amidst market turbulence and its leadership in AI advancements.
Prediction: You'll Regret Not Buying These 2 Industry-Leading Stocks During the Nasdaq Sell-Off | The Motley FoolThe Nasdaq is in correction territory, but quality stocks like Meta and Alphabet present attractive long-term buying opportunities.
This Artificial Intelligence (AI) Stock Is a "Magnificent Seven" Leader. But Is It a Buy? | The Motley FoolInvestors may be overlooking Alphabet's resilience amidst market turbulence and its leadership in AI advancements.
Prediction: You'll Regret Not Buying These 2 Industry-Leading Stocks During the Nasdaq Sell-Off | The Motley FoolThe Nasdaq is in correction territory, but quality stocks like Meta and Alphabet present attractive long-term buying opportunities.
Google Ads Editor Version 2.9: PMax Age Exclusions, Ad Previews & MoreGoogle Ads Editor 2.9 introduces enhanced features for better campaign management, including MCC labels and shopping ads flexibility.
Google Ads Search Terms Report Gains Performance Max TermsGoogle Ads now includes Performance Max terms in search terms reports.New negative keywords feature is a significant addition for Performance Max campaigns.
Daily Search Forum Recap: March 3, 2025Google Ads faced outages but was restored promptly; new features and bugs continue to impact advertisers.
Google Ads Call Tracking Explained: Setup & Best PracticesCall tracking in digital advertising measures effectiveness, offering insights on customer interaction and ad performance.
Google Ads Now Lets You Hide All RecommendationsGoogle Ads has added a feature to hide all recommendations with a single click, making it easier for users.
Google Ads Editor Version 2.9: PMax Age Exclusions, Ad Previews & MoreGoogle Ads Editor 2.9 introduces enhanced features for better campaign management, including MCC labels and shopping ads flexibility.
Google Ads Search Terms Report Gains Performance Max TermsGoogle Ads now includes Performance Max terms in search terms reports.New negative keywords feature is a significant addition for Performance Max campaigns.
Daily Search Forum Recap: March 3, 2025Google Ads faced outages but was restored promptly; new features and bugs continue to impact advertisers.
Google Ads Call Tracking Explained: Setup & Best PracticesCall tracking in digital advertising measures effectiveness, offering insights on customer interaction and ad performance.
Google Ads Now Lets You Hide All RecommendationsGoogle Ads has added a feature to hide all recommendations with a single click, making it easier for users.
The future of advertising is owned media networks-those that wait will loseDigital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
Influencer Marketing Is Busting Through The Walls Of Social MediaInfluencer marketing has evolved from simple collaborations to sophisticated strategies integrating creator content across various marketing channels.
Exclusive: DoubleVerify agrees to acquire RockerboxDoubleVerify is acquiring Rockerbox to enhance ad tech performance metrics, reflecting marketers' focus on ad spend outcomes.
Citroen Partners with Invibes and Collective by Starcom & Leo Burnett for the Digital Launch of the New e-C3Invibes and Citroën's campaign reached over 3 million users, maximizing brand recall and engagement for the new ë-C3 electric vehicle.
The Agentic AI Era Could Be the Internet's Return to FormWeb traffic is shifting towards AI bots, requiring marketers to adapt strategies considering a mixed audience of humans and AI.
AI Won't Replace Creativity, Says Studio FounderCreativity and efficiency often conflict in content production, requiring a careful balance to achieve effective results.
Influencer Marketing Is Busting Through The Walls Of Social MediaInfluencer marketing has evolved from simple collaborations to sophisticated strategies integrating creator content across various marketing channels.
Exclusive: DoubleVerify agrees to acquire RockerboxDoubleVerify is acquiring Rockerbox to enhance ad tech performance metrics, reflecting marketers' focus on ad spend outcomes.
