"We've entered the Age of Infinite Content and Finite Attention - and brands should resist the urge to publish " slop." In a world where AI has made it easier than ever to produce words, images, and videos at scale, the volume of content has exploded. But volume does not equal value or quality. And in an environment where audiences are fatigued, distracted, and increasingly skeptical, the cost of low-quality output is rising fast."
"Users decide whether to continue engaging in three to five seconds on short-form platforms, and more than half of all pageviews end almost immediately, with 55% of visits lasting under 15 seconds. As content supply accelerates, audience willingness to engage shrinks. And with AI tools making production easier, brands face an age-old risk: mistaking output for impact. This is how brand equity can erode - slowly, then all at once."
AI has greatly increased the volume of words, images, and videos, but higher volume does not guarantee value or quality. High-volume, low-substance “slop” is optimized for attention rather than utility and lacks true insight, expertise, or human judgment. Audience attention is shrinking, with decisions to engage occurring in three to five seconds and 55% of visits under fifteen seconds, increasing the cost of low-quality output. Brands risk eroding engagement, trust, and authority if they mistake output for impact. Appropriate AI use can support voice and research, but human expertise and selectivity remain essential to preserve brand equity.
Read at PR Daily
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