Spotify has become a major platform for podcasts, hosting millions and holding 26% of the US audience. Last month, it made podcast inventory available programmatically through an ad exchange and self-service Ads Manager to meet advertiser demand. Despite this move, Spotify's ad-supported revenue saw a decline of 1% year-over-year. Company executives highlighted podcasts as a priority and are focused on enhancing programmatic ad use and overall execution in their advertising strategy.
"We've been on a journey over the past three years to make our business, as a whole, more automated - and by 'as a whole,' we mean everything from all of our formats to all of our inventory."
"It's a symptom of how increasingly fragmented the media landscape is getting."
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