#digital-advertising

#digital-advertising

The shift reflects a playbook built around storytelling, familiarity and constant presence across the moments you already care about. Beyond speaking solely to gamblers, campaigns now speak to fans, followers and casual viewers who recognize faces, formats and references. That wider relevance has been driven by data-driven targeting, celebrity partnerships and a willingness to operate inside popular culture rather than outside it. When you trace the path from banner ads to cultural visibility, you see a deliberate strategy to become part of everyday conversation.

The fastest ad spend recoveries were naturally attributed to the hardest-hit sectors of out-of-home (OOH) and cinema, with the former at 46.4% and the latter at 2,208.2% (cinemas shut during the pandemic, remember). TV was alone in seeing a decrease in ad revenue in the last quarter (-0.6%). It's worth noting that spending in TV is diversifying across new channels (that broadcasters often still own) such as broadcast video-on-demand (BVOD) (+9.3%).

As interest rates ease and buyer demand returns, real estate agents face a critical moment to reestablish visibility and trust before clients are ready to transact. Winning listings in a rebounding market requires agents to show up with purpose, be consistent, and be where clients are looking for information about buying. Chris Mumford, VP and CMO of Marketplaces at CoStar Group explains why modern digital marketing is centered on building long-term brand presence across the entire buyer journey.

When discussing their results, they tell us that Facebook's reporting or Google Analytics show the ad campaigns as barely breaking even. Yet they keep investing in this channel. They reason that Facebook can only see a fraction of the sales, so if Facebook is reporting a 1x return on ad spend (ROAS) then it's probably at least 2x in reality.

Behind digital ads, automated systems determine which health topics are promoted-and which are suppressed-reshaping access for women's health startups. getty Women are healthcare power users. They seek care more frequently, spend more, and make most household health decisions. Yet many startups building products for menopause, fertility, postpartum recovery, and sexual health struggle to reach customers at all. The problem isn't demand.It isn't clinical legitimacy.And it isn't a lack of innovation. It's advertising.

Recruitment advertisements under this plan would specifically target users whose devices ping near military bases, NASCAR races, UFC fights, college campuses, or gun and trade shows, as well as listeners of "patriotic" podcasts, country music, fitness, and true crime. A significant portion of the strategy hinges on getting influencers, commentators, and live streamers on board to boost ICE's message, with $8 million allocated to a new influencer program, Washington Post reported.

Shares of Meta Platforms have advanced 13% year to date, bringing its market value to $1.6 trillion. Meanwhile, shares of Google parent Alphabet have advanced 64%, bringing the company's market value to $3.7 trillion. Three top hedge fund managers bought both stocks in the third quarter. Israel Englander of Millennium Management added 793,500 shares of Meta Platforms and 2.2 million shares of Alphabet. Both stocks rank among his top 10 holdings.

Anyone looking for a vibe check on the populace's current feelings about AI would do well to check out the walls of the New York City subway system. This fall, alongside posters for everything from dating apps to Skechers, a newcomer made its debut: Friend. The ads were simple, telling commuters that a "friend" is someone "who listens, responds, and supports you" next to an image of the white AI companion necklace floating on a similarly white background.

While it doesn't say "explainer" on my resume, maybe it should. Over twenty-ish years, I've held many roles in digital advertising, media, and marketing, but I always wear the same explainer hat. Whenever something new and complex arrives on the scene-these days, that's clean rooms, identity, CTV, and increasingly, AI, I'm one of those people that colleagues turn to for clarification. If you're one of those people, you know what I'm talking about.

Alphabet is best known for Google, which is the most dominant search engine on the planet. Google commands an approximate 90% market share in search, in large part due to the distribution advantages it has. The company owns both the world's leading web browser in Chrome and the No. 1 smartphone operating system in Android. Alphabet also has a search revenue-sharing deal with Apple to be the default search on all its devices.