Citroen Partners with Invibes and Collective by Starcom & Leo Burnett for the Digital Launch of the New e-C3Invibes and Citroën's campaign reached over 3 million users, maximizing brand recall and engagement for the new ë-C3 electric vehicle.
The Agentic AI Era Could Be the Internet's Return to FormWeb traffic is shifting towards AI bots, requiring marketers to adapt strategies considering a mixed audience of humans and AI.
AI Won't Replace Creativity, Says Studio FounderCreativity and efficiency often conflict in content production, requiring a careful balance to achieve effective results.
IAB Europe Releases Latest Annual State of Readiness ReportSustainability in digital advertising remains a top challenge, emphasizing the industry's ongoing commitment to reducing carbon footprints.
Cedara & Adnuntius Partner to Drive Sustainability in Programmatic AdvertisingAdnuntius partners with Cedara to enhance sustainability in digital advertising through detailed carbon measurement and analytics.
EXCLUSIVE: TikTok Ads Just As Damaging As Globetrotting, Glimpact FindsBrands must balance advertising goals with environmental responsibility.Glimpact's study quantifies the ecological impact of digital ads on TikTok.The Product Environmental Footprint method offers a holistic view of environmental impacts.
Equativ Launches GreenPMPs to Reduce Advertising Carbon EmissionsEquativ integrates GreenPMPs™ to minimize carbon emissions in digital advertising while boosting performance.
IAB Europe Releases Latest Annual State of Readiness ReportSustainability in digital advertising remains a top challenge, emphasizing the industry's ongoing commitment to reducing carbon footprints.
Cedara & Adnuntius Partner to Drive Sustainability in Programmatic AdvertisingAdnuntius partners with Cedara to enhance sustainability in digital advertising through detailed carbon measurement and analytics.
EXCLUSIVE: TikTok Ads Just As Damaging As Globetrotting, Glimpact FindsBrands must balance advertising goals with environmental responsibility.Glimpact's study quantifies the ecological impact of digital ads on TikTok.The Product Environmental Footprint method offers a holistic view of environmental impacts.
Equativ Launches GreenPMPs to Reduce Advertising Carbon EmissionsEquativ integrates GreenPMPs™ to minimize carbon emissions in digital advertising while boosting performance.
Media Briefing: Some publishers see a rebound: digital ads and subscriptions climb after a tough 2023 - but not everyoneDigital advertising revenue increased for many publishers in 2024 compared to 2023, marking a potential industry turnaround.
Publico's Joao Pereira on selling news subs in tricky marketsSubscriptions and branded content have shown growth for Público, despite challenges in user subscriptions in Portugal.
Media Briefing: Some publishers see a rebound: digital ads and subscriptions climb after a tough 2023 - but not everyoneDigital advertising revenue increased for many publishers in 2024 compared to 2023, marking a potential industry turnaround.
Publico's Joao Pereira on selling news subs in tricky marketsSubscriptions and branded content have shown growth for Público, despite challenges in user subscriptions in Portugal.
Justice Department asks judge to order Google the "immediate" sale of ChromeThe U.S. government may force Google to sell its Chrome browser due to alleged monopoly behavior and anticompetitive practices.
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different waysAd tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
What's Really Powering Ad Tech in 2025? Insights from Women at the Forefront - ExchangeWire.comThe integration of AI-driven solutions is transforming ad tech by enhancing consumer engagement and ensuring more relevant advertising experiences.
Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?Interpublic Group sells R/GA to Truelink Capital and Viant Technology acquires Lockr, underscoring significant shifts in ad tech and data management.
The Trade Desk stumbles, and the ad tech world cheers - maybe too soonThe Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.
HBAgency Partners in EU Project to Drive Innovation & Security in Ad TechHBAgency is working on innovative solutions to enhance security in programmatic advertising through the AppTake initiative.
Azerion Launches Hawk DSP in the USAzerion launched Hawk, a cost-effective demand-side platform for advertisers in the US, enhancing programmatic advertising economics.
