#brand-trust
#brand-trust

The New Rules of Crisis Response

Crisis management is crucial to maintaining brand trust during misinformation challenges.

fromInc

Marketing tech

PR Versus Marketing Versus Advertising

PR, marketing, and advertising serve distinct roles; understanding this is critical for company growth.

The New Rules of Crisis Response

Crisis management is crucial to maintaining brand trust during misinformation challenges.

Marketing tech

fromInc

fromHarvard Business Review

PR Versus Marketing Versus Advertising

PR, marketing, and advertising serve distinct roles; understanding this is critical for company growth.

more#public-relations

#customer-experience

Digital life

How a Superbrand Mindset Can Streamline and Secure Your Business Online - SPONSOR CONTENT FROM BRAND SAFETY ALLIANCE

Businesses must adapt quickly to digital threats and changing customer expectations.

A customer-centric innovation strategy is essential for enhancing online security and trust.

fromHarvard Business Review

7 months ago

Marketing

Council Post: Omnichannel Marketing: How To Create A Seamless Customer Experience

Omnichannel marketing is crucial for creating a seamless and cohesive customer experience across various platforms.

Digital life

How a Superbrand Mindset Can Streamline and Secure Your Business Online - SPONSOR CONTENT FROM BRAND SAFETY ALLIANCE

Businesses must adapt quickly to digital threats and changing customer expectations.

A customer-centric innovation strategy is essential for enhancing online security and trust.

7 months ago

Marketing

Council Post: Omnichannel Marketing: How To Create A Seamless Customer Experience

Omnichannel marketing is crucial for creating a seamless and cohesive customer experience across various platforms.

more#customer-experience

#marketing-strategies

Marketing

Council Post: The Marketing Value Of Trust: 5 Pillars Brands Should Focus On

The foundation of enduring brands is trust, essential for long-term growth despite the current demand for immediate returns.

4 days ago

Marketing tech

How should marketers market to consumers under stress? | MarTech

Marketers should foster trust by connecting emotionally and emphasizing value during economic uncertainty.

Social media marketing

How User-Generated Content Helps You Build Trust and Credibility | Entrepreneur

User-generated content significantly enhances brand authenticity and trust among consumers.

Marketing

Council Post: The Marketing Value Of Trust: 5 Pillars Brands Should Focus On

The foundation of enduring brands is trust, essential for long-term growth despite the current demand for immediate returns.

4 days ago

Marketing tech

How should marketers market to consumers under stress? | MarTech

Marketers should foster trust by connecting emotionally and emphasizing value during economic uncertainty.

more#marketing-strategies

Social media marketing

How User-Generated Content Helps You Build Trust and Credibility | Entrepreneur

User-generated content significantly enhances brand authenticity and trust among consumers.

#brand-messaging

Marketing

Unlikability Could Be Your Brand's Secret Weapon

Brands must examine their reasons for being overlooked or avoided, not just focus on how to be liked.

fromTearsheet

Media industry

Inside the playbook: How top finance and fintech brands navigate uncertain markets - Tearsheet

In turbulent financial times, effective communication balances responsiveness with strategic restraint to build trust.

Marketing

Unlikability Could Be Your Brand's Secret Weapon

Brands must examine their reasons for being overlooked or avoided, not just focus on how to be liked.

fromTearsheet

Media industry

Inside the playbook: How top finance and fintech brands navigate uncertain markets - Tearsheet

In turbulent financial times, effective communication balances responsiveness with strategic restraint to build trust.

more#brand-messaging

Marketing tech

Brand trust is the most valuable asset your company owns | MarTech

Trust is a vital asset that influences customer loyalty and overall business success.

People Over Products: Why Founder Led Brands Win In The Trust Economy

Founder stories and visibility are critical for creating trust and connection between consumers and brands.

Consumers prefer engaging with founders over faceless corporations for a personal touch.

Social media marketing

Effective communication: A key to amplifyings social impact

Effective communication of social responsibility efforts is crucial for building trust and inspiring change.

Startup companies

People Over Products: Why Founder Led Brands Win In The Trust Economy

Founder stories and visibility are critical for creating trust and connection between consumers and brands.

Consumers prefer engaging with founders over faceless corporations for a personal touch.

Social media marketing

Effective communication: A key to amplifyings social impact

Effective communication of social responsibility efforts is crucial for building trust and inspiring change.

more#transparency

#customer-engagement

2 months ago

Council Post: 11 Tips For Building Long-Term Partnerships That Can Define Your Brand

Influencer marketing thrives on trust, necessitating long-term partnerships rather than one-off campaigns for meaningful brand engagement.

fromLitmus

Deliverability

How To Create Inspiring Personalized Emails - Litmus

The demand for personalization in marketing is non-negotiable, with AI driving human-centric approaches.

