Is The Trade Desk Stock a Buy Now? | The Motley FoolThe Trade Desk offers significant growth opportunities in the rapidly expanding digital advertising industry.
The In-Game Scale Barrier; The Web's Right Time, Right Place | AdExchangerFrameplay forms a coalition with competitors to enhance in-game advertising's scale and effectiveness.
Is The Trade Desk Stock a Buy Now? | The Motley FoolThe Trade Desk offers significant growth opportunities in the rapidly expanding digital advertising industry.
The In-Game Scale Barrier; The Web's Right Time, Right Place | AdExchangerFrameplay forms a coalition with competitors to enhance in-game advertising's scale and effectiveness.
2025 Programmatic Playbook: Working Smarter Not Harder | MarTechProgrammatic ads are projected to capture 86% of ad revenue by 2026, pushing brands to adopt smarter strategies.
Amazon wants a bigger slice of the DSP ad tech marketAdvertisers asked to go all-in on Amazon for programmatic adsAmazon focused on expanding ad tech beyond its own media to other publishers
US game ad revenues growth slowsUS game ad revenues projected to reach $8.59 billion in 2024 with a growth rate of 6.7% from 2023.
NYT's Joy Robins On Returning To Programmatic, Keeping Things Premium And News Avoidance | AdExchangerThe Cannes Lions festival mirrors the complexity of the online advertising supply chain.