#brand-trust

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The Drum
1 week ago
Marketing

Influencers are changing how we buy - is your brand ready?

Influencer marketing significantly impacts consumer purchasing decisions, with almost half making regular purchases due to influencers' posts. [ more ]
London Business News | Londonlovesbusiness.com
1 month ago
Marketing

Should I use influencers? Five reasons to consider

Using influencers can help reach target audiences effectively.
Selecting the right influencer is crucial for building trust in your brand. [ more ]
MarTech
1 month ago
Marketing

Data-driven content: The key to connecting with healthcare consumers | MarTech

Consumers drive healthcare decisions through self-directed research.
Brands need to address consumer questions to build trust and increase conversions. [ more ]
MarTech
2 months ago
Marketing

How to build trust and loyalty in retail with reception marketing | MarTech

Consumers rely on online research for purchase decisions.
Brands must provide valuable information to build trust and relationships with consumers.
Retail brands need to be present and authentic online to prevent losing attention to competitors. [ more ]
The Drum
3 months ago
Marketing

This year's World Economic Forum focused on 'rebuilding trust'. Marketers, take note

Deepen trust with purpose
Clear, honest storytelling can build trust [ more ]
3blmedia
3 months ago
Marketing

Corporate Granting Surges Across Benevity's Growing Client

Benevity Inc. has seen a 38% year-over-year growth in grants processed on its platform.
The increase in grants processed is attributed to Benevity's growing client community and the addition of 105 new companies as clients in 2023. [ more ]
TechCrunch
1 month ago
Data science

The AI world needs more data transparency and web3 startup Space and Time says it can help | TechCrunch

AI proliferation and internet manipulation require verifying data and brands.
Zero-knowledge proofs (ZK proofs) are crucial for maintaining data integrity and preventing manipulation. [ more ]
Hubspot
in 6 months
Deliverability

9 Email Header Examples I Love (For Your Inspiration)

Email headers play a crucial role in email communication by providing technical information to protect users and enhance brand trust.
Balancing design and technical elements in email headers is essential for effective communication and avoiding scams. [ more ]
Adweek
2 months ago
Artificial intelligence

People Want to Know When AI Is Used in Ads, Research Confirms

People prefer knowing when AI is used in content
AI disclosures increase ad appeal and brand trust [ more ]
ETBrandEquity.com
5 months ago
Marketing

Influencer collaboration in unpredictable waters - ET BrandEquity

Crisis management is crucial in influencer marketing collaborations to maintain brand trust and reputation.
Finding the right influencers is a major challenge in influencer marketing, but leveraging influencer marketing agencies can help identify the right fit for brand objectives.
Authenticity is key in influencer collaborations, and brands should choose influencers with a genuine following. [ more ]
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