The UAE Media Council has implemented the Mu'lin Advertiser Permit, targeting social media creators promoting products or services online, regardless of payment. This initiative is part of a broader strategy to modernize media regulations and boost the digital advertising sector. The permit is applicable to UAE citizens, residents, and visitors, requiring applicants to be at least 18 and possess no media violations. The guidelines stipulate that permit holders must display their permit number and verify advertisers, ultimately aiming to enhance the integrity of digital advertising.
The UAE Media Council has introduced a new permit for social media creators, the Mu'lin Advertiser Permit, to regulate digital advertising and improve content quality.
The Mu'lin permit is necessary for UAE citizens, residents, and visitors promoting content on social media, including influencers and unpaid individuals.
Permit holders must meet specific guidelines like displaying their permit number, registering their accounts, and ensuring advertisers' legitimacy.
The permit is free for three years for citizens and residents, while visitors can apply for a three-month permit.
#uae-media-council #mulin-advertiser-permit #digital-advertising #social-media-regulation #content-quality
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