"Can you guess Merriam-Webster's 2025 Word of the Year? Yep, it's slop - "digital content of low quality that is produced usually in quantity by means of artificial intelligence." If you spend any time on LinkedIn, you've probably seen it everywhere. And you've definitely seen people complaining about it. But AI slop isn't just a social media problem. It's quietly hurting trust, engagement and conversions in the inbox."
"Jay Schwedelson recently shared data suggesting that AI-sounding language negatively impacts email engagement rates. That's the trade-off many teams are making right now. Use LLMs without strong editing and QA systems, and you risk damaging engagement, sender reputation and brand trust. And if this feels like one of those "it won't happen to us" scenarios, keep reading. Odds are you'll find at least one fix you can apply immediately."
AI-generated low-quality content, labeled 'slop', undermines email performance by eroding trust, engagement, and conversions. AI-sounding language correlates with lower email engagement rates and harms sender reputation. Teams that rely on LLM output without robust human editing and QA risk damaging campaign effectiveness and brand credibility. Three practical strategies can eliminate AI slop while preserving speed. First, create rigorous messaging briefs to align offers with audience awareness and campaign goals and to ensure relevance and substance. Second, implement structured QA and editing workflows and train editors to humanize and refine AI-produced content for better results immediately.
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