#digital-advertising

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Marketing tech
fromExchangewire
3 hours ago

Brand Safety: When Ad Dollars Fear Headlines, Not Harm

Advertisers must redefine brand safety to prioritize platform-level ethics and AI harm prevention over mere content adjacency checks.
#antitrust
fromDigiday
1 week ago
Tech industry

Google won't have to sell Chrome, after ruling in search antitrust trial

fromDigiday
1 week ago
Tech industry

Google won't have to sell Chrome, after ruling in search antitrust trial

fromSearch Engine Roundtable
2 days ago

Google Court Doc: Open Web Is In Rapid Decline

Google's CEO, Sundar Pichai, said in May that web publishing is not dying. Nick Fox, VP of Search at Google, said in May that the web is thriving. But in a court document filed by Google on late Friday, Google's lawyers wrote, "The fact is that today, the open web is already in rapid decline."
Tech industry
#google
fromAdExchanger
1 month ago
US politics

'It's Never Too Late': OpenX CEO John Gentry On Suing Google For Crushing Competitors | AdExchanger

fromAdExchanger
1 month ago
US politics

'It's Never Too Late': OpenX CEO John Gentry On Suing Google For Crushing Competitors | AdExchanger

#eu-antitrust
US politics
fromYahoo Finance
4 days ago

Trump Threatens Trade Actions After EU Fines Google Over Ad Tech

Trump threatened trade probes and possible tariffs after the EU fined Google €2.95 billion for favoring its own advertising exchange services.
fromDailycaller
4 days ago

Google Reportedly Signs $45 Million Contract With Netanyahu

Google entered a $45 million advertising contract with Israeli Prime Minister Benjamin Netanyahu's office in late June to promote government messages about Gaza, according to government documents obtained by Drop Site News. The six-month campaign uses YouTube and Google's Display & Video 360 platform to distribute videos denying famine in Gaza, according to the report. One Foreign Ministry video declaring, "There is food in Gaza. Any other claim is a lie," garnered over 6 million views, largely through paid promotion. Government contracts describe the campaign as "hasbara," a Hebrew term for public relations or propaganda, according to Drop Site News.
World news
fromDigiday
5 days ago

LGBTQ+ sports site Outsports grows revenue and audience by over 50% under new ownership

Vox Media sold Outsports, which covers LGBTQ+ athletes, to Q.Digital last March in an "acqui-hire" deal (a non-cash transaction where Q.Digital took over Outsports' operations and revenue costs while keeping the team intact). It was part of Vox Media's reorganization to focus on its core brands last year. Under its new owners - which have other LGBTQ+ focused titles like Queerty and Gay Cities in its portfolio - Outsports has grown revenue by about 50% year over year,
LGBT
#ad-tech
fromDigiday
3 weeks ago
E-Commerce

The Rundown: Ad tech's Q2 report card

Publicly listed ad tech companies face volatile stock performance influenced more by narrative than earnings.
fromExchangewire
1 month ago
Digital life

From Creepy to Clueless: Is Vibe Targeting Becoming Ad Tech's Latest Black Box? - ExchangeWire.com

Vibe targeting in ad tech prioritizes intuition over traditional methodologies, raising concerns about efficiency and privacy.
fromExchangewire
1 month ago
Digital life

From Creepy to Clueless: Is Vibe Targeting Becoming Ad Tech's Latest Black Box? - ExchangeWire.com

Tech industry
fromAol
6 days ago

Snapchat Parent Sees Slowing Audience Growth As Competition Intensifies

Snap shares have plunged while user growth continues, but intensifying competition and slowing audience momentum keep analysts cautious and ratings trimmed.
UK news
fromwww.bbc.com
6 days ago

Appeal lodged against motorway billboard refusal

Inspector urged to overturn council refusal of a 21ft x 8ft digital billboard proposed on a building beside Bradford's M606 motorway.
Business
fromForbes
1 week ago

5 Ways Tech Companies Can Turn Uncertainty Into Strength

Tech companies must build and continuously enhance resilience and proactive scenario planning to adapt to persistent global disruptions and sustain long-term profitable growth.
#meta
fromAol
2 weeks ago
Silicon Valley

