Google's claims regarding AI Overviews present a favorable view of web traffic stability and click quality, asserting that search traffic is 'relatively stable' year-over-year. The emphasis is placed on user engagement, suggesting quality clicks have increased, although no specific data is provided. Reid mentions a shift in user behavior, impacting traffic differently for various sites, with an increase in engagement for forums, videos, and authentic content. Overall, the company's stance aims to convey that AI is positively influencing the web publishing landscape despite external reports to the contrary.
Reid noted that Google's AI Overviews lead to more complex and longer queries, creating more opportunities for websites to be clicked on, as they see increased visibility.
Reid claims that traffic from search to websites remains 'relatively stable' year-over-year, asserting that the quality of clicks has improved over time.
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