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different waysAd tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
What's Really Powering Ad Tech in 2025? Insights from Women at the Forefront - ExchangeWire.comThe integration of AI-driven solutions is transforming ad tech by enhancing consumer engagement and ensuring more relevant advertising experiences.
Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?Interpublic Group sells R/GA to Truelink Capital and Viant Technology acquires Lockr, underscoring significant shifts in ad tech and data management.
The Trade Desk stumbles, and the ad tech world cheers - maybe too soonThe Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.
HBAgency Partners in EU Project to Drive Innovation & Security in Ad TechHBAgency is working on innovative solutions to enhance security in programmatic advertising through the AppTake initiative.
Azerion Launches Hawk DSP in the USAzerion launched Hawk, a cost-effective demand-side platform for advertisers in the US, enhancing programmatic advertising economics.
A growing digital ad market is benefiting giants like Meta and smaller players like RedditReddit's fourth-quarter revenue surged 71%, indicating strong growth in the digital advertising market.
Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale.Adform is exploring a sale, indicating a rebound in the adtech mergers and acquisitions market.
Marketers Will Need to Rethink the Role of Digital PlatformsThe digital advertising industry is facing a significant decline in efficacy due to various factors, including market consolidation and shifting consumer attitudes.
A growing digital ad market is benefiting giants like Meta and smaller players like RedditReddit's fourth-quarter revenue surged 71%, indicating strong growth in the digital advertising market.
Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale.Adform is exploring a sale, indicating a rebound in the adtech mergers and acquisitions market.
Marketers Will Need to Rethink the Role of Digital PlatformsThe digital advertising industry is facing a significant decline in efficacy due to various factors, including market consolidation and shifting consumer attitudes.
Scope3's New Brand Safety AI Takes on IAS and DoubleVerifyScope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.
Clinch Earns Trustworthy Accountability Group (TAG) 'Certified Against Malware' (CAM) Certification - ExchangeWire.comClinch earns TAG Certified Against Malware certification, reinforcing its commitment to secure digital advertising for brands.
Scope3's New Brand Safety AI Takes on IAS and DoubleVerifyScope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.
Clinch Earns Trustworthy Accountability Group (TAG) 'Certified Against Malware' (CAM) Certification - ExchangeWire.comClinch earns TAG Certified Against Malware certification, reinforcing its commitment to secure digital advertising for brands.
3 High-Impact Ways to Market Your FranchiseConsistent marketing is essential for franchise growth and audience trust.Franchises require clear brand guidelines to ensure uniformity across locations.Digital advertising has transformed how franchises can reach customers effectively.
Listen: As the AI revolution enters its 3rd phase, is marketing at a crossroads?Marketers must adapt to the rise of agentic AI, which may redefine the customer journey and marketing strategies.
Tammy Nam joins AI-powered ad startup Creatopy as CEO | TechCrunchTammy H. Nam has been appointed CEO of Creatopy to scale the AI-driven digital ad startup, enhancing its market presence and client base.
Google's rising holiday's season ad sales aren't enough to ease worries about AI letdownGoogle's digital ad sales grew significantly, but concerns about AI investment's profitability are impacting investor confidence.
Google's rising holiday's season ad sales aren't enough to ease worries about AI letdownGoogle's digital ad sales increased during the holiday season, but concerns remain about the profitability of its AI investments.
Listen: As the AI revolution enters its 3rd phase, is marketing at a crossroads?Marketers must adapt to the rise of agentic AI, which may redefine the customer journey and marketing strategies.
Tammy Nam joins AI-powered ad startup Creatopy as CEO | TechCrunchTammy H. Nam has been appointed CEO of Creatopy to scale the AI-driven digital ad startup, enhancing its market presence and client base.
Google's rising holiday's season ad sales aren't enough to ease worries about AI letdownGoogle's digital ad sales grew significantly, but concerns about AI investment's profitability are impacting investor confidence.