Alphabet Just Scored Big With Meta: Is GOOGL Stock Poised for Another Leg Higher?

fromAol
2 weeks ago
Silicon Valley

Alphabet Just Scored Big With Meta: Is GOOGL Stock Poised for Another Leg Higher?

fromTipRanks Financial
1 week ago

S4 Capital Announces Total Voting Rights and Capital Structure - TipRanks.com

S4 Capital Plc ( (GB:SFOR) ) just unveiled an update. S4 Capital Plc announced its total voting rights and capital structure, consisting of 639,587,561 ordinary shares and 1 B ordinary share. This information is crucial for shareholders to determine their interests under the FCA's Disclosure Guidance and Transparency Rules, impacting how they manage their investments in the company. The most recent analyst rating on (GB:SFOR) stock is a Hold with a £21.50 price target.
Business
fromAol
1 week ago

2 Growth Stocks to Buy and Hold Forever

Nvidia (NASDAQ: NVDA) has firmly established itself as the leading player in artificial intelligence (AI) infrastructure, as it accounts for nearly 92% of the data center GPU market. That dominance has been the foundation of its robust financial performances of recent years. In its fiscal 2026 second quarter (which ended July 27), Nvidia reported revenues of $46.7 billion, up 56% year over year and exceeding guidance, while its GAAP ( generally accepted accounting principles) gross margin was 72.4%.
Artificial intelligence
#meta-platforms
fromThe Motley Fool
1 week ago
Artificial intelligence

Prediction: 1 Artificial Intelligence (AI) Stock Will Be Worth More Than Nvidia and Palantir Technologies Combined by 2030 | The Motley Fool

fromAol
1 week ago
Tech industry

Prediction: 1 Artificial Intelligence (AI) Stock Will Be Worth More Than Nvidia and Palantir Technologies Combined by 2030

fromThe Motley Fool
1 week ago
Artificial intelligence

When You Look Back in a Few Years, You'll Wish You'd Bought These 2 "Magnificent Seven" Stocks

fromThe Motley Fool
2 weeks ago
Artificial intelligence

Prediction: This Unstoppable Stock Will Join Nvidia, Microsoft, and Apple in the $3 Trillion Club Before 2029 | The Motley Fool

fromThe Motley Fool
1 week ago
Artificial intelligence

Prediction: 1 Artificial Intelligence (AI) Stock Will Be Worth More Than Nvidia and Palantir Technologies Combined by 2030 | The Motley Fool

fromAol
1 week ago
Tech industry

Prediction: 1 Artificial Intelligence (AI) Stock Will Be Worth More Than Nvidia and Palantir Technologies Combined by 2030

fromThe Motley Fool
1 week ago
Artificial intelligence

When You Look Back in a Few Years, You'll Wish You'd Bought These 2 "Magnificent Seven" Stocks

fromThe Motley Fool
2 weeks ago
Artificial intelligence

Prediction: This Unstoppable Stock Will Join Nvidia, Microsoft, and Apple in the $3 Trillion Club Before 2029 | The Motley Fool

#the-trade-desk
fromThe Motley Fool
3 weeks ago
E-Commerce

If You'd Invested $500 in The Trade Desk Stock 5 Years Ago, Here's How Much You'd Have Today | The Motley Fool

fromThe Motley Fool
3 weeks ago
E-Commerce

If You'd Invested $500 in The Trade Desk Stock 5 Years Ago, Here's How Much You'd Have Today | The Motley Fool

Business
fromTipRanks Financial
1 week ago

Rego Interactive Reports Interim Financial Results Amid Shifting Advertising Landscape - TipRanks.com

Rego Interactive H1 2025: revenue +16.8% but gross profit declined and net loss occurred due to weak Chinese demand and AI-driven digital ad disruption.
Artificial intelligence
fromThe Drum
1 week ago

A Finnish renaissance: Sanoma's CCO on winning back ad spend from big tech

Sanoma Media drives commercial growth by leveraging AI, attention metrics, and distinct advertising propositions to challenge Google and Meta while offsetting traditional media decline.
Marketing
fromSfgate
1 week ago

