#media-landscape

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Data and context makes a comeback

Contextual data can enhance understanding in a personalized media landscape.
Information services can bridge perception gaps in data-driven decisions.
Yahoo aims to create solutions that combine contextual data with personalized recommendations.
#journalism

Maybe we really are done with news?

In 2025, public perception of news may shift, leading to reduced importance and ritualized consumption among audiences.

Axios Finish Line: Most difficult media moment ever

Media landscape is rapidly changing with declining traffic and revenue, executives struggle to adapt.
Urgent drastic changes needed in media landscape.

As influencers replace journalists, a 'jinfluencer' is born

Journalists are becoming more 'TikToky' due to wider distribution challenges.
'Jinfluencers' (journalist + influencer) are at the heart of the turf war for publishing vestments.

The Washington Post's Drew Harwell explains why AI is like a karaoke machine - Poynter

AI tools can be used for good and evil like a karaoke machine.
Journalists should familiarize themselves with AI to understand its impact on journalism.

There will be no second Trump Bump

The Trump presidency initially galvanized support for journalism, but this momentum has dwindled since his loss, leading to an uncertain future for the industry.

Press Freedom Day: Why are journalists fleeing Pakistan? DW 05/03/2024

Journalists in Pakistan face security risks, financial struggles, and job dissatisfaction, leading to an exodus to North America and Europe for safety and stability.

Maybe we really are done with news?

In 2025, public perception of news may shift, leading to reduced importance and ritualized consumption among audiences.

Axios Finish Line: Most difficult media moment ever

Media landscape is rapidly changing with declining traffic and revenue, executives struggle to adapt.
Urgent drastic changes needed in media landscape.

As influencers replace journalists, a 'jinfluencer' is born

Journalists are becoming more 'TikToky' due to wider distribution challenges.
'Jinfluencers' (journalist + influencer) are at the heart of the turf war for publishing vestments.

The Washington Post's Drew Harwell explains why AI is like a karaoke machine - Poynter

AI tools can be used for good and evil like a karaoke machine.
Journalists should familiarize themselves with AI to understand its impact on journalism.

There will be no second Trump Bump

The Trump presidency initially galvanized support for journalism, but this momentum has dwindled since his loss, leading to an uncertain future for the industry.

Press Freedom Day: Why are journalists fleeing Pakistan? DW 05/03/2024

Journalists in Pakistan face security risks, financial struggles, and job dissatisfaction, leading to an exodus to North America and Europe for safety and stability.
morejournalism
#streaming-services

Media Companies Lack Short Form Video Strategy, Courting Long-Term Disaster (Guest Column)

Traditional media faces challenges from short-form platforms like TikTok and YouTube, particularly with younger audiences who prefer short content.
An effective strategy must evolve from long-form to include short-form video engagement to remain relevant.

Behind Comcast's big TV deal: a bleak picture for once mighty cable industry

Comcast is spinning off most of its cable channels, signaling a significant shift away from traditional cable television networks.

How the NBA's broadcast rights tussle could affect advertisers

Streaming services may bring new audiences and opportunities for advertisers in the NBA media rights landscape.

Media Companies Lack Short Form Video Strategy, Courting Long-Term Disaster (Guest Column)

Traditional media faces challenges from short-form platforms like TikTok and YouTube, particularly with younger audiences who prefer short content.
An effective strategy must evolve from long-form to include short-form video engagement to remain relevant.

Behind Comcast's big TV deal: a bleak picture for once mighty cable industry

Comcast is spinning off most of its cable channels, signaling a significant shift away from traditional cable television networks.

How the NBA's broadcast rights tussle could affect advertisers

Streaming services may bring new audiences and opportunities for advertisers in the NBA media rights landscape.
morestreaming-services

The Technology That Actually Runs Our World

Cultural algorithms reflect broader societal forces that shape art, rather than being the sole culprit for cultural stagnation.
#audience-engagement

This week's televised debate is crucial for Biden and Trump and for CNN as well

CNN hosts its first general election presidential debate early in the campaign, facing challenges in a changing media landscape.

Iris Americas boss Jill Smith on what agencies need to succeed in 2025

Agencies must brace for significant changes in 2025 as clients plan to review their partnerships, emphasizing the need for trust and adaptability.