Google's rising holiday's season ad sales aren't enough to ease worries about AI letdownGoogle's digital ad sales increased during the holiday season, but concerns remain about the profitability of its AI investments.
Most consumers are uncomfortable with AI-generated adsMany US adults are uncomfortable with AI-generated content, raising concerns over trust and accuracy.
VIOOH & Turnadon Expand Programmatic DOOH Footprint in FranceVIOOH partners with Turnadon to enhance programmatic DOOH advertising in France.
1 Growth Stock Down 50% to Buy Right Now | The Motley FoolThe Trade Desk's stock drop presents a buying opportunity due to its strong underlying fundamentals despite a rare revenue miss.
Why AppLovin Plunged This Week | The Motley FoolAppLovin's share price plummeted 22% this week following serious allegations from short-sellers about misleading business practices.
Why Digital Turbine Stock Is Plummeting Today | The Motley FoolDigital Turbine's stock falls drastically due to Baidu's weak digital ad results, threatening future growth.
The Trade Desk Stock Is Down 50%. Is It a Buy for 2025? | The Motley FoolThe Trade Desk reported strong revenue growth but fell short of expectations, impacting stock performance negatively.
The Trade Desk Stock Plunges on Soft Revenue, Weak OutlookThe Trade Desk stock is falling despite strong earnings due to unmet revenue expectations for the fourth quarter and a weaker forecast.
Trade Desk Plunges On Weak Outlook Amid Sales ReorganizationTrade Desk's Q4 earnings and revenue missed expectations, resulting in a significant drop in stock value.
1 Growth Stock Down 50% to Buy Right Now | The Motley FoolThe Trade Desk's stock drop presents a buying opportunity due to its strong underlying fundamentals despite a rare revenue miss.
Why AppLovin Plunged This Week | The Motley FoolAppLovin's share price plummeted 22% this week following serious allegations from short-sellers about misleading business practices.
Why Digital Turbine Stock Is Plummeting Today | The Motley FoolDigital Turbine's stock falls drastically due to Baidu's weak digital ad results, threatening future growth.
The Trade Desk Stock Is Down 50%. Is It a Buy for 2025? | The Motley FoolThe Trade Desk reported strong revenue growth but fell short of expectations, impacting stock performance negatively.
The Trade Desk Stock Plunges on Soft Revenue, Weak OutlookThe Trade Desk stock is falling despite strong earnings due to unmet revenue expectations for the fourth quarter and a weaker forecast.
Trade Desk Plunges On Weak Outlook Amid Sales ReorganizationTrade Desk's Q4 earnings and revenue missed expectations, resulting in a significant drop in stock value.
Pinterest Plans to Roll Out More Transparent AI Labeling on PostsPinterest will soon label AI-generated content to improve user experience.
Integral Ad Science's EPS Misses Mark | The Motley FoolIntegral Ad Science exceeded revenue expectations but fell short on earnings per share in Q4.
TripleLift Names Dave Helmreich as Chief Executive OfficerDave Helmreich appointed CEO of TripleLift, aiming to enhance innovation and market leadership in digital advertising.
Integral Ad Science's EPS Misses Mark | The Motley FoolIntegral Ad Science exceeded revenue expectations but fell short on earnings per share in Q4.
TripleLift Names Dave Helmreich as Chief Executive OfficerDave Helmreich appointed CEO of TripleLift, aiming to enhance innovation and market leadership in digital advertising.
How DOOH serves up success in food & drink marketingDigital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.
Digitale Medier 1881 Maximises Monetisation Performance with Pubstack's Server-Side Ad Management - ExchangeWire.comDigitale Medier 1881 enhanced ad monetisation performance through Pubstack's server-side management, achieving significant revenue growth and operational efficiency.
Azerion's Hawk Promotes Irini Michail to Lead New Programmatic 'Centre of Excellence' - ExchangeWire.comAzerion has established a programmatic team to enhance client support for its Hawk DSP.
