#programmatic-ads

#programmatic-ads

What came over the transom was "low-brow advertising that essentially are the bottom feeders coming through at very low CPMs," says VP of ad sales Andrew Guendjoian. Duolingo is now moving upstream from programmatic. It will pursue more direct deals, particularly with major partners in travel, which is a natural adjacency for a language app. And it will build custom campaigns featuring its own cast of in-app characters (apparently there are more than the green owl).