The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well | AdExchanger

Live sports like the Olympics still have a strong appeal in today's fragmented media landscape, drawing large engaged audiences and fostering nostalgic and historical experiences.

This week's televised debate is crucial for Biden and Trump and for CNN as well

CNN hosts its first general election presidential debate early in the campaign, facing challenges in a changing media landscape.

Iris Americas boss Jill Smith on what agencies need to succeed in 2025

Agencies must brace for significant changes in 2025 as clients plan to review their partnerships, emphasizing the need for trust and adaptability.

The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well | AdExchanger

Live sports like the Olympics still have a strong appeal in today's fragmented media landscape, drawing large engaged audiences and fostering nostalgic and historical experiences.
moreaudience-engagement

The media becomes an activist for democracy

American journalism must redefine its role as the traditional model of accountability has been disrupted.
Political and media trust has eroded, leading to voter apathy.
#advertising

Here we go: The Verge now has a subscription

The Verge introduces a subscription model to support independent journalism with fewer ads and unlimited access to content.

Preparing for the Era of 'Big' and 'Small'

The advertising industry is evolving, with large agencies adapting to meet clients' needs for scale amid rapid changes in media.

How contextual, attention and creative data unlock ad relevance for brands

Finding alignment between consumers and brands for effective advertising is increasingly challenging in today's fragmented media landscape.

Here we go: The Verge now has a subscription

The Verge introduces a subscription model to support independent journalism with fewer ads and unlimited access to content.

Preparing for the Era of 'Big' and 'Small'

The advertising industry is evolving, with large agencies adapting to meet clients' needs for scale amid rapid changes in media.

How contextual, attention and creative data unlock ad relevance for brands

Finding alignment between consumers and brands for effective advertising is increasingly challenging in today's fragmented media landscape.
moreadvertising

2024: a year in review for the creative industries

2023 saw creatives facing challenges from AI disruption, economic issues, and evolving media landscapes, yet many turned these obstacles into opportunities.
#podcasting

The 'Mainstream Media' Has Already Lost

Joe Rogan's negotiating power illustrates a shift in media influence away from traditional journalism towards independent platforms like podcasts.

Steve Goldstein: Quality Over Quantity Is A Growth Strategy - RAIN News

Creators face a challenge of competing for audience attention in a crowded media landscape, reflected in Disney's $4 billion loss due to storytelling overload.

The Corporate News Model is Dead': Dave Smith, Reformed Cable News Regular, Builds New Audience Online

Dave Smith criticizes the traditional media landscape, emphasizing the rise of online platforms like YouTube for reaching audiences.

The Age of the Gatekeeper Is Over

The era of content gatekeeping has ended, empowering individuals to curate and produce their own media.

What Draymond Green's Suspension Means for the Warriors. Plus, Bomani Jones on Today's Sports Media Environment.

Draymond Green's suspension has raised questions about the future of the Golden State Warriors.
Bomani Jones shares his insights on podcasting and navigating the media landscape.

The 'Mainstream Media' Has Already Lost

Joe Rogan's negotiating power illustrates a shift in media influence away from traditional journalism towards independent platforms like podcasts.

Steve Goldstein: Quality Over Quantity Is A Growth Strategy - RAIN News

Creators face a challenge of competing for audience attention in a crowded media landscape, reflected in Disney's $4 billion loss due to storytelling overload.

The Corporate News Model is Dead': Dave Smith, Reformed Cable News Regular, Builds New Audience Online

Dave Smith criticizes the traditional media landscape, emphasizing the rise of online platforms like YouTube for reaching audiences.

The Age of the Gatekeeper Is Over

The era of content gatekeeping has ended, empowering individuals to curate and produce their own media.

What Draymond Green's Suspension Means for the Warriors. Plus, Bomani Jones on Today's Sports Media Environment.

Draymond Green's suspension has raised questions about the future of the Golden State Warriors.
Bomani Jones shares his insights on podcasting and navigating the media landscape.
morepodcasting
#community-engagement

Public media reconciles its past with the present

Public media, once a community connector, now faces criticism and funding challenges amid a polarized political landscape.

