How Campbell's and GSK's multi-platform campaigns achieved authentic audience responses
Quality content is crucial for marketers, especially in video marketing where factors like talent fit and messaging resonance need to be considered. Digital-forward campaigns on multiple platforms are key. [ more ]
Google is starting to squash more spam and more AI in search results
Google is rolling out changes to its ranking systems to prioritize good content and combat manipulative tactics.
Google is cracking down on spammy and low-quality content by downranking sites that create large volumes of articles using low-paid contractors or AI generators. [ more ]
Job Vacancy: Home Office: Personalized Internet Ads Assessor - Czech speakers in Germany // TELUS International AI | Operations & Support Jobs | Berlin Startup Jobs
Internet assessors review online search results to improve content and quality.
They provide feedback on relevance and language used in search results. [ more ]
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Guardrails - A New Python Package for Correcting Outputs of LLMs
Guardrails is an open-source Python package aiming to enhance accuracy and reliability of large language models outputs.
It introduces a unique concept called 'rail spec' to define expected structure and type of outputs, evaluating content for biases and bugs as well. [ more ]