Personalized emails are crucial for fostering brand trust and creating long-term customers.

Offering personalized inbox experiences beyond the standard is essential to meet customer expectations.

Social media marketing

20 Mistakes Companies Make When Adopting Human-Centric Communications

Prioritizing customers and employees is key to effective business communication.

Companies must avoid forced relatability to maintain trust and engagement.

2 months ago

Council Post: 11 Tips For Building Long-Term Partnerships That Can Define Your Brand

Influencer marketing thrives on trust, necessitating long-term partnerships rather than one-off campaigns for meaningful brand engagement.

fromLitmus

Deliverability

How To Create Inspiring Personalized Emails - Litmus

The demand for personalization in marketing is non-negotiable, with AI driving human-centric approaches.

Personalized emails are crucial for fostering brand trust and creating long-term customers.

Offering personalized inbox experiences beyond the standard is essential to meet customer expectations.

Social media marketing

20 Mistakes Companies Make When Adopting Human-Centric Communications

Prioritizing customers and employees is key to effective business communication.

Companies must avoid forced relatability to maintain trust and engagement.

more#customer-engagement

Marketing tech

10 Overused Marketing Jargon-How To Create Clearer Messaging

Avoid vague marketing jargon to engage consumers effectively.

Marketing tech

fromPhys

2 months ago

AI influencer marketing may pose risk to brand trust, new research finds

Virtual influencers may damage brand trust more than human influencers when customers are dissatisfied.

Brands must carefully manage virtual influencers in marketing to mitigate reputational risks.

#influencer-marketing

Marketing

'We work at Salesforce, of course we're going to enjoy the free snacks': Employees are becoming influencers for their own companies

Employee-generated content (EGC) is driving modern marketing strategies, showcasing employees as brand ambassadors on social media.

fromThe Drum

9 months ago

Marketing

Influencers Are Evolving to Build Trust. Brands Can, Too.

Brands have a heightened responsibility to support consumers during uncertain times, with influencers playing a key role in building trust and connection.

3 months ago

Marketing

How to Harness the Power of B2B Influencers to Build Trust and Engagement | Entrepreneur

B2B brands must embrace influencer marketing to regain trust and engagement with their audiences.

Marketing

'We work at Salesforce, of course we're going to enjoy the free snacks': Employees are becoming influencers for their own companies

Employee-generated content (EGC) is driving modern marketing strategies, showcasing employees as brand ambassadors on social media.

fromThe Drum

9 months ago

Marketing

Influencers Are Evolving to Build Trust. Brands Can, Too.

Brands have a heightened responsibility to support consumers during uncertain times, with influencers playing a key role in building trust and connection.

more#influencer-marketing

3 months ago

Marketing

How to Harness the Power of B2B Influencers to Build Trust and Engagement | Entrepreneur

B2B brands must embrace influencer marketing to regain trust and engagement with their audiences.

fromSfgate

Marketing

7 Healthcare Marketing Trends to Watch in 2025

Healthcare marketers must adapt to changing trends like AI, personalization, and brand trust to better engage patients in 2025.

Marketing

Council Post: How Every CEO Can Embrace The Power Of Reputation Metrics

In today's digital age, reputation metrics are essential for CEOs to manage brand perception and drive business success.

fromBusiness Insider

Miscellaneous

An influencer's clothing brand launch was a huge miss for her followers, so she took the site down. She relaunched it 7 months later with better materials and lower prices.

Building customer trust after backlash is crucial for a brand's success.

fromShopify

5 months ago

Marketing

What Is Reputational Risk? Definition, Types, and Strategies (2024) - Shopify

Reputational risk can erase years of brand goodwill in an instant due to negative public perception.

fromLogRocket Blog

5 months ago

UX design

How failure to recall products can lead to liability claims - LogRocket Blog

The significance of product liability laws ensures consumer safety and requires companies to act responsibly during recalls.

Artificial intelligence

AI-powered martech news and releases: October 31 | MarTech

Consumers have mixed feelings about trusting companies with AI, showing higher trust in tech firms than non-tech firms.

fromLitmus

9 months ago

Deliverability

6 Crucial Email QA Testing Tasks You Can Automate With Litmus

Automate email testing processes to avoid content errors and broken links, improving brand trust and engagement.

Marketing

Council Post: Effective Online Reputation Management To Enhance Brand Trust

Online reputation is crucial for brand success in a feedback-driven market where consumers heavily rely on reviews for decision making.

Marketing