LaCroix effectively uses nano influencers to boost brand trust and achieve higher sales conversion than traditional macro influencer strategies.
These long-standing brands know the difference between classic and old
Heritage brands like Better Business Bureau and Bose are effectively connecting with new generations through innovative partnerships and campaigns.
Customer experience and brand: 2025 predictions | MarTech
Customer experience (CX) will be pivotal for driving revenue and customer acquisition, shifting the focus towards strategic engagement and integration.
Unlikability Could Be Your Brand's Secret Weapon
Brands must examine their reasons for being overlooked or avoided, not just focus on how to be liked.
The Surprising ROI of Small Online Influencers
LaCroix effectively uses nano influencers to boost brand trust and achieve higher sales conversion than traditional macro influencer strategies.
These long-standing brands know the difference between classic and old
Heritage brands like Better Business Bureau and Bose are effectively connecting with new generations through innovative partnerships and campaigns.
Customer experience and brand: 2025 predictions | MarTech
Customer experience (CX) will be pivotal for driving revenue and customer acquisition, shifting the focus towards strategic engagement and integration.
Unlikability Could Be Your Brand's Secret Weapon
Brands must examine their reasons for being overlooked or avoided, not just focus on how to be liked.
An influencer's clothing brand launch was a huge miss for her followers, so she took the site down. She relaunched it 7 months later with better materials and lower prices.
Building customer trust after backlash is crucial for a brand's success.
'We work at Salesforce, of course we're going to enjoy the free snacks': Employees are becoming influencers for their own companies
Employee-generated content (EGC) is driving modern marketing strategies, showcasing employees as brand ambassadors on social media.
Influencers Are Evolving to Build Trust. Brands Can, Too.
Brands have a heightened responsibility to support consumers during uncertain times, with influencers playing a key role in building trust and connection.
Should I use influencers? Five reasons to consider
Using influencers can help reach target audiences effectively.
Selecting the right influencer is crucial for building trust in your brand.
'We work at Salesforce, of course we're going to enjoy the free snacks': Employees are becoming influencers for their own companies
Employee-generated content (EGC) is driving modern marketing strategies, showcasing employees as brand ambassadors on social media.
Influencers Are Evolving to Build Trust. Brands Can, Too.
Brands have a heightened responsibility to support consumers during uncertain times, with influencers playing a key role in building trust and connection.
Should I use influencers? Five reasons to consider
Using influencers can help reach target audiences effectively.
Selecting the right influencer is crucial for building trust in your brand.
Gen Z and Millennials have very different ideas about what makes a brand 'trustworthy'
Different generations trust different brands, with Band-Aid, UPS, and Google being top contenders, showing variations in brand trust across age groups.
The Brands Gen Z Trust Most Relative to All Adult Shoppers
Gen Z trusts social and gaming platforms more than other generations, influenced by the community they find there.
Gen Z and Millennials have very different ideas about what makes a brand 'trustworthy'
Different generations trust different brands, with Band-Aid, UPS, and Google being top contenders, showing variations in brand trust across age groups.
The Brands Gen Z Trust Most Relative to All Adult Shoppers
Gen Z trusts social and gaming platforms more than other generations, influenced by the community they find there.