Influencers are changing how we buy - is your brand ready?
Influencer marketing significantly impacts consumer purchasing decisions, with almost half making regular purchases due to influencers' posts. [ more ]
Corporate Granting Surges Across Benevity's Growing Client
Benevity Inc. has seen a 38% year-over-year growth in grants processed on its platform.
The increase in grants processed is attributed to Benevity's growing client community and the addition of 105 new companies as clients in 2023. [ more ]
Influencer collaboration in unpredictable waters - ET BrandEquity
Crisis management is crucial in influencer marketing collaborations to maintain brand trust and reputation.
Finding the right influencers is a major challenge in influencer marketing, but leveraging influencer marketing agencies can help identify the right fit for brand objectives.
Authenticity is key in influencer collaborations, and brands should choose influencers with a genuine following. [ more ]