Ad Fatigue is Real-How to Keep Your Campaigns Fresh and Engaging

Ad fatigue in 2025 is increasing marketing costs and reducing ad effectiveness as rising CPMs collide with audience exhaustion.
#ai-in-marketing
fromMiami Herald
2 weeks ago
Marketing

How brands have shifted digital spend in 2025

Brands are rapidly reallocating ad budgets toward digital, driven by AI, precision measurement, retail media growth, and diminishing traditional media relevance.
fromInc
2 weeks ago
Online marketing

AI Is Making Marketing Great Again

AI automation frees marketers from technical implementation, enabling greater focus on creativity, storytelling, strategic thinking, and human connection.
Business
fromTipRanks Financial
2 weeks ago

Adtiger Corporations Reports Strong Interim Results with Revenue Growth - TipRanks.com

Adtiger Corporations Limited achieved 18.1% revenue growth and a turnaround to a RMB 1,787,000 profit for the six months ended June 30, 2025.
#google-cloud
fromAol
2 weeks ago
Business

Alphabet Just Scored Big With Meta: Is GOOGL Stock Poised for Another Leg Higher?

fromAol
2 weeks ago
Business

Alphabet Just Scored Big With Meta: Is GOOGL Stock Poised for Another Leg Higher?

Business
fromAol
2 weeks ago

3 Must-Know Facts About Roku Before You Buy the Stock

Roku’s revenue mix shifted from hardware to a high-margin advertising and subscription platform, while hardware remains essential for household reach amid intense competition.
#artificial-intelligence
fromAol
3 weeks ago
Artificial intelligence

2 Breakout Growth Stocks You Can Buy and Hold for the Next Decade

fromAol
3 weeks ago
Artificial intelligence

2 Breakout Growth Stocks You Can Buy and Hold for the Next Decade

#alphabet
fromAol
3 weeks ago
Digital life

2 Breakout Growth Stocks You Can Buy and Hold for the Next Decade

fromAol
3 weeks ago
Digital life

2 Breakout Growth Stocks You Can Buy and Hold for the Next Decade

Marketing
fromForbes
2 weeks ago

Why Creative Is Becoming The Real Differentiator In Digital Ads

Creative quality and emotional authenticity, not just targeting tools, now determine digital advertising performance and ROI amid widespread media parity.
Marketing tech
fromGREY Journal
2 weeks ago

How Targeted PPC for Law Firms Reshapes Competitive Marketing Landscapes

Pay-Per-Click advertising lets law firms instantly capture high-intent clients by delivering targeted ads at the exact moment of legal need.
E-Commerce
fromAdExchanger
2 weeks ago

More Than Just Brick And Mortar; Surfing The CPCs | AdExchanger

Data-driven advertising, marketplace, and subscription businesses now drive half of Walmart's incremental profit, differentiating Walmart beyond traditional brick-and-mortar retail.
Media industry
fromLindsey Gamble
2 weeks ago

Washington Post Creator Network Launch: Legacy Media Meets Creator Economy - Lindsey Gamble

The Washington Post launched Creator Network as a third newsroom, led by Sara Kehaulani Goo, to build personality-driven, AI-infused creator content and advertiser access.
#amazon
fromAol
3 weeks ago
E-Commerce

2 Artificial Intelligence (AI) Stocks to Buy Before They Soar to $3 Trillion, According to Certain Wall Street Analysts

fromDigiday
3 weeks ago
E-Commerce

How marketers enhance cross-functional collaboration and avoid campaign misalignment

fromAol
3 weeks ago
E-Commerce

2 Artificial Intelligence (AI) Stocks to Buy Before They Soar to $3 Trillion, According to Certain Wall Street Analysts

fromDigiday
3 weeks ago
E-Commerce

How marketers enhance cross-functional collaboration and avoid campaign misalignment

E-Commerce
fromThe Motley Fool
3 weeks ago

Fluent Posts 121% CMS Jump in Fiscal Q2 | The Motley Fool

Fluent's Commerce Media Solutions growth offsets declines in legacy lines, leading to GAAP revenue of $44.7 million, below expectations.
Boston Red Sox
fromWPXI
3 weeks ago

