'We work at Salesforce, of course we're going to enjoy the free snacks': Employees are becoming influencers for their own companies
Employee-generated content (EGC) is driving modern marketing strategies, showcasing employees as brand ambassadors on social media.
The Surprising ROI of Small Online Influencers
LaCroix effectively uses nano influencers to boost brand trust and achieve higher sales conversion than traditional macro influencer strategies.
Influencers Are Evolving to Build Trust. Brands Can, Too.
Brands have a heightened responsibility to support consumers during uncertain times, with influencers playing a key role in building trust and connection.
Should I use influencers? Five reasons to consider
Using influencers can help reach target audiences effectively.
Selecting the right influencer is crucial for building trust in your brand.
'We work at Salesforce, of course we're going to enjoy the free snacks': Employees are becoming influencers for their own companies
Employee-generated content (EGC) is driving modern marketing strategies, showcasing employees as brand ambassadors on social media.
The Surprising ROI of Small Online Influencers
LaCroix effectively uses nano influencers to boost brand trust and achieve higher sales conversion than traditional macro influencer strategies.
Influencers Are Evolving to Build Trust. Brands Can, Too.
Brands have a heightened responsibility to support consumers during uncertain times, with influencers playing a key role in building trust and connection.
Should I use influencers? Five reasons to consider
Using influencers can help reach target audiences effectively.
Selecting the right influencer is crucial for building trust in your brand.
People Want to Know When AI Is Used in Ads, Research Confirms
People prefer knowing when AI is used in content
AI disclosures increase ad appeal and brand trust
This year's World Economic Forum focused on 'rebuilding trust'. Marketers, take note
Deepen trust with purpose
Clear, honest storytelling can build trust
Corporate Granting Surges Across Benevity's Growing Client
Benevity Inc. has seen a 38% year-over-year growth in grants processed on its platform.
The increase in grants processed is attributed to Benevity's growing client community and the addition of 105 new companies as clients in 2023.
Influencer collaboration in unpredictable waters - ET BrandEquity
Crisis management is crucial in influencer marketing collaborations to maintain brand trust and reputation.
Finding the right influencers is a major challenge in influencer marketing, but leveraging influencer marketing agencies can help identify the right fit for brand objectives.
Authenticity is key in influencer collaborations, and brands should choose influencers with a genuine following.
Why brand trust is declining and how marketers can earn it back | MarTech
Brand trust decline due to emerging technologies, misinformation, and unethical data use impacting consumer loyalty and marketing effectiveness.
Council Post: Effective Online Reputation Management To Enhance Brand Trust
Online reputation is crucial for brand success in a feedback-driven market where consumers heavily rely on reviews for decision making.
Gen Z and Millennials have very different ideas about what makes a brand 'trustworthy'
Different generations trust different brands, with Band-Aid, UPS, and Google being top contenders, showing variations in brand trust across age groups.
The Brands Gen Z Trust Most Relative to All Adult Shoppers
Gen Z trusts social and gaming platforms more than other generations, influenced by the community they find there.
Gen Z and Millennials have very different ideas about what makes a brand 'trustworthy'
Different generations trust different brands, with Band-Aid, UPS, and Google being top contenders, showing variations in brand trust across age groups.
The Brands Gen Z Trust Most Relative to All Adult Shoppers
Gen Z trusts social and gaming platforms more than other generations, influenced by the community they find there.