In a rapidly changing digital marketing environment, Brian Morrissey emphasizes the need for marketers to focus on quality content rather than relying on outdated growth hacks. He critiques the trend of producing low-level content driven by outdated incentives aimed at generating quick results. Morrissey argues that the current shifts in marketing represent a necessary correction rather than a catastrophe, encouraging brands to reassess their strategies for engaging audiences and acknowledge that true marketing goes beyond mere distribution and quantity of content.
"Show me the incentives, I'll show you the outcome. And the incentives have been about quantity, not quality. The result is that there's been a ton of mid-level to low-level content pumped out."
"True marketing is not just looking for distribution seams before they close. This shift is about understanding that marketing is more than just growth hacks and performance."
Collection
[
|
...
]