Meta Platforms is not only a key player in digital advertising but is also at the forefront of the smart glasses market. The company holds more than 60% market share in this emerging space, with its Ray-Ban smart glasses offering music playback, photography, and AI capabilities. The smart glasses market tripled in size last year and is projected to grow over 60% annually until 2029. Meta's Orion glasses, featuring advanced augmented reality, are designed to merge the physical and digital worlds, controlled through eye movements and a wristband.
Meta Platforms leads the nascent smart glasses market, which tripled in size last year and is forecast to grow faster than 60% annually through 2029.
The Orion AR glasses will feature a large holographic display that blends the physical and digital worlds by overlaying the field of view with content like video and applications.
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