The article discusses the evolving role of public relations (PR) in an era dominated by artificial intelligence (AI). PR agencies have become vital for tech companies as they navigate media landscapes, build brand trust, and respond to challenges presented by AI's impact on communication. Industry leaders emphasize that while AI floods the media with content, effective PR focuses on strategy and substance to ensure messages resonate with audiences genuinely. The growing demand for PR services reflects the need for reputation management in a competitive digital climate.
AI has transformed how stories are shared and consumed, but it has also made trust harder to earn and easier to lose. While AI tools can flood the media space with noise and synthetic content, PR rooted in strategy and substance can shape perception. It can ensure that your message is not only heard but also understood and trusted, helping foster your company's long-term growth.
We're seeing major media articles we've placed - like those in The Guardian, BBC, and Wired - showing up in ChatGPT results. That kind of visibility only comes from smart, deliberate PR.
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