Digiday2 months agoOnline marketingAmazon wants a bigger slice of the DSP ad tech marketAdvertisers asked to go all-in on Amazon for programmatic ads Amazon focused on expanding ad tech beyond its own media to other publishers [ more ]
Digiday3 months agoMarketingSanofi eyes less carbon, more impact from adsSanofi is actively working to reduce the carbon emissions of its advertising rather than just measuring them. Sanofi saw a 30% drop in CO2 emissions from targeted ad sectors through fine-tuning and eliminating carbon-intensive sites. [ more ]