At Berkeleyside Idea Makers Dec. 5: Journalism at a crossroads

Berkeleyside emphasizes the critical role of local journalism in democracy and community engagement amidst challenges facing independent media.

Public media reconciles its past with the present

Public media, once a community connector, now faces criticism and funding challenges amid a polarized political landscape.

At Berkeleyside Idea Makers Dec. 5: Journalism at a crossroads

Berkeleyside emphasizes the critical role of local journalism in democracy and community engagement amidst challenges facing independent media.
morecommunity-engagement
#news-consumption

Melinda French Gates to give $1 billion for women's rights efforts around the world

The importance of quality news in a cluttered media landscape.

GB News overtakes rival Sky in latest live viewing figures, data shows

GB News exceeded Sky News in November viewership, reflecting a growing audience amidst controversies and changing news consumption habits.

Almost 40% of Americans Under 30 Get News from Social Media Influencers

More Americans are turning to social media influencers for news, especially younger demographics, highlighting a shift away from traditional news outlets.

Melinda French Gates to give $1 billion for women's rights efforts around the world

The importance of quality news in a cluttered media landscape.

GB News overtakes rival Sky in latest live viewing figures, data shows

GB News exceeded Sky News in November viewership, reflecting a growing audience amidst controversies and changing news consumption habits.

Almost 40% of Americans Under 30 Get News from Social Media Influencers

More Americans are turning to social media influencers for news, especially younger demographics, highlighting a shift away from traditional news outlets.
morenews-consumption

The Verge raises a partial paywall: 'It's a tragedy that garbage is free and news is behind paywalls' | Semafor

The Verge's paywall aims to increase revenue while retaining journalistic integrity and audience engagement amidst changing media landscapes.

Viewers love 'Real Housewives' shows - and so does cable giant Comcast

Comcast is retaining Bravo due to its strong brand identity, popularity, and performance on Peacock, amidst plans to spin off other cable networks.

As Audiences Decline, Publishers Turn To Games, Podcasts & Events

Publishers must adapt to the decline in audience loyalty and reliance on search/social referrals to survive.

How the European and U.S. publishing landscapes compare and contrast

Similar challenges in the media landscape persist for both U.S. and European publishers, especially regarding site traffic and brand safety.

Clay Aiken randomly questions Shawn Mendes' sexuality during interview: 'I shouldn't out him'

Clay Aiken speaks on the evolving conversation around LGBTQ+ celebrity discussions, particularly surrounding Shawn Mendes' exploration of his sexuality.

Viewers Flee MSNBC, and Flock to Fox News, in Wake of Election

Maddow's monologue emphasizes the need for clarity amidst political changes, despite a significant decline in viewership for her and MSNBC post-election.

October podcast production continues 2024 dip (Listen Notes)

New podcast production has decreased consistently over the last six months, indicating a stabilization trend after an early year peak.
#political-engagement

What's behind the anti-Biden wildfire' among TikTok influencers

Young TikTok influencers are gaining political influence, with Biden engaging them to reach younger audiences effectively.

The Best News for Legacy Media? It's All That a 78-Year-Old Trump Really Cares About

The media's dramatic shift towards alternative platforms signals a crisis for traditional news outlets, revealing serious misjudgments in the electoral landscape.

Influencers at the DNC are taking the spotlight as traditional media grumbles

Influencers are playing a crucial role at the Democratic National Convention, offering new perspectives and reaching audiences traditional journalists may not.
The DNC's inclusion of influencers reflects a changing media landscape, where creators serve as political surrogates and news providers.

What's behind the anti-Biden wildfire' among TikTok influencers

Young TikTok influencers are gaining political influence, with Biden engaging them to reach younger audiences effectively.

The Best News for Legacy Media? It's All That a 78-Year-Old Trump Really Cares About

The media's dramatic shift towards alternative platforms signals a crisis for traditional news outlets, revealing serious misjudgments in the electoral landscape.

Influencers at the DNC are taking the spotlight as traditional media grumbles

Influencers are playing a crucial role at the Democratic National Convention, offering new perspectives and reaching audiences traditional journalists may not.
The DNC's inclusion of influencers reflects a changing media landscape, where creators serve as political surrogates and news providers.
morepolitical-engagement
#2024-election

Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears

The rise of creator power is reshaping political campaigning, with candidates engaging influencers to reach diverse audiences before the 2024 election.

