The article discusses the significance of the E.E.A.T. framework, which embodies Experience, Expertise, Authoritativeness, and Trustworthiness. Although not a direct ranking factor for Google, E.E.A.T. plays a pivotal role in shaping content to meet the standards expected by search quality raters. Writers are encouraged to embed these principles in their content strategy to improve the overall quality and meet user expectations, ultimately enhancing their online visibility.
"Google evaluates the quality and credibility of content with the E.E.A.T. framework, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, set by search quality raters."
"Although not directly impacting ranking in the traditional sense, E.E.A.T. helps in structuring content in a way that Google's ranking systems reward."
Collection
[
|
...
]