Good Karma Brands partners with SportsNet Pittsburgh, New England Sports Network for digital content

Good Karma Brands partners with NESN and SNP to manage their digital advertising sales for live sports broadcasts.
Marketing
fromThe Drum
3 weeks ago

With only 2.5 seconds of attention on the table, only the strongest brands stand out

Eighty-five percent of digital ads capture attention for less than 2.5 seconds, diminishing their potential to drive memory.
fromThe Motley Fool
3 weeks ago

1 Reason Now Is a Great Time to Buy Roku Stock | The Motley Fool

Shares of Roku have soared 55% in the past 12 months, despite still trading 82% off their peak from July 2021. The business continues to report solid financial results.
E-Commerce
fromnj
3 weeks ago

A media giant is suing this N.J. town for refusing to let them build a massive billboard

Linda Marticek, a long-time resident, fears that the proposed 40-foot billboard would disrupt her peaceful neighborhood, impacting her home and the nearby historic church and cemetery.
Miscellaneous
fromAccounting Today
3 weeks ago

Court strikes down ban on disclosing Maryland digital ad tax

The U.S. Court of Appeals for the Fourth Circuit held the tax speech ban violated the First Amendment. Companies that make money advertising on the internet must not only pay the tax but avoid telling their customers how it affects pricing.
US politics
Digital life
fromExchangewire
3 weeks ago

DoubleVerify's Report Reveals How AI Is Improving Workflow Efficiencies & Driving Business Outcomes - ExchangeWire.com

AI is reshaping digital advertising by reducing operational burdens and enabling marketers to focus on strategy rather than routine tasks.
#reddit
fromAol
1 month ago
Digital life

Is Reddit Stock a Buy After Its Most Profitable Quarter Ever?

fromAol
1 month ago
Digital life

Is Reddit Stock a Buy After Its Most Profitable Quarter Ever?

Digital life
fromPodcaster News
1 month ago

IAB Australia Appoints Sarah Kruger As Director Of Policy And Regulation - Podcaster News

Sarah Kruger joins IAB Australia, focusing on navigating regulatory challenges in digital advertising.
Digital life
fromAol
1 month ago

Why Integral Ad Science's Stock Crushed the Market on Friday

Integral Ad Science's stock jumped over 12% after reporting strong second-quarter earnings and increased guidance for 2025.
#earnings-report
E-Commerce
fromThe Motley Fool
1 month ago

The Trade Desk (TTD) Q2 Revenue Up 19% | The Motley Fool

The Trade Desk achieved $694 million in GAAP revenue for Q2 2025, exceeding expectations and showing a 19% year-over-year increase.
#revenue-growth
#trade-desk
Canada news
fromAdExchanger
1 month ago

Samsung Ads Canada Brings Improved Targeting To Porter Airline's CTV Strategy | AdExchanger

Porter Airlines expands its brand recognition by targeting new markets with visually captivating ads and short-form video content.
fromTipRanks Financial
1 month ago

Adslot Ltd Announces Proposed Issue of 250 Million Securities - TipRanks.com

Adslot Ltd has proposed issuing 250 million new securities as a strategic move to raise capital, enhancing its financial resources for operational capabilities.
E-Commerce
Digital life
fromExchangewire
1 month ago

Digest: OpenX Accuses Google of Ad Auction Bias in Lawsuit; Perplexity Accused of Ignoring AI Scraping Blocks; Only One Third of Brits Consume News Brands

OpenX accuses Google of antitrust violations in digital ad auctions, claiming manipulation and anticompetitive conduct.
fromAdExchanger
1 month ago

Bid Collision Is Dead, Long Live Smart Retargeting | AdExchanger

Since 2019, the digital ad ecosystem has been playing by new rules, most notably with first-price auctions, where the highest bid wins and pays exactly what was offered.
Marketing
Digital life
fromAdExchanger
1 month ago

People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought | AdExchanger

People Inc. experiences a decline in Google referral traffic while digital ad revenue shows growth.
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