How Trump Won the First "Influencer Election"

The 2024 election showcased the significant impact of influencers in political campaigns, marking a shift in media strategies.

Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears

The rise of creator power is reshaping political campaigning, with candidates engaging influencers to reach diverse audiences before the 2024 election.

How Trump Won the First "Influencer Election"

The 2024 election showcased the significant impact of influencers in political campaigns, marking a shift in media strategies.
more2024-election

Missing From the 2024 Presidential Election: Feminist Media

The rise and decline of women's media have reshaped the discourse around female political candidates from 2016 to 2020.
#local-news

We can't wait on Big Tech to solve our local news crisis | Opinion

The DOJ's case against Google emphasizes the need for broader solutions beyond antitrust regulations to support local news.

79 Percent of Americans Worry About Misinformation Ahead of Elections

The majority of Americans across all political views are concerned about disinformation spread by Big Tech.
Local news outlets have suffered significant revenue loss, leading to closures, as social media platforms dominate news consumption.
AI programs like ChatGPT are increasingly used for news consumption, despite being controversial and often incorrect.

Local News Is Dying, but Not in San Francisco

San Francisco's local news landscape is thriving amid a general decline nationwide, driven by diverse funding models and community support.

After 124 Years, One of Canada's Oldest Independent Newspapers Dies | The Walrus

Local news outlets face challenges with evolving media landscape.

We can't wait on Big Tech to solve our local news crisis | Opinion

The DOJ's case against Google emphasizes the need for broader solutions beyond antitrust regulations to support local news.

79 Percent of Americans Worry About Misinformation Ahead of Elections

The majority of Americans across all political views are concerned about disinformation spread by Big Tech.
Local news outlets have suffered significant revenue loss, leading to closures, as social media platforms dominate news consumption.
AI programs like ChatGPT are increasingly used for news consumption, despite being controversial and often incorrect.

Local News Is Dying, but Not in San Francisco

San Francisco's local news landscape is thriving amid a general decline nationwide, driven by diverse funding models and community support.

After 124 Years, One of Canada's Oldest Independent Newspapers Dies | The Walrus

Local news outlets face challenges with evolving media landscape.
morelocal-news

Amid political ad blitz, brands can hack the media landscape | MarTech

The 2024 presidential election will see unprecedented ad spending, requiring brands to rethink their marketing strategies to overcome 'marketing fatigue' among consumers.
#social-media

The TikTok to Hollywood Pipeline

Viral fame can lead to unexpected opportunities, like TV adaptations, reflecting the interconnectedness of social media and traditional media.

Shards of glass: Inside media's 12 splintering realities

Traditional media dominance is declining, leading to the emergence of multiple news bubbles based on various factors.
America is splintering into more than a dozen news bubbles, making it challenging to understand public opinion and find common ground.

The TikTok to Hollywood Pipeline

Viral fame can lead to unexpected opportunities, like TV adaptations, reflecting the interconnectedness of social media and traditional media.

Shards of glass: Inside media's 12 splintering realities

Traditional media dominance is declining, leading to the emergence of multiple news bubbles based on various factors.
America is splintering into more than a dozen news bubbles, making it challenging to understand public opinion and find common ground.
moresocial-media

Movement Media Organizations Are Coming Together to Build Power

Collaboration among independent media-makers is essential to enhance movement journalism in response to the urgent social and political issues of our time.

WCBS-AM, legendary NYC news station, is going off the air

WCBS Newsradio 880 is signing off after nearly 60 years, transitioning to sports radio as ESPN New York.

Bari Weiss Knows Exactly What She's Doing

Bari Weiss strategically creates both enemies and friends in her role as the founder of The Free Press, positioning herself as a teller of dangerous truths.

Massive Influencer Marketing Co. Influential Acquired by Publicis Groupe

Influential, the largest influencer marketing company, was acquired by Publicis Group for $500 million, aiming to redefine the future of influencer marketing.

Journalists at Australian newspapers go on strike on eve of Olympics

Journalists at major Australian newspapers go on strike for higher pay.

