At the POSSIBLE conference, Googleâs Chief Marketing Officer Lorraine Twohill and R/GA's Tiffany Rolfe discussed AI's impact on creativity in marketing. They emphasized the necessity for marketers to adapt quickly to the rapid launch of new features and to leverage AI for productivity, media measurement, and creative development while ensuring content quality remains high. Twohill highlighted how AI reduces the barriers to creativity and enables faster execution of campaigns across different markets, presenting both challenges and opportunities.
The pace of launch of features has just changed dramatically, and we have to adapt fast to a world where cool features are launched almost weekly.
AI is now embedded in productivity, media measurement, and creative development, with definite wins around efficiencies and execution.
Collection
[
|
...
]