How DOOH serves up success in food & drink marketingDigital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.
Digitale Medier 1881 Maximises Monetisation Performance with Pubstack's Server-Side Ad Management - ExchangeWire.comDigitale Medier 1881 enhanced ad monetisation performance through Pubstack's server-side management, achieving significant revenue growth and operational efficiency.
Azerion's Hawk Promotes Irini Michail to Lead New Programmatic 'Centre of Excellence' - ExchangeWire.comAzerion has established a programmatic team to enhance client support for its Hawk DSP.
Outfront Media: Digital Strategy Works | The Motley FoolOutfront Media exceeded Q4 2024 earnings and revenue estimates due to its focus on digital expansion and effective financial management.
Amazon's advertising business grew 18% in the fourth quarterAmazon's advertising revenue continues to grow despite disappointing guidance.Amazon is now the third-largest player in the global digital advertising market.
PubMatic EPS Beats, Revenue Falls Short | The Motley FoolPubMatic exceeded earnings expectations with EPS of $0.41 but missed revenue estimates, highlighting mixed performance in Q4 2024.
Outfront Media: Digital Strategy Works | The Motley FoolOutfront Media exceeded Q4 2024 earnings and revenue estimates due to its focus on digital expansion and effective financial management.
Amazon's advertising business grew 18% in the fourth quarterAmazon's advertising revenue continues to grow despite disappointing guidance.Amazon is now the third-largest player in the global digital advertising market.
PubMatic EPS Beats, Revenue Falls Short | The Motley FoolPubMatic exceeded earnings expectations with EPS of $0.41 but missed revenue estimates, highlighting mixed performance in Q4 2024.
What are the four advertising roles set to be transformed by agentic AI?Agentic AI will revolutionize digital advertising by acting as a proactive digital co-worker in strategy and execution, enhancing efficiency and creativity.
Taboola Expands Beyond Native Ads with RealizeTaboola's new platform Realize aims to revolutionize performance advertising by focusing exclusively on scalable performance outcomes beyond traditional native advertising.
An advertiser's guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impactIntegrating branding and performance marketing channels can enhance efficiency and effectiveness, addressing common challenges faced by marketers.
Google Announces New Integrations for Campaign Manager 360Adobe GenStudio enables seamless integration of creative assets into Campaign Manager 360.Campaign Manager 360 simplifies CTV campaign activation for Netflix ad inventory.
Taboola Expands Beyond Native Ads with RealizeTaboola's new platform Realize aims to revolutionize performance advertising by focusing exclusively on scalable performance outcomes beyond traditional native advertising.
An advertiser's guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impactIntegrating branding and performance marketing channels can enhance efficiency and effectiveness, addressing common challenges faced by marketers.
Google Announces New Integrations for Campaign Manager 360Adobe GenStudio enables seamless integration of creative assets into Campaign Manager 360.Campaign Manager 360 simplifies CTV campaign activation for Netflix ad inventory.
As Big Tech battles EU regulators, it also flaunts its valueThe digital ad industry is facing increased regulatory scrutiny over potential antitrust violations by major tech companies.
WTF is identity resolution?Identity resolution reconciles multiple digital identifiers to form a cohesive identity, crucial for navigating a fragmented digital ad landscape.
As Big Tech battles EU regulators, it also flaunts its valueThe digital ad industry is facing increased regulatory scrutiny over potential antitrust violations by major tech companies.
WTF is identity resolution?Identity resolution reconciles multiple digital identifiers to form a cohesive identity, crucial for navigating a fragmented digital ad landscape.
DoubleVerify Debuts URL-Level Ad Reporting After CSAM ReportDoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.
Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally AvailableZefr has enhanced pre-impression content controls on Meta, prioritizing brand safety and transparency for advertisers.
DoubleVerify Debuts URL-Level Ad Reporting After CSAM ReportDoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.
Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally AvailableZefr has enhanced pre-impression content controls on Meta, prioritizing brand safety and transparency for advertisers.
The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectivenessCPG brands leverage purchase data for effective targeting amidst rising digital ad costs.
We're Hiring: Architizer Is Looking for a Talented Partnerships Coordinator to Join Our Team! - Architizer JournalArchitizer seeks a Partnerships Coordinator to drive revenue growth through client relationships and tailored digital advertising solutions.
2 Top Artificial Intelligence (AI) Stocks Ready for a Bull Run | The Motley FoolAI is significantly enhancing productivity and boosting revenue in companies like Meta and Snowflake.
Top Cryptos to Watch - Lightchain AI & 2 Coins Ready for a Massive Bull RunThe crypto market is poised for a bull run with innovative projects like Lightchain AI and Verasity showing great potential.
This Tech Giant's AI Strategy Can Send Its Stock Soaring in 2025 | The Motley FoolMeta's strong financial performance and AI strategy solidify its position in digital markets.
Where Will Meta Platforms Stock Be in 3 Years? | The Motley FoolMeta Platforms stock has surged 116%, outpacing the Nasdaq, largely due to AI-driven growth in digital advertising.
2 Top Artificial Intelligence (AI) Stocks Ready for a Bull Run | The Motley FoolAI is significantly enhancing productivity and boosting revenue in companies like Meta and Snowflake.
Top Cryptos to Watch - Lightchain AI & 2 Coins Ready for a Massive Bull RunThe crypto market is poised for a bull run with innovative projects like Lightchain AI and Verasity showing great potential.
This Tech Giant's AI Strategy Can Send Its Stock Soaring in 2025 | The Motley FoolMeta's strong financial performance and AI strategy solidify its position in digital markets.
Where Will Meta Platforms Stock Be in 3 Years? | The Motley FoolMeta Platforms stock has surged 116%, outpacing the Nasdaq, largely due to AI-driven growth in digital advertising.
Mark Zuckerberg's Net Worth Up $41 BillionMark Zuckerberg's net worth has increased significantly in 2023, making him the second richest person in the world.
How Did an Online Crypto Casino Take Over Twitter?X has degraded into an ad-ridden platform with a rise in gambling ads, particularly for Stake.Stake ads represent a significant shift in X's content quality, showcasing a troubling trend in the platform's future.
Mark Zuckerberg's Net Worth Up $41 BillionMark Zuckerberg's net worth has increased significantly in 2023, making him the second richest person in the world.
How Did an Online Crypto Casino Take Over Twitter?X has degraded into an ad-ridden platform with a rise in gambling ads, particularly for Stake.Stake ads represent a significant shift in X's content quality, showcasing a troubling trend in the platform's future.
Meta approves plan for bigger executive bonuses following 5% layoffsMeta is increasing executive bonuses to 200% of base salary, while also laying off 5% of its workforce.The new bonus plan reflects efforts to align executive compensation with industry standards.
Is your phone listening to everything you say? It's complicatedRetailers use smartphone tracking and data selling to send targeted ads, even if you never searched for products online.
JioSphere browser decided to start rewarding 'people for attention' via JioCoin, says Polygon Labs CEOBlockchain is revolutionizing industries through real-world applications like Polymarket and Reliance Jio's JioSphere.
Unlocking the Power of 3rd-Party Targeting for Silly Nice with Brandify | stupidDOPESillyNice.com effectively uses behavioral data targeting to enhance advertising efforts despite strict cannabis marketing regulations.
How B2B and B2C data accelerates growth for retail media networksU.S. retail media is projected to grow to $109.4 billion by 2027, outpacing major ad channels combined.Success in retail media requires overcoming significant data challenges to optimize campaign effectiveness.
The 5 Best Free Resources For Learning Retail Media In 2025Retail media is rapidly growing, presenting significant opportunities for professional development in the advertising landscape.