'Top Models' go bottomless in German series' wild challenge that's leaving everyone soaked - Queerty

ANTM changed pop culture through controversial and iconic moments.

Transparency shift: CMOs navigate new norms in agency profit models

CMOs accept agency profit margins if transparent and ROI proven.

Mavs Take Control, Boston Advances, and NBA Obituary Season, Plus Bob Ryan Talks Jokic Historically and Not Trusting These Celtics

Discussion on Jokic's dominance and the evolving media landscape.

TripleLift Extends The Amazon RMN; Do Media Brands Ever Die? | AdExchanger

Product pulls live information via API to create native ad formats.
Retail media needs standardization for broader use across retailers and the web.
Challenges faced by media companies due to changing online landscape and data tracking concerns.

MLB Rumors: ESPN Could Opt Out Of TV Rights Contract

MLB is exploring new streaming partnerships to increase revenue streams.

The best FREE games we'd love to PAY FOR - SUBS ONLY

Additional content for subscribers in the podcast involves industry insights and extended discussions beyond the usual format.
The importance of reader support for media publications in the challenging current landscape.
#ad-revenue

Yahoo Launches Yahoo For Creators Program to Allow Creators To Publish and Monetize Stories - Lindsey Gamble

Creators can publish, monetize, and track their content on Yahoo News with a revenue split.
Yahoo Creator program initially handpicks creators but will open for applications, focusing on unique content creators meeting specific criteria.

Yahoo News is launching a creators program to publish lifestyle content (exclusive)

Yahoo News is testing a creator program for lifestyle content creators.
Creators can monetize stories through ad and affiliate revenues.

Yahoo Launches Yahoo For Creators Program to Allow Creators To Publish and Monetize Stories - Lindsey Gamble

Creators can publish, monetize, and track their content on Yahoo News with a revenue split.
Yahoo Creator program initially handpicks creators but will open for applications, focusing on unique content creators meeting specific criteria.

Yahoo News is launching a creators program to publish lifestyle content (exclusive)

Yahoo News is testing a creator program for lifestyle content creators.
Creators can monetize stories through ad and affiliate revenues.
moread-revenue

News outlets are collapsing as advertisers flock to social media platforms. It has major implications for society

Social media companies are diverting advertising revenue from legacy media to tech platforms.
News organizations are facing significant challenges, leading to layoffs and closures.

"We've really worked hard not to ever have a pivot at The New York Times": A.G. Sulzberger on AI, local news, and that Trump bump

Arthur Sulzberger family members taking over The New York Times at pivotal moments of transition.
Impact of a historic printer strike that led to Arthur Ochs Sulzberger's rise to publisher.

Does Jon Stewart Matter? | Defector

Jon Stewart's return to The Daily Show was well-received for humor and critique of Trump and Biden.
Stewart's relevance has shifted amidst changing political and media landscapes.

At CNN, it's all news, no schmooze with your morning coffee - Poynter

CNN is canceling its morning chat show, 'CNN This Morning,' and focusing on offering more straight news coverage.
Chairman and CEO Mark Thompson wants to capitalize on the trend of people using smartphones for news consumption and believes that CNN's current programming has an 'old-fashioned and unadventurous feel.'

On Pitchfork and Our Commitment to Music Discovery

Pitchfork's impact on music and media landscape is undeniable.
The absence of Pitchfork leaves a void in music discovery.

Why Press Releases are Still Important Despite the Dying Newspaper Industry | Entrepreneur

Press releases are still a valuable asset for businesses
Digital distribution services and PR management platforms have replaced traditional news agencies

Ad market braces for M&A surge

A fresh surge of mergers and acquisitions within the media landscape is likely to increase due to recent activities.

CMO Insider

The role of CMO has become increasingly complex in the face of digital transformation, economic shifts, societal changes, and media fragmentation.

Shortland St handed lifeline; media firms set to earn revenue from Google, Facebook

The Fair Digital News Bargaining Bill aims to make the media landscape fairer by requiring tech giants like Google and Meta to pay for news content used.

'Democracy didn't fall from the sky,' says Baerbock in Bonn DW 06/17/2024

Democracy must be protected and diverse voices need to be visible in the media landscape.
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