How B2B and B2C data accelerates growth for retail media networksU.S. retail media is projected to grow to $109.4 billion by 2027, outpacing major ad channels combined.Success in retail media requires overcoming significant data challenges to optimize campaign effectiveness.
The 5 Best Free Resources For Learning Retail Media In 2025Retail media is rapidly growing, presenting significant opportunities for professional development in the advertising landscape.
The London Buzz - 17th February 2025Wildstone acquires digital ad installations from Transport for London for £80 million.Hounslow Council plans to heat homes from sewage output in Brentford and Isleworth.Parking fines in London set to increase to £160 under new regulations.Petticoat Lane Market receives formal brand identity after centuries.
Amazon's Ad Revenue Was $56 Billion Last YearAmazon's advertising revenue surpassed $50 billion for the first time in 2024, reaching $56.2 billion.Amazon's ad business outpaced overall company growth in 2024.
Why AppLovin Stock Skyrocketed to a New All-Time High Today at Over $500 Per Share | The Motley FoolAppLovin's stock soared after a record financial report, featuring significant revenue growth and plans for expansion into new markets.
Amazon's Ad Revenue Was $56 Billion Last YearAmazon's advertising revenue surpassed $50 billion for the first time in 2024, reaching $56.2 billion.Amazon's ad business outpaced overall company growth in 2024.
Why AppLovin Stock Skyrocketed to a New All-Time High Today at Over $500 Per Share | The Motley FoolAppLovin's stock soared after a record financial report, featuring significant revenue growth and plans for expansion into new markets.
Yahoo DSP Ad Targeting Uses Amazon SageMaker To Reduce Operating Cost and Increase Audience Reach | Amazon Web ServicesYahoo's Demand-Side Platform offers advanced technology for effective advertising with robust audience targeting and machine learning capabilities.
Smilestone: Acast's full-year profitabilityAcast has achieved full-year profitability for 2024, marking a significant achievement in the podcasting industry.
The Trade Desk Misses Revenue Target For the First TimeThe Trade Desk reported its first revenue miss in eight years, attributed to execution missteps and fewer buyers than expected utilizing their tools.
Trade Desk Forecasts First-Quarter Revenue Below Estimates, Shares PlungeTrade Desk's first-quarter revenue forecast indicates weaker demand for digital advertising, causing a significant drop in share prices.
Verve Hires Industry Veteran Grant Gudgel as New Senior VP of MarketingVerve's growth strategy is strengthened by the appointment of Grant Gudgel as SVP of marketing, enhancing its leadership in digital advertising.
YouTube is the new television: More people now watch on TV than mobileYouTube has transformed viewing habits, becoming the primary platform for video content on TV screens rather than mobile devices.
How Does Bat Handle Ad Fraud?Ad fraud costs the digital advertising industry greatly, and BAT aims to mitigate this problem with a new approach.
How to tackle ad fraud in 2025 | MarTechAd fraud drains billions from advertising budgets, requiring enhanced transparency and robust security measures for effective prevention.
How Does Bat Handle Ad Fraud?Ad fraud costs the digital advertising industry greatly, and BAT aims to mitigate this problem with a new approach.
How to tackle ad fraud in 2025 | MarTechAd fraud drains billions from advertising budgets, requiring enhanced transparency and robust security measures for effective prevention.
Tennessee, Connecticut Lawmakers Demand Accountability Over Ads On CSAM-Hosting WebsitesU.S. Senators seek accountability from digital ad platforms for hosting child sexual abuse material, highlighting critical oversight failures.
Opinion | Big Tech Moves to Make America Uninformed and UnhealthyBig Tech's restrictions on reproductive health advertising limit public access to vital medical information.
Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strongAgencies face significant concerns regarding client budgets in 2025, yet maintain an overall optimism for the year.
Criteo: 'We no longer plan our business around the deprecation of third-party cookies'Criteo is adapting its business strategy away from reliance on third-party cookies during a significant leadership transition.